CASE STUDY ANSWER

I Made Sathya Dananjaya

 Investor Financing Profitable investment Assistance on operation Farmers
alternative
Frozen and chill Access to financing Fish Processing
Corporate Social Improve farmers
delivery services Corporation
Responsibility Program welfare
Off-taker
West Java government Provide accurate data
related to fish
Logistic corporation farming activity

Provide fresh fish

with suitable price
IoT Feeder Machine Direct approach

Field Officer Crowdfunding Platform

Frozen Truck
E-fishery fresh platform
“Kampung Teknologi
Perikanan”

Investment/Loan Payback Logistic fee eFishery Smartfeeder Donation

Farmers Fish, Prawn and squid

Employee salary
 Identifying Potential Partner

Investor CSR
Direct approach to individual investor Direct approach to
company who
Direct approach to institutional investor historically fund a
(e.g : Kredit Usaha Rakyat in Bank) village development
Create own crowdfunding platform /
collaborate with existing platform

West Java Government Off-taker & Logistics

Frozen & Chill delivery services
Approach Revision based MoU
potential Pitch deck on last meeting signing
partner presentation for MoU session

First Meeting First Second Revision/ MoU Ready MoU signed

Approach Set Meeting Meeting Final Meeting to Sign and active

Schedule Negotiation Provide last

For first for previous version of Partner in
meeting proposal MoU Hold

Deal Pipeline
 Off-taker & Logistics West Java
Government
The Partnership Matrix
Power

Investor

CSR

Interest
 The Partnership Matrix

Partner/ What do they bring to What is in it for them

Stakeholders eFishery
Investor Funding Investment Return ; fish farming activity
data

CSR Program Donation or funding Improve welfare of famers ; Assistance

on CSR Program
West Java Government Donation Farmers data ; Improve welfare of
famers
Logistic Corporation Frozen and chill delivery Logistic order
services
Fish Processing Offtake agreement ; an Fresh fish with suitable price
Corporation assurance on fish sales
 Activity Timeline

Month 1 Month 2 Month 3

Activity Week Week Week Week Week Week Week Week Week Week Week Week
1 2 3 4 5 6 7 8 9 10 11 12
Buy Input Items (fish feeds,
fish fingerlings, probiotics, and
eFishery smartfeeder)
Weekly Report - internal
Operational Assistance
Monthly Report - external
Offtaker agreement deadline
Harvest
Loan/investment payback

*Due to the nature of fishery business, monthly coupon (or payment) will not be suitable. Positive cash flow
only occurs after harvesting. That is why the right scheme for loan repayment is in a form of profit sharing.
Break even point can’t be achieved only in one cycle. Further calculation based on historical data will be
necessary.
6-slide Pitchdeck
 Partnership Proposal
An opportunity to invest and generate social impact
The first aquaculture intelligence company in Indonesia.
 PROBLEM STATEMENT

Kampung Teknologi
Perikanan

Funding Needed

Fish Farmers IDR Fish-Shrimp Commodity

Lack of education
25 Billion Excellent quality

Low Welfare
for 1.000 High demand
farmers
Narrow network Suitable Price
 HOW IT WORKS

Input Items Smartfeeder Operational Assistance

Fish feeds Smartfeeder tutorial

Fish fingerlings Real time data from field

Probiotics Monthly report to investor

eFishery formula
for optimum result
Off-taker Buyer
Fish processing company
Restaurant
Individual
 WHY eFishery
1996%
108+ 21
Growth on smartfeeder user in the last 2 years

Cities Provinces
1333%
Growth on amount of active operating feeder
in the last 2 years

Upstream to downstream
assistance and solution to farmers – reduce
the operational and default risk
 Financial Projection

Profit sharing method – 1 year partnership

Before BEP – 70% investor ; 30% farmer
After BEP – 50% investor ; 50% farmer
Total Investment 25.000.000.000 / 1000 farmer Cashflow Projection
Working capital 25.000.000 /farmer Month 1 (25.000.000)
Before BEP After BEP Month 2 0
Sales 50.000.000 Sales 43.750.000 Month 3 14.000.000
Production Cost 25.000.000 Production Cost 21.875.000 Month 4 0
Gross Profit 25.000.000 Gross Profit 21.875.000 Month 5 0
Other Expenses 5.000.000 Other Expenses 4.375.000 Month 6 14.000.000
Net Profit 20.000.000 Net Profit 17.500.000 Month 7 0
Profit Sharing Profit Sharing Month 8 0
For investor 14.000.000 For investor 8.750.000 Month 9 8.750.000
For farmers 6.000.000 For farmers 8.750.000 Month 10 0
Month 11 0
Payback Period 2 harvest cycle Month 12 8.750.000
6 months IRR 12,15%
 Other Package

Aquaculture Research Report

Primary data for research

Famers Data
For CSR or government – before and after
program
Bundle of Data
eFishery Formula
For fish processing company – field data
 An opportunity to invest and generate social impact

(022) 20462178 contact@efishery.com www.efishery.com