Summer Internship Report

On

“SECONDARY MARKET RESEARCH & LEAD

GENERATION THROUGH DIGITAL MARKETING”
At
Futuresoft India Pvt. Ltd.
Submitted Towards Partial Fulfilment of Requirement for The Award of
Degree of Masters of Business Administration

Submitted by
PEEYUSH PAMNANI
2018-502-081

Internal Guide External Guide

Dr. Sana Beg Mr. Pratik Sehgal
Assistant Professor Digital Market Specialist
Jamia Hamdard Futuresoft Pvt. Ltd.

Department of Management
JAMIA HAMDARD
HAMDARD NAGAR, NEW DELHI-110062

2019-2020
CERTIFICATE

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 DECLARATION

I “PEEYUSH PAMNANI” bearing Enrollment Id 2018-502-081 student of 3rd Semester MBA

in the Department Of Management, JAMIA HAMDARD, New Delhi would hereby declare
that the internship entitled “SECONDARY MARKET RESEARCH & LEAD GENERATION
THROUGH DIGITAL MARKETING” has been carried out by me and submitted in partial
fulfilment for the “Summer Internship Program” of Master In Business Administration, Jamia
Hamdard, New Delhi during the academic year 2019-20.

I further declare that the work embodied in this report has not been submitted to any other
university or institution for the award of any degree.

Signature
Place: - Noida Peeyush Pamnani
Date: - 20018-502-081

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 ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of the project would
be incomplete without the mention of the people who made it possible.

I would like to take the opportunity to thank and express my deep sense of gratitude to my
corporate mentor Mr. Pratik Sehgal and my faculty mentor Dr. Sana Beg. I am greatly
indebted to both of them for providing their valuable guidance at all stages of the study, their
advice, constructive suggestions, positive and supportive attitude and continuous
encouragement without which it would have not been possible to complete the project.

I am thankful to Mr. Ankush Chopra for giving me the opportunity and also sincere thanks to
Dr. Reshma Nasreen, Professor and head, Dept. of Management, JAMIA HAMDARD for her
valuable suggestions and guidance.

I owe my wholehearted thanks and appreciation to the entire staff of the company as well as
college for their cooperation and assistance during the course of my project.

I hope that I can build upon the experience and knowledge that I have gained and make a
valuable contribution towards this industry in coming future.

Name of Student

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 EXECUTIVE SUMMARY

This is the internship report based on the eight week long internship program that I had
successfully completed in Futuresoft India Pvt Ltd under Marketing & Sales Division from
11.06.2019 to 06.08.2019 as a requirement of my MBA program on Department of Business
Studies, Jamia Hamdard. As being completely new to practical, corporate world setting, every
hour spent in the Marketing & Sales department gave me some amount of experience all the
time all of which cannot be explained in words. But nevertheless, they were all useful for my
career.

This report includes how a Marketing & Sales Department works, what are the possible
divisions and work distribution in an organisation, Market research process, training and
development initiatives, how to keep employees motivated as well as how to control
insubordinations, how to collect data, how to lead etc.

I have worked in company with almost all the wings of Marketing like the Roles and
responsibilities of a Marketing, learn the generating leads, process of evaluate marketing
metrics by studying client behaviour and sales trend, generate daily leads by targeting
companies and create reports using excel.
Futuresoft specializes in providing a wide spectrum of IT services with high level of
specialization and deliverable quality specialization, which help to increase productivity and
reduce costs. It maintains the organisational responsibilities successfully.

During Internship, I worked with the team leading evaluate marketing metrics and worked
with the app marketing research on consumer durable products where test their app features
and made an excel report for the future benefit. I also got a chance to work with the company
application analysis team and also worked with the administration team.
I have worked with different types of market research procedure of Futuresoft India Pvt Ltd.
Within my two months internship around 50 to 60 regular research and 25 contractual market
matrix research in regular basis in futuresoft india pvt ltd. in different procedure and system.

In Training wing, I have mainly assisted the training team in updating the personal files of
regular research data with the number of company details and others that they have done in
2019. I have assisted the data to analyse and make their final data report on excel and the
administration team in processing on the research data report.

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 INDEX
Chapter – 1 Introduction 9 - 21
1.1. Overview of the Industry
1.2. Company Profile
1.2.1. About Company
1.2.2. Corporate Overview Fact Sheet
1.2.3. Mission & Vision
swot
1.2.4. Major Clients
1.3. Services of Company
Intro of DM
DM channels
Chapter – 2 Literature Review 22 - 27

Chapter – 3 Work & Study 28 - 41

3.1. Tasks & Responsibilities
3.2. Work Profile in Company
3.3. Introduction of Digital Marketing
3.4. Digital Marketing Channels
3.5 SWOT Analysis
Chapter – 4 Research Methodology 42 - 46
4.1. Objective and Scope of Study.
4.1.1. Objective of the Study
4.1.2. Scope of the Study
4.1.3. Managerial Usefulness of the Study
4.1.4. Types of Research and Research design
4.2. Research Methodology
4.3. Research Design
4.4. Data Collection Method.
4.5. Limitation of the Study.
Chapter – 5 Findings, Conclusion & Suggestions. 47 - 51
5.1. Findings & Interpretation.
5.2. Conclusion.
5.4. Suggestions
Chapter – 6 Reflection Notes 52 - 55
6.1. Outcomes
6.2. References

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 LIST OF FIGURES

Fig. No. Name of figure Page No.

1.1.1. Evolution of Indian Electronics and IT Hardware Industry 11

1.1.2. IT-BPM revenue break-up (Billion USD) 12

1.1.3 Indian IT Industry Market Value 13

1.1.4 Industry Trend: IT Market 13

3.1 Companies Profile 30

3.1.1 Mobile Apps. Data 31

3.1.2 Result & Finding of Mobile Apps. 31

3.3 Digital Marketing Channels 33

3.3.3 Search Engine Optimization 34

3.3.5 Social Media Marketing 35

3.4 Research Methods 38

3.5 SWOT Analysis 39

6.1 Outcomes 53

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CHAPTER-1
Introduction

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1.1 Overview of the Industry
India has become the digital capabilities hub of the planet with around seventy-five per cent of
world digital talent gift within the country. India’s IT & ITeS trade grew to US $ 181 billion in
2018-19. Exports from the trade multiplied to US$ 137 billion in FY19 whereas domestic
revenues (including hardware) advanced to US $ 44 billion.

Information Technology Industry in India

Information technology (IT) business in India has been instrumental in creating India a serious
player within the international horizon. it's reworked Republic of India from AN agriculture-
based economy to a knowledge-based economy. Today, Republic of India could be a massive,
spirited and one in all the quickest growing economies with in the world Asia results of
spectacular growth of the economy, steady increasing shopping for power of the folks and
aspirations of the young, the consumption of electronic gadgets within the country is growing
quick. Republic of India is one in all the world’s quickest growing natural philosophy hardware
markets. The domestic demand of natural philosophy hardware is calculable at US$ four
hundred billion by 2020. This provides an enormous chance for Republic of India to become
AN natural philosophy hardware producing hub to fulfil its domestic needs in addition because
the international needs. Therefore, the govt has accorded high priority to the current sector. The
business has contended a big role in remodelling India’s image as a world player in providing
high-end technology solutions and business services.

After the gap of the Indian economy throughout reforms of 1991-92, incentives provided by
the govt in type of lower price additional tax (VAT) on software system and elimination of
forty nine duties on imports of data technology merchandise, and investments created for IT
and ITES services, IT business has flourished and Republic of India is enjoying a serious role
as a technology supplier to the globe economies. fitting of software system Technology Parks
(STP), and Special Economic Zones (SEZ) has inspired entrepreneurs to utilize their skills and
experience and increase export of software system services many-fold.

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 fig- 1.1.1. Evolution of Indian Electronics and IT Hardware Industry

The Government of Asian nation has known growth of IT hardware producing sector as a thrust
space and has taken variety of steps for promotion of this trade within the country. putting in
of a mission to implement schemes and policies in a very centred and targeted manner,
incentivization, eco-system development and attracting investment in physical science
hardware producing sector square measure amongst the main initiatives that square measure
into consideration of the govt. to require advantage of this chance.

BFSI (Banking, money Services and Insurance), telecom, ITeS (Information Technology
enabled Services), producing verticals, tiny and Medium Enterprises (SMEs), eGovernance
and households square measure the key drivers for Indian IT and hardware market. the little
town growth is basically fuelled by the larger organizations strengthening their base in smaller
cities on account of price benefits. The SMB growth is basically fuelled by the adoption of
non-traditional businesses like education, retail, aid and welcome, etc

This fantastic growth of the Indian IT sector has had a perceptible multiplier factor result on
the Indian economy as an entire. the world has fully grown to become the largest employment
generator and has spawned the mushrooming of many adjuvant industries like transportation,
land and occupation. The IT trade has created career opportunities for the youth, provided
international exposure and offered intensive coaching and development. what is more, the trade
has been a competition in bridging the gender divide within the Indian hands.

India has witnessed exceptional success within the field of knowledge technology and business
method outsourcing (IT-BPO) over the 2 decades. Total export revenues earned by IT-BPO
sector have fully grown to USD sixty-nine billion in FY12, with the sector (including hardware)
touching revenues of USD a hundred billion (NASSCOM Strategic Review 2012).

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 fig-1.1.2. IT-BPM revenue break-up (Billion USD)

The domestic hardware market comprising desktops, laptops, servers, printers, storage,
networking peripherals is that the largest section at intervals the domestic IT-BPO market. This
section is anticipated to achieve revenues of nearly USD thirteen billion (NASSCOM Strategic
Review2012).

BMI forecasts the Republic of India IT market can grow by twelve.8% in native currency terms
in 2013 to achieve a complete worth of authority one,064 bn. this can be a rather quicker rate
of growth than that fifty-one veteran in 2012 as India's probably large IT market continues
exaggerated towards its potential. They expect strong growth can continue over the medium
term, with CAGR of twelve.1% 2013 to 2017. the expansion of tablets and notebooks are going
to be the key growth driver within the hardware market, as recovery continues from a swiftness
in shipments in Q112. However, there also are factors limiting growth within the market as
well as inflations and therefore the weakness of the rupee.

Information technology (IT) trade in India has been instrumental in creating India a significant
player on the planet map. Indian organizations within the trade became international
multinationals-with over four hundred delivery centres (overseas), the trade has presence in
fifty-two countries, with over ten organizations listed on overseas stock exchanges and serving
over four hundred Fortune five hundred customers.

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 fig – 1.1.3 Indian IT Industry Market Value

India has invited capitalists to spice up foreign technology induction each through FDI and thru
foreign technology collaboration agreements and has established larger transparency in policies
and investor friendly procedures. a far-off company will hold equity in Indian firms up to 100%
[134]. IT sector in Asian country has witnessed high flow of FDI that has boosted the Indian
economy in recent years. FDI flow rose by over a hundred per cent to fifty-two US$ four.66
billion in might 2011, up from US$ a pair of.21 billion a year agony, in step with the newest
knowledge discharged by the Department of commercial Policy and Promotion(DIPP).

fig-1.1.4. Industry Trend: IT Market

Despite large growth potential, The IT hardware business in Bharat has great distance to travel
and create its presence felt with in the international business. This business has large potential,

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however it's its own set of challenges in style of lack of favourable government policies, and
low domestic penetration. Nearly all the outstanding international vendors have established
producing and assembly units here, however, the Indian hardware firm’s area unit troubled to
vie with them.

1.2. COMPANY PROFILE

1.2.1 ABOUT THE COMPANY

FutureSoft could be a computer code consulting and technology services company specializing
in industry-specific solutions, strategic outsourcing and integration services. shoppers gain
competitive advantage by investing our development, delivery capabilities to realize their
product milestones with best quality and reduced prices.

It supported in 1988 and Headquartered in capital of India. FutureSoft could be a dependable

partner for quite a hundred happy shoppers that embody numerous vary of Fortune and SME
(Small and Medium Enterprise) corporations. FutureSoft development centre is assessed at
Level four in SEI (Software Engineering Institute) CMMI® (Capability Maturity Model
Integration). FutureSoft Solutions Pvt. Ltd, is an ISO, CMMI-L3 certified, ITIL compliant
organization with powerful presence as a consulting, technology and next-generation system
measuring instrument. The organization have achieved a major benchmark in providing
innovative, value effective, end- to-end IT product and services underneath 5 focus areas
lightness conversion, Managed Services, Resource Augmentation, Consulting & Business
resolution and Application Development & Support.

Due to tight processes that area unit set and followed by them, they perpetually review their
work internally or on their consumer comes that area unit supported outlined processes and
compliance. it's a matter of pride to achieve multiple certifications noninheritable over the
years, considering constant improvement in operating model & ethics.

The organization facilitate enterprises rework and thrive in an exceedingly dynamical world
through strategic consulting, operational leadership, and co-creation of breakthrough solutions.

Future soft’s team of skilful skilled provides the technical experience in varied technologies
employed in the business across domains. the corporate with simplified design, supported
normal elements, services and shoppers and develop applications from medium to extremely
advanced, to satisfy demand, across multiple systems and guarantee improvement. As an

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everyday computer code development method, they take full advantage of capabilities, options
and tools used for structure business applications.

Futuresoft has experience & sturdy observe groups in Microsoft Business Technologies. They
need been with success implementing Microsoft solutions for our shoppers for quite years
alongside developing business leading, custom & net applications on .NET. Capabilities,
options and tools used for structure business

1.2.2 Corporate Overview Fact Sheet

In 1988, young and bold Sunil Gujral left his high-profile job to start out “Futuresoft”. the
primary 10 years of the corporate saw concentrate on building world category applications, win
prison guard international comes and finding our rightful place during a growing package &
services trade. Over the years we've got developed core competencies in application &
infrastructure support creating America a strategic partner to Fortune five hundred customers.
Road ahead can see revived concentrate on IT Services & Solutions; with charge models
connected to SLA & client Success.

Primary Businesses

• Managed Application Services - associate degree application

service supplier offers people or enterprises access over the web to applications
and connected services.
• Managed Network and Security Services - Futuresoft Solutions offers Network and Security
services. we've worked on multiple comes providing applications.
• Consulting, informative and Migration Services - Our IT Consulting and migration services
address not solely the technology transformation, however additionally the impact of
latest technology.

Area of Expertise

 Application  Application
Development Management

 BPO/KPO Services  BI/Data Warehousing

 ERP/CRM  Portal & Content

Implementation Management

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 Fast Facts Futuresoft

Chairman and CEO: Mandeep Singh Puri

Corporate Headquarter: New Delhi

Number of Employees: Approximately 650 worldwide

Revenue: 19.8 Million

Solution Research Centre: 253, Okhla Industrial Estate, Phase III, New Delhi, NCT,
110020, India

Countries Where Product are sold: 40+ cities

Key Verticals: Government, IT/ITES/BPO, BFSI, Media

Key Technologies: Managed Services, Datacentre Solutions, Hybrid Cloud, Converged Infra
/ HCI Solutions, Servers

Key Principals: Nutanix, Odyssey Technologies, Lenovo, Gemalto, Sonic Wall, Oracle

1.2.3 MISSION & VISION

Mission:
 To be Single Window Software Solutions Provider to select customers who
continuously challenge us to raise our delivery standards.
 Doing Rights things Right the very First Time.
 Knowing that TODAY was actually the TOMORROW of YESTERDAY, can make all
the difference.
 At FutureSoft, this realization is what we call blood-feel. You can almost feel it in our
blood.
 We see a door to tomorrow, where others see a wall of today.

Vision:

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  In the fast-changing IT world, the organization have to strive to be a technology expert
obsessed with overcoming business challenges through impeccable use of ICT and to
bring their clients closer to turning their ambitious idea into achievements.

 To help enterprises transform and thrive in a changing world through strategic

consulting, operational leadership, and co-creation of breakthrough solutions.

 The experienced team of professional and data service advisors is dedicated to support
client’s success. Improve outcomes, increase team productivity – and meet strategic
business objectives. Optimal use of client’s technology and data to meet business
objectives.

 With a team of experts possessing cross-functional skills and good experience in

diverse markets, the company has achieved sustained growth and healthy traction in
India.

 They have an in-depth understanding of processes, combined with proven experience

across various industry verticals which enable them to provide solutions that are quick,
efficient and reliable.

1.2.4 MAJOR CLIENTS

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1.3 SERVICES OF COMPANY
Services refers to the applying of business and technical experience to modify organizations
within the creation, management and improvement of or access to info and business processes.
The IT services market is segmental by the sort of skills that are used to deliver the service
(design, build, run). There also are completely different classes of service: business method
services, application services and infrastructure services. If these services are outsourced,
they're mentioned as business method outsourcing IT (BPO), applications outsourcing (AO)
and infrastructure outsourcing.

Futuresoft Services

1. Application Development – When it comes to development or maintenance of an

application, futuresoft offers a wide range of assistance. Futuresoft possesses the team
of highly skilled software professional working with the newest most modern and
powerful technology.
 Custom Development - Futuresoft custom application development services provide
the IT backbone for our client’s business. Organization’s expert technical team
understands your application requirements thoroughly, prepares architecture,
develops, tests and finally implements it.

 System Integration - Over the years, FutureSoft has successfully executed consulting
projects in varied business areas, on a mix of host based, client/server and intranet/
Internet platforms. A few of world's prestigious multi-national companies have
proudly chosen FutureSoft as their systems integrator.
 QA/Testing - FutureSoft offers a comprehensive package of Software Quality
Assurance (QA) and Testing services. We believe in maximizing the quality and
performance of software solutions for our clients while reducing the costs and risks.
2. Application Management - It’s an established fact that operating expenses in
application management contribute 60-70 % in Total Cost of Ownership. Operation
systems are backbone of client organizations and therefore their availability is non-
negotiable and crucial to business survival.

 Application Modernization - FutureSoft can help you modernize them "AS IS" to latest
platforms, or Work with your operations to include functionality enhancements.

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 Application Management Assessment - Every client has unique business and IT
requirements. When making the shift to a proactive support model, Futuresoft helps
customers to leverage our best practices and proven approach while at the same time
tailoring it to your unique business situation.

3. Digital Marketing - Digital marketing is the marketing of products or services

using digital technologies, mainly on the Internet, but also including mobile phones,
display advertising, and any other digital medium.

 Search Engine Optimization (SEO) – This refers to increasing the visibility of website,
its content or the words within the content so that appears in search result. This is done
using on-page (Inside website) and off-page (Outside website) optimization.

 Search Engine Marketing (SEM) – Search engine marketing (SEM) is a form of

Internet marketing that involves the promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily through paid advertising.

4. ERP/CRM Implementation - While every enterprise has knowledge of its resources

and customer base, very few companies have consolidated a comprehensive enough
database of information to achieve a complete view of its business processes.
Optimization of this information - changeling, defining, analysing and using it is the
key to achieving organizational efficiency.

 Microsoft Dynamics CRM - With over 5 years of experience as a Microsoft CRM

solution provider, FutureSoft has a history of successful relationships with customers
through diligent professional services, technical support, training and on - going
consultation. Our Microsoft CRM experts have extensive hands on experience in live
customer environments, which equips them to provide quick turnaround to users. Our
experts have done a lot of customization and integration of Microsoft CRM with the
third-party software, have developed dashboards, etc. and have mastered the concept of
XRM.

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5. Portal & Content Management - Enterprise Portal and Content Management
(EPCM) is the strategies, methods and software tools used to capture, manage, store,
preserve, and deliver information and documents related to organizational processes. ...
Internet, Intranet and Extranet sites can be enterprise portals.

 Portal Service Offerings – Futuresoft combine industry knowledge with technology

expertise on ASP.NET, Microsoft SharePoint, Java / J2EE, IBM WebSphere, and other
leading portal technologies to deliver end-to-end, custom portal solutions to our clients.
 CMS Offering - Futuresoft provides its clients enterprise content management solutions
which help them to manage unstructured, diverse and unorganized data distributed
across locations by using defined processes for creating, managing, monitoring,
distributing and archiving information.
 Mobile Portals - Futuresoft Mobile Portal service offering gives you the freedom to
access and share information from anywhere and at any time. These solutions improve
efficiency, reduce costs and enhance differentiation and compliance.

6. BPO/KPO SERVICES - Knowledge Process Outsourcing or KPO is a subset of BPO.

KPO involves outsourcing of core functions which may or may not give cost benefit to
the parent company but surely helps in value addition. The processes which are
outsourced to KPOs are usually more specialized and knowledge based as compared to
BPOs.
 IEX Workforce Mgmt. - IEX Total View Workforce Management (WFM) software
provides a centralized platform for optimizing the performance of your contact centre.
It helps your centre forecast and plan more accurately and schedule more effectively.
An integrated suite of targeted business solutions and best-in-class capabilities, NICE
Smart enter provides contact centres the ability to take charge of their Customer
Dynamics and maximize the value of their customer interactions. It does this by
capturing customer and business intent, analysing this intent to reveal insights and
applying these insights to positively impact results.
 Witness & NICE Quality Monitoring - The industry-defining combination of Verint
and Witness creates the market’s broadest portfolio of solutions that optimize
workforce, contact centre and enterprise performance to deliver a compelling customer
service advantage.

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CHAPTER- 2
Literature Review

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A literature review was conducted to investigate recent research and current state-of-practice
related to Secondary Market Research and Lead Generation Through Digital Marketing. The
sources for the lit literature review included published papers in professional journals (Cowton,
C. J. (1998)) and current practices from Federal, state, and local agencies.

Introduction

As scholarly activity in Secondary research has grown in recent years, is the gathering and
analysing of data that was previously collected to serve a purpose other than the current reason
for the research. In this way, secondary research differs from primary market research, which
is the direct gathering of information from individuals in order to answer a specific and
generally new research question. Secondary market research can help conserve a firm's
resources since the expense of designing and implementing a research study has already taken
place. Secondary market research is usually thought of in terms of two categories: Information
from internal sources (held by a particular company or agency), and information from external
sources (held outside of a particular business enterprise, organization, or agency).Bringing with
them an orientation towards empirical research, they “open vistas not accessible by other
modes of inquiry” (Frederick, 1992b, p. 245). As a consequence, empirical research has been
gaining a stronger foothold, at least in the Journal of Business Ethics (Robertson, 1993) and is
now common (Brady and Hatch, 1992). This growth has, in turn, prompted a number of reviews
which have taken stock of, advised on, and worried about the conduct of empirical research
and its contribution to the development of business ethics.

Types of Secondary Data

Secondary data can be defined as data collected by others, not specifically for the research
question at hand (Stewart, 1984; Frankfort-Nahmias and Nahmias, 1992). Whatever the precise
wording used; the essential point is that the researcher does not gather the data. Secondary data
can take a wide variety of forms, as guides to bodies of collected data make clear (Miller,
1991). Some writers on research methods simply list possible sources of data, while others
attempt to classify them in some way. The following sub-sections divide secondary data
according to certain broad categories of source, beginning with governmental and similar
bodies.

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Governmental and regulatory bodies

Governments are important publishers of data, one of the best-known forms being censuses.
National income and expenditure accounts and other systematic social statistics are also
important. There are also many quasigovernmental and other official bodies which produce
large amounts of data. Many of these data series stretch back a considerable distance into the
past. An official source of material of considerable potential interest to business ethicists is the
legal system. Published legal judgments are a rich source of insight into many issues, not just
in terms of what the actual decision was, but also the circumstances and reasoning that led to
the particular decision. An example from the business ethics literature is the work of Simms
(1994), who analysed two cases in her work on privacy in employee health screening. There
are also quasi-legal regulatory bodies in many societies. Whatever the source of such
adjudications, both the nature of the complaint and the way it is resolved provide data of interest
to the researcher. The major dilemmas for the business ethicist when using published
judgments would seem to revolve around the relationship between: (1) the adjudicated
behaviour and behaviour more generally (how typical is the behaviour that has “surfaced”?);
and (2) official and “real” reasons for a particular decision. However, even “surface” analysis
of statements can be of value in at least two ways. First, it can reveal inconsistencies which can
provide a stimulus for further research and reflection. Second, there are available to the
researcher a number of techniques, broadly within the ambit of content analysis, which allow
the researcher to analyse text as a collection of symbols which transcends conventional notions
of content as an object of concern (Krippendorff, 1980). Thus, the procedures of content
analysis, which in general terms classify the many words of a text into much fewer categories,
enable valid inferences of different types to be drawn – about the sender(s) of the message, the
message itself, or the audience of the message (Weber, 1985). With the availability of computer
tools and the amount of text available in, for example, annual reports and newspaper articles,
the scope for the application of content analysis in business ethics seems vast – and deserving
of a paper in its own right.

Companies

For business ethicists, though, one of the most important sources of secondary data will be
companies themselves. Much material is publicly available, particularly in the annual report
and accounts. Some of this is “text”, such as the Chairman’s statement and other information
on operating activities, which again can be analysed at more than one level (Growler and
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Legge, 1986), perhaps using the tools of content analysis as discussed above. Quantitative,
primarily financial, data are also produced by companies of course. Financial data derived from
company accounts are now easily available in the form of public databases such as DataStream.
Easterby-Smith et al. (1991, p. 119) express some misgivings about the level of detail available
though. The main limitation of this kind of data is that it is constructed at a “macro” level,
regarding each company as a single entity. Although correct in its basic thrust, this is perhaps
unnecessarily negative in tone, since a number of items of quite detailed information,
admittedly for the whole company, are available, as are some data on the company divided into
geographical or business segments. And other sources of data can be used in tandem. An
example of research which used both a financial database and newspaper information is the
work of Davidson et al. (1994), who investigated the reaction of the stock market to announced
corporate illegalities using the Wall Street Journal and computer tapes from the University of
Chicago’s Center for Research in Security Prices.

Private sources

Other forms of data might also be accessible by negotiation. Easterby-Smith et al. (1991, p.
188) point out, for example, that companies’ internal reports and memoranda can provide good
material for the researcher. Organizational archives can also be a valuable source of data. For
426 Christopher J. Cowton example, the present author was able to gain access to the
preferences of 125 clients of an ethical investment information service as revealed in filed
documents (Anand and Cowton, 1993; Cowton, 1991, 1992, 1993). Another example from the
business ethics literature is Judge (1994) who utilized archival data on a regional sample of
hospitals in the United States for the period 1985–87. Clearly such work necessitates
negotiation of access and the exercise of discretion, working within appropriate ethical and
legal constraints. But since the interests of the researcher tend to be in the general rather than
the particular, it can be relatively easy to reassure the relevant parties. There might also be
material held by individuals, such as diaries and files, that would be of value to business ethics
researchers, although negotiation of access might be more difficult. For further discussion of
the use of organizational and other archives, see Bryman (1989).

Digital Marketing

According to Garder's survey (2013), the top priority in digital marketing investment will be
to improve commerce experiences through social marketing, content creation and management

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and mobile marketing. Key findings also revealed that a companies' marketing success relies
mostly on their website, social marketing, and digital advertising, which are all parts of digital
marketing. In addition, savings made by using digital marketing can be reinvested elsewhere.
Normally, companies spend 10 percent of their revenue on marketing and 2.4 percent on digital
marketing, which will increase to 9 percent in the future.

Content Market

Brogan 2008) and Ferguson (2009) urge content marketing is not any other thing, but that is “a
marketing technique of creating and distributing relevant and valuable content to attract
acquire, and engage a clearly defined and understood target audience-with the objective of
driving profitable customer action". Going by that idea Pulizzi defines (2008) content
marketing as “the art of understanding exactly what your customers need to know, and
delivering it to them in a relevant and compelling way to grow your business”.

Content marketing is creating rich contents targeting potential audience and sharing via content
marketing platforms to inform, educate them without selling. Thus, content marketing is
expanding by answering customary issues with the right kind of content in front of the right
kind of audience.

Content marketing communication strategies

Pulizzi (2008) highlights a good content marketing strategy is ways in which to understand
problems and concerns of customers and offering best solutions and to transferring trusted
knowledge. Marketing communication strategies we very important nowadays than before. An
optimized informative content can connect with customers and enabling them to interact with.
therefore, effective and efficient content marketing strategies will influence customers positive
interaction with a product and service even, it will increase investment of return.

Marketers understand the Internet’s economic power and, thus, have turned to reaching
consumers in new ways via digital marketing. By utilizing all forms of digital media (such as
the Internet, text messaging, online radio and television channels, mobile apps and podcasts),
they can engage consumers in real time. Traditional market research techniques can help digital
marketers in their endeavour by providing important data that can be used to help strengthen a
company’s virtual presence, its authenticity and its communications and content. A lot of
market research is listening. And listening has never been easier than in our current digital age.
Businesses can learn how and when people are talking about them by simply tuning in to their

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presence on social media platforms and other digital media systems. All are free and relatively
easy ways to establish a foundation on which further research can be built. By monitoring the
terms consumers use and the places those consumers gather, you can identify trends, create
detailed buyer personas and, ultimately, better direct your digital marketing messaging in the
future. Market research frequently entails experimenting with products and advertising. Digital
platforms allow businesses a readily available way to test various messages amongst various
audiences to see what holds the most appeal. Market researchers can virtually track website
visits, text message response rates, mobile app traffic and other virtual channel views; seeing
consumer behaviour in real time can highlight the things that work and the things that don’t
work, providing you with ways to be proactive rather than reactive in your prospective digital
endeavours.

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CHAPTER-3
Work & Study

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3.1. TASKS & RESPONSIBILITIES

During an internship period, performed numerous of work and few of them are:

 Lead Generation
 Research on secondary data
 Identification of opportunity for the company
 Digital Marketing
 Maintenance of report

Lead Generation

• Lead generation is the process of generating consumer interest for a product or service.
• It involves persuading customer to provide their personal information.

• Converting customer’s interest into sales.

• It involves customer engagement, traffic conversion and pitching your offerings.

• It is commonly performed through digital channels i.e., LinkedIn, Facebook, Twitter,

YouTube, Instagram etc.

Research on Secondary Data

• Secondary market research involves the gathering of data, which has already been
produced by others, which you can then use

• It aims to collect data about its competitors, customer and prevailing market conditions.

• It can be qualitative or quantitative in nature.

• Data can be collected through various sources i.e., Internet, Results of market research,
data available on company's own database of consumers etc.

• It helps in better decision making.

• It also assists in conducting primary market research.

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 fig 3.4 Research Methods

Identification of opportunity for the company

To be successful entrepreneurs, we need to be continually innovating and looking for

opportunities to grow our start-ups. But how do you find new opportunities to take your start-
up to new markets and growth levels? Here are four ways to identify more business
opportunities.

 Listen to your potential clients and past leads

 Listen to your customers

 Look at your competitors

 Look at industry trends and insights

Report

 For any company to be successful, past data required for the analysis.

 Different software used to do the analysis on the data

 Previous data helps a lot in the formulation of strategy

 I was actively involved in maintaining the data in a proper format

 Different software requires data in a suitable format for the analysis.

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3.2. WORK PROFILE IN COMPANY
Secondary Research of Company’s Database:

The organization provided me a list of companies of different city and industries from their
own database. I use to collect the information and details of the given companies by searching
them on the internet in a step by step manner and it can be described as follows:

• Searching company’s website on Google

• Collecting company’s details such as industry name, board line number, address of
corporate office and website link verification with Google. This step was done on
Fundoodata website and other local directories.
• Finding products/services which are related to and targetable with the FutureSoft
offerings.
• Searching company’s net revenue on ZoomInfo website and other similar pages.
• Obtaining the details of company’s contact person such as name, designation, Email Id
and contact number from LinkedIn, Rocket reach (Search engine) and other websites.
The contact person should be the Marketing Head, IT Head, Digital Marketing Head
and Marketing Managers in case of MNC’s. And in case of SME’s it can be its CEO,
Director, Managing Partner and others.

Creating Profiles for Companies and their Vertical Segmentation:

The second step involves the conversion of information searched and collected into an excel
sheet format as advised by the supervisor. Here, I evaluated the vertical segmentation and
relevance of different companies’ product/Industry with FutureSoft.

In the report maintained on excel, I used to enter, sort and edit the details of the targeted
companies such as full name of company, board line numbers, website link, revenue, contact
person name, his/her designation, contact number and email Id, industry of the company,
products and location.

However, the main essence of this work was to have details about the industries to which they
are serving, products/services they are providing and total revenue of these companies.

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 fig 3.1 Companies Profile

Competitive Analysis of Companies’ Application (Industry-wise):

In this process the organization gave me a list of industries and companies to target their
application interfaces/ features and maintain a excel sheet of the same. I used to find the
relevant and targetable companies apps on both Play Store and Apple Store. After that I had to
download these applications on mobile devices (Android & IOS) to know their features.

The excel sheet mainly include company name, app platforms, app names, industry, website
URL and head office location.

The second sheet of the same work provides comprehensive information about the applications
which consist of app URL, features summary, latest update of apps, software developer, installs
of the app (in numbers), app rating and features listing in detail.

The industries covered in this work are broadly:

• Automobile
• Textile
• Electrical
• E-Commerce
• Chemical
• FMCG
• Security

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Features are evaluated in order to target the companies which are less attractive in application
management, application development and data management. The technological relativity or
lacking with other companies is also a major reason of this type of work.

The consulting, assisting and promoting advancement are the objectives of the FutureSoft and
also increasing sales/ lead generation. Companies are targeted for calling the prospect, fixing
the meetings, giving presentations or may be for sending business proposals.

fig 3.1.1 Mobile Apps. Data

fig 3.1.2 Result & Finding of Mobile Apps.

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Collecting and Documenting Company’s Digital Presence- web and social media

I used to find the targeted companies’ online presence both on their website and social media
platforms. Here, I analysed the attractiveness of the websites/ social media based on their
content, profiles, visual aids, product listing and categorization, shopping cart, payment
gateway, customer service and reviews.

It also includes finding companies desktop performance, social media promotions and content
display, directory listing of the company and business existence/location.

Lastly, collecting the company’s visibility and ranking on search engines, i.e. finding the
website easily or conveniently.

3.3. INTRODUCTION OF DIGITAL MARKETING

The department underneath that associate berth was meted out is Secondary marketing research
underneath that basics of Digital promoting conjointly educated by them for the reference.
Digital promoting may be a sort of marketing that links customers with sellers electronically
mistreatment interactive technologies like emails, websites, on-line forums and newsgroups,
interactive tv, mobile communications etcetera

Digital promoting is that the promoting of product or services mistreatment digital

technologies, primarily on the net, however conjointly together with mobile phones,
advertising, and the other digital medium. Digital promoting channels square measure systems
supported the net which will produce, accelerate, and transmit product price from producer to
the terminal client by digital networks.

In the idiom of digital promoting, advertisers square measure normally stated as sources,
whereas members of the targeted ads square measure normally known as receivers. Sources
ofttimes target extremely specific, well-defined receivers.

For example, when extending the late-night hours of the many of its locations, McDonald's
required to induce the word out. Its targeted shift staff and travellers with digital ads, as a result
of the corporate knew that these folks created up an outsized section of its late-night business.
McDonald's inspired them to transfer a replacement edifice Finder app, targeting them with
ads placed at ATMs and gas stations, additionally as on websites that it new its customers
frequented at midnight.

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3.4. DIGITAL MARKETING CHANNELS

It is important that your complete and business establish and maintain a awfully robust on-line
presence to be competitive enough to succeed in resolute targeted audiences. ancient promoting
rules doesn't essentially apply in current situations. However, there are a unit new markets and
new doors of opportunities created accessible – that area unit solely accessible through digital
promoting channels. However, with many net promoting tools accessible, that among these
tools area unit the simplest and area unit worthy enough to target whereas they convey you
steps nearer to your business goals are: -

fig 3.3 Digital Marketing Channels

3.4.1. Email Marketing

When business perform lead generation and alternative promoting methods, they collect
contact info like phone numbers and email addresses from potential customers, together with
permissions to send them updates and alternative info through email. Email promoting is one
in all the foremost effective digital promoting channels which will offer businesses and ROI of
up to four,300%. several businesses with in-house digital marketers use email promoting, with
up to sixty-six rating this tool as glorious for delivering ROI. this can be why up to fifty-six of
business highlighted that they're progressing to increase email-related promoting activities by
2014. samples of emails sent embody emails for complete building, conversion, and
newsletters.

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3.4.2. Pay-Per-Click Advertising (PPC)

Paid advertising channels like Pay-Per-Click advertising deliver extremely targeted traffic of
potential customers among an awfully short amount of your time. This methodology but is
driven by home a lot of you're willing to take a position in bidding and putting ad placements,
still as what proportion you're willing to obtain exploit one client. Still, your advertising budget
continues to be among your management, enabling you to line what proportion you have got
to pay for each day, every week or a month running your PPC ads. The effectiveness of PPC
ads accept however well you select your keywords for targeting potential customers still as
optimizing the visual and discourse data in your ads.

3.4.3. Search Engine Optimization (SEO)

Almost all people using the Internet are familiar and are making use of search engines to look
for anything there is they want to know or are searching for. In fact, up to 93% of online
experiences happening to these people usually begin by using a search engine.

fig 3.3.3 Search Engine Optimisation

People use search engines to seem for data a couple of whole, product or services, and up to
fifty-nine of programme users monthly notice a neighbourhood business to satisfy a selected
want. SEO involves many activities like keyword analysis, creating use of each on-page and
off-page improvement, linkable assets creation, organic link building and different connected
activities.

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3.4.4. Display Advertising

Many people visit blogs, forums, and different websites that square measure fascinating or
helpful to them. Digital marketers will reach intent on these potential customers by putting
relevant show ads on these third-party sites. These embody banners, boxes, interactive ads,
video ads, opening ads, overlays and different similar ads that square measure joined to a
landing page or web site. show advertising creates bigger complete awareness furthermore as
generate extremely targeted traffic which will convert into leads or sales. Payments for these
show ads square measure typically supported Cost-Per-Impression (CPM) that is typically
more cost effective compared to the Cost-Per-Click (CPC) theme typical of PPC advertising.

3.4.5. Social Media Marketing (SMM)

Social media is certainly one in every of the foremost fantastic factor to happen within the
digital arena that business homeowners and digital marketers will leverage on to make
complete awareness for his or her product and services. Through Social Media promoting
(SMM), digital marketers will reach dead set extremely targeted potential customers through
direct and person-to-person engagement. the quantity of social media users still grows daily
and is predicted to extend by up to twenty sixth a lot of this 2015. Businesses and digital
marketers still ride the bandwagon and quite five hundredth area unit progressing to increase
their SMM budgets this year. Digital marketers but ought to choose the foremost acceptable
social network to push their quite business to a selected quite targeted audience. a
straightforward guide is listed below:

fig 3.2.5 Social Media Marketing

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  Facebook – You can reach out to almost any kind of general consumer; you just need
to learn in what groups and pages your targeted customer stay frequently go to at
Facebook.
 Twitter – If you’re trying to develop a new business and would want to reach out to
early adopters, then Twitter may be for you, particularly in generating fast brand
awareness.
 LinkedIn – Reaching out to professionals, business owners and other Business-to-
Business (B2B) leads and targeted customers, then LinkedIn would be the perfect social
network for you.
 Google+ – This is another good social network for reaching out to early adopters of
new businesses as well as reaching out to the B2B and general social media user.
Business owners should however learn how to make a good presence at Google+ as this
may be a great factor that will influence how SEO will behave in the near future.

3.4.6. Content Marketing

Content is at the centre of each digital promoting campaign and is that the one major component
which will stay constant despite the numerous changes that occur within the marketplace. With
good, high-quality and really relevant content, your web site and alternative net promoting
assets can generate extensive arriving traffic from extremely targeted audiences – all of which
might be potential customers. Up to seventy-three of digital marketers within the B2B area are
increasing content promoting activities this 2014. Content includes text, graphics, videos, and
alternative connected materials folks are searching for and are terribly fascinated by.

3.4.7. Affiliate Marketing

If you wish to succeed in a wider and a lot of world audience, you wish not rent somebody
from different locations. All you wish to figure with area unit affiliate marketers WHO will do
the work for you certainly percentages in commissions after they sell your product – an ideal
example of the pay-per-performance on-line business model. world e-commerce sales
exceeded one.2 trillion bucks last a pair of013 in keeping with eMarketer, with affiliate selling
doing its share to spice up this market up. Forrester on the opposite hand predicts affiliate
selling to succeed in levels of up to $4.5 billion by the year 2016.

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3.4.8. Online Public Relations

Online PR is thought-about a region of Content promoting normally for the most principle is
to make promotional content which will be used for generating disapproval and making traffic
through exposure in on-line PR networks. a number of these channels square measure liberated
to be a part of whereas some need some joining/subscription fees before you'll publish press
releases.

3.5 SWOT ANALYSIS

A technique that allows organization or individual to manoeuvre from everyday issues and
ancient ways to a recent prospective. SWOT analysis appearance at your strengths and
weaknesses, and also the opportunities and threats your business faces. SWOT will facilitate
your company face its greatest challenges and realize its most promising new markets. The
SWOT Analysis framework could be a important and great tool to use in selling Management
and different business applications. a transparent understanding of SWOT is needed for
business majors.

Basic Elements of The SWOT Analysis:

fig 3.4 SWOT Analysis

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Strengths (internal, positive factors)

 Characteristics of the business or person that provides it a plus over others within
the trade.
 Positive tangible and intangible attributes, internal to a company or individual.
 Beneficial aspects of the organization or the capabilities of a company, method
capabilities, monetary resources, merchandise and services, client goodwill and
complete loyalty.
 Examples - plenteous monetary resources, Well-known brand, Lower prices [raw
materials or processes], Superior management talent, higher selling skills, smart
distribution skills, Committed staff.

Weaknesses (internal, negative factors)

 Characteristics that place the firm or individual at an obstacle relative to others.

 Detract the organization from its ability to realize the core goal and influence its
growth.
 Weaknesses area unit the factors that don't meet the standards we tend to feel they
must meet. However, weaknesses area unit governable. they have to be reduced and
eliminated.
 Examples- restricted monetary resources, terribly slim line of business, restricted
distribution, Higher prices, Weak market image, Poor selling skills, restricted
management skills, Under-trained workers.

Opportunities

 Are external enticing factors that represent reasons your business is probably
going to prosper.
 Chances to form bigger profits within the surroundings - External enticing factors
that represent the rationale for a company to exist & develop.
 Arise once a company will take advantage of conditions in its surroundings to
arrange and execute methods that alter it to become a lot of profitable.
 Organization ought to use caution and acknowledge the opportunities and grasp
them whenever they arise.

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  Examples - fast market growth, Rival corporations square measure self-satisfied,
dynamic client needs/tastes, New uses for product discovered, Economic boom,
Government release, Sales decline for a substitute product.

Threats (external, negative factors)

 External parts within the atmosphere that would cause bother for the business - External
factors, on the far side associate degree organization’s management.
 Arise once conditions in external atmosphere jeopardize the dependability and
profitableness of the organization’s business.
 Examples - Entry of foreign competitors, Introduction of recent substitute merchandise,
Product life cycle in decline, ever-changing client needs/tastes, Rival companies adopt
new methods, hyperbolic government regulation, Economic

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 CHAPTER- 4
Research Methodology

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4.1 OBJECTIVE AND SCOPE OF STUDY
4.1.1. Objective of the Study

The main objective to conduct this research is to understand the secondary market research &
develop the positioning for new application launch.

Main Objective

To study and understand the concept and process of marketing research.

 To understand and get the concept of Marketing of android application according to

company.
 To get the practical implication of the process involved in any application launch.

4.1.2. Scope of the Study

The project scope involves the study of the secondary research primarily means that all those
things that may be lined within the research by their totally different class, their mechanism of
action. It defines clearly the extent of content that may be lined by the means that of the analysis
so as to come back to additional logical conclusions and provides conclusive and satisfactory
answers to the analysis. The project scope additionally involves the exploring numerous mobile
applications out there to garner data concerning their user expertise and their options to grasp
however its impacts in sales and simple doing business.

4.1.3. Managerial Usefulness of the Study

This study helps to understand marketing research basic terminologies & different strategies

for different market situation.

4.1.4. Types of Research and Research Design

 Quantitative Research - Quantitative research generates numerical data or

information that can be converted into numbers. Only measurable data are being

gathered and analysed in this type of research.

 Qualitative Research - Qualitative Research on the other hand generates non

numerical data. It focuses on gathering of mainly verbal data rather than

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 measurements. Gathered information is then analysed in an interpretative manner

subjective, impressionistic or even diagnostic.

4.2. RESEARCH METHODOLOGY

Very little analysis within the field is pure in nature. That is, only a few individuals do analysis
in analysis methodology in and of itself. Most analysis is applied analysis, that has wide
application in several disciplines. each profession uses analysis ways in varied amounts in
several areas. They use the ways and procedures developed by analysis methodologists so as
to extend understanding in their own profession and to advance the skilled cognitive content.
it's through the applying of analysis methodology that they strengthen and advance their own
profession. Examine your own field. you may notice that its skilled apply follows procedures
and practices tested and developed by others over an extended amount of your time. it's during
this testing method that you simply would like analysis skills, the developments of that fall
within the class of pure analysis. As a matter of truth, the validity of your findings entirely
depends upon the soundness of the analysis ways and procedures adopted by you. among any
profession, wherever you directly or indirectly offer a service, like health, education, science
or social service, the applying of analysis will be viewed from four completely different views:

1. the service provider

2. the service administrator, manager and/or planner
3. the service consumer
4. the professional.

Though it's not possible to list all the problems in each discipline, this framework is applied to
most disciplines and things within the humanities and also the social sciences. you ought to be
ready to use this to spot, from the perspective of the higher than views, the potential problems
in your own educational field wherever analysis techniques is accustomed realize answers. a
web form was ready to measure the knowledge for analysis, that is simple to replenish as
compared to paper. form ready with Associate in Nursing intention of obtaining info regarding
some key parameters so it absolutely was unbroken crisp and short so one doesn’t have to be
compelled to pay ton of your time in filling up the information, which can lead to abandoning
the net type mid-way. All aspects were thought-about so as to capture all the desired info with
minimal effort from either aspect.

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4.3. RESEARCH DESIGN

Research design specifics the methods and procedures for conducting a particular study. A
research design is the arrangement of conditions for collection and analysis of the data in a
manner that aims to combine relevance to their search purpose with economy in procedure.

Research design is broadly classified into three types as:

 Descriptive Research Design

 Exploratory Research Design
 Causal Research Design

A research design is a step by-step plan that guides data collection and analysis. In the case of
secondary data reviews, it might simply be an outline of what you want the final report to look
like, a list of the types of data that you need to collect, and a preliminary list of data sources.

Exploratory Research Design

Exploratory analysis may be an analysis conducted for a tangle that has not been studied
additional clearly, supposed to ascertain priorities, develop operational definitions and improve
the ultimate analysis style. alpha analysis helps verify the simplest analysis style, data-
collection technique and choice of subjects. It ought to draw definitive conclusions solely with
extreme caution. it's truly a kind of analysis style that focuses on explaining the aspects of your
study in a very elaborated manner. Given its elementary nature, alpha analysis typically
depends on techniques such as:

Secondary Research

 Such as reviewing available literature and/or data

 Informal qualitative approaches, such as discussions with consumers, employees,
management or competitors
 Formal qualitative research through in-depth interviews, focus groups, projective
methods, case studies or pilot studies

4.4 DATA COLLECTION METHOD

Primary Data: Primary data means data that are collected by different techniques like
questionnaire, Depth interview, Survey, Schedules etc. In this project, primary data has been
collected by the means of questionnaire.

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Secondary Data: Secondary data means data that are already available i.e.: they refer to the
data which have already been collected and analysed by someone else. Usually published data
are available in: Various publications of the central, state/local governments or foreign
governments, technical and trade journals etc. The secondary data involved in this project has
been gathered from the medical journals, literatures and internet.

4.5 LIMITATION OF THE STUDY

 Collected for some other purpose

 No control over data collection
 May not be very accurate
 Mismatching the units of measurement
 Differing definitions used to clarify the data
 Recency of the secondary data
 Lack of information needed to assess the credibility of the data
 A number of assumptions have to be made

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 CHAPTER- 5
Findings, Conclusion and Suggestions

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 FINDINGS & INTERPRETATION

 Futuresoft India Pvt Ltd. strength is in its differentiation. Its strength in differentiation
comes from the large diversity of services the corporate offers that area unit thought of
innovative and distinctive compared to services offer by competitors.
 Futuresoft provides services (Application Development & Management) and solutions
(Work Force Management. and Human Capital Management.).
 They're the one amongst the leading innovators in computer code consulting and
technology services company specializing in, Trumplify is that the leading digital
platform of alternative for big brands.
 The company's vision: " Succeed with Customer’s Success " and therefore the company
embraces the concept of " To be recognized because the benchmark for providing
solutions and services within the field of Managed Services & System Integration".
 In the fast-changing IT world, FSPL try to be a technology professional addicted to
overcoming business challenges through impeccable use of ICT and to bring their
shoppers nearer to turning their bold concepts into achievements.
 Brobdingnagian sums should be invested with in unsure in-house analysis and
development and collaborations with alternative promising corporations. Strategic
alliances may be accustomed augment opportunities in addition.
 Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three-channel high acceptance.
 It is easier to approach a company's if you first send them an E-mailer to related sector
and then call them in fact sometimes the company itself call having seen the E-mailer

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 CONCLUSION
The summer post project helped me to grasp however the company business works. the assorted
departments and its functions and the way all area unit interconnected to every different.
Futuresoft a Noida primarily based it firm that explained the entire method of however they
work on every useful level particularly regarding the business development because it was my
job profile. It's a basic method that secondary analysis is to be conducted to seek out the target
corporations and application of company etc. the business development method starts from
analysis and ends at project closure. This project has created me perceive the assorted key
points that area unit is taken into account to crack a deal a way to wear down totally different
individuals or company. The corporate helped me to find out work and company atmosphere
and that helped me to grasp the business.

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 SUGGESTIONS
The main challenges for IT companies come from four areas.
 Competition: They must deal with competition from within and without.
 Price Management: They must manage within a world of price controls that dictate a
wide range of prices from place to place.
 Patenting: Companies must be constantly on guard for patent violations and seek legal
protection in new and growing global markets.
 Service Management: They must manage their services pipelines so that patent
expirations do not leave them without protection for their investment.

Lastly, in terms of Services the market development is essential which would help the company
in creating increased market share. For this purpose, Futuresoft india pvt ltd. Should focus on
following: -

1. Communicate clear goals and expectations to your employees:

The majority of workers wish to be a district of a compelling future, wish to understand
what is most vital at work and what excellence feels like. For targets to be purposeful
and effective in motivating workers, they need to be tied to larger structure ambition.
2. Encourage open communication:
You can get insight into what things are vital to the worker by mistreatment surveys,
suggestion boxes and team conferences. Be broad-minded and encourage them to
precise their concepts and views while not criticism. this suggests golf stroke into
follow everything you have got learned regarding effective listening. Address their
issues within the best method you'll.
3. Support employees in their work and growth:
How many of you've got older a subordinate’s plan as good or perhaps sensible. Success
begets success. you'll support worker growth by providing education and learning
opportunities, cross coaching, coaching, and the other interactions that support
employees’ personal development.
4. Keep an eye on the market:
If you had a decent plan, it's affordable to assume somebody else out there conjointly
thought of it moreover. Ignoring the competition may be a huge mistake.

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5. Stay focused on value, not fluff:
Ignore the urge to have a “strategy” for every facet of the business up front. Stay laser-
focused on providing value for customers. Follow your business plan to make money.
You will be a totally different organization once you have proven your ability to
generate cash.
6. Believe in yourselves:
If you're following some formula that you just found in some ‘how-to’ book, you're in
all probability on the incorrect path. If you really believe what you're doing, and you've
got done your schoolwork, you stand a far higher likelihood of succeeding. can there’ll
be no shortages of ‘nay-sayers’ on the approach WHO will tell you why your plan has
already been tried and failing.

Some important suggestions for hiring intern.

 Introducing the student to the other staff and interns/pathways students within the
department/office and explaining how the student's role fits within the larger
organizational structure;
 Scheduling regular supervision meetings with your intern/pathways student to provide
ongoing feedback and to respond to questions;
 Encouraging the student to ask questions and seek out assistance when needed;
 Assigning the intern/pathway student a project that allows individual responsibility and
ownership for the task;
 Developing networking and mentoring opportunities;
 Discussing future career goals with the intern/pathway student;
 Explaining any problems or concerns with your intern/pathway student directly; and
 Completing an overall evaluation of the student at the end of the experience and sharing
this feedback with the student.

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 CHAPTER- 6
REFLECTION NOTES

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 REFLECTION NOTES

I was lucky enough to own interned with an acknowledged company like futuresoft India Pvt
ltd. This eight-week spot allowed mainly to figure with newer currently business orientating
stacks. It additionally let Maine communicate with professionals and perceive the operating of
commercial practices. It was an awfully heat and hospitable setting that allowed Maine to
focus a lot of on my work. My CEO, Mr. Mandeep Singh Puri and my mentor adult male.
Prateek Sehgal created certain that I continually had the most effective tools offered to figure
with.

6.1 OUTCOMES

Professionalism

Trailhead’s trainings on geographical point ethics, science awareness and worker security
helped Maine perceive the wants of a corporate/professional geographical point. Also,
interaction with neighbouring staff shows however vital it's to be skilled and the way
everyone seems to be determined to stay up with company ethics.

Futuresoft maintains expertise in each facet of labour. each very little event/request is
documented that helps in future references. There is a unit multiple portal maintained by
futuresoft that facilitate in line to employee’s each would like.

fig 6.1 Outcomes

Throughout the amount of my situation I additionally had the chance to figure on a live
project. this can be another side that i used to be glad I had the chance to expertise, as a
result of I felt elated to work with the information as I liked to work with the information
and analyse the info and to really feel the work that I used to be acting on in theory,

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dropped at real-life. This helped Maine to know simply however vital every stage of a
project very is.

Verbal communication

Communications throughout conferences helped American state grasp however necessary

it is to place across your purpose effectively in order that any necessities and requirements
are consummated within the best approach doable. I learnt that a decent communication
talent will really facilitate in understanding and there by implementing necessities
quickly. Also, communication across groups should even be swish just in case of any
help/collaboration that may be required.

Written communication

Interning at futuresoft gave me a better and more professional vocabulary that may be used
in the corporate world. It taught me the importance of a well-established email-based
communication channel in order to deliver constant updates.

Personality

The internship helped groom not only my technical skills but also my personality. It made
me more responsible because of the strict deadlines and real-world projects that I got an
opportunity to work on.

Time management

Futuresoft taught me the importance of time management as well. Constant deadlines

helped maintain a healthy workflow throughout the period of the internship.

It also taught me how maintain a good work-life balance. Based on project requirements,
we would have to put in extra hours and effort so as to meet the required deadlines.

Resource utilization skills

The internship provided several challenges wherein different environments would require
different tools. It helped me understand how crucial it is to choose the best possible tool at
you dispense based on the situation.

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 REFERENCES

[1] www.futuresoftindia.com

[2] www.indiamart.com

[3] www.linkedin.com/research

[4] www.tradeindia.com

[5] https://www.zaubacorp.com/

[6] https://rocketreach.co/

[7] https://www.zoominfo.com/

[8] https://www.fundoodata.com

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