Chapter 7

The Secret of Success: Selling Your Presentation

The actual body of the presentation is the easy part. Typically, the body of the
presentation is that lifeless creature sent down from the home offic edeveloper’s desk. If you
are writing your own curriculum stylistically, you can choose one of three methods. There are
several methods used on Selling Your Presentation
 Introducing The Uppoppr (Pronounced You-Pop-Er) Process
 Utility: Conveying the Benefit of the Training Program
 Product: Setting a Goal for the Training Program
 Process: Describing the Approach to Training
 Objective: Write Specific Training Goals
 Process Justification: Identifying theSource of Information Presented
 Proof of Ability: Demonstrating theSuccess of the Training Approach
 Review: Emphasizing the Critical Information

There are also a number of methods used on selling you presentation

 They started with a clear outcome for the event

 They had a realistic timescale that allowed for enough planning and promotion to
make sure that there was a good attendance – running workshops can be expensive so
you want to make sure you get enough people in the room to make it worthwhile
 They created a programme that was relevant to their target audience – owners of
medium-sized businesses with a wish to grow organically
 They choose an appropriate, high quality venue to meet the aspirations of their target
clients
 They invested in professional advice on how to present the content in the most
effective and memorable way, and they implemented the recommendations they
received
 The speakers rehearsed their presentations in advance. They sought external feedback
and then optimized their presentations appropriately to ensured that everything ran
smoothly on the night
 Their presentations were clear and concise and used examples and case studies which
their audience could identify with
 They ran a short panel discussion with three clients who gave concrete examples of
the approaches discussed in the presentations
 They invited a mix of existing customers and prospective ones
 They had enough staff present to make sure that registration went smoothly and that
there were people on hand to answer questions afterwards in the drinks reception
Stengthness
This dichapter discusses the way we present from the beginning to the end of the method
explained, so that the reader can easily understand it, let alone be included with examples

Weakness
in this chapter there are no theories in each method or discussion