The use of price points for reference to different levels of quality for a company's related products is typical of which

product-mix
pricing strategy?

Choice 1
Optional-product pricing

Choice 2
Captive-product pricing

Choice 3
Product line pricing

Choice 4
By-product pricing
Which type of market coverage is usually associated with shopping goods?

Choice 1
Intensive distribution

Choice 2
Extensive distribution

Choice 3
selective distribution

Choice 4
Exclusive distribution

As the threat of corporate failure increases due to relatedness between a firm's business units, firms may decide to

Choice 1
reduce the level of diversity in its investments.

Choice 2
increase the firm's level of retained resources.

Choice 3
operate in less risky environments.

Choice 4
pursue unproven product lines.
Which of the following is NOT a motive for firms to become multinational?

Choice 1
to take advantage of potential opportunities to expand the market for the firm's products.

Choice 2
to secure needed resources.

Choice 3
increasing universal product demand.

Choice 4
to avoid high domestic taxation on corporate income.
When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the
company’s objectives, they are in which of the following new process development stages?

Choice 1
Business analysis

Choice 2
Marketing strategy development

Choice 3
Concept development and testing

Choice 4
Commercialization
Customer may get dissatisfied due to

Choice 1
Less waiting time

Choice 2
More waiting time

Choice 3
Less products

Choice 4
More products
Which of the following is NOT a limit to vertical integration?
 Choice 1
bureaucratic costs

Choice 2
capacity balance and coordination problems from changes in demand

Choice 3
the loss of flexibility through investment in specific technologies

Choice 4
imitation of core technology by potential competitors
In services marketing mix. people refers to .................

Choice 1
Employees

Choice 2
Employees and customers

Choice 3
Customers

Choice 4
Public at large.
Which of the following is an advertising medium?

Choice 1
Direct marketing.

Choice 2
Mail order.

Choice 3
Direct mail.

Choice 4
Telephone.
nitially, bank counter staff were uncomfortable with their new task of selling services to
customers. They viewed themselves as bank counter staff and not salespersons. This is
an example of which type of conflict?

Choice 1
Channel conflict.
 Choice 2
Organization/client conflict

Choice 3
Person/role conflict.

Choice 4
Interclient conflict.

The answer is incorrect

Score is 0.00 out of 1.00. Elapsed time is 34 sec.

Correct Your
# Answer
answer answer
1. Channel conflict.
2. Organization/client conflict
3. Person/role conflict.
4. Interclient conflict.
Question4

Consumer responses to environmental stimuli are characterized by approach or

avoidance behaviors. Consumer approach behavior is defined as

Choice 1
Feelings of satisfaction.

Choice 2
A desire to stay in the market.

Choice 3
A desire to explore many products

Choice 4
A desire to communicate with society

The answer is correct

Score is 1.00 out of 1.00. Elapsed time is 39 sec.

# Answer Correct Your

 answer answer
1. Feelings of satisfaction.
2. A desire to stay in the market.
A desire to explore many
3.
products
A desire to communicate with
4.
society
Question5

When Coca-Cola and Nestle formed a joint venture to market a ready-to0drink coffee and
tea worldwide, the type of marketing system that was formed would best be described as
being:

Choice 1
diversified marketing system

Choice 2
horizontal marketing system

Choice 3
Vertical marketing system

Choice 4
parallel marketing system

The answer is incorrect

Score is 0.00 out of 1.00. Elapsed time is 17 sec.

Correct Your
# Answer
answer answer
1. diversified marketing system
2. horizontal marketing system
3. Vertical marketing system
4. parallel marketing system
Question6

Functional approach was designed by

Choice 1
AH. Shaw.

Choice 2
L.d.H .weld

Choice 3
Both a and b.

Choice 4
Kotler.

The answer is incorrect

Score is 0.00 out of 1.00. Elapsed time is 12 sec.

Correct Your
# Answer
answer answer
1. AH. Shaw.
2. L.d.H .weld
3. Both a and b.
4. Kotler.
Question7

In contrast to managers’ desires, shareholders usually prefer that free cash flows be

Choice 1
returned to them as dividends.

Choice 2
re - invested in additional corporate assets.

Choice 3
used to reduce corporate debt.

Choice 4
used to diversify the firm.

The answer is incorrect

Score is 0.00 out of 1.00. Elapsed time is 25 sec.

Correct Your
# Answer
answer answer
1. returned to them as dividends.
2. re - invested in additional
 corporate assets.
3. used to reduce corporate debt.
4. used to diversify the firm.
Question8

It is important for organizations to change and develop. The stages that service
organisations go through are known as the Product Life Cycle. The Saturation Stage
refers to

Choice 1
All competitors leave the market place.

Choice 2
New competitors join the market place.

Choice 3
All competitors seek the same customers

Choice 4
Many competitors seeking the same customers

The answer is incorrect

Score is 0.00 out of 1.00. Elapsed time is 33 sec.

Correct Your
# Answer
answer answer
All competitors leave the
1.
market place.
New competitors join the
2.
market place.
All competitors seek the same
3.
customers
Many competitors seeking the
4.
same customers
Question9

Pricing to cover variable costs and some fixed costs, as in the case of some automobile
distributorships that sell below total costs, is typical of which of the following pricing
objectives?

Choice 1
Market share leadership
 Choice 2
Product quality leadership

Choice 3
Survival

Choice 4
Current profit maximization

The answer is correct

Score is 1.00 out of 1.00. Elapsed time is 18 sec.

Correct Your
# Answer
answer answer
1. Market share leadership
2. Product quality leadership
3. Survival
4. Current profit maximization
Question10

One conception of holistic marketing views it as ”integrating the value exploration, ----------
---. And value delivery activities with the purpose of building long- term, mutually satisfying
relationships and co-prosperity among key stakeholders.”

Choice 1
Value management

Choice 2
Value creation

Choice 3
Value research

Choice 4
Value proposition

The answer is correct

Score is 1.00 out of 1.00. Elapsed time is 3 sec.
 Correct Your
# Answer
answer answer
1. Value management
2. Value creation
3. Value research
4. Value proposition
The advantages of audience selectivity, no ad competition and personalization apply to which type of media?

Choice 1
Television

Choice 2
Direct Mail

Choice 3
Newspapers

Choice 4
Radio