Palma KJ Business Plan

Business Plan for
EVENTIVES EVENTS
MANAGEMENT
Submitted to: Dr. Mary O’ Penetrante

Entrepreneurship Professor
Submitted by: KRISTEL JADE C. PALMA

MDM-ET
ISCOF BAROTAC NUEVO
BUSINESS PLAN ISCOF-BAROTAC NUEVO

KRISTEL JADE C. PALMA MDM-ET
I. EXECUTIVE SUMMARY
Eventives Events Management is a full service events management company that focuses on
Corporate Events. It brings a fresh unique approach to the event management industry. It is an
equal opportunity business making its expertise and its services available to help its customers
plan their own corporate events.
Eventives Events Management aims to be one of the best resources for corporate events in the
Region and someday will provide services in the whole country. Hence, event planning is special
events occur for the following purposes:
M- Meetings
I- Incentives
C- Conferences
E- Exhibits
1.1 VISION
Our vision is to be the leading professional corporate events management team in Western
Visayas by consistently providing the outstanding service for our customers' educational,
innovative and creative event experience.
1.2 MISSION
Eventives Events Management strives to be the best choice of clients by helping to ease their
event planning burden. Through consistency and professionalism Eventives Events Management
will ensure a worry and hassle-free event at a reasonable price.

1.3.GOALS
1. To achieve consistently a return on investment superior to all others to provide the basis for
the long term capital growth.
2. To connect with potential clients through the help of Social Media.
3. Improve customer satisfaction.
4. To build strong relationships with clients, suppliers, and other planners to improve reputation
and knowledge in the field of business.
5. To be a company admired for its values and standards to all our clients.
1.4 OBJECTIVES
In order to reach goals, Eventives Events Management must focus on the mission behind the
vision. It will take both the owner and the employees living the vision that business represents.
It is to foster the team to become responsible to push ourselves to a higher level of
professionalism.
1.5 CORE VALUES
FUN
URGENCY
NOTABLE
ACCOUNTABILITY
CREATIVITY
TEAMWORK

Balanced Scorecard
FINANCIAL
OBJECTIVES- Increase in revenues
MEASURE- Financial Statement
TARGET- Increase Net Revenues by 10%
INITIATIVE- Negotiate with partner suppliers
Build connection with other event

organizers
CUSTOMER BUSINESSPROCESS
OBJECTIVES- Have high average of OBJECTIVES- To be a benchmark in

client rating customer service
MEASURE- Number of clients

STRATEGY MEASURE- Customer service
feedbacks/ reports
TARGET- Increase the number of clients
TARGET- Increase the number of positive
INITIATIVE- Improve services offered and feedbacks in customer
provide combo packages service and reduce
deals negative feedbacks
LEARNING AND GROWTH
Advertise using social INITIATIVE- Redesign customer service
media OBJECTIVES- To have experienced professionals who
process
have knowledge in service development
Provide good quality of
MEASURE- New employees vs. staff termination
service in every
TARGET- Have at least two professionals who masters the transaction
services offered to the client
INITIATIVE- Start the process of recruitment and

selection

TYPOLOGY EXPLANATIONS
A. FINANCIAL OBJECTIVES - focus on achieving acceptable profitability in a company’s

pursuit of its mission/vision, long-term health, and survival. Financial objectives signal
commitment to such outcomes as good cash flow, creditworthiness, earnings growth, an
acceptable return on investment, dividend growth, and stock price appreciation.
* Increase Revenue: Revenue represents growth in your company, so increasing revenue is a

sign of company health.
* Manage Expenses: On the other side of revenue are the expenses in your business. As you
grow you need to carefully manage expenses.
* Ensure Financial Sustainability: If your company is in growth mode, you need to be sure
you remain financially stable. Sometimes this means seeking outside sources of revenue or
managing costs that are appropriate to your operations.
* Maintain Profitability: This shows balance between revenue and expenses. If your
company is investing in order to grow, you may look to an objective like this to govern how
much you are able to invest.
* Bigger Cash Flow: Incoming and outgoing simultaneously means good to your revenues,
you can monitor your expenses and revenues.
B. PEOPLE OBJECTIVES
1. CUSTOMER OBJECTIVES – A client’s contentment and feedback details on how you rendered
your service.
* Best value for the cost: Our clients know they are not availing the most expensive service
or even the highest quality, but that they are getting the best deal. They are paying less than
average and getting an average or above-average service.
* Broad service offering: To be able to offer the client the best service in its class, regardless
of price.
* Reliable services: The company takes pride in the reliability of your service, which reflects
that you are targeting clients that also value this reliability.
* Best service: Clients may choose to work with you even if you have a service offer is similar
to your competitors, simply because your service is better.
* Understands Client’s needs: It reflects a client intimacy strategy. The client should feel like
we understand their needs, so they choose our company's services because they are targeted

for their specific problem or situation.
* Improve Client service: If our company has a problem with a client, then we should focus
on improvement to give quality service and notable improvement.
* Invest in client management: We should focus more on our client’s management

processes than we have in the past.
2. EMPLOYEE- To give the best service, choosing the right team is the key to success.
* Set S.M.A.R.T. Goals to all staffs - every goal should be set within the SMART (Specific,
Measurable, Attainable, Relevant, Time-based)
* Improve employee retention: To be an efficient company, it has to take good care of it

employees by continuous learning and growth and may focus on skills, pay, and the overall
work environment.
3. COMMUNITY – A healthy, proactive and supportive community helps boost marketing easier
and caring for the community will lead a better environment for both parties.
* Increase recycling: Environmental state of the area should be a priority. Depending on the
company, there is compliance rules around making this happen.
* Create a performance focused on culture. The company should try to change its culture
to one that focuses more on performance management or incentives that could create revenues
for both party plus caring for the surrounding, heritage and culture of the area.
C. PROCESSES
* Improve and maintain workplace safety: Focusing on workplace safety should be the
top priority. Improving it will improve job satisfaction.
* Reduce error rates: In Events chronological orders and on time schedules are the essential
ingredients of a successful event.
* Invest in Total Quality Management: Total Quality Management reflects a process around
quality improvement, which can mean doing things more efficiently or effectively.
* Increase reliability of operations: If our company has poor reliability, having an objective
like this will encourage management to look at investments and changes in processes that could
increase this reliability.

D. LEARNING - Learning and growth objectives focus on skills, and organizational
capacity.
* Improve technical and analytical skills: With the increasing advance of computers and
technical innovations affecting all industries, this is a common objective for some companies.
Adapting to the change is something each company should embrace in order to grow.
* Attract and retain the best people: We need a good plan regarding who you need to hire,
how many hires you need, and what the biggest challenges with regard to retention are.
* Build high-performing teams: Teamwork is critical in the events. All should aim for one
goal and focus on the main aspect of the events that would satisfy the clients.
* Develop leadership abilities and potential of the team: Hiring a leader/ manager with
the right potential will greatly help the company. However, the team leader should still develop
their abilities in the long run. Furthermore, developing the whole team to a greater level and
turn them to an effective leader can lead to companies growth and employees growth as well.

II. MARKETING ASPECT
2.1 SERVICE OFFERINGS
1. Event Management
Event manager or Specialist needs to skilled in the technical as well as the creative and
logistical implementation of events.
2. Event Coordination
Event coordinators specialize in developing innovative ways to inspire, communicate, and
entertain. The look after the most important aspects of event production including lighting,
décor, theming, styling, catering, sound, vision, and entertainment.
3. Décor hire services

We are specialized in providing décor hire services that will suit and bridge the needs of your
next special event.
4. Conferences and venue sourcing services

We can work with you to create a unique conference identity with careful programming of
content and detailed logistic planning that can include-
• Ground transportation
• Delegate accommodation booking and venue sourcing
• Social and partner activities
• Engagement of guest speakers and facilitators
• Management of all audiovisual needs and much more.

2.2 TARGET MARKET
Our target markets are private and public organizations. We chose these groups because they
are most able to afford event planners and have the least amount of time to spare for event
planning in general. Employees are overburdened, and overwhelming detail needed to plan
large events is too large a constraint to place on people not trained in the area of event
planning.
Eventives Events Management fills the need by being available to take on the burden of
planning so that people can spend time on more important things, like work, family and friends.
The breakdown of the target market for corporate event planning falls in a wide
and much diversified grouping. Organizations as well as the individuals demand the services we
provide. In order to provide detailed information, the market segments are broken down into
private and public organizations, and individuals.
1. Private Business Organizations

Private firms make up the largest portion of client base. Firms such as business and
corporations host the most events on large scales. Therefore it makes up the large revenues
per event.
2. Public Organizations
Government agencies host many events every year. The second largest segment of clients base.
These events are vary, depends on the type of the government organizations. Most of the
events are moderate in scale with middle to low revenues generated thus will it generate high
revenues per event. Occasionally some of the event will be held in large scales as or
international viewers and tourist. Emphasis is placed on the visibility of the event for public
viewing.
3. Individuals
This type of event is seasonal and it is on small scale thus being the smallest revenue generator.
Even though it is easier to handle such event yet it’s not so profitable in years to come.

2.3 DEMAND
Whether it’s a celebration of your marketing team’s achievements, a new product launch, or
taking one hundred team members on an incentive, all of these wonderful events can be
considered corporate events. When sponsored by a company, a corporate event can be either
focused on internal staff.
Here in Iloilo City or in the Panay Province, the demand for Corporate Event Planners is high.
The city is continually progressing since the ASEAN Integration Meetings were held in the
various parts of the Philippines including Iloilo City. Thus, it means new investors from other
countries visit the city and start their business here. Even local group or chain companies took
interest to enter business here in Iloilo City.
Furthermore, to start up a business one should have focus group discussions, meeting,
conventions to product launching. Here, we local Corporate Events Planners will enter.
2.4 SUPPLY
There are a lot of Event Planners/ Organization here in Iloilo City or in Panay Island. If you
search it in the internet more specifically on Facebook you’d see plenty. However, they are
event planners and organization specialized in social events alone.
In the Corporate Events Organization are rare to find and some Company here in Iloilo City hire
event organizers from different regions as they are more capable and have a good name in the
service.
Therefore, Eventives Events Management will build up its name and be the local event
organizer specialized in corporate events be the clients top choice.

2.5 DEMAND SUPPLY GAP
Eventives Events Management is in a unique position of competition. We compete against other

event planners both on the large and small scale, persons within an organization who are
assigned the task of organizing an event, and people who wish to organize their own events
without the benefit of assistance. Analysis for each competitors, like:
* Other Event Planners

Strengths: Have been in the market longer, have established a reputation and client base.
Weakness: Reputation precedes them; focus on smaller events or specialized events that almost
every organizers offer as well.
* Employees or Persons wishing to do it themselves

Strengths: Internalized cost of planning the event; able to add tiny personalized touches that
have meaning within the group or family.
Weakness: Consumes time that could be spent on other things; don't have access or lack of
knowledge to the best prices, services, and other needed resources available.
2.6 MARKET STRATEGY (MARKETING MIX)
Competitive Edge
Our unique service handing can be one of the characteristics that our client wouldn’t forget is
that we can develop and enhance our services that would suit their needs and likings.
Enthusiastic and friendly staff, can always contact and ready to help is also one.
Innovative packages and new ideas for decors will also be our edge.
Marketing Strategy
Our strategy is based on Lead Generation and Networking of Suppliers. We will start to take
down list of prospect clients that would benefit and need our services. Also, introducing our
service to a market of suppliers by letting them know the services we offer and later on we will
be their clients. Making it easier for us to reserve and find materials, facilities, amenities,
supplies and venue booking.
A combination of local media and local store marketing programs will be utilized to promote and
enhance the advertising capacity of our services. Local store marketing is most effective,
followed by print ad. As soon as a concentration of stores is established in a market, then
broader media will be explored. We believe, however, that the best form of advertising is still

"buzz." By providing a fun and energetic environment, with unbeatable quality at an acceptable
price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of
our concept is the most critical element of our plan. We will actively build our brand, through
the selling of supporting materials, such as merchandise, promotional items and other
marketing gimmicks similar to those of other event organization.
PRICING (PRICE OF PRODUCTS AND SERVICES)
Pricing Strategy
Our pricing strategy is positioned as "generic", meaning that the average client spending for a
budget event in Iloilo . Leveraging the cost of materials, manpower, and effort to be exerted we
are serving the majority of Ilonggos without compromising the quality of our work.
PLACE – CHANNELS OF DISTRIBUTION
At first, we will base our office at our residential area in San Nicolas Lapaz, Iloilo City. This will
be the team ground for back office tasks. As we offer our services and generate leads for this
business, we will meet prospect clients in ay place they are convenient with. Places like cafes,
hotel lobbies, restaurants, company offices and shopping malls. In attracting clients to have our
service, we will provide a portfolio and visual presentation of our services, so that our clients
can imagine and picture out the outcomes of the event they want.
PROMOTION (PROMOTIONAL STRATEGY)
Marketing Programs
We will deploy three different marketing tactics to increase client awareness of Eventive Events
Management. Our most important tactic will be "word-of-mouth". This will be by far the
cheapest and most effective of our marketing programs.
The second tactic will be local visit marketing. These will be low-budget plans that will provide
community support and awareness of our services.
The last marketing effort will be utilizing social media accounts. Although, this will be a bit
costly, this tactic will be used to spread the news easier and wider range of possible clients.

PROJECTED SALES /REVENUES (3 YEARS)
Sales Strategy
The sales strategy is to generate lead clients locally and develop rapport in various public and
private business sectors locally in order to increase revenue. Then will rent a to go office in a
smart commercial location in the city area. However, this plan will be implemented when the
clients will reach up to 3-5 events per month showing potential growth. As the new office
location will attract more clients its local customer base over the first three years of operation,
the goal of is Php 2,000,000.00.
Sales Forecast
We anticipate the highest peak on the months of May and September in our sales forecast, due
to the month where exhibits, seminars and workshops are held. \
Milestones
During the initial set up of the company, the sole proprietor (Kristel Jade C. Palma) will
conduct the planning and implementation in her home. The planning and implementation of
legal papers will take approximately 2 month, in addition to the revision and refinement
process that will take the rest of the 3 month period before the opening in late 2019.

III. TECHNICAL ASPECT
3.1 SERVICES
The Corporate events industry has grown bigger in the past decade and profits in this
industry continue to rise. Why do people hire event planner/organizer? Individuals often find
that they lack the expertise and time to plan events themselves. Independent planners can
step in and give these special events the attention they deserve.
Eventives Events Management activities will engaged in various tasks, such as:
* Conducting research
* Project Management and Administration
* Financial Management
* Program Development
* Sponsorship Support Management
* Registration Support
* Event Branding
* Marketing
* Networking Reception
* Facility and Hotel Management
* Logistic, On-Site Management, and Production Support
* Arranging for food, decor, and entertainment
* Planning transportation (From and To)
* Post Event Evaluation

3.2 PROCESS FLOW (FLOWCHARTS / SERVICE PROCESS)
M- MEETINGS
CLIENT
SET DATE AND TIME
VENUE
INVITATION
FOOD AND DRINKS
PROGRAM FLOW
EVENT DAY

I- INCENTIVES
• CLIENT
• DATE & TIME
• VENUE/ LOCATION
• FLIGHT TICKET BOOKING
• ITINERARY
• LAND TRANSPORTATION ARRANGEMENT
• ACCOMODATION
• ON BOARD MEALS
• PRE DEPARTURE ORIENTATION SEMINAR

• DAY OF THE EVENT

C- CONFERENCES
Client
Date & Time
Venue Booking
Marketing/ Campaign
Logistics
Catering
Technical Needs
Transportation
Accomodation
Set Up
Entertainment
Manning
Crowd Control/ Over Runs
Security/ Risk Management
Feedbacks

E- EXHIBITS
Client
Date & Time
Venue Booking
Marketing/ Invitations
Logistics
Catering
Technical Needs
Transportation
Accomodation
Set up/ Ingress
Risk Management
Feedback

3.3 MACHINERY AND EQUIPMENT
The company will maintain a high degree of professionalism. Office are equipped with the latest
in business technology, such as telephone systems, computers, fax machines, internet and
email, and printers, with secure storage area for supplies and equipment used in events, such
as walkie-talkies, cellular phones, portable fax machines, laptops, and the like.
1. Desktop
Use for creating event proposals, lay outs, for advertising and research. No matter what type of
business you’re in, chances are you use a computer for a large part of it. Some of the many
uses of computers in office work are writing letters, sending emails, scheduling meetings and
collaborating with co-workers and clients. This has extended to mobile devices, which
professionals now use to read and respond to email, access business files, update social media
and more. Cloud technology has made it easier to view and edit files from anywhere since they
can be stored on a remote server accessible from any approved device.
2. Laptop
The same use for creating event proposals, lay outs, for advertising and research. Portable and
easy to carry and to present conveniently to clients. Business presentations can be anxious
moments for the traveling business professional. If you have a business laptop, you can prepare
your entire presentation, including setting it up for display through a projector, and know that
there will not be any compatibility issues with using a computer at the meeting site. Projecting a
presentation using your laptop also saves money on having to print and ship large presentation
displays. Bringing your own laptop also means that you will have all of your information with
you should you need it for your presentation.
3. Printer & Scanner

Use mainly for duplicating and multiplying campaign materials, collaterals, advertising materials,
invitations and all documents for a hardcopy filling. If you created a report on your computer
you could print several copies to hand out at a staff meeting. Scanners are useful to get the
hard copied documents into duplicated soft copies that you need to email or file in your
computers.
4. Air condition
Good ventilation and a cozy environment is needed to focus and make the work a lot easier.
Also it is a must to have air condition in an office because of the weather here in the
Philippines.
5. Projector & Projection Screen

The projector is an item which enables you to project images to a screen in your office in some
cases the wall may suffice. This type of item comes in handy for many reasons.
3.4 PLANT (OFFICE) LOCATION
COMPANY LOCATION
Eventives Events Management is located in San Nicoloas, La Paz, Iloilo City. It is a home-based
business. Most meetings with clients are conducted in social settings, such as restaurants,
coffee houses, client's home, or over the phone. Although, if the demand has not yet reached
its peak Eventives Events Management will eventually move from its home base into a small
office complex, also within the city limits. When the company has reached its peaked point,
Eventives Events Management will have branch offices in other areas of Panay region up to
nationwide level.

3.4 PLANT (OFFICE) STRUCTURE / LAYOUT
REST ROOM
PRINTER & SCANNER
DRAWER
S
PC
SOFA
DESK

3.5 UTILITIES
ELECTRICITY
Electrical energy is used throughout the world to power devices, appliances and methods of
transportation utilized in daily life. In an office electricity is one of the basic needs to operate
and use computers, laptops, air condition, electric fans, printers, lighting and many more.
WATER
Of course one of the most important utility in an office includes water. Water is used for indoor
and outdoor office purposes— all the things you do at home is same in an office: drinking,
preparing food, using the rest room, washing dishes, watering the plants.
TELEPHONE
The telephone is often viewed as an ordinary way to contact prospective or existing clients as
well as the suppliers. The telephone is still an ideal way to contact clients even if we have our
mobile phones. Phone calls create stronger relationships, foster clear communication, and allow
you and your clients to save time by getting the answers you need in real time.
INTERNET
The Internet, as a whole, can be seen as technology that has greatly enhanced our lives. While
the introduction of the Internet led to many benefits. Before the Internet came into existence,
to communicate with someone who isn’t in the same room as you, you would have to call them
on a phone. Or if you wanted to send them a note you had to send a letter through snail mail.
With the introduction of the Internet, we now have the ability to send and receive messages
through electronic mail- virtually instantaneously and without the need of a postage stamp.

3.6 PROJECTED PRODUCTION
2.5
2
Meetings Events
1.5 Incentive Events

Confrence Events
1 Exhibits Events
0.5
0
Year 1 Year 2 Year 3
Eventives Event Management focuses on the corporate events. Here in our locality the
corporate events are not a priority of event organizers. Thus, in our feasibility study and data
collection if the Eventives Events Management will join the industry it will surely hit the target
market.

IV. ORGANIZATION AND MANAGEMENT ASPECT
4.1 PROJECT PROPONENT (BUSINESS NAME)
The proposed business name for this event organization would be “Eventives Event
Management”. Eventives, for a reason that it relates with creativity, inventive and events. It is a
perfect name for an event management that is catchy, attractive and easy to remember.
4.2 TYPE / FORM OF ORGANIZATION
Eventives Events Management is established as a sole proprietorship under the name of Ms.
Kristel Jade C. Palma, with the intention of selling its expertise in services of event planning. All
aspects of the business will be documented to ensure clients can count on the same results
every time. The sole proprietor will use her name as the guarantor of each service. Therefore,
the sole proprietor must embody the vision and mission of Eventives Events Management.
4.3 ORGANIZATION
EVENT
SPECIALIST
SECRETARY
VENUE TECHNICAL PROGRAM MARKETING

LOGISTICS FINANCE
COORDINATOR STAFF COORDINATOR STAFF

Importance of Coordinators
An important aspect of the above model is that each department has a coordinator. As
exceptionally important people in the event management team, they should be identified and
recruited as early as possible. Coordinators should be a part of the organizing committee and
collectively they will share in decision making processes with the Event Specialist.
The selection of coordinators is usually on the basis of knowledge or expertise and sometimes
because only one person volunteers for the task. Whether coordinators have expertise or not,
Event Specialists need to appreciate that each depends very considerably on the input of the
coordinators.
Job Descriptions
In consultation and close co-operation with members of the Event Team, the Event Specialist
should develop and provide a job description for each coordinator.
Event Specialist- directs and manage the over-all flow of the event. They are the one who
makes sure from the start of the proposal, to implementation, to preparation and manning up
until the event day for a smooth flow of the program.
Venue Coordinator- he/she is responsible for the venue booking, set-up of the venue, props and
gimiks, signage, theme of the event, and all the creative stuff.
Technical Staff- the person who is responsible for the set up and maintenance of the sound
equipments, lighting equipments, smoke screens and led walls if the event is in need of it.
Logistics- the person in charge of purchasing event supplies and negotiating suppliers for
cheaper supplies but with quality.
Program Coordinator- responsible for making sure that the flow of event is in order and
maintain peace and order, safety and security, risk management, crowd control and
environmental control.
Marketing Staff- these people should be capable of selling the event to prospect clients or
should be able to explain the event well resulting to a great number or joiners in an event. They
could use social media or personal visits for the campaign of an event.
Finance- makes sure the expenses are in place and balance out the flow of budget in each
event.

4.4 PROJECT TIMETABLE
Event Management Timetable

Priority Tasks Months
before
1 Examine feasibility of staging the event - The organization wishing 4-5
to stage a special event may need to consult stakeholders, examine the
resources needed and develop a budget.
2 Bid for event - The organization wishing to stage a special event may 4-5
be required to develop, document and deliver a proposal to any person
or organization that has the power to determine which club, association
or company will have responsibility for staging the event.
3 Appoint Tasks - The organization needs to recruit a person with 4
suitable skills, knowledge and personality to take responsibility for
managing the event from start to finish. They may be salaried or
voluntary and their responsibilities.
4 Form organizing committee - not necessary to have a full organizing 4
committee in place but a small number of individuals with skills and
knowledge to assist with early decision making.
5 Secure venue - Check possible venues and book a venue that is most 4
suitable for the date required. The venue chosen does not have to be the
same as the one indicated in the event bid but it should be equally as
good.
6 Develop a detailed event management plan - The Event Director 3
with the assistance of the organizing committee must identify the
resources and tasks needed to stage the event. Every aspect must be
covered. The work involved in planning the event may commence 3
months before the event but will continue to within a few months of the
event's start.
7 Seek major sponsors - It is important to anticipate that commercial 4
organizations may be involved in preparing their budgets.
Obtain specialty equipment - Particularly in some events there may 3
be a necessity to purchase, hire or borrow equipment that is hard to find.
8 Negotiating and transacting with organizations can be a lengthy process
due to the need for document translation, waiting periods for orders to
be completed, transmission of funds, transportation of goods and
clearance by Customs. Delays should be anticipated.
9 Select and notify important officials - Important or high-ranking 3-4
officials may have many demands placed on them to attend many
events. It is therefore necessary to seek their involvement as early as
possible. Another factor to be considered is if it is necessary to recruit

officials who require air travel, then notice should be given to such
officials in time for them to obtain the maximum discount on airfares
10 Book caterers - Where a venue owner allows the event organizer to do 3-4
their own catering (not all do), it is advisable to obtain cost information
early enough. The cost of catering will either be recovered from
participants (players and spectators) or written off as a cost of the event
i.e. catering for volunteers, hospitality for visiting dignitaries and/or
sponsors.
If the cost of catering is to be recovered from participants, information

needs to be obtained in time to set participant fees. If catering is part of
hospitality for sponsors, the costs should be considered in setting
sponsorship prices.
12 Print promotional materials - Promotional materials include 4
competition entry forms for spectators, posters and fliers to attract public
support, and in some cases information kits for the media. Competition
entry forms should be sent out to associations, clubs and individuals
approximately three months before the start of the event. Therefore
printing of entry forms must be completed before this. Inside the last 3
months the usefulness of other forms of promotional material is reduced
if printing with every week that passes and printing is not complete.
13 Send invitations to prospective participants - Invitations and entry 3
forms should be sent 2 or 3 months before the deadline date for the
receipt of entries. This may be approximately 3 months before the event.
In case where participants may require air travel, event organizers should
consider that, generally, the later flights are booked by participants the
greater is the cost of the air ticket.
14 Check venue facilities - Although a through checking of the venue 2-3
may have taken place at the start of the planning process, there may
have been changes. Where the venue is not owned and operated by the
event organizers, there needs to be further checks of the venue. These
checks serve to familiarize event organizers with the venue, to consider
emergency management plans, contingency plans, and discover whether
all facilities are in working order.
15 Finalize event programme - The event programme can be finalized 1-2
when there is relative certainty as to the number of participants. This
may not be known until all entries have been received. It is therefore
necessary to set a deadline for the receiving of entries. When there is a
good knowledge of who will be participating, the Event Director can
make adjustments to the timetable e.g. start times, order of events,
presentations, etc. Ideally the event programme should be printed and
sent to participating organizations and dignitaries one or two weeks
ahead of the event. Other participants may receive their programmes on

the day of the event.
16 Commence media blitz - Although Media Kits may have been ½-1
developed and sent to the media around 2 months to go, there may be
little point in staging a media campaign more than one month before the
event. The purpose of the media campaign is generate public support for
the event i.e. spectators. Early event publicity may not be effective as the
public will tend to forget. The peak period for media activity will be the
last two weeks.
17 Transport equipment to venue - There are usually many items to Last
transfer and these include public address equipment, kitchen week
equipment, signage and banners, scoreboards, computer equipment,
photocopiers, sports or activity equipment, tables and chairs, lecterns,
first aid equipment, drinking fountains and more. Drivers for this
transportation will have been recruited earlier as part of the event
management team. In some cases it may be possible to transport
equipment and store at the venue several days in advance. At other
times, however, this may not be allowed until the last day.
18 Setup venue - In many cases may not be possible to commence setting Day
up a venue until the day before or even the night before. There may be before
other venue hirers packing up and leaving as your event management Event/
team are arriving with the equipment to set up. Where possible, the Ingress
venue should be completed set up and all equipment tested on the day
before. If this is not possible then it may be necessary to work through
the night if venue owners allow. Setting up on the day, only hours before
the event commences, runs the risk of a delay to the schedule start time
and this can affect the whole event dramatically. For example, stress
increases exponentially when equipment is found to be missing or does
not work. Furthermore the setting up of a venue is a surprisingly lengthy
process and there needs to be sufficient time allowed for workers to
achieve all tasks comfortably.

V. FINANCIAL ASPECT
5.1 TOTAL PROJECT COST
The Event Budget
The event budget is a projection of the income and expenditure that the event will incur based
on plans made and information gathered.
The preparation of a budget is an essential part of event management. It is fundamentally

important that Event Directors are able to predict with reasonable accuracy whether the event
will result in a profit, a loss or will break-even. This is achieved by identifying and costing all
probable expenditures and by totaling all expected revenues (income). By comparing
expenditures and revenues, it then becomes possible to forecast the financial outcome of the
event.
Importance of financial control of an event
Once the Event Budget has been constructed, the Event Specialist has a means to exercise
control of the event finances. Many organizations have run into severe financial difficulty and
even bankruptcy as a result of staging events. The budget therefore enables the Event
Specialist to make sound financial decisions about the choice of venue, and expenditure on a
whole range of things including promotion, equipment and staffing. The process of budgeting
also enables the Event Director to calculate how much revenue is needed to stage the event in
accordance with the planned level of expenditure.
Typical event expenditure
Events costs will depend on the scale and type of event. Not all the categories stated in the
table below will apply to every event.

EVENT
PROJECT COST
Travel and Costs associated with officials needed to run the event may P10,000
Accommodation have to be borne by the event organizers. Event participants
are generally responsible for their own travel and
accommodation costs. In minor or local events travel and
accommodation costs are unlikely.
Trophies, The cost of medals, trophies and other awards requires P30,000
Awards detailed knowledge about the number of competitors, the
categories of divisions of the competition and the format of
the competition.
Salaries Applies only events are organized by professional staff. P50,000
Postage and Events usually require considerable communications with P5,000
telephone participants and the event management team.
Stationery and Special event stationery may be printed but otherwise there P3,000
Photocopying is always a lot of photocopying and usage of organisation
letterheads to write correspondence.
Medical Fees Events require persons with at least First Aid training to be P2,000
in attendance. Larger events may also warrant the
employment of a doctor and physiotherapists.
Venue Hire A critically important aspect of the budget. Information P50.000
about the probable cost of the venue needs to be obtained
as early as possible. Beware that there some hidden costs
such as security and supervision costs, and heating and
lighting costs.
Insurance Additional insurance can be taken out to cover risks of injury P5,000
and/or financial losses associated with events.
Printing Event programmes, posters, fliers and other promotional P3,000
documents may need to be printed - especially where
quality and colour is required.
Promotion Expenditure on promotion may be considerable where a P5,000
significant proportion of the event revenue is likely to be
earned through spectators. Promotion covers items such as
advertising, give-aways, costs associated with promotional
events and sponsors' signage.
Equipment Hire Includes equipment directly used by participants in the P40,000
event and also any equipment used by the event
management staff including sound systems, computers,
mobile phones, two way radios, etc.
Transport Includes costs of transporting equipment and hire of buses. P5,000
TOTAL COST: P210,00

5.2 PROPOSED SOURCES OF FUNDS
Owners Capital
The management is owned soley by Kristel Jade Palma the major shareholder will contribute an
amount of Php 300,000.00. This will more than cover start-up requirements, and provide the
business with a cash cushion to use for expansion over the first three years.
Government Loan grants
Government Loan grants to assist with the running of events is one option but are not easy to
obtain. To be successful, applicant organizations need to demonstrate that the event has
strategic regional importance. For example it may increase overseas tourists to the region. We
should think of an event that we could tie up and be endorsed by the local government. For
example the Department of Tourism Iloilo Province is celebrating the Tourism month every
month of September. If we make a proposal that the management and local government would
help hand in hand therefore we can start our business plus its primary fund will be acquired.
Sponsorship
Despite the prevalence of event sponsorship in the corporate event marketplace is increasing,
many organizations have great difficulty in achieving a significant amount of sponsorship.
Organizations need to be very professional in their approach to sponsorship and to be able to
offer sponsoring companies outstanding value in promotional services.
Fund Merchandising Sales
The term merchandising applies to the sale of a range of products that may be strongly
identified with the event or the organization hosting the event. A common example of
merchandising is the production and sale of T-shirts, polo shirts, caps and other forms of
clothing that are screen printed or embroidered with a design or trademark of the event.
Participants tend to purchase such articles for their commemorative value. Other typical forms
of merchandise include glassware, pens, dish cloths, drink bottles and badges.
Participant Fees
The charging of fees to participate in the event is perhaps the most common form of event
revenue.
Events are a service provided and it is reasonable to suggest therefore that all basic costs of the
event should be covered by participant fees. These "basics" include the hire of the venue,
provision of appropriate equipment and the administration of the event.

5.3 PROPOSED COLLATERALS
Collateral is part of an integrated marketing strategy. After you identify what you’ll need and
when, you’ll need to allow time for creation and production. Plan ahead to ensure your items
arrive on time and to avoid expensive rush charges.
Common event collateral needs include save-the-date postcards, invitations, brochures,

programs, signage, city guides and evaluations. This can also include specialty items or
promotional gifts and bags.

5.4 FINANCIAL ANALYSIS / FINANCIAL STATEMENTS
Start-up Funding
Start-up Funding
Start-up Expenses to Fund P70,000
Start-up Assets to Fund P50,000
Total Funding Required P112,000
Assets
Non-cash Assets from Start-up P0
Cash Requirements from Start-up P50,000
Additional Cash Raised P250,000
Cash Balance on Starting Date P300,000
Total Assets P300,000
Liabilities and Capital
Liabilities
Current Borrowing P0
Long-term Liabilities P0
Accounts Payable (Outstanding Bills) P0
Other Current Liabilities (interest-free) P0
Total Liabilities P0
Capital
Planned Investment
V. Corpus P300,000
Additional Investment Requirement P0
Total Planned Investment P300,000
Loss at Start-up (Start-up Expenses) (P70,000)

Total Capital P230,000
Total Capital and Liabilities P230,000
Total Funding P300,000

Projected Cash Flow
The following chart and table show the Projected Cash Flow for Eventives Event Management.
Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales P279,163 P558,327 P1,116,654
Subtotal Cash from Operations P279,163 P558,327 P1,116,654
Additional Cash Received

Sales Tax, VAT, P0 P0 P0
New Current Borrowing P0 P0 P0
New Other Liabilities (interest-free) P0 P0 P0
New Long-term Liabilities P0 P0 P0
Sales of Other Current Assets P0 P0 P0
Sales of Long-term Assets P0 P0 P0
New Investment Received P0 P0 P0
Subtotal Cash Received P279,163 P558,327 P1,116,654
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending P88,200 P262,000 P449,600
Bill Payments P244,265 P430,245 P599,286
Subtotal Spent on Operations P332,465 P692,245 P1,048,886
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out P0 P0 P0
Principal Repayment of Current Borrowing P0 P0 P0
Other Liabilities Principal Repayment P0 P0 P0
Long-term Liabilities Principal Repayment P0 P0 P0
Purchase Other Current Assets P0 P0 P0
Purchase Long-term Assets P0 P0 P0
Dividends P0 P0 P0
Subtotal Cash Spent P332,465 P692,245 P1,048,886
Net Cash Flow (P53,301) (P133,918) P67,767

Cash Balance P677,899 P543,981 P611,748

Projected Balance Sheet
Eventives Events Management projected balance sheet follows. We expect to run at a loss for
the first two years, decreasing our net worth slightly. As the operation becomes more profitable
in the third year, our net worth rises again.
Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash P677,899 P543,981 P611,748
Other Current Assets P0 P0 P0
Total Current Assets P677,899 P543,981 P611,748
Long-term Assets
Long-term Assets P0 P0 P0
Accumulated Depreciation P0 P0 P0
Total Long-term Assets P0 P0 P0
Total Assets P677,899 P543,981 P611,748
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable P29,242 P35,911 P50,452
Current Borrowing P0 P0 P0
Other Current Liabilities P0 P0 P0
Subtotal Current Liabilities P29,242 P35,911 P50,452
Long-term Liabilities P0 P0 P0
Total Liabilities P29,242 P35,911 P50,452
Paid-in Capital P800,000 P800,000 P800,000

Retained Earnings (P68,800) (P151,343) (P291,930)
Earnings (P82,543) (P140,587) P53,226
Total Capital P648,657 P508,070 P561,296
Total Liabilities and Capital P677,899 P543,981 P611,748
Net Worth P648,657 P508,070 P561,296

VI. SOCIAL BENEFIT / DESIRABILITY
Parks and recreation organizations exist for the betterment of the community. Plus, our event
management will work hand in hand, tie-up with these organizations to promote and maintain a
balance environment in or community. Without the community's support, parks and rec
organizations would not receive the funding that they need to operate. Beyond the practical
reasons, harnessing a sense of community is important for a number of reasons, including:
individual mental well-being, the identity of your town, state, or province, creating new
business opportunities, and more.
Here’s why organizing community-wide events are important and the Eventives Events
Management will see to it to implement.
Community and Mental Well-Being
Many studies have shown that building healthy relationships and spending time with your
family, friends, and others in your community can help improve your mental well-being. Those
at risk for serious mental health conditions are at increased risk for chronic physical conditions,
which makes having community support very important. Community-wide events bring people
from all walks of life together, strengthening the bonds between them. Those bonds act to
improve mental well-being, while helping to alleviate personal struggles.
Town Identity
Establishing a strong town identity is important, particularly for smaller townships. Smaller
towns can use community events to connect their residents and keep old traditions alive, while
making new ones as well. It can also help attract new visitors, by showing off what makes the
town so unique, which can simultaneously help build a strong sense of pride for the community.
A sense of pride amongst the community may also encourage members to take better care of
their neighborhoods.
Create New Business Opportunities
With community events – whether free, family-friendly, or ticketed events – you’ll

need help setting up, running, and promoting them. Use this as an opportunity to showcase
your community’s local businesses. Enlisting people from your own town helps drive revenue to
these small businesses, attracting those in the community to support them. In addition,
community events may also bring in business from neighboring towns, generating further
revenue that supports your community.


Palma KJ Business Plan

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Business Plan for

Submitted to: Dr. Mary O’ Penetrante

Submitted by: KRISTEL JADE C. PALMA

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

1.5 CORE VALUES

BUSINESS PLAN ISCOF-BAROTAC NUEVO

OBJECTIVES- Increase in revenues

MEASURE- Financial Statement

TARGET- Increase Net Revenues by 10%

INITIATIVE- Negotiate with partner suppliers

Build connection with other event

OBJECTIVES- Have high average of OBJECTIVES- To be a benchmark in

MEASURE- Number of clients

INITIATIVE- Start the process of recruitment and

BUSINESS PLAN ISCOF-BAROTAC NUEVO

A. FINANCIAL OBJECTIVES - focus on achieving acceptable profitability in a company’s

* Increase Revenue: Revenue represents growth in your company, so increasing revenue is a

BUSINESS PLAN ISCOF-BAROTAC NUEVO

* Invest in client management: We should focus more on our client’s management

* Improve employee retention: To be an efficient company, it has to take good care of it

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

2.1 SERVICE OFFERINGS

3. Décor hire services

4. Conferences and venue sourcing services

BUSINESS PLAN ISCOF-BAROTAC NUEVO

1. Private Business Organizations

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

Eventives Events Management is in a unique position of competition. We compete against other

* Other Event Planners

* Employees or Persons wishing to do it themselves

2.6 MARKET STRATEGY (MARKETING MIX)

BUSINESS PLAN ISCOF-BAROTAC NUEVO

PRICING (PRICE OF PRODUCTS AND SERVICES)

PLACE – CHANNELS OF DISTRIBUTION

PROMOTION (PROMOTIONAL STRATEGY)

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

SET DATE AND TIME

FOOD AND DRINKS

BUSINESS PLAN ISCOF-BAROTAC NUEVO

• PRE DEPARTURE ORIENTATION SEMINAR

BUSINESS PLAN ISCOF-BAROTAC NUEVO

Date & Time

Crowd Control/ Over Runs

Security/ Risk Management

BUSINESS PLAN ISCOF-BAROTAC NUEVO

Date & Time

Set up/ Ingress

BUSINESS PLAN ISCOF-BAROTAC NUEVO

3. Printer & Scanner

5. Projector & Projection Screen

BUSINESS PLAN ISCOF-BAROTAC NUEVO

3.4 PLANT (OFFICE) LOCATION

BUSINESS PLAN ISCOF-BAROTAC NUEVO

PRINTER & SCANNER

BUSINESS PLAN ISCOF-BAROTAC NUEVO

BUSINESS PLAN ISCOF-BAROTAC NUEVO

1.5 Incentive Events