Elizabeth Lee Shi Xin

STA-DNM
83502

SCHOOL OF TECHNOLOGY AND THE ARTS

INDUSTRY EXPERIENCE PROGRAMME (IEP) REPORT

Name of Student: Elizabeth Lee ShiXin

Course/Year: New Media, Year 3
Student’s Email Address: 83502@myrp.edu.sg

Training Period: 19th May 2010 to 6th October 2010

Name of Company: Integral Group Consultant

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

A REPORT ON

“INTERNING AS A CORPORATE DESIGNER FOR A

FINANCIAL CONSULTANT CORPORATION”

IN

INTEGRAL GROUP CONSULTANT

SINGAPORE

A Report submitted in partial fulfillment of the requirement for the award of a better
prospect in the NEW MEDIA industry

By

Elizabeth Lee Shi Xin

Under the esteemed guidance of

Mr. Eugene Soo
Director, Integral Group Consultant, Singapore.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

ACKNOWLEDGEMENTS
As I sum up draft of my study, I appreciatively reminisce the contribution of
all those people without whose support and help, this course of study would
have never taken its present form.

I thank Republic Polytechnic, School of Technology for the Arts (STA) for
giving me the opportunity to do my internship at Integral Group Consultant,
Singapore.

I deem it my pleasure to convey the deepest of my heart-full thanks to the

management of Integral Group Consultant, which has given me permission to
apply academic experience in the design field to commercial practice.

My sincerest thanks to Mr.Eugene Soo, Director of Integral Group Consultant,

Singapore, for guiding me a long way and for successful completion of my
internship within the time frame, who has given me the initial orientation
about the organizational activities, whose patience and faith in my abilities
always boosted my confidence. And lastly, for also providing me with timely
and valuable suggestions for all my design works.

(ELIZABETH LEE SHI XIN)

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

EXECUTIVE SUMMARY
As a part of my school curriculum in Republic Polytechnic, I have done my
internship training at Integral Group Consultant, Singapore. In this report, I
am going to share my experiences working in this company for the period of 5
months from 19th May 2010 to 6th October 2010.

During my course of internship, my role was to design corporate identities and

materials, or specifically, to brand projects. Being a part of these projects, I
provided some suggestions and recommendations to my supervisor about
designs that worked best for the company.

My graphical design of the logo, typeface and name of the company was used
on letterheads, envelopes, forms, folders, brochures, websites, etc.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

TABLE OF CONTENTS
PAGE
ACKNOWLEDGMENTS 3
EXECUTIVE SUMMARY 4

I INTRODUCTION 6

II BACKGROUND INFORMATION OF ORGANISATION 7

III THE TRAINING ASSIGNMENTS (Main Text) 8

IV REFLECTIONS 9

V CONCLUSIONS 10

REFERENCES 11

APPENDICES 12
(Sample forms are available for download at www.rp.sg/iep)

a) Company Report Clearance Form

b) Training Log Sheet Form

c) Student Feedback Form

d) Company Feedback Form

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

INTRODUCTION
One of the requirements of the course of 3 Year Studies at Republic
Polytechnic is to complete an internship in the field of the student’s choice.
During that time, students will be required to complete a management and
leadership report outlining how he/she spearheaded a change or managed a
project/process through to completion. This report also outlines how the
student has met the competencies required by the Industry Experience
Programme.

I have been working as a corporate designer at a highly dynamic corporation

for 5 months; and as a result, I have been fortunate enough to complete a
number of design projects.

During my course of work, I was tasked to brand a project, which is inclusive

of designing materials for electronic direct marketing, corporate brochures,
newsletter, booklets, envelopes, post cards, posters, company logos and
personal profiles.

Therefore, this report chronicles my experiences over the past as a corporate

designer for a financial consultant corporation – the projects and courses I
have worked on, the obstacles I have faced and what I have learned from it all.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

BACKGROUND INFORMATION OF
ORGANISATION
Integral Group Consultant is a licensed financial advisory organization. The
company’s focus is in the area of providing the best-of-class services and
support platform to serious financial consultants. The guiding principle of the
company, towards their consultants, is to develop and augment their life long
practice through their consultations.

At Integral Group Consultant, their staffs put the right consultants at the
centre of everything they do. They ensure success to the right consultants,
helping them become truly distinctive.

The financial advisors believe in the value of long term planning. The
company’s aim is to make sure all the consultant’s end clients can achieve
their long-term goals without compromising their short-term and mid-term
needs.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

THE TRAINING ASSIGNMENTS

Most of the assignments that I did handle were projects that had just started
not long ago and they were at the early stages of their development.

Professional Investment Advisory Services: In my course of work with

PIAS, I took care of the envelope design, html mailer interface, electronic
direct marketing for seminar invitations, etc. This was also the main partner
company working alongside Infinity Prestige.

Infinity Prestige: This is a new company and my task was to brand the
project which included assignments like designing brochures, personal
profiles, envelopes, letterheads, corporate logo, posters, postcards, etc.
Fundamentally, I covered the entire project on my own since the very
beginning of my internship; from creating different graphics and designs, to
coming up with various corporate write outs for brochures and personal
profiles, to initiating comments and suggestions to all my works.

The Mortgage Specialist: This is another company new project altogether.

I designed their staff’s evaluation form, envelope, letterhead and company
html mailer.

Integral Group Consultant: I only handled the overall re-designing of the

seminar booklet for this company. This was because much of my time was
spent working on the other companies. However, I managed to accomplish
this task within a short span of time.

I handed in all my assignments on time. Therefore enabling the working staffs

to meet deadlines. I also handled company emails, calls and meetings with
print clients from Malaysia to discuss about the type of prints materials I
would want to publish for the company booklets, envelopes, brochures, etc,
which I have designed.

In addition, I informed them on the placements of the company logo to be

embossed on the company folder and wine holder. The publications benefited
a lot from my comments. Most of which were directly incorporated into the
publications.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

REFLECTIONS
I am grateful to have this rare opportunity to be able to put in the knowledge
and skills that I had acquired from Republic Polytechnic. I was able to apply
critical thinking and creative processes to develop good communication
practices with clients and creating fine corporate designs using computer
softwares.

Career-wise, the internship programme undoubtedly enriched my curriculum

vitae (CV). Also, having sufficient basic exposure to the creative industry, I
have had an insight on how to shape my career towards a design job in the
near future.

The internship programme gave me a chance not only to work with Integral
Group Consultant, but also a chance to learn and experiment with different
types of creative designs that would communicate best with different
recipients. This would reflect much onto my experience.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

CONCLUSIONS
To conclude, I can state that my internship at Integral Group Consultant was a
rewarding experience and have provided me with some new perspectives that I
did not come across during my studies back at Republic Polytechnic. I also
have to stress that my supervisor, who was also my sole colleague during my
course of internship, had contributed greatly to making my job a very
enjoyable one. His faith in my abilities was a real source of motivation to date.

Through the work that I used to do, my experiences with corporate designs
and social interactive skills with people and clients from all over were largely
broadened. I know how to communicate and make relationships with clients
better now.

One of the most significant aspects of this internship was meeting a network of
people from outside the company as well. This allowed me to listen to people
with ideas and opinions that I had never before considered, and helped me to
develop new ways of thinking about the same problems I had previously been
thinking about.

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

REFERENCES
http://www.profinvest.com.sg/

Staff
Eugene Soo Director

Contact Eugene Soo at 97373776 or eug.soo@gmail.com

Internship Report
Nov 2010
Elizabeth Lee Shi Xin
STA-DNM
83502

APPENDICES

C2) Internship Company C3) Internship Training Log C4) Internship Student
Report Clearance Sheet Form. Feedback Form.do

C5) Internship-Feedback
Form.doc

Internship Report
Nov 2010