Cost Per conversion (Appointments) Cost Per conversion (Subscribers)

Cost 200
8 contacte - 3 programari - 4 subscribers

0,015 0,02
CR (conversion rate) ROI (Cost per month vs profit per month)

landing page optimisation and improvement and

make sure keyword targets are on page. The page
has top be relevant for the user.
How to Improve Conversion Rates

Evaluate ad campaigns. Are you targeting the right

keywords for your audience?
Watch CTRs. Poor click-through rates mean that
your ads are not resonating with the people
they’re reaching.
Measure landing page conversions. If you’re
driving traffic to your landing pages, but no one is
converting, test a new version to see if it helps.
Track customer lead source. Measure which ad
campaigns generate the most customers – and the
most ROI – for you business.

0,001% 0
CTR (Overall)
Making sure that keyword targets tightly match all
the ads in the adgroup for bold highlighted text.
Your CTR is also an indicator of competition in the ad
space. If the CTR changes dramatically it could mean
you have a new competitor or a key competitor just
left the ad space.
CTR also heavily influences your Quality Score
The industry benchmark for an average click-through
rate is 2 percent.
5,93
QS for keywords
Monitor and make better, Driftrock Marketing
Overview.
How to Improve Your Quality Score
Ensure your keyword research finds and targets the
most relevant keywords for your brand
Organize your keywords into keyword groups
Optimize the copy for each of your campaigns by
testing and finding what works best
Follow landing page best practices to ensure your
landing page is high-quality and converting
Exclude negative keywords that aren’t converting and
are wasting your budget
The click-through rate (CTR) of the keyword and its
corresponding ad
The relevance of the keyword and ad to the search
query
The relevance of the keyword to its ad group
The CTR of the display URLs in the ad group
The quality of your landing page
 Impression share (at THINK ABOUT HOW TO
Avg si min about 90% you are INCREASE BRAND AWARENESS
max CPC good) Avg Position THROUGH ADWORDS

1,29 - 0,48
- 1,52 46,00 1,7