INTRODUCTION OF

CADBURY
Cadbury's is a British multinational confectionery company owned by Mondelēz
International. It is the second largest confectionery brand in the world
after Mars.[1] Cadbury is headquartered in Uxbridge, London, and operates in more
than fifty countries worldwide. Its best known products include Dairy Milk chocolate.
In 1824, John Cadbury began to sell tea, coffee and drinking chocolate from his
premises in Birmingham. Cadbury developed the business with his brother Benjamin,
and later his sons Richard and George. George developed the Bournville estate, a
model village designed to improve the living conditions of company employees. Dairy
Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe
compared with rival products. By 1914, the chocolate was the company's best-selling
product.
Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was
a constant constituent of the FTSE 100 from the index's 1984 inception until the
company was bought by Kraft Foods in 2010.

MISSION
 To create and sustain flourishing communities where people choose to live.
 By promoting new social housing of good quality which enhances the
environment
 By managing housing stock and estates to the highest standard for all
residents.
 By encouraging residents to share in decisions affecting their communities.

VISION
 Promotion of brands carrying mass franchise without compromise on quality or
margins.
 Increasing the market depth including rural India’s coverage- "so far in case of
chocolates ,rural areas are not covered'.
 Better product quality and packaging.
 All round efficient utilisation of tangible as well as intangible assets such as
brands and people.
 Efficient working capital management.
 Depreciation charge to meet the CAPEX needs every year.
 Surplus cash so generated to be either gainfully and meaningfully reinvested in
business or return to stakeholders.
 CADBURY PROFILE
Type Public limited company
ISIN GB00B2PF6M70
Industry Food Industry
Founded 1824
Founder John Cadbury
Defunct 2010
Headquarters Bournville, Birmingham, England
Products Confections
Parent Kraft Heinz
Website www.cadbury.co.uk/
 CADBURY IN INDIA
In India, Cadbury began its operations in 1948 by importing
chocolates. After 60 years of existence, it today has five
company-owned manufacturing facilities at Thane, Induri (Pune)
and Malanpur (Gwalior), Bangalore and Baddi (Himachal
Pradesh) and 4 sales offices (New Delhi Mumbai, Kolkata and
Chennai). The corporate office is in Mumbai.

Our core purpose “creating brands people love” captures the

spirit of what we are trying to achieve as a business. We
collaborate and work as teams to convert products into brands.
Simply put, we spread happiness!

Currently Cadbury India operates in four categories viz.

Chocolate Confectionery, Milk Food Drinks, Candy and Gum
category. In the Chocolate Confectioner, business Cadbury has
maintained its undisputed leadership over the years. Some of the
key brands are Cadbury Dairy Milk, 5 Star, Perk, Eclairs and
Celebrations. Cadbury enjoys a value market share of over 70%-
the highest Cadbury brand share in the world! Our flagship brand
Cadbury Dairy Milk is considered the “gold standard” for
chocolates in India- The pure taste of CDM & defines the
chocolate taste for the Indian consumer.

In the milk food drinks segment our main product is Bournvita-

the leading Malted Food Drink (MFD) in the country. Similarly in
the medicated candy category Halls is the undisputed leader.
Cadbury recently entered the gums category with the launch of
our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo
is sold in 25 countries worldwide.
 SOURCE OF RECRUITMENT
CADBURY offers employment opportunities in a wide range of function.
The process of recruitment in Cadbury is fair and transparent, with
adequate opportunities to look for suitable candidates both internally and
from outside. Recruitment is a continuous process Cadbury. They
regularly hold walk-in interviews in principal cities. Campus interviews are
arranged in leading institutes and universities- In other cases, applications
are invited for specific vacancies announced through advertisements in
leading newspapers or announced in this website. However some of the
sources are as follows:-

TRANSFERS

The employees are transferred from one department to another Cadbury

ording to their efficiency and experience in CADBURY Limited.

PROMOTIONS

The employees are promoted from one department to another with more
benefits and greater responsibility based on efficiency and experience.

PRESS ADVERTISEMENTS

Advertisements of the vacancy in newspapers and journals are a widely

used source of recruitment in the company. The main advantage of this
method is that it has a wide reach, so it is used by Cadbury limited.

EDUCATIONAL INSTITUTES

Various management institutes, engineering colleges, medical colleges

etc. are a good source of recruiting well qualified executives, engineers,
etc. They provide facilities for campus interviews. This source is known as
Campus Recruitment and it is also used by the company.

LABOUR CONTRACTORS

Manual workers can be recruited through contractors who maintain close

contacts with the sources of such workers. This source is used to recruit
labor for construction jobs. However child labor is not used by the
company.
 RECRUITMENT IN CADBURY
Recruitment in CADBURY is a very fair and transparent process with
adequate opportunities to look for suitable candidates internally as well as
from outside. Applicants are generally invited on the basis of specific
advertisements in newspapers and websites- A Committee of officers
called the Central Recruitment Committee handles the entire recruitment
process comprising screening of applications, preliminary short-listing,
interviews and final selection. Every attempt is made to made the
selection process as objective as possible by incorporating tests of
competence. In some cases, outside consultants are retained- All
decisions of the recruitment committee are recorded in respect of each
candidate. Candidates are informed of their short-listing and selection
immediately after the interview or at the earliest thereafter.

THE PROCESS OF RECRUITMENT

IN CADBURY LTD.

1. Identify vacancy
2. Prepare job description and person specification
3. Advertising the vacancy
4. Managing the response
5. Short- listing
6. Arrange interview
 Global Human Resource Planning
Human Resource Planning (HRP) is the process of forecasting the future
human resource requirements of the organization and determining as to
how the existing human resource capacity of the organization can be
utilized to fulfil these requirements. It, thus, focuses on the basic economic
concept of demand and supply in context to the human resource capacity
of the organization.

It is the HRP process which helps the management of the organization in

meeting the future demand of human resource in the organization with the
supply of the appropriate people in appropriate numbers at the
appropriate time and place. Further, it is only after proper analysis of the
HR requirements can the process of recruitment and selection be initiated
by the management. Also, HRP is essential in successfully achieving the
strategies and objectives of organization. In fact, with the element of
strategies and long term objectives of the organization being widely
associated with human resource planning these days, HR Planning has
now became Strategic HR Planning.
GHRM Planning, thus, help the CADBURY in many ways as follows:

 HR managers are in a stage of anticipating the workforce

requirements rather than getting surprised by the change of events
 Prevent the business from falling into the trap of shifting workforce
market, a common concern among all industries and sectors
 Work proactively as the expansion in the workforce market is not
always in conjunction with the workforce requirement of the
organization in terms of professional experience, talent needs,
skills, etc.
 Organizations in growth phase may face the challenge of meeting
the need for critical set of skills, competencies and talent to meet
their strategic objectives so they can stand well-prepared to meet
the HR needs
 Considering the organizational goals, HR Planning allows the
identification, selection and development of required talent or
competency within the organization.
 Why Employees Wants to Work in
CADBURY?
Working at CADBURY company can prove to be immensely helpful when it comes
to earning the right kind of exposure, salary packages and also a work-pay
balance. Additionally they are inspired by the right kind of competitive spirit
required to propel and individual forward in his professional career. Reasons for
joining Cadbury:-

 Salaries: The CADBURY offer better salaries than the other companies.The
salary ranges are a kind of reflection of your credentials in the industry. Some
individuals consider it to be a reality check and are ready to take up the
challenge of improving on it.
 Exposure: When an individual steps into the threshold of CADBURY he/she is
assured of the much coveted exposure one needs to make a mark in the
industry. The infrastructure, regular trainings both internal and external, even
sponsored certifications by some companies are some of the benefits enjoyed
by CADBURY staff.
 Campus recruitment: Usually CADBURY rely much more on campus
recruitments than the smaller companies do. As they have the required funds,
space and environment to train fresher’s from scratch, the bigger players in the
game are least apprehensive of hiring enthusiastic beginners who are barely
out of college.
 Work Pay Balance: The CADBURY Company is very particular about granting
designation jumps and salary hikes or even in acknowledging service in terms
of awards. Their policies in these matters are such that very few can find a fault
with.
 Time Utilization: Anyone who is a part of Cadbury company must know the
worth of time as very little or no time can be spent in gossiping and irrelevant
discussions at workplace.
 International Human Resource
Management

International human resource management is the process of employing,

training and developing and compensating the employees in international
and global organizations.
An international company is one which has subsidiaries outside the home-
county which rely on the business expertise or manufacturing capabilities
of the parent company. Generally, an MNC is considered to have a
number of businesses in different countries but managed as a whole from
the headquarters, located in one country.

REASONS FOR GROWING INTEREST IN

IHRM OF CADBURY
 Globalization of business leading to mobilization of resources
 Effective management of human resource.
 To minimize the risk of underperformance or failure in overseas
assignments.
 Implementation of international strategies by competent managerial
personnel to man overseas assignments.
 Movement from traditional hierarchical organizational structures
towards the network organization.
 Plays significant role in implementing and control of strategies in an
international business.
 CULTURE AT CADBURY
We're fascinated by the new, the better and the unexpected
Innovation is everywhere in CADBURY. We regularly collaborate with
our clients and our colleagues on projects and ideas that have never
been explored before, to find greater ways to impact the world around
us. We’ve established a dedicated programme geared towards fostering
innovation in even the smallest ways. It’s all about encouraging people
to think differently.

Our purpose is to have impact

It’s not enough to have great ideas. We are in a privileged position: we
are trusted and consulted by major players in global business, and we’re
home to some truly inspiring people. So we want to see incredible
results from the work we do together: results that have a noticeable
impact not just on our clients and the industries they’re in – but also the
people who took on the project, and society as a whole.

Each and every one of us is part of a team

No matter which part of Cadbury you join, you’re always part of
something bigger. Throughout the firm, you’ll find that teams, divisions
and even entire service areas have fostered a close working atmosphere
where everyone’s encouraged to contribute.

Developing your career

At Cadbury, you’ll find fantastic opportunities to learn and develop each
and every day. From interactions with clients and colleagues, to
mentoring, coaching, community investment and professional education,
we offer a wide range of formal and informal resources to help you
shape your career and achieve your ambitions.
 STRATEGIC HRM AT CADBURY
Cadbury aims to increase the business, list of customers, profits
and sales but, at the same time, to improve the Standard of living
everywhere it is active and the quality of life for everyone.
Cadbury is also convinced that Cadbury employees is the
strength of the Company and it is impossible to achieved without
their energy and their commitment, which makes people its most
important asset. Involvement of people and also showing their
interest at all levels starts with the basic and appropriate
information on the Company’s activities and also on the specific
aspects of their work. Through shared their views, ideas and
communication and focused vision, everyone is invited to share
and contribute there opinions and views to improvements
enhancing Company personal development and results.