1. Discuss Uber as a service. Explain its business model and its innovation.

What are the

benefits?
Ans1) For riders - Uber is a very feasible, cheap and a safe way of cab service. Hiring your
own private taxi with just a touch of a button through your smart phones and also a safe way as
anyone who knows your travel details can track you ... For drivers - Uber provides handsome
pay, allows you to choose rides based on your own interest, and even receive tips.
The Uber Business Model in a Nutshell:
 The Driver - a common person with a driving license can apply for a uber license with
ease. After clearing his/her test the license gets registered and the driver becomes a part
of the company without any difficulty
 The traveler - Registered uber users can get a cab within a click away also for their
convenience they can track the driver as well.
 Fare and Payment – Uber sets its fare according to the hour of need as in if the demand is
high the fares would be comparatively higher that when the demand is low . Passenger
can pay according to his or her convenience whether in cash card or any money
transferring app is accepted. car type, distance and peak hour mark the amount which is
to be paid by the customer .
 Dividing the Profits uber usually divides the fare .in the ratio of 8:2
 Future Growth – at this point of time the uber doesn’t have any owned cars so the profits
are present atb= a high rate. Ther eis a need for invest in R&D for future growth. The
initial reinvestment will be a modest amount, but enough to slow down future earnings.
In addition, legal and regulatory issues will increase costs. Growth opportunities for Uber
is vast, it already covers 200 cities in 55 countries and will progress to dozens of new
cities within a year.
 The Strength of the Uber Business Model:
The app is user friendly and fast
Also very quick in response from servers and systems and very rare disappointments make Uber
very good in their nature of business
Booking an cab from a smart phone is very easy and makes easier for the customer
Uber has very less competitors in the cab business and has established a solid infrastructure,
branding and consumer trust.

2. "Uber in India is fundamentally different from Uber in the West”. Explain the social,
economic and legal context in India responsible for these differences.
Ans
  India
 SOCIAL
 Uber’s new advertisement in India-
”This stance is intended to build Uber
as an enabler of movement, that is
culturally progressive.
 Not educated drivers
 Full time work
 Communication gap between the rider
& driver
 Mindset of senior citizens
 Social symbol to own a car
 Collectivist economy (Group thinking)
 Cash payment preference
 ETA not defined
 Economical
 If cars not owned, and under transport
companies, again going back to the
brick and mortar services, reducing
the incentives for new technology
platform entrants. Has generated
employment for the Indian economy
with full time Uber drivers.
 Cheapest Alternative- Metro
 Reproducing informality
 Legal
 80% of Indian workforce is already
engaged in informal employment, as
contracts with multiple jobs. With no
standing in labor laws, the drivers
suffer and earn less.
3. Find out newer India specific changes in Uber’s Business Model. Have they been applied
elsewhere?
Ans)
They have done certain changes in their buisness model associated with india
Like the introduction of uber dost where a person after registering refers a ride to a uber driver
earns money.
 West
 Uber in the West implies “Sharing
Economy” and use under-utilized
asset to make a little extra money.
 Experienced Drivers
 Part time work
 Smartphone equipped
 Individualistic Economy
 ETA defined
 From driver’s earnings, to community
spending, to increased mobility
options they have a huge impact on
the economy. 9/10 drivers use Uber to
complement other sources of income,
less unemployment.
 Cheapest Alternative- Uber
 Progressive shift from formal
employment to self-entrepreneurial
opportunities & “sharing economy”
 Law of sharing economy, in the US
most of the private car owners do not
need transport vehicle permit. There
are laws for basic minimum income
with employment benefits and perks.
Other was dail uber as many elders in india are still less educated about the apps and the
technology world so they can easy dail up and book a cab for themselves
Uber moto is also one their new things attached to their buisness model for india
No uber moto is only in hyderabad till now and may expand