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Building content on your site sure does take time. If you get
frustrated and forget to do this often, then nothing is going to
really work for you. Keep up with posting new content, and
interesting content is going to attract people. Always make sure
you never put this strategy to the side.
If you have kids in school, trade referrals with other parents. For
example, if your child is in karate classes, talk to the parents
there and ask them what they do for a living. If you can trade
referrals for each other, you might just start seeing some leads
come in.
Make sure you understand what you hope to gain from your lead
generation efforts. If you have goals in your business, you
should have similar goals when it comes to building it. Know
how you plan to gather leads, how many you need for each push
and how to best use them.
Lead generation is only one aspect of marketing. Spending too
much time on lead generation can cause a lack in your
marketing and communication skills; make sure you can spend
time learning your market and improving your marketing skills
in order to retain your clients. Much of your time should be
spent improving your skills, focusing on retaining existing
customers, learning all you can about your niche and doing
whatever actually makes you money.