2010

Residential Cleaning
EcoPure Commercial and

Business Plan
E

-“By providing innovative, effective and eco-friendly services, we will

help people live cleaner, healthier lives one home at a time”

Anamarie Alvarez
Brian Taghadossi
Marina Nelkin
Antonio Ungo
May 10, 2010

Eco Concepts, Inc.

Brickell Bayview Centre
80 SW 8th Street, Suite 1830
Miami, Fl 33130

Dear Mr. Oren:

We are currently seeking a partnership with a manufacturer of environmentally friendly cleaning

supplies and equipment. Our company, EcoPure Cleaning Solutions, is new to the San Francisco Bay
area and we are providing green cleaning services to both residential and commercial clients.

Seeing as though we share the common goal of honoring the environment, we feel that our business
plan may be of great interest to you. Enclosed is a copy of our business plan.

EcoPure Cleaning Solutions is currently operating in a mostly untapped market. Our mission is to
provide superior quality while taking an environmentally friendly approach to cleaning. We are
fortunate enough to be able to target many different market segments with our services. We have a
strong competitive advantage in that we are offering our customers eco-friendly cleaning services and
we are very involved with the community.

We would like to partner with Eco Concepts, Inc. by suggestively selling your products to our clients
while we are providing them with services. Additionally, we would like to sell your products at our
weekly community workshops and on our website. We have been very satisfied with your products
and genuinely believe in your mission.

Thank you for your time and consideration in EcoPure Cleaning Solutions. Please contact us with any
questions or concerns you have, and we will be pleased to provide you with any additional information
you require. If, upon completing your review, you would like to discuss this matter further, please do
not hesitate to contact us, by telephone at (707) XXX-XXXX.

Sincerely,

EcoPure Cleaning Solutions

Brian Taghadossi
Owner/CEO

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 Table of Content

1.0 Executive Summary…………………………………...……………………….. 4

1.1 Objectives………………………………………………………..…..... 5
1.2 Mission Statement………………………………………………….. 5
1.3 Vision Statement…………………………………………………….. 5
2.0 Company Background…………………………………………………………. 5
3.0 Management Summary………………………………………………………..6
3.1 Management Team…………………………………………………. 6
3.2 Organizational Chart……………………………………………….. 7
3.3 Personnel Plan………………………………………………………… 8
4.0 Capital Required………………………………………………………………….. 9
4.1 Start – up Cost………………………………………………………….9
5.0 Financial Plan……………………………………………………………………..10
5.1 Start – up Funding…………………………………………………. 10
5.2 3 – Year Projection…………………………………………..……. 12
5.3 Assumptions………….……………………………………………… 13
5.4 Break Even Analysis ……………..………………………………. 13
6.0 Marketing Plan …………………………………………………………………..14
6.1 Diagnosis………………………………………………………………. 14
6.2 Prognosis………………………………………………………………. 14
6.3 Objectives……………………………………………………………… 14
6.4 Strategies………………………………………………………………. 14
6.5 Tactics …………………………………………………………………..14
6.6 Control …………………………………………………………………. 15
7.0 SWOT Analysis …………………………………………….……………….….. 16
7.1 Strength……………………………………………………………….. 16
7.2 Weakness…………………………………………………..…………. 17
7.3 Opportunities……………………………………………………….. 17
7.4 Threats ………………………………………..……………………….. 17
8.0 Facility Location Analysis…………………………………………………… 18
8.1 Zoning ………………………………………..……………………….. 18
8.2 Traffic Pattern………………………………..…………………….. 18
8.3 Demographics…………………………………………….…………. 18
8.3.1 Target Market…………………….…………………….. 19
Appendix
Antonio Ungo Resume………………………………………….…………… 20
Brian Taghadossi Resume……………………………………….….……… 22
Anamarie Alvarez Resume………………………………….…………….. 24
Marina Nelkin Resume…………………………………………….………… 25
Zoning Map………………………………………………..…………….………..27
Confidentiality Agreement ………………….…………………….……… 28

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1.0 EXECUTIVE SUMMARY

Ten years into the twenty-first century, environmentally friendly goods and services are becoming more
and more important every day. While many households and businesses are looking for new ways to be
sustainable, there hasn’t been much attention given to ways of reducing cleaning chemicals in the home
and workplace. Many people are continuing to clean their homes and businesses with chemicals and
equipment that are bad for the environment; mainly, because they are unaware of eco-friendly methods
to get the job done.
In the San Francisco Bay area, there is a largely untapped market for green cleaning businesses. EcoPure
Cleaning Solutions intends to fill that void by providing a variety of goods and services that are
environmentally friendly. Through an aggressive growth strategy and efficient marketing plan we will
attempt to build brand recognition by reaching out to as many segments of the population as possible
EcoPure Cleaning Solutions will offer the following goods and services:

Residential Cleaning: We will offer our residential customers a variety of packages to choose from.
Whether a customer is looking for a one-time cleaning or multiple times per week, we will accommodate
them. All cleaning will be done using only environmentally friendly cleaning products and equipment.
Our one-time cleanings will be targeted towards people that are moving, people that need pre/post party
clean up, as well as people just looking to do some spring cleaning.

Commercial Cleaning: Our Company will also cater to commercial customers. Commercial customers will
include those that are looking for regular office cleanings, as well as those looking to have their facility
receive a one-time deep cleaning using only the most environmentally friendly products and equipment.
Cleaning Supplies and Equipment: We are currently seeking to partner with manufacturers of green
cleaning supplies and equipment to sell to our customers. These supplies will be offered through
suggestive selling at each job. Additionally, we will make the supplies and equipment available for
purchase on our website.

Community Workshops: We will offer weekly workshops to instruct the citizens of our community on
best practices to be more environmentally friendly when cleaning at home and in the workplace. These
workshops will be free to the public and we will suggestively sell our goods and services.

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1.1 Objectives

Turning a profit by Q112.

Sales increasing to more than $360,000 by the third year.
Reduce labor cost below 30%, and sustain that level.
Create partnerships with manufacturers of green cleaning supplies and equipment.
Follow up with every client to ensure 100% customer satisfaction.

1.2 Mission Statement

EcoPure Cleaning Solutions is committed to providing superior quality as well as an environmentally
friendly approach to cleaning. Through constant evaluation of new green technologies and products,
we will provide a residential and commercial cleaning service that will always contribute to a
healthier planet and ensure customer satisfaction. Aside from preserving our environment, our key
focus lies within the human component of doing business. We will remain steadfast in giving back to
our community and providing society with the tools and knowledge to sustain the planet.

1.3 Vision Statement

EcoPure Cleaning Solutions will become one of the leading service providers in the green cleaning
industry by 2015 through an aggressive growth strategy focused on franchising. Revenues will
increase to over 1 million dollars by becoming nationally known for the legendary service and
attention to detail. We will help people live cleaner, healthier lives by providing innovative, effective
and eco-friendly services that result in the highest quality of life.

2.0 COMPANY BACKGROUND

EcoPure Cleaning Solutions is a sole proprietorship founded by Brian Taghadossi. He originally ran the
operation from his home, but has plans to branch out to a separate location altogether. Taghadossi is
joined by Anamarie Alvarez, Marina Nelkin and Antonio Ungo, in establishing this new operation. EcoPure
Cleaning Solutions will be located in an area between West Texas St. and North Texas St., Fairfield. This
area currently has no cleaning service offices.
We are committed to honoring not only our health, but also our environment. Our eco-friendly approach
to cleaning will revolutionize the industry not only locally but nationally. We will work hard to make this
operation a model of excellence in its category.
We are inspired by our passion to serve our community and to show our appreciation for utilizing our
services; we will create different drawings for referrals and referrers so we can recognize those who take
time to recommend us to the rest of community. We plan on expanding nationally and internally.

5
3.0 MANAGEMENT SUMMARY

3.1 Management Team

Chief Executive Officer
Duties of a Chief Executive Officer would include setting the direction of the company, creating a positive
culture that fosters personal and professional development, team building, financing growth strategies,
delegation to senior management, and capital allocation

Brian Taghadossi
I have extensive mid-level and senior level management experience for Fortune 500 companies. I have
worked side-by-side with CEO’s in building the business and this has prepared me to build my own
business. After 6 years in the United States Army I have developed a sense of discipline that will benefit
me in the development of my company. I am focused, driven, and very determined. To me, failure is not
an option. My role is one of being the visionary that leads the company to a successful future.

Vice President Finance/Bookkeeper

Duties of a Financial/Bookkeeper would be to keep accurate business transactions and then record them
on financial statements on a monthly, quarterly and/or yearly basis. It would be my job to report our
company’s financial status and based on whatever that status is; work toward our goal.

Anamarie Alvarez
I have been trained in accounting cycles, financial reporting and accounting systems. I have taken several
financial and managerial accounting courses in the last few years. I am also familiar with Federal Income
Tax Laws as I have been preparing my own taxes for years and have also taken the latest Federal Income
Tax course. I believe that I am very organized and logical. Both qualities are important to a bookkeeper.
My role would be more like a bookkeeper and/or as a tax preparer.

Vice President Administrative/Human Resources

Duties would include recruiting and training employees and administrative duties.

Marina Nelkin
From my previous experience in working with food, retail and insurance industries, I was able to build
solid 10+ years foundation, knowledge and skills in the area of working with public relations,
administrative duties, and upbringing wonderful employees in order to bring out the vision of the
company and legendary customer service to our consumers. I have extensive administrative and human
resource experience, understanding computer software, Word, Excel, typing, problem solving, tracking,
measuring success of the company, properly managing company resources, preparing employees to run
the business and their duties with proper training. My position would be in Human
Resource/Administrative services.

6
Vice President Marketing/Advertisement
Duties would include advertising and marketing our company. Making sure that EcoPure gets every
opportunity it can to get its name out there to create a good customer base to jump start our new
company.

Antonio Ungo
I have extensive experience in promotions and advertisement working for a major hip hop club in Tampa
Florida called Club Skye. I networked and used my social skills to bring business to the club. I am a very
social person who knows how to get my voice heard. I have knowledge of different programs used for
advertisement such as Photoshop and illustrator. I will use my experience and work on advertising locally,
on the web, using flyers, and word of mouth to jump start the business. My role is to advertise and
promote the company to expand our business.

3.2 Organizational Chart

Chief Executive Officer

Brian Taghadossi

Executive Assistant/
Supervisor

Vice President Vice President Vice President

Marketing/Advertisement Finance Administration/HR
Antonio Ungo Anamarie Alvarez Marina Nelkin

Cleaning Crew Cleaning Crew Cleaning Crew Cleaning Crew

7
3.3 Personnel Plan

EcoPure Cleaning Solution’s annual Personnel Plan is shown below. Once EcoPure has become more
established, and there is more cash flow, we can hire additional cleaning crews. This will be possible
either in the fourth or fifth year.

Table: Personnel Plan

FY 2010 FY 2011 FY 2012
Chief Executive Officer
Brian Taghadossi 25,000 30,000 35,000
Subtotal 25,000 30,000 35,000

Vice President Finance/Bookkeeper

Anamarie Alvarez 25,000 30,000 35,000
Subtotal 50,000 60,000 70,000

Vice President Administration/Human Resources

Marina Nelkin 25,000 30,000 35,000
Subtotal 75,000 90,000 105,000

Vice President Marketing/Advertisement

Antonio Ungo 25,000 30,000 35,000
Subtotal 100,000 120,000 140,000

Cleaning Crew 24,000 25,200 26,460

Total People 8 8 8

Total Payroll 196,000 220,800 245,840

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4.0 CAPITAL REQUIRED
4.1 Start-up Cost
Our start-up costs come to $103,650. We plan to come up with a total of $20,000 in capital, ($5,000 from
B. Taghadossi, $5,000 from A. Alvarez, $5,000 from M. Nelkin, and $5,000 from A. Ungo). We also plan to
apply for an $83,650 SBA-guaranteed loan, to start up the company.

Start-up
Requirements

Start-up Expenses

Legal 1,000
Insurance 1,500
Rent 1,500
Gas & Electricity 200
Telephone 300
Initial Marketing/Advertisement 1,000
Business Licensing & Fees 100
Signage for Building/Vehicle 1,800
Security System for office 250
First month’s salary & wages 12,000
Payroll expenses 250
Payroll taxes 1,250
Reimbursement for mileage 2,000
Total Start-up Expenses 23,150

Start-up Assets

Cleaning Equipment 7,500

Office Equipment & Supplies 10,000
Start-up inventory of green cleaning supplies 5,000
Long-term Assets (Company Vehicles) 58,000
Total Start-up Assets 80,500

Total Requirements $ 103,650

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5.0 FINANCIAL PLAN
5.1 Start-up Funding

Start-up Funding
Start-up Expenses to Fund 23,150
Start-up Assets to Fund 80,500
Total Funding Required 103,650

Assets
Non-cash Assets from Start-up 75,500
Cash Requirements from Start-up 5,000
Additional Cash Raised 0
Cash Balance on Starting Date 0
Total Assets 80,500

Liabilities and Capital

Liabilities
Current Borrowing 0
Long-term Liabilities 83,650
Accounts Payable (outstanding bills) 0
Other Current Liabilities 0
Total Liabilities 83,650

Capital
Planned Investments 0
Brian Taghadossi 5,000
Anamarie Alvarez 5,000
Marina Nelkin 5,000
Antonio Ungo 5,000
Additional Investment Requirement 0
Total Planned Investment 20,000

Loss at Start-up (Start-up Expenses) 23,150

Total Capital (3,150)

Total Capital and Liabilities 80,500

Total Funding 103,650

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 Start-up Funding

90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Expense Assets Investments Loans

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 5.2 3 – Year Projection

Profit and Loss Projection (3 years)

EcoPure

2010 % 2011 % 2012 %

Sales $288,000 100% $319,680 * 100% $367,632 ** 100%

Labor/Wages Expense 96,000 33% 100,800 32% 105,840 29%

Gross Profit $192,000 67% $218,880 68% $261,792 71%

Operating Expenses
Salary & Wages 100,000 34.7% 120,000 37.5% 140,000 38.1%
Payroll (taxes etc) 15,000 5.2% 15,000 4.7% 15,000 4.1%
Supplies 0 0.0% 0 0.0% 0 0.0%
Repairs/Maintenance 0 0.0% 2000 0.6% 2000 0.5%
Advertising 6,000 2.1% 6,000 1.9% 6,000 1.6%
Vehicle & Travel 24,000 8.3% 24,000 7.5% 24,000 6.5%
Accounting & Legal 12,000 4.2% 12,000 3.8% 12,000 3.3%
Rent 18,000 6.3% 18,000 5.6% 18,000 4.9%
Utilities 2,400 0.8% 2,400 0.8% 2,400 0.7%
Telephone 3,600 1.3% 3,600 1.1% 3,600 1.0%
Insurance 18,000 6.3% 18,000 5.6% 18,000 4.9%
Taxes (real estate etc.) 0 0.0% 0 0.0% 0 0.0%
Interest 0 0.0% 0 0.0% 0 0.0%
Depreciation 0 0.0% 3,392 1.1% 3,392 0.9%
Other expense (specify) 0 0.0% 0 0.0% 0 0.0%
Other expense (specify) 0 0.0% 0 0.0% 0 0.0%
Total Expenses $199,000 69.1% $224,392 70.2% $244,392 66.5%

Net Profit Before Tax (7,000) (5,512) 17,400

Income Taxes
Net Profit After Tax (7,000) (5,512) 17,400
Owner Draw/Dividends
Adj. to Retained Earnings ($7,000) ($5,512) $17,400

*Projected sales increase by 11% and labor by 5%

**Projected sales increase by 15% and labor by 5%

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5.3 Assumptions

The following table highlights the important general assumptions of EcoPure Cleaning Solutions. The key
underlying assumptions are:

-A slow growth economy without any major recession.

-Access to capital and financing sufficient to maintain our financial plan.
-We assume, of course, that there are no unforeseen changes in the consumer market to make
our services immediately obsolete or out of favor (or not increasing in popularity).

General Assumptions
FY 2010 FY 2011 FY 2012
Plan Month 1 2 3
Current Interest Rate 4.00% 4.00% 4.00%
Long-term Interest Rate 4.00% 4.80% 5.10%
Tax Rate 33.00% 33.00% 33.00%
Other 0 0 0

5.4 Break – Even Analysis

Below is our monthly break-even analysis. This shows how much we need to make each month to cover
all our expenses. We don't really need to calculate an exact average; this is close enough to help us
understand what a real break-even point might be.
Table: Break-even Analysis
Break-even analysis

Monthly Revenue Break-even $18,250

Assumptions:
Average Percent Variable Cost 11%
Estimated Monthly Fixed Cost $16,300

$18,250

variable
fixed
$5,000 $10,000 $15,000 $20,000 $25,000

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6.0 MARKETING PLAN

6.1 Diagnosis
We are a new and innovative company who is dedicated to preserving our health and environment.
EcoPure Cleaning Solutions is an avant-garde cleaning service targeting both residential and commercial
business. We offer state of the art, environmental-friendly service starting at $300+ for residential and
$450+ for commercial. Our main comparable competition in this area is Merry Maids which is located in
Vacaville. Other cleaning services only offer individual service i.e. window cleaning or carpet cleaning.
None of which offer any eco-friendly alternatives.

6.2 Prognosis
If we are successful in building a loyal clientele, we are hoping to add more staff to our cleaning crew.
With more demand means more business. We hope to be able to open new sites. Possible sites include
Vacaville, Napa and Vallejo.

6.3 Objectives
One of our main objectives is to increase our overall net profit. We anticipate sales to increase to more
than $360,000 by the third year. We are also hoping to start selling our green cleaning products to the
public.

6.4 Strategy
We will start out by placing ads in the local newspapers of Fairfield, Vallejo, Vacaville, and Napa. We will
buy time on the local radio stations and flyers will be distributed to parked cars and houses in different
communities. We will also have a website with different links about various topics of the company. We
will have a link about the history of the company and how we came about and a link talking about the
products and services. As our site progresses we will have a link where you can view and order our
products online. We are also planning to hire a signer to stand at a corner and advertise our business.

6.5 Tactics
-Daily Republic- $120.96
Initial rate of $24.30 per inch
6 weeks $16.65 for first add, $8.33 for second and $4.16 for third (Sunday 17.75)
Display ads will automatically appear on Daily Republic website as Today’s Advertiser feature.
We plan on advertising in the Daily Republic newspaper three times a week: Sunday, Tuesday and
Thursday.

-Vallejo Times Herald-$67.71

-Vacaville Reporter-$67.71
These newspapers run for 30 days and have the same price rates at:
$67.71 for 4 lines
$80.44 for 5 lines
$94.64 for 6 lines

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-Napa Valley Register- $117.00
Initial rate of $29.25 per inch
An advertiser running the same ad in the Napa Valley Register within 6 days will receive 50% for the
second through the sixth run.
We plan on advertising in the Napa Valley Register only on Sundays.

We plan on advertising on the radio three times a week for the first month. For a total of $342.00 and a
reduction of $154 for subsequent months.
 KUIC 95.3
 KKDV 92.1
At $38.00 per 30 second commercial.

The signer will be paid at $10.00 per hour during peak times (2 hour days) three times a week. For a total
of $180 for the month.

We will use different programs such as Photoshop and Adobe Illustrator to create creative flyers, post
cards and business cards with all our contact information. Both programs already owned by our
Marketing team. Papers and cards would cost $80.

This makes the grand total for advertisement of $975.38 for the first month. Our budget for the first
month is $1,000 and $6,000 for the year. Our website advertisement will be budgeted throughout the
year and will be taken from the $6,000 budget.

6.6 Control
To assess our effectiveness in our ad campaign, we will ask every single customer how they heard about
us and issue customer surveys as well as mail-in surveys to those repeat customers asking how their
experience were with us and if they would be interested in using us long term. Their feedback will show
us how they came about using our services and how we can keep them as our loyal customer. We will
also look to our profit to see how our advertisement is doing.

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7.0 SWOT ANALYSIS

Strength Weakness

-Eco friendly products -Reputation (new company)

-Innovative Products/Services -Start-up Cost

-Extensive Management -Resources to meet more demand

Experience

-Customer Service

Opportunities Threats

-Changes in legislation -Competitors to offer the same

green services
-Selling cleaning supplies
-Possible economic recession
- Partnership opportunities

7.1 Strength
EcoPure Cleaning Solutions is a safe and superior cleaning company that represents significant
competitive advantages over alternative or conventional cleaning companies. Our mission is to deliver
effective, new and innovative, environmentally friendly, non toxic cleaning products and services. We are
constantly working hard to expand uses for our green concepts and green practices to improve our
capabilities. We tailor our services to meet specific commercial and residential needs. In short, EcoPure
Cleaning Solutions honor the environment, personal health and wellness and the natural ecological
balance.

16
Our Chief Executive Officer, Brian Taghadossi has extensive experience in leadership roles as well as in
management. He was a store manager for a major coffee company and is now a general manager for a
successful franchise. With his experience and vision we can ensure not only good customer service but
our success as well.

7.2 Weakness
EcoPure Cleaning Solutions will not have the same advantages as that of a popular franchise. We don’t
have a proven track record as we are a new company. We will be able to gauge our success rate in a few
years.

We realize that our start-up cost of more than $80,000 plus a 25% share of $20,000 is tremendous. This
puts some burden on us to try to recoup the money as soon as we can. But we are confident that with
the recovering economy, and the emphasis on green products, our services will be much in demand.
Another weakness we have is the possibility that we may not meet the needs of our customers. Our
current staff includes only four to five cleaning crew. It would take some time and our limited resource to
train new staff. But, nonetheless we are confident that we will meet these challenges head on and thrive
all at once.

7.3 Opportunities
Changes in legislation can have a positive impact on our business. Tighter regulation on chemical disposal
and cleaning materials can sway many customers to start using our services. Another opportunity we
have as a business is the possibility of selling our own cleaning supplies to the public. We can do this
either through the web, catalog or in our offices space.

With our services, we have a need to partner with vendors who can supply us with our eco-friendly
cleaning products. This partnership can blossom and provide us with reliable manufacturers who are
available for producing new and innovative products.

7.4 Threats
There is a possibility that competitors can come in with comparable products and services at a lower cost.
This would drive our consumers to switch and use their services instead. We will try to prevent this by
being more progressive and provide the latest technology in cleaning and superb customer service.
Another threat we have is another economic recession.

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8.0 FACILITY LOCATION ANALYSIS

8.1 Zoning
The zoning administrator for Fairfield, California has classified EcoPure Cleaning Solutions as CT
(Thoroughfare Commercial) District. The CT zoning district applies to portions of West Texas Street and
North Texas Street. West/North Texas Street is a typical commercial “strip” developed after World War II
as Fairfield grew from a small village of 1200 persons to a City now approaching 110,000 in population.
As a segment in the old Lincoln Highway, North Texas Street’s restaurants, gas stations, motels, and retail
stores served travelers and local residents. In addition, the motels and adjacent neighborhoods served the
growing needs of Travis Air Force Base, located three miles east of North Texas Street. West and North
Texas Street also became a center for auto-repair businesses taking advantage of the narrow deep parcels
suitable for “service commercial” uses. Adjacent to North Texas Street, residential neighborhoods
developed during the postwar era, with a mixture of single family and small apartments.
The CT zoning district is consistent with the Community Commercial land use category of the General
Plan. See Map for location (attachment). EcoPure will be located with a mixture of small, individual multi-
tenant commercial buildings, shopping centers, automobile services and sales, and fast-food restaurants.

8.2 Traffic Pattern

West and North Texas Street has significant pedestrian traffic. Two high schools are located at either end
of North Texas Street, and there is a population, often lacking access to private cars, that walks or bicycles
throughout the area. The entire corridor has sidewalks, and the Fairfield Linear Park provides a safe
pedestrian-bicycle link to key community features, including Solano Mall and Solano Community College
(along with several elementary schools, parks, and dense housing).
The most recent ADT (Average Daily Traffic) count for West and North Texas Street is 26,846 (This traffic
count was done in 2002-2003).

8.3 Demographics
As of the census of 2000, there are 106,521 people, 33,494 households, and 24,016 families residing in
the city. The average population growth is 2% per year. The projected population for 2014 is 113,532
persons.
In the city the population is spread out with 29.8% under the age of 18, 11.1% from 18 to 24, 31.3% from
25 to 44, 18.8% from 45 to 64, and 9.0% who are 65 years of age or older. The median age is 31 years. For
every 100 females there are 99.1 males. For every 100 females age 18 and over, there are 97.4 males. The
median income for a household in the city is $49,151, and the median income for a family is $52,503.

18
8.3.1 Target Market
EcoPure’s target market for residential cleaning are people 45 years and older with above average
household incomes and a college degree. This group of older individuals spend 22% to 32% more than
the average while higher earning individuals spend almost 3 times the average on these services. College
graduates spend twice the average on these services.
EcoPure’s target market for commercial cleaning are businesses that need clean offices regardless; i.e.
doctors, dentists, lawyers, and funeral homes.

19
Antonio Ungo
5185 Pond Side Way
Fairfield, Ca. 94534 (707) 803-3404 (Cell)

OBJECTIVE: Seeking a career opportunity with a company where I can utilize my hard work and
dedication to the success of my employer.

QUALIFICATIONS: Promtoion and advertising

Cashier and customer service
Stock and Inventory
Merchandising
Sales associate
Unloading freight trucks
Backup supervisor
Certified Mixologist

SKILLS: Good communication and customer service skills

Able to work well under pressure
Work equally well independently or as a team member
Bilingual: English and Spanish
WORK
EXPERIENCE:
09/2006-Present Kohls
Brandon, Fl.
Cashier, stock, customer service, sales, freight truck unloader

04/2009-07/2009 Ikea
Tampa, Fl.
Food preparation, server, cashier

05/2008-07/2009 Club Skye

Tampa, Fl.
Promotion, advertisement

07/2008-11/2008 USF Dinning Services

Tampa, Fl.
Cook, serve

08/2006-11/2006 Halloween Express (Seasonal)

Brandon, Fl.
Stock, sales, cashier, freight truck unloader

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03/2006-06/2006 Panda Express
Brandon, Fl.
Cashier, food server, cook, cleaner

01/2006-03/2006 Subway
Brandon, Fl.
Cashier, food prep, stock, cleaner

10/2005-1/2006 Panda Express (Seasonal)

Brandon, Fl.
Cashier, food server, cook, cleaner

12/2004-10/2005 Latin Café

Brandon, Fl.
Server, busser, cleaner

10/2004-12/2004 Little Caesars Pizza

Brandon, Fl.
Pizza maker, cashier, cleaner

EDUCATION:
01/2010-Present Solano Community College
Fairfield, Ca.
Major: Business

07/2006-07/2008 International Academy of Design and Technology

Tampa, Fl.
Major: Recording Arts

05/2006 Newsome High School

Lithia, Fl.
High School Diploma

COMMUNITY
SERVICE:
11/2006 Heart Walk/American Heart Association
Raised money, Walked 4 miles for heart disease research

04/2006 Relay for Life/American Cancer Society

Raised money, Walked 5 miles for cancer research
REFERENCES FURNISHED UPON REQUEST

21
 “Finely honed leadership and management attributes. Organized
personnel and assets into a highly cohesive team…. Has on
countless occasions demonstrated the unique ability to think and
Brian M. Taghadossi act independently from the status quo. Exemplary results from
XXXXXXXXXXXX any task are the norm…”
Fairfield, CA 94533 - Performance Evaluation
(707) 386-XXXX • btaghadossi@live.com

Objective

My career objective is to utilize my expertise in management and create a progressive corporation. I have a strong background in
management for a Fortune 500 company as well as the United States Army. I have excelled in implementing ideas that increase
employee productivity and company efficiency, all while creating a positive work environment. My experience as a manager within
varied industries has also been an opportunity to be flexible and creative.

Areas of Expertise

Vision & Mission Planning Strategic Problem Solving Operations Management

Training & Development Budget Control Process Development
Team Building P & L Analysis High-Impact Presentations
Leadership Public Relations Project Management

Summary of Qualifications

Over 6 years of outstanding performance in the U.S. Army; Operation Iraqi Freedom II Veteran.
Excellent teacher/trainer; patient and understanding when working with a wide range of personalities.
Successful in learning and comprehending new systems and methods.
Able to make difficult decisions in stressful situations.
Proven top-quality management skill set.

Professional Highlights

Yogurtland September 2009 – Present

GENERAL MANAGER – Pleasant Hill, CA

As the General Manager I am responsible for managing a high volume, 1 million dollar self-serve frozen yogurt shop with 17
hourly employees. I have ensured cost containment through the implementation of a more accurate inventory control system as
well as a reduced labor cost of 10% per week. Additionally, I executed effective local marketing to sustain sales growth
throughout the winter.

Green Beans Coffee Company

REGIONAL MANAGER OF OPERATIONS – Western US January 2008 – December 2008

As the Regional Manager of Operations for the Western United States, I worked directly with the owner in the development
and implementation of strategic and tactical plans to grow the business. Provided the direction and coaching necessary to
ensure the regional achievement of corporate sales goals. Trained and developed all new Café Managers through performance
planning and formal evaluations. I conducted monthly inspections at all cafés within my area of responsibility. I ensured
effective daily management of café operations within my region by planning and executing motivating management team
meetings. Maintained an ongoing assessment of management performance and provided positive and constructive feedback
whenever necessary. Developed various manuals and training materials that were implemented throughout the company.

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Brian M. Taghadossi Page 2
(707) 386-XXXX • btaghadossi@live.com

Professional Highlights – continued

Starbucks Coffee Company April 2006 – April 2007

STORE MANAGER – Los Angeles, CA

As a Store Manager I was responsible for recruiting, training, motivating, and the career advancement of my employees. I
managed the ninth highest grossing Starbucks in Los Angeles County. Driving sales using existing marketing materials and
promotions and analyzing results using all financial records including the P & L. Other duties include but not limited to:
ordering, inventory, customer relations, scheduling, and working on the sales floor.

U.S. Army April 2000 – April 2006

Series of progressive leadership positions for diverse areas – Strategic Planning, Training and Development, Operations Management, and Personnel
Administration. Consistently recognized for energetic leadership and relentless drive for exceeding performance objectives.

ARMY RECRUITER / HUMAN RESOURCES MANAGER – Houston, TX (2005 – 2006)

As active duty Army Recruiter, my responsibilities included prospecting, qualifying and processing qualified men and women
for enlistment in the US Army. Additionally I was responsible for mentoring, training, and guiding enlisted personnel while
ensuring trainability and success during the civilian to military transformation. I achieved my quota every month through the
effective use of sales tools. I designed and implemented programs to reach my target market, and informed qualified candidates
of the opportunities available in the US Army.

SECTION CHIEF / GENERAL MANAGER – Fort Hood, TX / Baghdad, Iraq (2002 – 2005)

In this position I developed top quality leadership skills by managing up to 11 other Soldiers. I was fully responsible for
training them to standard, ensuring they were paid properly, developing and implementing a daily schedule, and ensuring their
welfare and safety at all times. Through a one year deployment to Baghdad, Iraq I was personally responsible for their care
every minute of every day for the entire year. During the deployment I worked effectively under pressure and motivated my
team to accomplish every mission. I brought every one of my Soldiers home safely.

TRAINING SPECIALIST / OFFICE MANAGER – Fort Hood, TX (2000 – 2002)

I handled all administration issues for 105 soldiers. Military admin issues normally consist of pay, promotions, and educational
assistance. Most of my job consisted of facilitating internal customer service and explaining military benefits to soldiers and
civilians alike. I worked heavily with the internet, researching topics and issues soldiers and their families may have had. I type
50+ WPM. I work well under extreme pressure when deadlines come last minute.

Starbucks Coffee Company

ASSISTANT STORE MANAGER – Hermosa Beach, CA May 1998 – February 2000

In this position I assisted the Store Manager in all duties relating to running the store; ordering, inventory management,
scheduling, interviews, coaching new and existing employees on standards and procedures to provide a great experience to
every customer.

Education

Bachelor of Science Coursework in Business Administration – 2000

DeVry University – Long Beach, CA
58 Semester Hours – 3.80 GPA

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 Anamarie Alvarez
XXX XXX XXXXX XX Fairfield, CA 94533
(707) XXX-XXX anamariealvarez@gmail.com

Objective: Position in Accounting/Bookkeeper

HIGHLIGHTS OF QUALIFICATION
 Received B.A. Degree Sacramento State University (Cum Laude)
 Currently enrolled in Business Management and Accounting program in
Solano Community College (A. S.)
 Proven skills in Computer and Information Science
 Hard working and enjoys new challenges

RELEVANT SKILLS AND EXPERIENCE

BOOKKEEPING/CLERICAL SKILLS
Kept up-to-date client files while maintaining confidentiality.
Reorganized and maintained tax applications.
Verified, updated and entered information into a computer.
Utilized a facsimile machine, photocopy machine, phone and automated checkout machine.
Provided customer service at a retail store.

ACCOUNTING
Classes taken: Financial and Managerial Accounting. Cost Accounting.
Familiar with the analysis of the accounting cycle, accruals and deferrals, inventory, receivables, plant
assets, accounting systems, error correction, and financial reporting.
Familiar with the analysis of the accounting cycle for a merchandising business and professional
enterprises, payroll accounting, accounting systems, and financial reporting.
Familiar with the analysis of the principles of federal income tax applied to individual, partnership,
informational, and corporate tax returns.

COMPUTER SKILLS
Knowledgeable with PC Operating Systems including:
-Microsoft Office Word
-Microsoft Office Excel
-Internet Savvy (On-line Banking, E-mail Correspondence, Research)

WORK HISTORY
2008-Present Fairfield Civic Center Library Departmental Aide Fairfield, CA
2008-Present Solano County Office of Education Para-educator Fairfield, CA
2002-2008 Behavioral Counseling & Research Center LLC. Associate Behaviorist Napa, CA
2000-2002 Macy*s Federated Customer Service Manager Sacramento, CA

EDUCATION
Sacramento State University Sacramento, CA B.A. Fine Arts
Solano Community College Suisun, CA 2009-present
Vallejo Senior High School Vallejo, CA Graduated with Honors

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 M ARINA B N ELKIN
4000 Suisun Valley Rd  Fairfield, CA 94534  (707) 758-6255  Marina.Nelkin@Yahoo.com

H U M A N R E S OU R C E S A N D A D M I N I S T R A T I V E P R O F E S S I ON A L
 Certified Professional in Human Resources (PHR) offering a 13-year HR career distinguished by commended
performance and proven results.
 Extensive background in HR affairs, including experience in employee recruitment and retention, staff
development, mediation, conflict resolution, benefits and compensation, HR records management, HR policies
development and legal compliance.
 Demonstrated success in negotiating win-win compromises, developing teambuilding programs, and writing
personnel manuals, corporate policies, job descriptions and management reports.

HR AND ADMIN SKILLS

HR Department Startup Staff Recruitment & Retention Orientation & On-Boarding

Employment Law Employee Relations Training & Development
Multi-lingual Alternative Dispute Resolution (ADR) Performance Management
Mediation & Advocacy Benefits Administration Organizational Development
Project Management HR Program Computer skills

PROFESSIONAL EXPERIENCE

SOLANO COMMUNITY COLLEGE — Fairfield, CA

Provides voice and data communications systems for small and mid-sized companies.
HR, 2005 to Present
Recruited to help open new company branch in Fairfield, guiding the startup and management of a full spectrum of HR
operations, systems and programs. Worked with senior management to create HR policies and procedures; recruit
employees; create group benefits databases; and develop orientation, training and incentive programs. Manage leave-
of-absence programs and personnel records; administer benefits enrollment and programs; administer HR budget;
and handle HR workplace issues.
Key Results:
 Played a key role in ensuring the successful launch of Fairfield office. Structured and implemented programs and
policies in the areas of training, compensation structures, benefits packages, incentives and new-employee
orientation.
 Fostered a teamwork/open-door environment conducive to positive dialogue across the organization. Personal
efforts were cited as the driving force behind branch’s employee-retention rate of 89% within an industry where
high turnover is the norm.
 Negotiated approximately 50 salary offers and dozens of sign-on bonuses/relocation packages annually at both
the exempt and non-exempt level.
 Brought workers’ compensation program into full compliance. Instituted preferred providers list and trained
managers and associates on procedures to follow in case of injury.
 Reduced benefits costs by 15% annually through meticulous recordkeeping and ensuring that company did not
pay for benefits for which employees were ineligible.
 Wrote employee manual covering issues including disciplinary procedures, code of conduct, FMLA policy and
benefits information.
 Introduced company’s first formal performance review program, creating a flexible and well-received tool that
was later adopted company-wide.

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  Revised job descriptions across all levels and 50+ categories. Interviewed employees to construct an accurate
picture of the duties and skills required for each position.

PROFESSIONAL EXPERIENCE (CONTINUED)

CONTOSO, LTD. — Rio Vista, CA

Leading service cleaning company employing 300 professionals.
HR Representative, 2000 to 2005 HR Assistant, 1995 to 1997
Promoted to fulfill a broad range of HR functions, including recruiting and training employees, administering benefits,
overseeing disciplinary action and managing HR records. Co-chaired annual flex-enrollment meetings, resolved
conflicts between employees and insurance carriers, coordinated health fairs to promote employee wellness and
performed exit interviews.
Key Results:
 Trained 25-member management team on interviewing techniques and best practices, conducting workshops
and one-on-one coaching sessions that contributed to sound hiring decisions.
 Co-developed company’s first-ever standardized disciplinary procedures and tracking system that insulated
company from legal risk and ensured consistent and fair discipline processes.
 Devised creative and cost-effective incentive and morale-boosting programs (including special events and a
tiered awards structure) that increased employee satisfaction and productivity.
 Reworked new-hire orientation program to include HR information and company resources.
 Saved company thousands of dollars every month by reducing reliance on employment agencies. Brought the
majority of formerly outsourced recruiting functions in-house to reduce billable hours from 200+ to less than 15
per month.

EDUCATION & CERTIFICATIONS

SOLANO COMMUNITY COLLEGE — Fairfield, CA

Associate Degree in Business Management of Insurance and Administration (with honors), 1997
Activities: Worked concurrently during college as a sales rep and team supervisor for ABC Service and Retail Store. Has
been a cleaning professional all my life with observation to all details and excellent team work

OF NOTE

Professional Development:
 Complete ongoing training in the areas of compensation and benefits, employee and labor relations, leaves of absence,
workers’ compensation and workplace safety/security.

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Zoning Map

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 Confidentiality Agreement

The undersigned reader acknowledges that the information provided by EcoPure Cleaning Solutions in
this business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of EcoPure Cleaning Solutions.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and that
any disclosure or use of same by reader may cause serious harm or damage to EcoPure Cleaning
Solutions.

Upon request, this document is to be immediately returned to the owners of EcoPure Cleaning Solutions.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date
This is a business plan. It does not imply an offering of securities.

This is a business plan. It does not imply an offering of securities

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