AN AUTHOR'S

GUIDE TO
MARKETING
AND PROMOTION
GLOBAL SALES AND MARKETING

When you publish with Palgrave Macmillan,

you can be confident that your book will reach
the largest number of readers possible. As a
part of Springer Nature, one of the world’s
leading global research, educational and
professional publishers, Palgrave Macmillan
publishes high quality, peer-reviewed journals,
monographs and reference books. Our books
are sold worldwide to libraries, wholesalers,
distributors, bookshops, online booksellers
such as Amazon, as well as licensed as part of
ebook collections to academic institutions,
government, and businesses.

Your readers, in turn, have the freedom to

choose how they would like to read your
publication with the option of an eBook,
a traditional print copy, or a low-priced
printed MyCopy (available exclusively for
eBook collection licensees). This unique
model offers readers an array of formats
to choose from, depending on their
research interest and their way of working.

As an eBook, your book benefits from

inclusion in our robust eBook packages.
Our eBook packages provide access to the
most comprehensive collection of scholarly
Science, Technology and Medicine (STM)
and Humanities & Social Sciences (HSS)
titles available today. These packages are
purchased by universities and institutions
around the world. Your eBook will be
included in a corresponding discipline
package with accessibility via our online
content platform, SpringerLink.
 CUSTOMER REACH

Your book will be available on SpringerLink, our state-of-

the-art content platform, which contains one of the largest
SpringerLink collections of scholarly content in the world. SpringerLink
attracts more than 50 million users at 15,000 institutions
worldwide. The platform offers free sample pages to all
readers and full text content to subscribed customers.

Discoverability
To ensure that your book gets the most visibility possible,
we make sure that your book’s homepage appears at the top
of the results list of appropriate online keyword searches.
The majority of visitors to Palgrave.com come from search
engines, and we are constantly fine-tuning the search
engine optimization of product pages and keyword search
functionalities.

Promotional A promotional homepage for your book can be found at

palgrave.com, as well as springer.com by visiting Palgrave.
Book Page com/ISBN or springer.com/ISBN. These pages are linked
with your book’s dedicated page on SpringerLink, which
offers free sample pages to all readers and full text content
to subscription customers.

You will also find any available Bookmetrix data – such as downloads, shares, and citations
on your book’s pages. Bookmetrix is a new and unique platform that Springer developed
in partnership with Altmetric. It offers a comprehensive overview of the reach, usage and
readership of your book or chapter by providing various book-level and chapter-level metrics all
in one place.

Be sure to feature the link to your book’s homepage in your email signature, on your own
website, in presentations, in your blog, in contributions to a forum or anywhere you find
opportunities to talk about your work!

You can download a promotional flyer for your book on the

springer.com version of your book’s homepage at springer.
com/ISBN.
Book Flyer
Just click the ‘Download Product Flyer’ button in the right
column of the page. Feel free to distribute these flyers to
your contacts and at conferences.
 MARKETING CHANNELS

eNewsletters
We routinely deploy subject-specific eNewsletters, presenting
Campaigns and
key titles from our eBook collections, new book series or
reference works, new services or new prizes, and conference eNewsletters
and event announcements.

Banner advertisement
The palgrave.com and SpringerLink platform offer the ability to highlight
key titles in banner advisements that can be uniquely targeted. Books can
be promoted accordingly so that the customer finds out about your book
while utilizing the websites.

Themed Campaigns
We work closely with our academic community and establish themed
campaigns by organizing academic events, inviting authors to submit blog
posts, and promoting key titles we publish.

Social Media
Social media marketing has become a vital part of our
marketing tactics and has proven to be an extremely
effective way of increasing product awareness and usage.
Palgrave Macmillan maintains social media channels to suit
every interest. Discover them here. We routinely discuss
books relevant to the various social media channels, and
encourage you to join the conversation as well.

Social media is ideal for promoting and spreading the word about new publications. All our
pages on palgrave.com and SpringerLink, as well as all our e-mailings and newsletters, display
social media sharing buttons allowing our audience to share product details and even individual
books and articles via their preferred social media network.

Social Media is constantly evolving, but we’ve created some dos and don’ts to help you get started.

LinkedIn Facebook Twitter

Feature your book prominently
on your LinkedIn profile – link
to it!
Install the Reading List by
Amazon application and add
your book. This generates
exposure without spamming
all your contacts. If you receive
reviews add them as news items
to relevant LinkedIn groups.
Share the publication and, more
importantly, link to the sample
chapter of your book, available
on palgrave.com.
Join any relevant groups and
‘Like’ any relevant pages. Then
ask permission of the moderator
to send out an announcement
to the group members and page
fans, or post on the relevant wall.
Be interesting! Easier said
then done we know, but here
are some ideas to get you
started:
• Comment on new work/
articles and books in your area.
• Give insight into how you
research your books.
• Keep people up-to-date of
conferences you’re attending.
• Ask your followers questions.
There’s no easier way to engage
then to make someone feel like
their opinion matters!
RESOURCES AND PROMOTION

MyPalgrave As a Palgrave author you will benefit from a MyPalgrave

profile. With MyPalgrave you can easily access your
40% discount on all Palgrave and Springer books. You
will receive access to Book Tracking, where you can track
the production stages of your book. In addition, you can
download a free personal eBook copy of all books
you publish with us from August 2016 and on.

Palgrave Macmillan attends conferences around the

world throughout the year. Conferences provide excellent
opportunities for promoting our books and learning more
Conferences
about our readers. They also give us a chance to meet with
our authors face to face – something we really value.

Visit our conference page to see a full list of the conferences

we attend.

We are proud that many Palgrave Macmillan authors have

Book Prizes won prizes over the years. Winning, or being shortlisted or
long-listed, is excellent exposure for your book and we are
eager to continue building on our many achievements in this
area. Check out some of our many prize winning titles.

Our Prize Portal makes sending copies of your book to prize

committees easy. Visit it to fill out a simple form.

Leading up to and through publication, it’s important to stay

involved with Springer Nature to help promote your book.
Make sure your editor is aware of any marketing or publicity
Help us Help You
opportunities you have available to you through your
university, academic societies, or professional organizations.

Self-promotion is an important skill to master, and we’ve compiled some tips and best
practices to help guide you through the process.

The Source
Interested in blogging for The Source, our author and editor blog? Blogs are a great way
to promote yourself by sharing interesting and relevant content. Get in touch for more
information on how you may be able to contribute a post.

Springer Nature Story Tellers and Before the Abstract

Have a story to share about your work? Springer Nature Storytellers and Before the
Abstract bring real life stories from researchers to life. Contact us to discuss your idea.