Beruflich Dokumente
Kultur Dokumente
1. INTRODUCTION
1.1 Background
Tesco is one of the world's largest retailers with stores spread across 12
countries, with a headcount of over 500,000 employees and operating through
hypermarket and online for more than millions of customers a week (Richardson,
2013). Tesco celebrating its 100 years in 2019 when it was established by Jack Cohen
in 1919 under the slogan 'pile it high and sell it cheap' (Richardson, 2013). Although it
only started with a small stall in the market, Tesco gradually diversified into retailing
beverages, dairy products, appliances, electrical, stationery, fresh food, books,
clothes, computers, furniture, technology, financial services, internet services, toys
and downloads of music (Richardson, 2013). Today, Tesco as one of reliable retail
chain has 6784 stores operates worldwide with 12 states holds major markets namely
United Kingdom, China, Ireland, Turkey, Czech Republic, South Korea, India, Poland
Thailand, Hungary, Slovakia and also Malaysia. Recently, Tesco has stretched its
operation in United States and Central Europe under the name of “Fresh and Easy”
(Richardson, 2013).
Tesco Malaysia was established in May 2002 when it launch of its first
hypermarket in Puchong, Selangor (Xiung, 2016). Today, Tesco Malaysia operates
from numerous stores across Peninsular Malaysia namely Penang, Kedah, Perak,
Kelantan, Negeri Sembilan, Melaka, Selangor, Kuala Lumpur and Johor. Tesco
Malaysia has collaborated with Sime Darby Berhad, a global conglomerate (Inn,
2017). Tesco also purchased the wholesaler Makro's Malaysian business, which was
renamed as Tesco Extra and supplies local retailers with goods (Alberto, 2019).
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1.2 Malaysian Market Perspective
Customers now have a greater chance of spending their money at Tesco. This
scenario is based on the retailer providing everything in one place. The main reasons
for consumers to go to this type of store are time constraints and environmental factors
such as traffic jams and limited parking space (Mohd Esa et al., 2017). All of these
variables give certain consumers more value which refers to the non-monetary value
that describes as something that includes time taken, travelling distance and
completed activities to get the goods (Mohd Esa et al., 2017). More over Mohd Esa et
al. (2017) mentioned that nowadays Tesco not only provide consumers with their
needs and desires, but also provide more amenities such as offering other services
such as leisure areas, caches, food courts.
According to Inn (2017), with the rapidly demands in retail landscape, Tesco
has expanded its grocery business through online in 2014 in order to bring more
convenient space for customers. Since 2014, Tesco has been acknowledged as the
first grocery chain to introduce online grocery shopping with gross sales online in the
range of RM179mil. It offers a wide range of 1,700 brand-owned products, with SMEs
supplying 61 percent of the products (Inn, 2017). These include Tesco Value, Quality
and Finest, and specialist lines like Lighter Choices.
In 2017, Tesco has expanded his online grocery shopping through Shopee
(MYT, 2019). There are more than 1,400 products sell on Shopee. In reality, Malaysian
is made up of a substantial 80% of Tesco Own Brand and an even greater number of
products sold in online and offline (Aman, 2019). This is in line with the Ministry of
Domestic Trade and Consumer Affairs policy that is to reduce the country's over-
reliance on imports items including costlier food (MYT, 2019). Thus, through keeping
local items and goods, Tesco is not only helping local manufacturers grow their
business as one of the country's major retailers, but also helping Malaysian consumers
keep costs down (MYT, 2019). Besides Shopee, Tesco also collaborated with Lazada
and Happyfresh to expand its online shopping services.
2. STRATEGIC DIRECTION
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2.1.1 Vision.
Tesco’s vision is ‘To be the most highly valued business by: the
customers we serve, the communities in which we operate, our loyal and
committed colleagues and of course, our shareholders’ (Richardson, 2013).
Thus, to achieve the vision, TESCO had incorporated five strong elements in its
vision to improve the effort to be the ever best hypermarket. The elements are
needed in the retailer business around the world, an expanding industry with
broad opportunities, creative and diverse ideas of technology, adopt and adapt
products and services anywhere in the world and, most importantly, are
encouraging companies to win trust and loyalty from consumers, our colleagues
and communities (Richardson, 2013).
2.1.2 Mission.
While a vision describes senior managers’ goals, a mission statement is
a general description of the business overall purpose (Altıok, 2011). This
connects all investors with a company's objectives. The vision will encourage and
empower all stakeholders to achieve their stated goals. If well prepared, it should
convince its sincerity and commitment to customers, suppliers and external
stakeholders (Altıok, 2011). Tesco mission is ‘ we make what matters better,
together’ (Richardson, 2013).
2.1.3 Objectives.
According to Richardson (2013), the objectives set by Tesco are as
follows:
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2.1.3.3 Promoting healthy products. Tesco promoting more
healthy eating products to consumer through diversity of groceries they
supply in the market.
2.2.1 Time.
Inventory and warehouse plays and important roles in supply chain
process in order to meet the customer needs. Thus, time is very crucial for
Tesco from inbound to outbound process. All key players from top management
down to workforce must comply with Tesco standard operating procedure
(SOP) either offline or online shopping(Allan, 2018). Delaying in receiving stock
from supplier will compromise storage process, picking and issue the stock.
Eventually it will create customer dissatisfaction towards company due to failure
in meet customer needs on time(Allan, 2018). Other than that, Tesco designed
a comprehensive floor plan in the warehouse whereby inventories are keep
based on their demand (high or low) and differentiate between fresh food,
electrical equipment, furniture, groceries and others (Zhao, 2014). More over
product placement at rack also plays an important roles for Tesco to meet the
customer satisfactions (Zhao, 2014). The popular product will be located in a
place that is easily accessible to customers. Tesco also provides signage to
assist customers get items faster and reduce searching time(Zhao, 2014).
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2.2.2 Cost.
According to Allan (2018), Tesco enable to reduce operating cost by
simplify its business environment. Tesco has reviewed every aspects of its
business particularly in operating aspects. Tesco reducing its operating costs
by reducing employees but at the same time improving it services in facilities
management, freight and automated system in inventory and warehousing
management (Zhao, 2014). Moreover, Tesco also reducing its cost by
improving customer shopping experiences whereby customer make payment
using bankcard at automated counter payment system (Allan, 2018). Reducing
of employee workforce definitely will save operating cost expenses(Saleheen
et al., 2014). Thus saving cost can be used to reinvest for customers ' benefit.
2.2.3 Quality.
Tesco develop and retain its product at high quality through designated
expert team. The team develop and created based on innovative and value-for-
money products to the market by understanding customers and their needs,
product and market trends(Allan, 2018). It also have an intensive programme
in developing new products across food to other merchandise items. This
programme will undergo tight procedure to ensure the quality of the
product(Alberto, 2019). For instant, all new seasonal general merchandise
ranges will go through a various process such as benchmarking, user tests and
safety tests before production started(Alberto, 2019). While in food
development, daily benchmarking, market reviews, and consumer feedback
play roles for Tesco to maintain and retain its product quality. Thus, Tesco
introduce his own segment and products across food and general merchandise
with competitive prices in the market without compromising its quality(Inn,
2017). For example segment Eat Fresh whereby its offer more than 100 pre-
packed fresh food at competitive price and quality is guaranteed (Allan, 2018).
2.2.4 Flexibility.
According to Lin and Tseng (2016), flexibility is define as company's
ability to respond effectively towards production quantities and products feature
to meet customer needs as quickly as possible in the business landscape.
Tesco using ABC Analysis to keep stock based on the consumption and
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demands from customer(Zhao, 2014). During festival season, some of
unimportant items become high consumption and demands while some
important items become low demands and consumption(Zhao, 2014). Thus,
Tesco has the ability to respond customer needs wisely during that time
especially arrangement stock in warehouse as well as at the placement
products.
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4.3 Barcode Scanner.
With the advancement of technology, there are numerous ways and methods
can be utilised to provide information regarding inventory and warehouse
management. According to Chan, Choi and Hui (2012), there are many ways can be
used to facilitate information being processed quickly such as utilising barcode
scanner. Tesco’s warehouse using barcode scanner in managing its inventory
whereby it will gather information from products before it will updated in Tesco
database system and can be access from sales department, purchasing department
as well as warehouse department(Zhao, 2014). Inventory managers can track
changes in the quantity of each item or raw material on racks and warehouses by
using the barcode scanner and evaluate different products quantitatively(Chan, Choi
and Hui, 2012). The barcode scanner also assisting Tesco in maintaining sufficient
stock on the shelf and ensuring accuracy of inventory.
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Tesco strongly believed that by optimising technological advancement in
expanding the business, it is not only increase their profit but also enable them to meet
the contemporary customer lifestyle particularly in acquiring items and goods. It is
because most of the customer do not have time to go to hypermarket and they are
prefer to purchase grocery online with just a click of button(Allan, 2018). These
strategic partnerships will increase awareness of the Tesco brand and trust in
consumers(Mohd Esa et al., 2017). This strategic partner's results have led to higher
revenues and better investment returns for Tesco(Inn, 2017).
7.1 Basically, Tesco's internal warehouse and inventory management process are
as Appendix A. Majority of the hypermarket in Malaysia are implementing the same
process as implemented by Tesco. The main difference is that, as the items are all
stored in bulk in the warehouse, there is no need for extra storage to ease
management and reduce costs for Tesco.
8. RECOMMENDATION
8.1 Although Tesco Malaysia has adopted the mobile technology concept by
sharing data information with other important key personal involving warehouse staff
and management via bluetooth or internet through smartphone, tablet or computer, it
still behind the Tesco UK that has implementing wearable technology(Kevin, 2015).
Wearable technologies offered the opportunity to improve operational efficiencies
through communication, productivity and safety(Mesut, 2015). The devices that are
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often connected to the internet or other gadgets that are worn on the body and can be
used to facilitate user and machine interaction(Mesut, 2015). There are few wearable
technologies namely smart glasses, voice technology, armband and others(Wilson
and Laing, 2018). It is suggested Tesco Malaysia to start with implementing armbands.
The armbands are worn by warehouse staff is not only allow them to search the
products from receiving until distributing process but it is also able to monitor their
health and fitness levels(Wilson and Laing, 2018). Today's armbands are using
biometrics to detect and monitor the heart rate of a user, determine how many calories
the user is burning, or how well the user is sleeping(Kevin, 2015). Moreover,
biometrics of workers could be tracked to assess that activities or conditions cause
excessive exertion on an operator that could result in potential injury(Wilson and Laing,
2018). As a result of this understanding, workers are motivated to be proactive in
improving their health, providing them with increased motivation and increasing their
levels of productivity and wellbeing(Mesut, 2015). Thus, the armbands is not only
assist warehouse staff in identifying and locating products from receiving until
distributing process, it is also to ensure the health of staffs and avoid any unnecessary
incidents while increase the productivity and safety in warehouse.
9. CONCLUSION
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APPENDIX 1 - TOYS’R’US COMPUTERISED PROCESS MAPPING - Level 0 (Page 1)
Appendix 1 - TESCO Computerised Process Mapping – Level 0 (Page 1)
Guest Services
Wheel Section
In
Members
BabyRegistration
Registry
Updating
Online Details
Delivery Electronic/
Entertainment
Retail Warehouse Stock Taking Electronic
Wheel Assembly Store
(Authorised Pers)
Retail DeliveryCheck Promotional Items
Members Registration
Baby Registry
Online Instructions
Modem
Database
HQ
Transport/Delivery
Account
Update
Forecast/Planning
Distribution Order
Purchasing Budget/Approval
Department
Central Warehouse
Strategic Directions
Delivery Order
Budget Approvals
Invoice/Payment
Management
Finance
Supplier
Legend
Online
Retail
Online
Public Network
Stock Take
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Appendix 1 – Toys ‘R’ Us Computerised Process Mapping – Level 1 (Page 2)
Appendix 1 - TESCO Computerised Process Mapping – Level 1 (Page 2)
Consolidate
Head Quarters
Begin Requirement/Forecasting Prepare Orders for
Purchase Planning
Delivery to Stores
System
Update
Check/
(HQ)
Process
Inputs
Yes
Guest Service
Inputs/
Guest Approach Requires Problem
Require Register Problem Update
Begin Yes Guest Service System No Resolve Yes Yes End
Assitance Problem/ Resolve? Process
Attendant Check Process
Issues
No
Page 3
No
Promotional
Prepare
Checks New Prepares
Promotional Customer
Dept
Delivers Items
Main
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Appendix 1 – Toys ‘R’ Us Computerised Process Mapping – Level 1 (Page 3)
Appendix 1 - TESCO Computerised Process Mapping – Level 1 (Page 3)
No
ToysRus/BabyRus
Tesco Groceries/
In Pre-Printed
Page 2
Customer Picks Requires Price Require Staff
Bar-Code Yes No Yes Staff Assist Members
Items to Purchase Checking Assistance Baby Registry
Products
Sheets
Registration
Promotions
Yes
Database
Scans Items
thought
HQ
Return Price Infomation Send Price Information
barcode
reader
Scan Data
Department
Customer Seeks
Begin Item in Items from to cashier for
Assistance from Authorised
Location Location payment
Attendent Attendant Request Personel picks and
Assistance From hand item to
Item Located in Authorised Attendant and
Electronic Personnel subsequently to
Store Customer
Page 4
Cashier
Page 4
Cashier Enters Furniture
to Cashier for Substracted Yes Delivery
Payment Detail Assembly
Payment from Accounts Department Action
No
Department
Page 4
Online
HQ - Stock
Receive Online Select Items/Pick/ Sends Items to
Begin Substracted
Demand/Payment pack Items Delivery
From Accounts
Department
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Appendix 1 – Toys ‘R’ Us Computerised Process Mapping – Level 1 (Page 4)
Appendix 1 - TESCO Computerised Process Mapping – Level 1 (Page 4)
Deptartment
Page 3
Delivery
Delivers to
Prepares Delivery Schedules
Receive Items Customers/ End
Documentation Transport
Endorsement
Page 3
Assembly
Furniture
Sends Item to
Page 3
Perform Bag
Begin Monitor Activities Suspision Yes Yes Detection Yes Police Report Ends
Checks
No
No
Baby Registry
Registration
Members
Send Promotions/
Receive Registry Inputs Detail HQ DB – Consolidate
Begin Reminders to End
Forms into Computer Updates Details Requirement
customer
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