Contents

1. About (The brand, Target & Communication Mix)

2. Challenges and Opportunities
3. Communication Objective
4. Target Audience
5. Concept/Storytelling (up to 2 slides)
6. Ideas/activities + expected results (up to 4 slides)
7. Editorial Plan (Timeline)
 LOEWE STORY

In a casual crowd...

Where everybody looking the same …. Be Special

Be Divergent

Be Bold
Be different

LOEWE will help you distinguish

from others, originals designs that
will emphasize your uniqueness.
What makes you
different makes you
Be unique
beautiful
Video Testimonials: What makes “you” different

what / video where the person talk about what

represents for them to be different
who / Interesting personalities related to the brand in
different ways or artists who can be an ambassador of
the brand who will wear the clothes/accessories during
performances and appearances.
I.e Vittoria Cerreti,Steven Meise,Candela
Pelizza,Patricia Urquiola and etc
where / short videos on Instagram, FB and official
website, longer videos for youtube channel
aim / reach out to a wider and younger audience and
establish brand values of uniqueness
Activity 3/ Musical Artist

Gabrielle Alpin, 25
British

Singer-song writer
Genres: Folk music, Indie Folk,
Indie Rock

Aplin came to public attention after

she gained a large online following
by posting acoustic covers of
songs on her YouTube channel.

what / choose an artist who will

wear the clothes/accesories during
performances and appearances.
aim / reach out to a wider and
younger audience
Saoirse Ronan,23
A style icon in the making.

Irish and American actress. Her accolades include a Golden

Globe Award, three Academy Award nominations, and four
British Academy Film Award nominations.
Print Media

what / Printed and digital

magazines

aim / more exposure and

reputation
what / Billboards and advertising content placed
in artistic districts in cities where the brand where
the brand has its flagships

I.e. Shoreditch, London

aim / more exposure and reputation

Thank You