Elegant Studio Presantation

Elegant Mini Studio Proposal
Partner with India’s First Automotive Accessories OMNI CHANNEL RETAIL NETWORK
A TALE OF GROWTH FOR LAST 2 DECADES
One of the few categories that is constantly growing for last 20 years
and has a very bright growth potential for next 10 years
One of the few business categories where average product price has
increased consistently over last 2 decades
All the car companies are customer focussed and are constantly
improving customer experience of their product as well as buying
experience, with highly decorated showrooms & educated executive.
Strong customer involvement due to personal and family use opens up a

very large opportunity to sell good products
Internet reach and availability of good international brands have

increased customer needs. Brands are approachable and customer
service levels have improved as well
A digitally enable store provide solution for all the customer queries using product images & videos, and a trend store
promoter help customer to compare product quality and uses. Comfortable environment for family.
AUTO SALES GROWTH
India overtook Germany as the fourth largest global automotive market India's car sales registered a growth of 7.89
per cent, with sale 3.28 million vehicles in April 2017-March 2018. Car Registrations in India averaged 250000 from
2014 until 2018.
India's two-wheelers sales registered a growth at 14.80 per cent in April-March 2018 with a sale of over 20 million
vehicles.
DISPOSABLE INCOME GROWTH
Disposable Personal Income in India increased to 14000 INR per person in 2017 from 12000 INR per person in 2016.
Due to increase in disposable income in both rural and urban sector and availability of easy finance are the main
drivers of high volume car segments. The automobile industry today provides one of the most lucrative business
opportunity.
For most of the people, purchasing a car is the second most important and expensive decision, next to purchase of a
house making it a very high involvement category in every household
A Digital Revolution Is Happening
All car brands are moving towards
technology with connected cars
Online customization is growing and

aggressively promoted
Online reviews are becoming

popular in decision making
Upgraded stores with modern

facilities for better customer
experience
You can book your vehicle and

services online without hassle
HOW WE ARE DIFFERENT: 30 YEARS OF EXPERIENCE
Single
Multi Channel Cross Channel Omni Channel
Channel
Changing Customer Buying Behaviour
Retailer Push Driven Marketing Driven Technology and Information Driven
HOW WE ARE DIFFERENT: OMNI CHANNEL APPROACH
Online Store
A perfect combination of online and offline journey of the customer
Large Range and Designs
enabling them to choose the sales channel of choice by delivering
same customer experience across thru
Personalized Services
Convenience and Ease
Trusted Purchase
Retail Store
• Consistent Product Information

• Consistent Pricing and Offers
• Consistent product presentation
• Consistent hand holding by sales consultants
• Consistent Payment Options
• Consistent personalized services of installation
Where to find?
Local Classifieds
HOW WE ARE DIFFERENT: CUSTOMER FIRST APPROACH
ACCESSIBLITY
Strong Driving traffic
Discoverability Close to to the store
Holding Hands from search till installation

Across customers through digital
Channels mediums
Comfortable Trained store

EXPERIENCE environment executive
Information
BUYING
Based Selling
promoting helping
replacing push
product touch customers take
based sales
and feel decision
Same customer Progressive Last Mile

SERVICE
experience franchisee Management

online and model based on thru Installation
offline mutual support Services
Adding New Business Through Demonstration and Media
Over 49% of buyers in India research vehicles and their accessories online. And interested in the knowledgeable buying
Experience.
Product Videos
https://www.youtube.com/watch?v=0KvhwxN11n0
https://www.youtube.com/watch?v=lDfs9BXrv5w
Brand Advertisements
https://www.youtube.com/watch?v=3H7AllYsCVU
https://www.youtube.com/watch?v=utyU54-vUMk
Tutorials
https://www.youtube.com/watch?v=qDmSrvLNQGc
User Reviews and Look Books
https://www.instagram.com/elegant_auto/
https://www.facebook.com/elegantauto/
8 WAYS TO INCREASE STORE SALES
Partner Brands
Bring New and
Online
Customers To
Additional Your Store
Business through New Products
Installation and Wider range
services of accessories
Trained Shop
Demonstrators Elegant
With Marketing Modern Look
Content Ready Studio and Feel
Tablets
Local Marketing Addition Of Bike

Initiatives and Accessories and
Participation Scooter
Top brand Accessories
partnerships to
increase sales
MARKETING & ADVERTISEMENT PROCESS
Social Paper
Network Insert
Web Product Kiosk Flex

Online Activity Offline Boards
Location Videos
Digital Local
Content Events
MARKETING & ADVERTISEMENT EFFORTS
Online
• Listing on our website www.elegantautoretail.com as brand outlet.
• Listing on Google map so that customer will get directed to nearest Elegant
Auto Studio.
• Listing on local classified sites (Justdial, Indiamart, Quora etc).
• Store Video upload at YouTube.
• Facebook & Google paid campaign for store for 2 month
• Digital product detail to resolve customer query
• Well educated store promoter to provide knowledge and confidence to the
customer for 3-6 months.
Offline
• News Paper insert for first 6 month.
• Kiosk Activity arrangement 15 for 6 month ( Park, Mall, Collage/University)
• Dealer boards for wholesaling support at main retailers.
• Arrangement of advertisement activity at regional event.
Elegant Studio Partnership Model
Compare Compare
Touch Feel
Purchase Demonstrate Purchase
Delivered Purchase
Delivered
Journey Installation
Ends Additional Revenue Journey
Ends
Elegant Auto Upsell & Promote
Accessories Partner
Win Back
BENEFITS OF ELEGANT STUDIO
 Standard store upgradation fees of Rs
1600/sqft
 Zero Franchisee Fee
 Stocks worth Retail Value of 10 Lakhs
 Payback Period 12-15 Months
 Trained shop promoter support for 3 - 6 months
 Shop Area required minimum 250 sqft
 Modern and Updated Store Look
 Agreement Tenure 2 Years
 Digital Marketing Content & Support
 Direct Customer Leads provided by Company
 Priority Fulfilment Services
 Brand Store Exclusivity up to 10KM
 Additional Margins to support sales
 Authorised franchise partner and distributor
POINTS FOR SITE SURVEY
SURVEY OF SITE –
 Length and breadth of site
 All columns and beams
 Existing electrical points
 Front door and display dimensions
 Window/door openings and placement
 External board dimensions
 Any other external facade branding
BENEFITS OF CONSITANT BRAND EXPERIENCE
Interacting with consumers through a consistent brand
voice and aesthetic is a major step towards letting
consumers get to know you as an organization.
When they know you, they will identify with you and
your purpose. And when consumers feel like they
know you and can trust you, they will be more likely
to purchase from you and more likely to recommend
you to their peers.
OUR PRESENT STORES
Elegant Auto Accessories Studio Elegant Auto Accessories Studio Elegant Auto Accessories Studio
E-37, Sector-6, Noida, Building No. 4, 2nd Floor, 1st Cross 12, Century Tower, Opp. Union Bank,
Uttar Pradesh J.C Road, Bangalore, Karnataka Grand Bhagwati, Bodakdev, Ahmedabad
OUR PRESENT STORES
Elegant Auto Accessories Studio Elegant Auto Accessories Studio
Plot No- 3, Sector-9, Shop No.- D114, Patrakar Puram,
GandhiDham, Gujarat Gomti Nagar, Lucknow, Uttar Pradesh
OUR PRESENT STORES
Elegant Auto Accessories Studio Elegant Auto Accessories Studio
434-R, Brand Road, Model Town, Shop No. 13, Krushna Kunj Complex,
Ludhiana 141002 Gandhinagar, Gujarat 382030
Coming together is a beginning; keeping together is progress;
working together is success….
- Henry Ford

Elegant Studio Presantation

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Elegant Studio Presantation

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Elegant Mini Studio Proposal

Strong customer involvement due to personal and family use opens up a

Internet reach and availability of good international brands have

Online customization is growing and

Online reviews are becoming

Upgraded stores with modern

You can book your vehicle and

Changing Customer Buying Behaviour

Retailer Push Driven Marketing Driven Technology and Information Driven

• Consistent Product Information

Holding Hands from search till installation

Comfortable Trained store

Same customer Progressive Last Mile

experience franchisee Management

Local Marketing Addition Of Bike

Web Product Kiosk Flex

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