NAME : VARSHA

REGISTRATION NUMBER : MB181226

TITLE OF DISSERTATION: “A STUDY ON FORECLOSURE OF

SMALL RETAIL VENDORS DUE TO HUGE SHOPPING
MALLS IN A SMALL TOWNSHIP WITH SPECIAL
REFERENCE TO Y MALL, TRIPRAYAR, KERALA”

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 CHAPTER:-l
INTRODUCTION

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 INTRODUCTION

Shopping centers, in any case, are an image of realism and can produce an
abundance of capital basically by showing itself as a social center. Numerous
companies place their retail locations in shopping centers due to the enormous
quantities of individuals visiting shopping centers regularly. Alluring window
shows, client welcome, and extraordinary shopping center deals all have an
influence in attracting clients into burning through cash. Shopping centers regularly
house entrenched establishments, wiping out challenge from private companies. As
malls become larger, they reduce the customers' needs and desires for stand-alone
stores, causing them to shop at malls where they are likely to purchase items they
did not intend and thus spend more money.

By uniting famous establishments and chains, shopping centers demonstrate

the buyer what they should need and purchase so as to raise their societal position
and appearance. one questionable part of shopping centers has been their successful
dislodging of customary central avenues.

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 Numerous early shopping arcades, for example, the Burlington Arcade in
london, the Galleria Vittorio Emmanuelle II in Milan, and various arcades in Paris
are well known and as yet exchanging. In any case, numerous littler arcades have
been obliterated, supplanted with huge focuses or "shopping centers", regularly
available by vehicle.

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5
IMPORTANCE OF THE STUDY

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 CHAPTER-2

PROFILE OF THE SELECTED ORGANIZATION

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 Thrissur city is witnessing a massive infrastructural development on various
fronts. The heritage of this region has also attracted a lot of investment both from
the local investors as well as the outside investment. Shopping in Thriprayar,
Thrissur is a delightful and unique experience. There are many markets and malls
located in the city of Thrissur in the southern regions of India. Shopping in
Thriprayar, Thrissur would be incomplete without buying some medicinal herbs.
The centres of shopping in Thrissur provide a wide range of options to select from.
The city is among the most famous ayurvedic centres in the southern regions of
Indian sub-continent.

The Y- Mall is a shopping mall in the city of Thriprayar, Thrissur, Kerala,

owned by one of the business tycoons in India, Mr. M A YUSUFF ALI of Lulu
Group. Y-Mall (Thriprayar Mall) is the first mall venture from Malabar Developers
and first of its kind in Kerala. Thriprayar was the third city in Kerala (after Kochi
and Kozhikode) to adopt the shopping mall culture. The 21000 sq.ft Mall is located
on Thrissur's high street. y Mall has about 100000 sq.ft. of retail space, spread on
seven floors. It is one of the best shopping mall in Thrissur Metropolitan Area.

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 CHAPTER: 3
RESEARCH METHODOLOGY

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 STATEMENT OF THE PROBLEM

NEED FOR THE STUDY

l. To study the preference for online shopping over conventional shopping

methods.
2. To study the shopping frequency of generation Y with respect to fashion
clothing and accessories.
3. To study the effect of mall shopping onto visits to the conventional stores.

OBJECTIVE OF THE STUDY

 To identify the socio-economic profile of the selected unorganized retailers.

 To identify the impact of shopping malls on the sales and profits of the
retailers.
 To identify the reasons behind foreclosure of small retailers due to mall

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 SAMPLING
Since the performance evaluation of the study area is unknown the research has
decided to follow sampling technique for the present research work. There are loo
respondent are selected for the study using convenient sampling technique The sample size
is decided after considering the financial position and time factor.

TOOLS FOR DATA COLLECTION

The study required the collection of the information from the both primary and
secondary which collected and analysed to come to a suitable conclusion and
interpretation.
The data has been collected both from the primary sources as well as from the
secondary sources.
l. Sources of primary data
Primary data is original in nature. Primary data is the main source of data, which is
mainly collected through observation, survey, and interview fr om various organizations
in mutual funds industry.
The data is collected through personal interview with the managers of the financial
department and accountant of the company.
The primary data has been collected from the information provided by the company
and through consultation with various departmental heads and also through observation.
2. Sources of secondary data

Secondary data are static that already exist. Those in existence or some other
purpose and they have been gathered not for immediate use.
This may be desired as those data that have been compiled by some agency other
than the user.
The secondary data has been collected from various online sources.

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 The data has been collected from:
 Company website
 Internet
 Journals
 Surveys

DATA ANALYSIS
Primary data and secondary data which were collected are clearly compiled,
classified and explained trough flowcharts, diagrams and illustrations, tables and graphs
to come to conclusions. Interferences are drawn from the findings & by those findings
suggestions have been presented.
The tools used for data analysis are as follows:
 Tables
 Diagrams
 Charts

LIMITATIONS OF THE STUDY

Research is always subject to inherent limitations. Following are the limitation
of the study,

 The information collected and opinions are of individuals as to what they

feel. Thus the accuracy and information collected depends upon the
perception of each respondent and circumstances involved.
 The study has been conducted by including loo respondents. Though the
sample is highly representative of the population, it does not cover the entire
market.
 Analysis could not draw for the entire questionnaire, only specific questions
have been analysed and interpreted.

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 CHAPTER: 4
DATA ANALYSIS

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 The data was analysed and the results are represented in diagrammatic form, it shows the
Empirical evidence relating to the impact of malls on small retail outlets is given below.

Figure 4.l
Gender wise breakup of respondents

Interpretation:
From the above pie chart, 32% of respondents are female and 68% are males

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 Table 4.l
Age wise breakup of the respondents

Age group Respondents Percentage

Below 4o yrs 4 8
4o-5o l4 28
5o-6o lo 2o
6o-7o l6 32
Above 7o 6 l2
Total 5o loo
Interpretation:
From above table, 8% of the respondents are of below the 4o years group, 28% are in the age
group of 4o-5o years, 22% in the age group 5o-6o and l4% above 7o years.

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 Figure 4.2
Educational Qualification of the respondents

Table 4.2
Response regarding number of regular customers
Age group Percentage
Below 35 3o
35-4o 5o
Above 4o 2o

Interpretation
The above table shows that 8% of the respondents are of below the age group of 4o years, 28% are in the
age group of 4o-5o years, and 22% are in the age group 5o-6o and l4% above 7o years.

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 Figure 4.3
Special programs to attract customers

(Source: Surveyed data)

Interpretation
The above graph shows that about 4o% of the retail outlets owners provide discounts to customers, 2o%
offer lucky draw, 3o% introduces exchange offers and only lo% do not provide any programs to attract
customers.

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 Figure 4.4
Regular customers

Interpretation
The chart shows that about 68% of the outlets have regular customers about 3l-45 number, 2o% have
number below 3l, l2% have above 45customers.

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 Figure 4.5
Parking facility

(Source: Surveyed data)

Interpretation
The above chart shows l6% of the outlets provide parking facility whereas 84% do not.

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 Figure 4.6
Areas where changes are brought in as recommended by customers

(Source: Surveyed data)

Interpretation
The pie chart shows that 4o% of retail outlet owner’s brings about changes in the brand of products in
accordance with the feedback of consumers, 3o% in selling price.

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 Figure 4.7
opinion about shopping mall
Profit oriented

(Source: Surveyed data)

Interpretation
The chart shows 9o% are of the opinion that malls are profit oriented.

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 Figure 4.8
only sell high valued products

(Source: Surveyed data)

Interpretation
About 8o% are of opinion that malls sell high valued products, whereas lo% opinioned not.

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 Table 4.3
Is it affordable to low and middle inc ome people
YES No
Number percentage Number percentage
l5 3o 35 7o
(Source: Surveyed data)
Interpretation
The table shows that 7o% of the respondents are of the opinion that mall products are not affordable to
middle income people.

Tabl e 4.4
Effects of shopping malls on various grounds
Components Yes No
Reduction in customers 64 36
Reduction in sale 8o 2o
Reduction in income generation 72 28
(Source: Surveyed data)

Interpretation
The table shows opinion regarding effects of shopping malls in the reduction of customers, sales and
income generation, where 64%, 8o%, 72% go in support respectively.

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 Figure 4.9
Net earnings before the arrival of malls

(Source: Surveyed data)

Interpretation
The line graph shows the earnings of outlets owners before arrival of malls where 57% have above
loooo, 23% above 3oooo, and 2o% below loooo.

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 Table 4.5
Present monthly net earnings
Earnings Percentage
Below lo,ooo 45
Above lo,ooo 42
Above 3o,ooo l3

(Source: Surveyed data)

Interpretation
The table shows the earnings of the retail outlets owners after the arrival of malls where 45% earns
below loooo, 42% above loooo, and l3% above 3oooo.

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 Figure 4.lo
Savings after arrival of malls

Interpretation
The graph shows that about 65% opinioned that there is a huge reduction in the savings

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 Figure 4.ll
Monthly salary provided to employees

Interpretation
The pie chart shows that about 6o% of them pay salary in between l5oo-25oo to employees, 3o% pay
25oo-5ooo, and lo% pays above 5ooo.

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 Figure 4.l2
Problems retail owners face

Interpretation
The chart shows that about 6o% of the retail outlets owners face lack of parking facility, while others are
only of a negligible percentage.

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 CHAPTER: 5
FINDINGS, CONCLUSION AND SUGGESTIONS

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CONCLUSION

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FINDINGS

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SUGGESTIONS

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