ORANGE YOUR ICON for 18 days

In support of the 18-DAY CAMPAIGN to END VIOLENCE AGAINST WOMEN

The Philippine Commission on Women calls all stakeholders to join the "Orange Your Icon Advocacy
Initiative" in line with the 18-Day Campaign to end Violence Against Women (VAW) from November 25 to
December 12, 2019. Now on its 5th year, this initiative encourages new audiences to join the cause to end
VAW. The core objective is to spark people's curiosity when offices, major landmarks, and iconic spots
nationwide are adorned with orange designs, thereby providing opportunities for advocates to share the
advocacy for a VAW-free community.

Why orange?
Orange was chosen by the UN Secretary General's UNiTE to End VAW
Campaign as the color. Being a bright color, it symbolizes hope and an
optimistic future that is free from violence.

How to join the advocacy

Put orange decorations, You can also upload photos, videos and
elements or display in your reports featuring your oranged icons
office. You can use flags, and other 18-Day Campaign to End VAW
streamers or banners. You can activities on your official social media
also use orange spotlights during accounts using the hashtag
the night, paint a part of your #VAWfreePH or your websites for
office orange, or orange your everyone to know that you are part of
icon in the way you deem this global campaign.
appropriate and effective.

Participating agencies, local government

units and private organizations may develop
information, education and communication
(IEC) materials related to the 18-Day
Campaign to End VAW that can be given out or
made visible to people visiting the area. You
may also download and reproduce PCW-
developed IEC materials found on our website.

For more information on this campaign, please contact our point person Nevi Calma at
0927-392-0375 or 735-1654 loc. 131
or e-mail us at media@pcw.gov.ph.