Course Code: MKT 101

Course Title: Principles of Marketing

Section: 4

Submitted To:
Shahpar Shams (Senior Lecturer)
Department of Business Administration
East West University

Submitted from:

SL. Name Id No.

No
1 Saif Rahman Chowdhury 2015-1-10-012
2 Humira Farzana Khushi 2015-2-10-051
3 MD.Nafiz Al Hossain 2015-2-10-107
4 Abidul Alam 2015-2-10-117
5 Ratul Saha 2015-2-10-195
6 Sadia Sultana 2015-3-10-064
Explaining Brand Name Selection

At “ ”, we are committed to making the most

authentic, delicious, and mouth-watering and minimally processed
mango chips. We will never cut corners when it comes to quality. We
are dedicated for choosing real and fresh ingredients.

For the first time, we are going to introduce a new flavored chips.
“ ” will have a trio of flavors – sweet, sour and
spicy.

For the sweet-sour flavor we will use semi-ripe mangoes. Our chips
tastes so much delicious that our customers will be forced to say
awesome. After eating our product they will glow with happiness and
delightment.That’s why we named our product as “
”.

Ingredients

The main hero of our chips is semi-ripe mango. Along with it there is a
mixture of spices such as:

o Chili
o Papkira
 o Ginger
o Coriander
o Cumin powder

Our “ ” is fried using Extra Virgin Olive Oil which

will be 100% Cholesterol free.

Product Attributes ( Quality, Packaging & Labelling,and

Style & Design

Quality

“ “is unique from all other competitor Chips,

because we try to give our customers as much as value as we can. We
understand in this era of Marketing things has changed. Our customers
don’t depend on us; we rather depend on our customers.

We are very much conscious in using good quality ingredients and

spices to make better quality product. The entire production process is
done using machine, so there is no chance of some packet of chips
being minimally filled.
Our Chips has a magic touch as it contains exact perfect demand of
spices. Not too much, nor too little. In our “ ” there
is a balance of all three flavors which compliments each other, not
overpower them.

Labeling & Packaging

Labeling:
Front Side:

 In the front side of our product there will be our registered

products name, which is indicated by a R inside a circle.
 The Golden Crowned smiling mango stands for a happy and
cheerful experience after eating our Chips.

Back Side:

 It will contain details of nutrition values per 100gm of chips.

 Date of Production and Expiry Dare is given.
 Four Logos will be given :

Bangladesh Standards And Testing Institution (BSTI) logo

Recycle logo

Biodegradable logo
 100% Vegetarian

Barcode Reader

Packaging:

By giving good quality packaging we are eventually adding more

values in our products. We will follow “Societal Marketing Concept” in
our product packaging. It means we cannot use any packaging
materials that harms our environment. That’s why our packaging
material will be reusable and biodegradable. The packaging material
we use are fresh and good quality.
Marketing Mix (Price & Promotion)

We set the price of our “ ” using ‘Good-Value

pricing strategy’ which means we offer the right combination of quality
at a fair price.

Each packet of “ ” will contain 100gm in weight

and will be sold at 30Tk per packet.

We will use Promotion tools or Promotion Mix to communicate with

our customers. There are six elements in the Promotion Mix, from
which we are going to use three elements.

1. Advertising: It is the most common form of promotion and is

widely used by companies. Our company Ads will be broadcasted
in Television and Radios. We will also Print Ads on newspapers
and magazines.

2. Sells Promotion: Within a short range of time, this promotion

element is very effective as it helps our product to be familiar
In the marketplace. Under the Sells Promotion tools we can give
Offers such as “BUY 1 GET 1”.
 We can also offer our customers free amount, such as, we can sell
115 gm. of “ ” (15% Extra) at the same price
i.e. TK 30.

3. Digital Marketing: This is perhaps the most important promotion

element for our product. It is the digital era and we all use
YouTube, Facebook and other social media sites. Our company
understands that few important segments of our customers (
Teenagers & Adults) spends more time in internet and on
Facebook, rather than watching television. We will do
Advertisements on Facebook and we will broadcast TVC’s in
YouTube.