DEPARTMENT OF PUBLIC ADMINISTRATION

STRATEGIC MANAGEMENT
ASSIGNMENT NO.1

‘’FORD MOTOR COMPANY’’

SUBMITTED BY:
GROUP NO. 9:
SANA TUL ZAHRA (321651045)
SANA IMRAN (321651044)
IZNA SABOOR (321651026)
HIJAB AMJID (321651020)
RABIYA HAFEEZ (321651038)

SUBMITTED TO: MS. RABIYA ASLAM

CLASS: BPA VII

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Table of Contents
1.Introduction…………………………………………..……….….1
 Vision and Mission…………………………….…...……...… 2
 Objectives…………………………………………………...…2
 Strategies……………………………………..…………...…...3
 Developing Vision And Mission Statement Of Firm………….3

2. Organization’s External Opportunities and Threats………....4

 Opportunities…………………………………..…………….4
 Threats ………………………………………………….…...4
3. Competitive Profile Matrix (CPM……..………………....…….5
4. External Factor Evaluation (EFE) Matrix……….……………6
5. Organization’s Internal Strength and Weaknesses………...…7
 Weaknesses………………………..…………………………..7
 Threats…………………………………………………………7
6. Internal Factor Evaluation (IFE) Matrix…..………………….8
7. Srategy Formulation Techniques…………………….…….…..9
 SWOT Matrix…………………………………………..……..9
 Space Matrix…………………………………………….……10
 BCG Matrix…………………………………………………..12
 IE Matrix……………………………………………………...13
 Grand Strategy Matrix………………….………………..…...15
 QSPM Matrix………………………………………………....15
8. Long Term Objectives……………..…………….……..………17
9. Annual Objectives & Policies…......……………………….…..19
10. Strategic Review and Evaluation……………………….....…22