MBA IIIrd SEMESTER ASSIGNMENT (BATCH 2018-20)

MARKETING SPECILISATION

CONTEMPORARY MARKETING RESEARCH

Q.1- Design questionnaire and test the hypothesis with suitable primary data to be collected using
google forms. Circulate the questionnaire in your contacts and prepare report on the same by
using Google form summary tool.

Hypothesis of Research:

The young people (age below 30 years) are having more preference to online shopping than store
shopping.

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CONSUMER BEHAVIOUR

1. You have been hired by your university to implement a social marketing plan to encourage
student, staff and faculty on campus to recycle. What element would be important to keep in
mind while creating your marketing plan?

2. Competition for shoppers is getting rougher. Retailers now must offer something extra to lure
shoppers, whether that something is excitement or just plain bargains. What are some of the
store influence on consumers?

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INTEGRATED MARKETING COMMUNICATION

1. Assume that you are the marketing communications manager for a brand of paper towels. Discuss how the
low involvement hierarchy could be of value in developing and advertising and promotion strategy for this
brand.
2. Evaluate the “Just Imagine” campaign for Whirlpool appliances discussed in IMC Perspective. Do you
think this campaign will be effective in connecting with the working women Whirlpool is targeting? Why
or why not?
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 CUSTOMER RELATIONSHIP MANAGEMENT

1. What can CRM do for your business? What is the Scope of CRM?

2. Discuss seven strategies to improve Customer Satisfaction, reduce churnout and increase revenues?

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AGRICULTURAL MARKETING
1. What is Agricultural Market And Marketing ? Explain .
2. Discuss the problems faced by Farmers in India in Marketing agricultural produce.
3. State briefly steps initiated by Govt of India and various states to support and promote farmers
for better agri marketing.
4. Write a note on Agricultural Marketing Intelligence.
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