• Going Green • Green Collar Jobs

• 80% younger population aged 18-34 • Circular Economy

lives indoor • Green Industry
• Being organic

Macroeconomic
Key Trends
Forces

Government Competitor
Policies Analysis

• Article 51A states the duties • Growing Market Size

regarding improvement and • 100 Cr. GMV
protection of the natural
envirnment.
• The AIR ACT, 1981

Macroeconomic Forces:

Green industry: nurseries, landscapers, garden centres are the stake holders as well as suppliers to
the business which were dependent on brick and mortar business previously, with our services they
would be able to build and expand their services to more users as well.

Circular economy – waste generated from consumptions becomes building materials or fodder to
the plants where we can help train our end consumers on utilization.

Green collar jobs - boon in the horticulture industry would introduce the new segment of green
collar jobs with both skilled and unskilled workforce

Government Policies:

The Air Act:

To counter the problems associated with air pollution, ambient air quality standards were
established under the Air Act. The Air Act seeks to combat air pollution by prohibiting the use of
polluting fuels and substances, as well as by regulating appliances that give rise to air pollution

Article 51A Sec G:

to protect and improve the natural environment including forests, lakes, rivers and wild life, and to
have compassion for living creatures;

Key trends

Going Green – Young generation is moving towards being green and pivoting towards a healthy
lifestyle and environment friendly options. This trend can be clearly witnessed on how millennials
are posting and spreading news.
Switch To organic – Recent trend to go and buy organic, also suggest people are moving towards
gardening where they prefer home grown vegetables, due to high use of pesticides and chemicals in
convention farming.

Competitor Analysis

Market Size: various young millennials are going through the same market and are setting up firms
to tap in the 100 Cr. GMV market size.

Other start-ups and our differentiating factor:

Other start-ups are providing only the gardening services with plant delivery at its cusp, but we are
into providing sustainable value by leading ourselves into the plantation drives and collecting waste
materials for the greater good of the society as a whole.