A

PROJECT REPORT

ON

“A BRAND STUDY OF SAMSUNG ELECTRONICS”

Submitted in partial fulfillment of the requirement for the award of the degree of

Bachelors of Business Administration

2017-20

SUBMITTED TO

AMITY UNIVERSITY
RAIPUR C.G.

GUIDED BY: SUBMITTED BY:

MR. SHOUBHNIL BANERJEE MONIKA BANSIJA
AMITY University A80306417047
SEM-V
 ACKNOWLEDGEMENT

The successful completion of any research project requires guidance and help
from a number of people. I take my immense pleasure in expressing a whole
hearted thanks to all the officials who guided me all the way through my
training in the organization.

I therefore take this opportunity to express my profound sense of gratitude to

my faculty guide Miss MR. SHOUBHNIL BANERJEE for his valuable
guidance and timely suggestions without which it would be impossible to get
this project in its present form.

I even express my sincere acknowledgement to all the personnel of different

departments whose informative guidance motivated me to understand various
dynamics of the company.

I would like to acknowledge my parents who have financially supported me

during this project. Besides above, I am grateful to everyone who has helped me
in completing my task to my satisfaction level.

Errors and deficiencies may be there; therefore I apologize for the same in
advance.

ISHA SALUJA
 DECLARATION

I MONIKA BANSIJ A student of MANAGEMENT, Amity University studying

Bachelor Of Business Administration in my 3rd year, declare that I have done

this project on “A BRAND STUDY OF SAMSUNG ELECTRONICS” in the

academic year 2017-18.

I have done this project to the best of my ability and my knowledge under my
faculty guide MR. SHOUBHNIL BANERJEE.

MONIKA BANSIJA

Place: Raipur BBA – V

A80306417047
 CERTIFICATE

This is to certify that this project entitled “A BRAND STUDY OF SAMSUNG

ELECTRONICS” submitted in partial fulfillment of the degree of Bachelor of
Business Administration to the AMITY, Raipur, done by Ms. MONIKA
BANSIJA, ID No. A803064170477 is an authentic work carried out under my

guidance MR. SHOUBHNIL BANERJEE. The matter embodied in this project

work has not been submitted earlier for award of any degree or diploma to the
best of my knowledge and belief. She took keen interest in project report and her
performance has been up to the standard during the preparation of this project
report.

SUBMITTED TO:- SUBMITTED BY:-

MR. SHOUBHNIL BANERJEE. MONIKA BANSIJA

BBA 5th SEM

A80306417047

SIGNATURE
 SELF CERTIFICATE

This is to certify that the project report entitled “A BRAND STUDY OF

SAMSUNG ELECTRONICS” is done by Me and is an authentic work carried
out for the partial fulfillment of the requirement for the award of the degree of
Bachelor of Business Administration under the guidance of my faculty guide
Miss MR. SHOUBHNIL BANERJEE The matter embodied in this project work

has not been submitted earlier for award of any degree or diploma to the best of
my knowledge and belief.

SUBMITTED BY- SUBMITTED TO:-

MONIKA BANSIJA MR. SHOUBHNIL BANERJEE
BBA 5thSem
A80306417047
 INDEX

CHAPTER PARTICULARS PAGE NO.

1 Introduction 01-11

Objectives of my Study: 12

2 Company profile 14-28

3 Research Methodology 29-35

4 Data Analysis 36-46

5 FINDINGS & LIMITATION 47-49

7 CONCLUSION & SUGGESTIONS 50-52

8 Bibliography 53

9 Questionnaire 54-55