Running head: EVERGLO MANUFACTURER CASE SCENARIO 1

Analysis of Everglo Manufacturer Case Scenario

Student’s Name

Institution
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Analysis of Everglo Battery Manufacturer Case Scenario

Introduction

In today’s world, finding ways to outdo competitors in the same industry is key to

sustaining the business while at the same time ensuring profitable returns. To achieve this,

companies have to resort to more inventions and innovations towards improving the quality of

their products and services, and also employ different strategies of keeping and winning more

customers. The objectives of such actions are to ensure customers satisfaction while instilling

customer loyalty which results in a long-term relationship, thus benefitting all stakeholders

involved in the chain. In this case study, Everglo, a battery manufacturing company based in

South Africa found itself in such a dilemma where it had to improve its products and services to

win more customers and establish itself in the market industry as the go-to company for the

products. As a result, it had to resort to the quality of service strategy which was aimed at

creating the customer-oriented environment. Despite reaching its target and becoming a giant in

the industry the company continues to invest in the quality service delivery through different

marketing methodologies. This paper analyses the Everglo situation and its application of the

Batman strategy.

Has Everglo reached optimal in terms of quality delivery?

According to this case study, Everglo has succeeded in addressing most of the issues

concerning the customer's service delivery. Additionally, the company has implemented new

regulations and procedures in an effort to ensure that the company’s relationship with its

customers is preserved and maintained. However, based on the situation, the manufacturer has

not reached the optimal in terms of quality and service improvement since their new

methodology mostly concentrates on the consumers and building positive relations with the
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consumers. In customer relations managing, one of the key goals which is emphasized is on the

customer loyalty which is based on both the relationship of the customers and the products,

therefore setting one company from the rest of the competitors. Therefore, Everglo has not

reached the end since it has to innovate and invent new methods to improve the quality of the

batteries so as to remain relevant in the market industry. Additionally, since the future is

uncertain, the strategy that worked yesterday in business might not work tomorrow, and thus, a

company like Everglo should be flexible enough in finding ways to increase it's quality and

service delivery.

Similarly, in the field of batteries manufacturing, very few people know how they

function and therefore they do not realize the amount of danger that a huge lead-acid battery

poses. This includes the risk that the personnel who are tasked with the responsibility of

installing them. As a result, the Everglo company can improve this by replacing the lead-acid

batteries with nickel cadmium or lithium. These packs are safer and would reduce the amount of

the maintaining by approximately a half since they are easier to handle and also acid spill and

poisons released which are usually released by the acid lead batteries would be minimized.

Response to the Everglo new strategy as a competitor

The unpredictability in the world of business is what makes it interesting and makes it

worth exploit all of the competitors’ weaknesses. Although, it would be an uphill task when

competing with a well-established company in the market such as Everglo, creativity and new

businesses strategy provides answers to counter their new strategies. The first action would be to

establish a good marketing strategy would inform the customer about the availability of other

products such as the ones produced by the competitor with even better quality. Also, informing

the consumers about the improved company’s services which accompanies the product.
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Additionally, I would utilize the customer relationship management strategy which involves

training the employees and the management on safety and ways to minimize cost while at the

same maintaining high the values in service delivery. Studies have shown that safety training is

an important component in managing a company and a long-term investment. The program

results in cost savings through the regular presence of employees at the workplace due to the

reduced number of sick leaves which leads to a reduction in medical claims. Also, it helps in

reducing the number of cases reported on the damaged property and also less legal fees involving

suits and litigations.

Additionally, as a response to Everglo new strategy, I would invest heavily on customer’s

responses on the quality delivery and the parts they would like to be improved. This involves

regularly taking feedback through questionnaires and customized interactive mobile phones

applications and software. Encouraging their usage with loyalty bonuses and gifts would

encourage the customers to use the programs, thus proving important data which when carefully

analyses would provide better insights. As a result of investing on data collection tools, it would

help in planning the future of the company while also providing important information such as

what the customers are interested and where the services need improvements (Winer, 2001).

With such insights, the company can easily realize potential customers and therefore approach

them or sell the idea to them about the products, thus offering a competitive edge.

Furthermore, as a response to their new strategy, I would increase service performance

through empowerment and rewards which would result in quality and excellent delivery of the

service. Here, empowering involves the act of offering workers with enough autonomy allowing

them to deal with unforeseen situations and problems and handle them sufficiently (Alabar &

Abubakar, 2013). The due to increase in competency, self-determination and strategic autonomy
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on the employees’ part. On the other hand, rewards which include materials and non-materials

helps in increasing the employee’s motivation which offers job satisfaction. This results in more

productivity and performance which would help in counting the Everglo new strategy.

In conclusion, the quality delivery strategy is an import for any company since it helps in

improvement of the customer’s loyalty and satisfaction. To achieve this, it involves endless

innovation and inventions and more business strategies which help the company to have a

competitive advantage. additionally, for companies to succeed, they should invest in all

dimensions which include the management, employees, the product and services and the

customers. All these components are important in ensuring the sustainability of a company.
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References

Alabar, T. T., & Abubakar, H. S. (2013). Impact Of Employee Empowerment on Service

Quality-An Empirical Analysis of The Nigerian Banking Industry. British Journal of

Marketing Studies, 1(4), 32-40.

Winer, R. S. (2001). A framework for customer relationship management. California

management review, 43(4), 89-105.