Beruflich Dokumente
Kultur Dokumente
Subject: Managerial
Communication
1
ROLE OF PERCEPTION IN COMMUNICATION
Perception
“Perception is the process by which the data gathered
by the senses is selected, sorted, organized and interpreted
by the brain in order to form meaningful and coherent
messages or information.”
Introduction
Factors Of Perception
1. Selective Perception
2
what we perceive about any person doesn’t mean that, that person
has the same image in reality as we have in our mind.
2. Expectations
3
more bread, more fruit or whatever. Wants are unlimited and if they
are backed by the buying power then they become demands.
4
gives us the confidence or expectation that it is ‘true’ or ‘right’. We
tend to believe: