eXcapade: Business Model Canvas  

Key Partners  Key Activities  Value Proposition  Customer Relationships  Customer Segments 
● Google Maps  ● AI utilization for the  ● Travel companion app  ● Automated  ● Outbound travelers 
● Content creators and  recommendation  ● Real-time flexibility  self-service  ● Spontaneous travelers 
users  engine  option  ● User content  ● Adventurous and 
● Travel agents  ● User-based content  ● The gamification of  co-creation  tech-literate 
● Owners of  generation  travel experience  ● Point system of  millennials 
establishments  ● User profiling  ● Simplifying trip  locations based on 
● Providers of  database generation  planning and itinerary  difficulty level 
sightseeing and other  to predict user  creation  ● Rewards based on 
activities  behavior trends  ● Simple UI/UX  point achievement 

Key Resources  Channels 

● Semantic Database  ● Mobile app - Android 
● App Developers  and iOS 
● Big Data Analyst  ● Website 
● Skilled staff  ● Traveler Community 
● Google AdWords 

Cost Structure  Revenue Streams 

● App creation and development of IT infrastructure  ● Targeted Customer Advertisement for advertising places 
● Algorithm conceptualization and development  ● Commision fee for volume or unit selling with the owners of the 
● Database creation  establishment 
● Cost of traffic acquisition  ● Brokerage fee for becoming the integrator to other Apps 
● Sales and Marketing   ● Profit sharing-Shared ownership with the investors who want to 
invest into a certain region