Beruflich Dokumente
Kultur Dokumente
ON
ASIAN LIFE INSURANCE COMPANY LIMITED
POKHARA BRANCH
Submitted to:
Nepal Tourism and Hotel Management College
Business Management Center
Pokhara University
Gairepatan, Pokhara
Submitted by:
Srijan Ranjit
P.U. Reg. No: 2014-2-45-05
P.U. Roll. No: 15450400
Pokhara
November 2017
i
ACKNOWLEDGEMENTS
This internship report has been prepared for the partial fulfillment of the requirement
for the degree of Bachelor of Business Administration Banking & Insurance (BBA-
BI) under the faculty of Management, Pokhara University and Nepal. This report
attempts to provide complete information in relation with the insurance procedure of
Asian Life Insurance.
I would like to extend my sincere thanks to Mr. Bhola Adhikari who assisted me in
report writing. All the credit goes to affiliated teachers, friends, ALIC staffs of branch
office & its manager who whole heartedly guided me in report writing. I am grateful
towards my college Nepal Tourism & Hotel Management & ALIC for granting me
necessary stuffs, co-operation & favorable environment to make my report writing
successful.
Finally, I would like to thank branch manager & members of ALIC who treated us as
a family member at insurance during Internship period.
Signature
……………….………..
Srijan Ranjit
Date:
2
TABLE OF CONTENTS
Acknowledgement ii
List of Tables iv
List of Figures v
Abbreviations vi
Executive Summary vii
References
3
LIST OF TABLES
Table Page No.
2.1 Income of ALIC from the Insurance Premium 17
2.2 Investment of ALIC 18
2.3 Sales Policies of ALIC 18
2.4 Working Capital of ALIC 21
4
LIST OF FIGURES
Figure Page No.
2.1 Organizational Structure of Pokhara Branch of ALIC 13
5
LIST OF ABBREVIATIONS
6
EXECUTIVE SUMMARY
The major objective of the intern is to implement the theoretical knowledge in the
practical field. Beside this, the objectives of the study is to find out the mission, vision
and objectives of ALIC, to know about the products and facilities offered by the
company, to perform SWOT analysis and to analyze the working capital of the
company. Overall the objective of this study is to know about the overview of the
company.
Asian Life Insurance Company is the first life Insurance Company to receive
operating License from Bima Samition 27th February, 2008(Falgun 15, 2064) and
started functioning on 3rd April, 2008(Chaitra21, 2064). The mission of ALIC is to
develop and promote Asian Life Insurance Company as a brand leader in the life
insurance industry of Nepal by offering flawless product and services that exceed
customer satisfaction. Asian Endowment and Whole life, Asian Child Endowment,
Asian Money Back, Pension Plan and Joint Life Insurance are the major products of
the Company. Huge amount of capital investment, effective management system, lack
of skilled manpower, lack of modern technology, etc are the internal forces and
increasing insurance market, awareness among the people about the life insurance,
competition, customer satisfaction, etc are the external forces that affects the business
environment of the company.
This study also concludes that the current ratio and working capital of the company
during the fiscal year 69/70 B.S is 1.95 and Rs.6,00,22,612 respectively which is
considered to be a good for any organization as it has enough resources to clear its
debts and to meet the immediate needs of the company.
The policies sold by the ALIC covers more than 1% Nepalese population with a sale
of 313,468 policies within first 2 years and 3 month of its operation because of
effective products and services that it offered to the customers. Effective management
system and strong market strategy also plays an important role for the success of the
company.
7
CHAPTER I
INTRODUCTION
The trend of internship has been continued since the establishment of P.U. in the year
1997. It aims to give students the opportunity to realize and understand the real life
business and professional performance and problems on different activities of
financial institution. The internship program gives the student a golden opportunity
for real job experience in any organization by working as a trainee. It also helps
students to develop their future career opportunity and also helps to create a network
of contact which is helpful in future for career development. So, during the intern
period students are focus to implement their theoretical knowledge in a real field of
organization.
As BBA-BI students in order to fulfill the requirement of the course, I was assigned to
work as an intern at Asian Life Insurance Company Limited, Pokhara Branch for the
9 weeks to know about the scope of insurance market in Nepal. During this intern
period I tried my best to implement my theoretical knowledge on real field. I also got
the opportunity to work with the staff of the Asian Life Insurance Company Ltd. that
helps to develop my practical knowledge during the intern period. They guided and
supervised me to expose my theoretical knowledge in the practical field. In these 9
8
weeks I learnt many things related to occupational field which can be applicable for
my future career development.
The general objective of doing internship is for the partial fulfillment of the
requirement for the degree of Bachelor of Business Administration- Banking &
Insurance. The purpose of intern is to give practical and professional knowledge about
the banking and insurance sector to the students that helps them to adopt in business
environment of banking and insurance sector. Besides this there are some specific
objectives and they are mentioned below:
There are different methods which can be applied in data collection. A proper and
scientific methodology always helps in collecting the qualitative and quantitative data.
Both primary and secondary sources are used to collect data for the report.
Primary source is the source of data collection where the researcher collects the data
directly. Under primary source following methods are used to collect data:
Observation
Interaction with the customers, agents and staffs of the company
Personal involvement in the activities of the company.
9
1.3.2 Secondary Data Sources
Secondary source is the source of data collection where the researcher collects the
data indirectly through different sources rather than primary source. Following
sources are used as secondary sources to collect data:
The major importance of this study is to provide information about the purpose of
doing internship for the students. It helps to know about the overview of the
organization and also help to know about the products and services offered by ALIC
for its customers and most popular products among the customers. It helps to
determine the internal forces (i.e. strength, weakness) and the external forces (i.e.
opportunity and threat) the continuously affects the business environment of the
ALIC. It also helps to determine the financial position of ALIC & how the company
manages them to be in good position. This study also helps to understand the scope
insurance sector in the Nepalese market. It also helps to develop or improve the
knowledge and skills of the students in research activities. It also helps to develop the
communication skills of the students. Overall this study helps to know about the
ALIC and its contribution towards the Nepalese market and helps to improve different
knowledge and skills of the students.
10
1.5 LIMITATIONS OF THE STUDY
Nothing is perfect. Hence everything has certain limitation. Similarly there are also
some limitations in this study even various effort have been made to collect accurate
data and information. They are as follows:
The internship duration was only of nine weeks so limited information was
collected.
The study is only about Asian Life Insurance Company limited so it may not
be applicable to other organization of similar nature.
Though both primary and secondary sources of data have been used in the
report but it lacks adequate information due to some privacy policy of the
company.
Validity of report also depends on information provided by the concerned
authorities.
Data from different sources were quite inconsistent which created problem in
making the report.
11
CHAPTER II
ORGANIZATIONAL ANALYSIS
Foreign insurance companies were used to meet the need of insurance in the country
at past.
But the Rastriya Beema Sasthan Pvt. Ltd was established in Poush 1, 2024 B.S to
meet the need of insurance in the country. Under the Rastriya Beema Sansthan Act
2025 B.S, the Insurance Act 2025 B.S was formulated to supervise and regulate the
insurance activities in the country. It made the provision of permission to be taken for
insurance business from Insurance Board. In addition to it, this act made the provision
to register the insurance agent, the provision of the qualification and the cancellation
of the insurers and to claim over the supervisions and the control of the insurance
companies in the country.
Asian Life Insurance Company has got operating license as per Insurance Act 2049
from Bima Samiti on 27th February, 2008(Falgun 15, 2064). After 6 years in Nepalese
Life Insurance Business, Asian Life Insurance Company is the first life Insurance
Company to receive operating license from Bima Samiti.
The authorized capital of the company is Rs. 1000 million. Out of which 521.29
million is currently paid up (70% by the promoter and the remaining 30% by the
general public).
12
Guheshwori Merchant Bank and Finance Company Limited, Lalitpur
Synergy Development Bank, Butwal (Former Butwal Finance Ltd.)
There are 20 branches of Asian Life Insurance Company across the country to
operate life insurance activities or business professionally and systematically to
meet their goal and objectives.
The member of the board of directors and other individual investors are leaders in
other professions and business, such as banks, insurance companies, financial
institutions, private enterprises etc. Some investors are from reputed position
holders of ex-government services.
Since inception, the company has focused on policy holder’s satisfaction. The
company is equipped with modern technology to conduct the insurance business
in a professional manner and is in the position to properly deal with all types of
clients and ready to provide excellent service.
The policies sold by ALIC covers more than 1% Nepalese population with a sale
of 313,468 policies within first 2 years and 3 month of its operation. The company
has a strong presence in its existing markets with a base of more than 40,000
dedicated agents. And hence in fact, the company is one of the leading insurance
companies in the country.
Due to the popularity of ALIC with its customer and increasing market scope area
of Asian Life Insurance, the management committee decide to establish another
branch in Pokhara. Pokhara Branch of ALIC was established at 2065/08/28 at
Chipledhunga, Pokhara. Under Pokhara Branch, there are 5 sub-branches at
Damauli, Waling, Parbat, Baglung and myagdi to operate insurance activities in
their respective area. Badri Nath Poudel is the branch manager at Pokhara Branch
who makes plan and decision to regulate insurance activities in these areas under
ALIC. There are 6 members at Pokhara Branch who work as staff in their
respective level. During the short period of time it has established reputation,
publicity and good public relation with its clients among the public in these area
by providing effective products and services to their customers or clients.
13
2.2 MISSION, VISION AND OBJECTIVES OF THE
ORGANIZATION
2.2.1 Mission
The mission of ALIC is to develop and promote Asian Life Insurance Company as
a brand leader in the life insurance industry of Nepal by offering flawless product
and services that exceed customer satisfaction.
2.2.2 Vision
2.2.3 Objectives
To make awareness among the people about the importance of life insurance.
To meet the need of life insurance for the people in the country.
To provide effective products and services to its customers.
To conduct the insurance business in a professional manner by utilizing
modern technology.
To develop and expand information technology to increase the securities and
capability.
To develop or offer new products and services to the people if required.
14
2.3 PRODUCTS AND SERVICES OF THE ORGANIZATION
ALIC provides different types of policies to meet the requirement or need of the
people. The products offered by ALIC to the people are as follows:
15
2.3.3 Asian Limited Payment Endowment
This policy will acquire paid-up value or surrender value
This policy will be eligible for loan
This policy will have maturity value
This policy will participate in profits
Burden of frequently premium payment at several period of time can be
minimized
Minimum age at entry: 11 years
Maximum age at entry: 60 years
Maximum policy maturity age: 70 years
Policy term: 5,15,20,25 or 30 years
Minimum sum assured: Rs 50,000
Maximum sum assured: According to the financial condition of the life to
be assured
Premium paying mode: yearly, half-yearly, quarterly
16
2.3.5 Joint Life Insurance
This policy will acquire paid-up value or surrender value
This policy will be eligible for loan
This policy will have maturity value
This policy will participate in profits
Minimum age at entry: 18 years ( lower age among husband and wife -16
years)
Maximum age at entry: 50 years
Minimum term: 15 years
Maximum term: 30 years
Maximum policy maturity age: 65 years
Minimum sum assured: Rs 50,000
Maximum sum assured: According to the financial condition of the life to
be assured
Premium paying mode: yearly, half-yearly, quarterly
17
2.3.7 Asian Money Back-15
This policy will acquire paid-up value or surrender value
This policy will be eligible for loan
This policy will have maturity value
This policy will participate in profits
Minimum age at entry: 16 years
Maximum age at entry: 50 years
Term: 15 years
Maximum maturity age: 65 years
Minimum sum assured: Rs 50,000
Maximum sum assured: According to the financial condition of the life to
be assured
Premium paying mode: yearly, half-yearly, quarterly
18
This policy will participate in profits
Minimum age at entry: 16 years
Maximum age at entry: 45 years
Term: 20 years
Maximum maturity age: 65 years
Minimum sum assured: Rs 50,000
Maximum sum assured: According to the financial condition of the life to
be assured
Premium paying mode: yearly, half-yearly, quarterly
Every company provides different services and facilities to their employees and
customers. ALIC also provides different services and facilities to its employees,
customers and agents.
Bonus
Employee Loan at low interest rate
Telephone and fuel expenses
Premium Discount
Customer Loan
30 days grace period to clear due premium
Bonus after the end of the maturity period of the policy
ALIC also provide some facilities to its agent if he/she met the criteria of the
company. These facilities are as follows:
Agent Bonus
Agent Loan
Different Incentives
Telephone and fuel expenses
These facilities of agent are based on the amount of policies that he/she sold.
19
2.4 ORGANIZATIONAL STRUCTURE AND ITS ANALYSIS
Branch Manager
Assistant Manager
Agents
Above figure shows the organizational structure of Pokhara Branch of ALIC. Mr.
Badri Nath Poudel is the branch manager of ALIC who makes important or valuable
plans and deciding in regarding to operational and marketing to regulate the insurance
activities smoothly and professionally in pokhara and to Sub-Branch area who
operates the insurance activities under Pokhara Branch.
20
2.4.2 Board of Directors of ALIC
There are seven BOD of ALIC and their names are as below:
There are five staffs in pokhara branch of ALIC who helps to operate insurance
activities in this area. Their names are as below:
21
Mr. Dambar
Mr. Aakhil Dhamala
Mr. Ganesh Dhamala
SWOT refers to strength, weakness, opportunities and threats which are strategic
factors for a company or organization. Strength and weakness are the internal forces
that affect the business environment of a company or organization directly and which
can be control by the organization or company itself. Opportunities and threats are the
external forces that indirectly affect the business environment of the organization or
company and which cannot be control by the organization or company itself. Hence,
SWOT analysis is one of the important steps in formulating a strategy that presents
the information about the external and internal environment in a structured way by
which the key external opportunities and threats can be compared systematically with
internal capabilities and weakness. SWOT analysis is important for any organization
or company because it helps them to adopt in the changing business environment.
22
b. Weakness of Pokhara branch of ALIC
Threat for any company or organization is the external factors that negatively
affect the organizational goals and operation. There are some threats for the
Pokhara Branch of ALIC that negatively affects its operation and they are as
follows:
23
Increasing competition in the market.
Frequent changes in the technologies of insurance.
Poor economic status of the country.
Unstable government and political condition.
Customer satisfaction.
The following table shows the income from insurance premium of the ALIC during
the fiscal year from 2065 B.S to 2070 B.S.
The table traces out the insurance premium collected by ALIC during different annual
periods. It clearly demonstrates the result in rupees, which is too easy to analyze the
fact. The premium collected is increasing in every annual period. At the initial annual
period of ALIC, the premium collected is just about Rs. 465,081,557, but due to the
growing of insurance company and due to awareness among the people about the
importance of life insurance, it rose double by Rs. 115239294 at the fiscal year
2072/2073. This will even rise in future according to the trend that it shows.
Following table shows the investment of ALIC during the fiscal year 2071/2072 B.S
and 2072/2073 B.S
24
Table 2.2: Investment of ALIC
The above table shows the total investment made by ALIC during the fiscal year
2071/2072 B.S and 2072/2073 B.S. It clearly demonstrates that the ALIC have
increased its both short-term investment and long-term investment in fiscal year
2072/2073 from previous fiscal year. The total investment in fiscal year 2071/2072
was Rs 2,46,84,79,492 and increased to Rs 3,50,29,65,817 in fiscal year 2072/2073.
The main revenue of the insurance companies will generate from the selling of
policies. So the insurance companies should be able to sale the maximum number of
policies as much as possible to operate insurance activities professionally and to make
the strong existence in the competition market. In the fiscal year 72/73 B.S, ALIC
sold 22441 different policies of Rs 2,80,70,38,000 to its customers. The following
table shows the different policies sold by ALIC during the fiscal year 72/73 B.S
Above table shows the number of different policies sold by ALIC during the fiscal
year 2072/2073. From the table, we can conclude that among the total policies, 35%
policies sold by ALIC are Saodhik Jeevan Beema (Asian Endowment and Whole
Life) followed by Agrim Jeevan Beema (Asian Money Bank) 18%, Bal Umanga
25
(Asian Child Endowment) 15% respectively. Other policies like Sukhi jeevan Beema,
Bal Saodhik covers the 32% among the total policies sold by ALIC.
a) Current Assets
b) Current Liabilities
Current liabilities are often understood as all liability of the business that is to be
settled in cash within the current fiscal year or the operating cycle of a company or an
organization. A liability is defined as obligation of an entity arising from the past
transaction or events, the settlement of which may result in the transfer or use of
assets, provision of services or other yielding of economic benefits in the future.
Generally current liabilities include account payable and short-term loan. The current
liabilities of ALIC in the fiscal year 2072/2073 are Rs 6, 27, 02,355.
c) Current Ratio
The current ratio is a liquidity ratio that measures a company's ability to pay short-
term and long-term obligations. To gauge this ability, the current ratio considers the
current total assets of a company relative to that company’s current total liabilities.
The formula for calculating a company’s current ratio, then, is:
26
The current ratio is called “current” because, unlike some other liquidity ratios, it
incorporates all current assets and liabilities. The current ratio is also known as
the working capital ratio.
The current ratio of ALIC in the fiscal year 2072/2073 B.S is 1.95 which is
considered to be a good for any organization or company because it indicated that
firm has enough resources to pay its debt within the running fiscal year and has good
liquidity position.
d) Working Capital
A company can be endowed with assets and profitability but short of liquidity if its
assets cannot readily be converted into cash. Positive working capital is required to
ensure that a firm is able to continue its operations and that it has sufficient funds to
satisfy both maturing short-term debt and upcoming operational expenses. The
management of working capital involves managing inventories, accounts receivable
and payable, and cash.
ALIC also has managed its working capital to meet the immediate need of the
company by managing its current assets and current liabilities. The working capital of
the company is in positive so it is able to continue its operation and is able to satisfy
both maturing short-term debt and upcoming operational expenses.
The following table shows the working capital of ALIC during the fiscal year
2071/2072 and 2072/2073 B.S.
27
Table 2.4: Working Capital of ALIC
From the above table we can conclude that the working capital of the company during
the fiscal year 2071/2072 B.S was Rs 3, 23, 56,411 and the company doubles its
working capital during the fiscal year 2072/2073 B.S making the total Rs. 6, 00, and
22,612 which is enough for the company to meet its immediate needs. This indicates
that the company has properly managed its working capital to continue its operation
and to satisfy both maturity short-term debt and upcoming operating expenses.
28
CHAPTER III
STUDY RESULT
3.1 SUMMARY
Asian Life Insurance Company is the first life Insurance Company to receive
operating License from Bima Samiti on 27th February, 2008(Falgun 15, 2064). The
Authorized Capital of the Company is Rs. 1000 million. Out of which 521.29 million
is currently paid up 70% by the promoter and the remaining 30% by the general
public. There are 68 promoters of the company: 6 institutional and the remaining 62
individual promoters. There are 20 branches of Asian Life Insurance Company across
the country to operate the insurance activities professionally and systematically.
Due to the popularity of ALIC with its customer and increasing market scope area of
Asian Life Insurance, the management committee decide to establish another branch
in Pokhara. Pokhara Branch of ALIC was established at 2065/08/28 at Chipledhunga,
Pokhara.
This study was conducted to know about the overview of the Asian Life Insurance
Company Ltd. The objectives of this study is to determine the mission, vision and
objectives of the company, to know about the products and facilities provided by the
company, to determine the number of policies sold by the company during the current
fiscal year, to know the working capital of the company and to perform SWOT
analysis of the company. Bothe Primary sources and secondary sources are used to
collect the data and information for this report.
The mission of ALIC is to develop and promote Asian Life Insurance Company as a
brand leader in the life insurance industry of Nepal by offering flawless product and
services that exceed customer satisfaction. Asian Endowment and Whole life, Asian
Child Endowment, Asian Money Back, Pension Plan and Joint Life Insurance are the
major products of the company. Huge amount of capital investment, effective
management system, lack of skilled manpower, lack of modern technology are the
internal forces and increasing insurance market, awareness among the people about
the life insurance, competition, customer satisfaction are the external forces that
affects the business environment of the company.
29
3.2 MAJOR FINDINGS
3.3 Conclusions
Insurance is the equitable transfer of the risk of a loss, from one entity to another in
exchange of payment. Life insurance is a contract between an insured and an insurer
where the insurer promises to pay a designated beneficiary a sum of money in
30
exchange for a premium upon the death of the insured person. There is a wide scope
of life insurance in the Nepalese market so the ALIC is operating its life insurance
activities in the country since 3rd April 2008.
The main objective of this report is to know about the overview of ALIC. From the
study we can conclude that the mission of ALIC is to develop and promote Asian Life
Insurance Company as a brand leader in the life insurance industry of Nepal by
offering flawless product and services that exceed customer satisfaction. Asian
Endowment and Whole Life, Asian Child Endowment, Asian Money Back, Pension
Plan and Joint Life Insurance are the major products of the Company. Among these
products Asian Endowment and Whole life is popular among the people as it covers
more than 35% of the total sold policies of ALIC during the fiscal year 72/73 B.S.
Huge amount of capital investment ,effective management system, lack of skilled
manpower, lack of modern technology, are the internal forces and increasing
insurance market, awareness among the people about the life insurance, competition,
customer satisfaction, are the external forces that affects the business environment of
the company.
This study also conclude that the current ratio and working capital of the company
during the fiscal year 72/73 B.S. is 1.95 and Rs 6,00,22,612 respectively which is
considered to be a good for any organization as it has enough resources to clear its
debts to meet the immediate needs. It also indicates that the company has properly
managed its working capital to continue its operation and to satisfy both maturing
short-term debt and upcoming operational expenses.
31
CHAPTER IV
RECOMMENDATIONS
Based on the major findings and conclusion from the study, following
recommendation has been made:
32
4.2 RECOMMENDATIONS TO THE COLLEGE
33
REFERENCES
Asian Life Insurance Company. Introduction. Retrieved on January 15, 2017 from
http://www.asianlife.com.np.
Singh, H.B. (2063). Banking and Insurance. 2nd(ed.). Kathmandu: Asian Publication Pvt.
Limited.
34