HCL Project Complete

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PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC

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AJAY CHOUDHARY
CHAIRMAN & CEO- HCL Infosystem
HISTORY OF COMAPANY
In 1976 SHIV NADAR, quit executive job with Delhi Cloth Mills (DCM) along with his five of
his friends (Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V. Bhardwaj & Arun
Kumar) to start a new company Micro comp Ltd. The focus of the company to design and
manufacture the scientific calculators. The venture provided it money to start a company that
focused on manufacturing computers. The company was renamed as Hindustan Computers
limited (HCL) and received support from Uttar Pradesh government to set up their
manufacturing in Nodia.
In 1981, NIIT was started to cater to the increasing demand in computer education. By early
2000s, Nadar divested his stake in this venture. The HCL Enterprises is one of largest
Electronics, Computing & Information Technology Company. Based in Noida, near Delhi, the
company comprises two publically listed Indian companies. HCL Technologies & HCL
Infosystem.
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HCL was founded in 1976 by SHIV NADAR with his five friends mentioned earlier above.
HCL focused on addressing the Hardware Market in India for the first two decades of its
existence with some sporadic activity in the global market.
On termination with joint venture with HP in 1996, HCL became an enterprise which comprises
HCL Technologies (to address the global IT service market) & HCL Infosystem (to address the
India and APACIT hardware market). HCL has since Then operated as a holding company.
Public
Type BSE: 500179

BSE: 532281
Industry IT Services
Founded August 11, 1976
Headquarter Delhi Metropolitan area

Noida, India
Key people SHIV NADAR, founder-Chairman,

Chief Strategy Officer, HCL Technologies
Roshni Nadar, CEO HCL Corp.
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MILESTONE
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RELATIONSHIP PROGRAMME
HCL strongly believes in the power of relationships and partnership
No matter the size of your business, partnering with HCL Infosystems will help you succeed.
Leveraging over three decades of experience in total technology solutions, it’s our commitment
to help you be as successful as possible.
We provide you access to HCL’s innovative technologies, marketing strategies and value added
services. By working on every aspect of the ICT industry, we have the experience to create world
class products and services to help you give the best to your customers.
Advantage HCL
• HCL's labs - Pioneers in design, development and building ICT products
• India's largest Hardware, System Integration, Networking Solutions & Distribution
Company
• 3 decades of expertise in technology solutions
• Partners with leading global players to provide the best of solutions to end users
• The largest manufacturer of PCs and Laptops in India
• Largest direct sales, digital lifestyle product distribution and retail network
• Extensive service network that reach out to 4,000 towns
Benefits from a Proven Commitment from HCL Infosystems
At HCL Infosystems, partnerships are lifelong relationships that mutually benefit each other. We
can help to enhance your business and reap the rewards of our mutual success.
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We offer differentiated technology and dedicated service support infrastructure as per the needs
and requirements of your customers. We provide technology specializations that map to areas of
significant business growth for your business and your customers.
Reliable IT Backbone
In a world where the right technology infrastructure is a prerequisite, we offer a reliable IT
backbone to our partners. HCL combines technical innovation with built-in reliability to keep
your business running. We provide a one stop shop for meeting end-to-end IT requirements, thus
offering a smooth ICT management.
Additionally, we offer industry leading technology, designed to deliver a price to performance
advantage to help you provide increased benefits to your customers. Our high-quality products
and services give you means to work in a smarter way and be more productive and competitive.
Differentiated Product Access
At HCL we understand that different customers have different needs. We have constantly
innovated to offer a range of products to cater to different requirements of the customers.
We have pioneered the home PC market of India - we designed India’s first Multimedia-enabled
Beanstalk Media Centre PC for home users; we have developed Ezeebee and Busybee PCs and
ME Laptops for personal productivity. Whether gaming, enjoying music or movies or connecting
to the Internet, these systems offer ease of use that transcends to greater performance and more
satisfaction for the individual user be for work or home.
We bring this exciting range of Desktops and Laptops through our vast network of neighborhood
partner outlets for buying convenience of the customers. Further these products are backed by
HCL’s 24X7 Consumer Support Helpline.

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Enterprises have unique needs for their computing platforms and HCL’s range of business
Desktops and Laptops come with unique features that enhance productivity while reducing TCO.
For our Enterprise & SMB customers who buy directly from us, or through Enterprise Rate
Contracts or through our vast network of Strategic Business Partners we offer customized built to
order range of ME Business Laptops and Infiniti Desktops.
Leveraging on three decades of expertise in total technology solutions, HCL business Desktops
and Laptops offers increased security, ultra-efficient manageability and maximum productivity
for a smart business landscape.
HCL's manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to
stringent quality standards and global processes. HCL Desktops and Laptops are manufactured
and marketed specially to withstand unique Indian terrain and conditions. HCL commits to
manufacture “Green” PCs and Laptops that are RoHS compliant and adhere to stringent
environment management standards. As market leaders in ICT arena we offer our partners the
best of options.
Unparallel Support
When the situation calls for it, we can help you with our dedicated 24X7 HCL Touch service
network. You can benefit from services offered through our offices in 170 cities, 505 points of
presence, reaching 4,000 towns.
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Pre- and post-sales support from HCL specialists makes identifying the best solution for each
sales opportunity even more predictable. This allows for our shared quest for excellence and
commitment to serve customers better.
Extensive Marketing Support
HCL has closely seen the IT industry rise from scratch, and has actively participated in its
progress. We have picked up valuable marketing lessons in serving the IT needs of the Indian
customers. You can combine your individual strengths and reputation with the power of a global
brand.
We can help you to focus on some of the most critical marketing needs facing your business.
Additionally, we can provide you a set of proven sales and marketing tools designed to help you
generate new leads, increased demands for products and services and help you reach your
business goals.
Structured for Ease and Value
Each element of HCL business partnership solutions are designed to reduce the costs of
deployment, support and management. So whether it’s for you or your customers, we provide
complete ICT solutions - all at a great value.
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GUIDELINES PRINCIPLE
VISION AND MISSION
A global
corporation enriching lives
and enabling business
transformation for our
customers, with leadership in
chosen technologies and
markets. Be the first choice
for employees and partners,
with commitment to
sustainability.
We enable business transformation and enrichment

of lives by delivering sustainable world class
technology Products, Solutions & Services in our
chosen markets thereby creating superior
shareholder value.
We shall deliver defect free products, services

and solutions to meet the requirements of our
external and internal customers the first time,
every time.
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HCL Alliances & Partnerships
To provide world-class solutions and services to the customers, they formed alliances and
partnerships with the leading IT companies’ worldwide. HCL Infosystem has alliance with
global technology like leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, sun
Microsystems, Ericsson, SAP, Scan Soft, SCO, EMC, VERITAS, Citrix, CISCO, Oracle,
Computer Associates, Red Hat, In focus, Dulpo, Samsung and Novell. To provide world-
class solutions and services to the customers, they formed alliances and partnerships with the
leading IT companies’ worldwide. HCL Infosystem has alliance with global technology leaders.
These alliances on one hand give us access to the best technology & product as well as
enhancing our understanding of the latest in technology. On the other hand they enhance our
product portfolio, and enable us to be one stop shop for our customers.
• An active placement cell with extensive industry reach
• Continuous track record of having exceeded placement targets
• Leading IT’s company among recruiters
• Students placed in diverse IT domain such as VPN, Infrastructure & Facilities
Management, Network Consultancy, software Services etc
HCL ADVANTAGE 1
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HCL Infosystems (HCLI) draws its strength from 30 years of experience in handling the ever
changing IT scenario , strong customer relationships, ability to provide the cutting edge
technology at best-value-for-money and on top of it, an excellent service & support
infrastructure. Today, HCL is country's premier information enabling company. It offers one-
stop-shop convenience to its diverse customers having an equally diverse set of requirements.
Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home,
HCLI has a product range, sales & support capability to service the needs of the customer.
Last 30 years apart from knowledge & experience have also given us continuity in relationship
with the customers, thereby increasing the customer confidence in us. Our strengths can be
summarized as:
• Ability to understand customer's business and offer right technology.
• Long standing relationship with customers.
• Pan India support & service infrastructure.
• Best-vale-for-money offerings.
Technology Leadership
HCL Infosystems is known to be the harbinger of technology in the country. Right from our
inception we have attempted to pioneer the technology introductions in the country either
through our R&D or through partnerships with the world technology leaders.
Using our own R&D we have:
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• Created our own UNIX & RDBMS capability (in 80s).
 Developed firewalls for enterprise & personal system security.
• Launched our own range of enterprise storage products.
• Launched our own range of networking products.
We strive to understand the technology from the view of supporting it post installation as well.
This is one of the key ingredients that go into our strategic advantage.
HCL Infosystem has to its claim several technology pioneering initiatives. Some of them are:
• Country's first Desktop PC - Busy Bee in 1985.
• Country's first branded home PC - Beanstalk in 1995.
• Country's first Pentium 4 based PC at sub 40k price point.
• Country's first Media Center PC.
QUALITY
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Philosophy of Quality
"We shall deliver defect-free products, services and solutions to meet the requirements of our
external and internal customers, the first time, every time."
To exist as a market leader in a globally competitive marketplace, organizations need to adopt
and implement a continuous improvement-based quality policy. One of the key elements to
HCL's success is its never-ending pursuit of superior quality in all its endeavors.
HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for
continuous improvement, total employee participation in quality improvement and customer
satisfaction. Its concept of quality addresses people, processes and products.
Over the last 32 years, we have adapted to newer and better Quality standards that helped us
effectively tie Quality with Business Goals, leading to customer and employee satisfaction.
QUALITY AT HCL INFOSYSTEMS LTD
The history of structured quality implementation in HCL Infosystems began in the late 1980s
with the focus on improving quality of its products by using basis QC tools and Failure
Reporting and Corrective Active Systems (FRACAS). We also employed concurrent engineering
practices including design reviews, and rigorous reliability tests to uncover latent design defects.
In the early 90s, the focus was not merely on the quality of products but also the process quality
systems. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by Bureau
Veritas Certification in 1994 and later on to ISO 9001:1994 in 1997. As of now, all our
manufacturing units are certified by Bureau VERITAS Certification as per ISO 9001:2000 and
ISO 14001: 2004
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In early 1995, a major quality initiative was launched across the company based on Philip B.
Crosby's methodology of QIPM (Quality Improvement Process Management). This model was
selected to because it considered the need and commitment by an organization to improve but
more importantly, the individual's need towards better quality in his personal life.
Under our Quality Education System program, we train our employees on the basic concepts and
tools of quality. A number of improvement projects have been undertaken by our employees,
whereby process deficiencies and bottlenecks are identified, and Corrective Action Projects
(CAPs) are undertaken. This reduces defect rates and improves cycle times in various processes,
including personal quality.
We have received MAIT's 'Level II recognition for Business Excellence' for our initiatives in the
Information Technology Industry, adding another commendation to our fold. MAIT's Level II
recognition is based on the 'European Foundation for Quality Management' (EFQM), for gaining
quality leadership and business competitiveness.
Our certifications / awards in 2003 include ISO 9001-2000 by Bureau VERITAS Certification
for our Info Structure Services and award of First Prize by ELCINA (Electronic Component
Industries Association) for Quality, 2002-03. The ELCINA award criteria consider two aspects.
(1) Enablers (Leadership & Management commitment, Resource Management, Product
Realization, Measurement Analysis & Improvement)
(2) Results (Product Quality, Customer / Stake holder satisfaction, Business results).
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The tryst for continuous quality improvement is never-ending in HCL Infosystems. We always
strive to maintain high quality standards, which help us fulfill our mission to provide world-class
information technology solutions and services, to enable our customers to serve their customers
better
MANUFATURING CONCERN
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HCL's computer hardware manufacturing plants include 4 facilities, 2 at Pondicherry, 1 at
Chennai & 1 at Uttaranchal.
The plant located in Pondicherry are situated 165 kms south of Chennai on the coast of the Bay
of Bengal with proximity to Chennai Air/Sea port, special policies for Industries of local Govt, ,
Inland Container Depots, attractive power and labour rates - makes Pondicherry an ideal place
for business.
Started in 1996 - with only Unit 1 - it now has 4 Units with a built up area of 4, 19,000 sq. ft. The
infrastructure is state of the art, one of the best & largest in India.
All 3 factories are ISO 9001:2000 and ISO 14001, ISO 13485:2003, TS 16949-2002 TUV-
Accredited certified. PMO was also Awarded MAIT Level 2 - by European Foundation for
Quality Management in the year 2001. HCL was also awarded ELCINA's (Electronic
Component Industries Association) Quality Award for the year 2002- 2003.
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HCL Infosystems Ltd. Pondicherry, Uttarakhand, and Noida Manufacturing Units now
ISO 9001:2008 Certified
State of the art IT systems in MRP, ERP, Online configurations enables this latest unit of HCL
(Rudrapur) to leverage the power of IT in delivering optimum efficiency. The plant is networked
& online with HCL branch and head offices. The Pondicherry plant has its own Product
Engineering Group (PEG) and R&D teams constantly engaged in developing new products and
solutions. Driven by a strong manufacturing objective, HCL promises to deliver defect free
products, services and solutions to meet the requirements of its external and internal customers,
right from the commencement of the relationship.
Driven by a strong Manufacturing Objective
"WE SHALL DELIVER DEFECT-FREE PRODUCTS, SERVICES AND SOLUTIONS
TO MEET THE REQUIREMENTS OF OUR EXTERNAL AND INTERNAL
CUSTOMERS, THE FIRST TIME, EVERY TIME."
All processes in the manufacturing are aligned to this guiding objective . A strong emphasis
of "Quality by Process" is ensured across all processes. The products manufactured here
undergo stringent tests that ensures their ruggedness & durability , which may be deployed
anywhere in India and may have to face severe conditions like - heat , humidity , rough
transportation & handling .Our products undergo drop tests , hot & cold temperature chamber ,
client-site simulation tests , reliability tests at all .
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Computers are shipped to locations all over India with an extensive network of professional
logistic support partners. There is also a Customer satisfaction cell, in plant, to take care of
problems reported from field.
Customers, sales & marketing, support personnel, dealers & distributors are encouraged to visit
the plant to see, for them, what all goes in making a quality computer system
HOMEABOUT USPRODUCTSSERVICES l CAREERS l SUPPORT l CONTACT US
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Computing Products
Offering an entire range of Computing Products for Corporate, Businesses and Small to Large
Setups.
Display Products
Introducing great display products that you would love setting your eyes on.
Networking Products
Enjoy fast data transfer with our exclusive range of Networking Products.
Storage Solutions
Offering an entire range of storage solutions.
Software Licenses
Enjoy benefits of genuine software licenses through HCL Infosystems.
Digital Lifestyle Products & Solutions
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Offering an entire range of Digital Lifestyle Products and Solutions for entertainment and
business.
Office Automation Imaging & Printing Solutions
Introducing world class imaging products and solutions to meet business requirements.
Office Automation Telecom & AVSI Solutions
Introducing world class telecom products and AVSI solutions to meet business requirements.
POS, KIOSK, Customer Service Counter Products
Offering an entire range of POS products and solutions.
Racks & Enclosures
HCL offers a comprehensive range of 19” racks with standard accessories for Computer
networking applications and IP Enclosures of all standards
Software Solutions
Bringing to you world class software solutions that you can depend on.
DIVISION OF HCL COMPANY
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HCL INFOSYSTEM
Company History - HCL Infosystems

1986
The company was established on 17th April. The object of the company is manufacturing of and
leading in complete range of Mini Computers Micro processor based systems, Electronics
Instruments, Micrographic and reprograhic equipment and manufacturing and marketing of
electronic EPABX systems and electronics Teleprinters.
1989
The company entered into an agreement with Hewlett packard of US for the sale and leaving of the
Super Mini and Mainframe computers to be manufactured by Hewlett in India. The technical
collaborator of the Company Hewlett-packard, is the second largest computer company in the
world. It has some of the finest laboratories and manufacturing facilities in the world. In 1991,
these two companies, each a leader in its own field, decided to join hands. And soon after HCL
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Hewlett-packard was launced. HCL Finance & Investments Ltd is the subsidiary of the company.
1996
The performance was adversely affected due to rise in dollar exchange rate, tight liquidity position
in the market, political uncertainty coupled with deferment of capital expenditure by the
Government Departments.The Company set new industry standards with the launch of D and K
class HP 9000 Business Servers complemented by J class HP 9000 Workstations, simultaneously
with the world wide launch of these products by Hewlett-Packard Co. The Company also recently
announced the introduction of the most powerful Workstations in the world based on the latest 64-
bit processors from Hewlett-Packard the PA-8000. The Department of Electronics (DoE), the nodal
department of the Government of India for development of electronics industry awarded the First
Prize to the Company in the area of computer systems, as a part of the prestigious DoE award of
Excellence.
1997
The Company commissioned its second state-of-the-art manufacturing facility at Sedarpet near
Pondicherry. The Company has the largest network of spare-stocking locations, supported by Test
and Repair Centres which reduces the inventory level and increases the spares availability at any
time. To meet critical requirements within 4-5 hours, the company has tied-up with Indian Airlines
to deliver spares in major metro cities. The Company has the best skilled manpower created
through years of Campus recruitment and training at In-house Training Centres and by providing
Management Training in the best Management Institutes. The Company set new industry standards
by launching the most powerful Workstations and Servers in the world based on the latest 64-bit
microprocessors from Hewlett-Packard - the PA-8000.The Company further extended its
indigenous Infiniti range of business computing products as it introduced the Enterprise Class
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Infiniti Super Server and the Infiniti ELS range of workgroup servers. Mr. Suresh Rajpal, Director,
Mr. Manuel F. Diaz, Director and Mr. Bob Robertson, Alternate Director, resigned from the Board
of Directors of the Company w.e.f. 25th September.
1998
The Company tied-up with Intel Corporation for Server technology, resulting in the introduction of
the Infiniti Global Line range of PC Servers which incorporate building blocks from Intel and are
integrated and tested extensively for Indian condition.
1999
The Board of Directors unanimously appointed Mr. Ajai Chowdhry as Chairman and Chief
Executive Officer with effect from 5th November.The Company launched its WWW.OW!
initiative targeted at the internet market with a range of services from providing complete
Infrastructure to ISPs, to corporate Intranets, Cybercafes, Infokiosks and E-Commerce. The Office
Automation division has recently launched digital copiers and multifunctional products from
Toshiba and opened service centres to cater to the increasing number of walk-in customers for
service of Nokia cellular phones. The Company tied up with Lucent Technologies as an integration
partner for its SYSTIMAX range of structured connectivity solutions. The Office Automation
Division has entered into a relationship with Samsung, Korea to market and support their range of
Key Telephone Systems. The Office Automation Division tied up with InFocus, USA, for
marketing and supporting their range of LCD projectors.The Frontline Division has tied up with
Novell to become the largest Novell Authorised Support Centre. The tie-up has been successfully
implemented across five locations in the country. The Company tied-up with Microsoft Corp. for
lates version of operating systems, resulting in launch of preloaded systems and beta testing for
future technology and product like Windows 2000.
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2000
HCL has launched a new range of PCs (Ultima and Elite models) under its BeanStalk range of
PC's at its Pondicherry plant. The Company entered into an agreement with US-based Infocus for
distribution and technological support of the latter's data and video projection products in the
country. HCL Infosystems Ltd. has launched the Nokia professional Centre (NPC) in Chennai as
part of the expansion programme to open Nokia centres in India which will enable customers to
choose the right model and accessories suiting their life style. HCL Infinet, the Internet start-up of
HCL Infosystems, and media group, Asian Age, have set up a joint venture called Asian Age
Infinet. HCL Infosystems Ltd has launched in India the Swedish major Ericsson's Generation X
Business communication too, Next Call Centre. The Office Automation Division of the company
has been recognize for level 1 in business excellence. HCL Infosystems has launched HCL
BenaStalk personal computers powered by Intel Pentium III 700 Mhz processor for the home
segment. HCL Infinet Ltd., the Internet services subsidiary of HCL Infosystems, has tied up with
UBS Publishers' Distributors Ltd., one of the largest distributors of books in the country, to sell
books online through its soon-to-be-launched portal. HCL Infosystems has entered into a tie-up
with BroadVision for providing personalised e-business applications to is clients. HCL Infinet, the
Internet subsidiary of HCL Infosystems, launched its business-to-consumer (B2C) horizontal
portal, www.hclinfinet.com. The preferential allotment of equity shares/Warrants upto 2% of
the issued equity share capital of the company. HCL Infosystems Ltd,. and Unisys, a US-based
provider of e-business solutions, services, platforms and network infrastructure, have entered into
an alliance for use of ES7000 range of servers and associate hardware and middleware storage
solutions. HCL Infinet, the new internet services subsidiary of HCL Infosystems, launched its
value added internet services in Hyderabad, Ahmedabad, Bhopal, Coimbatore, Faridabad,
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Gurgaon, Jaipur, Noida, Pune and Thiruvananthapuram. HCL Infosystems Ltd. has implemented
BroadVision B2B Technology for East Lifestyle Corporation Pvt. Ltd., Singapore, a media and e-
commerce corporation with interests in print, Internet, television within the timeframe of 50 days.
FEC Infosystems Pte. Ltd., a subsidiary of HCL Infosystems Ltd., has implemented BroadVision
B2B technology for East Lifestyle Corporation Pvt. Ltd. Singapore, a media and e-commerce
corporation. The Company has launched digital mail inserting systems – 3 series desktop, 5 series
tabletop and 8 series -- in collaboration with the US-based Pitney Bowes. HCL Infosystems, a
technology integration company, has bagged the award for the Top PC Vendor by at the Dataquest
award ceremony. The Company Introduced Channel Support Certification program. This ensures
uniform quality of support across the country. HCL is the first indian IT company to introduce this
kind of certification program in India.The Company has introduced new products under Infiniti
2000, Infinite Global Line Servers, Busybee and Beanstalk.
2001
ICRA has assigned an `A1+' rating to the Rs 50-crore enhanced commercial paper programme of
HCL Infosystems Ltd., indicating highest safety. 1,45,00,000 No. of equity shares of Rs 10/- have
been allotted at par, by the subsidiary HCL InfiNet Ltd. against Rs 1450 lacs
subscribed in the previous quarter. HCL Infosystems and Intel have jointly launched an e-business
solutions programme, targeting new market opportunities in segments such as Internet service
providers, application service providers, banking and finance. HCL InfiNet Ld., the Internet
services subsidiary of HCL Infosystems, has launched an authenticated payment gateway for its
portal, www.hclinfinet.com, in association with Citibank to enable customers to carry out secure
transactions online including buying Internet access. HCL Infosystems is setting up a managed off-
shore development centre at its Noida software development facility for Stratech Systems –the
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Singapore-based IT systems and technology developer. HCL Infosystems Ltd. launched a
consumer friendly Internet appliance (IA) – Ezeebee. HCL-Infosystems is entering the call centre
business. The company has tied up with US-based Stratasoft to offer consultancy services to
clients entering the call centre business. Financial institutions hiked their stake in HCL nfosystems
Ltd to 7.51 per cent representing 23.9 lakh shares as on June 2001, from 4.64 per cent stake
amounting to 14.7 lakh shares in the previous year
2002
HCL Insys joins hands with Sun Microsystems India to provide end-to-end solutions to business.
HCL Insys says it is the No.1 PC Co in India in 2001. HCL Tech restructures its treasury
Investment portfolio. HCL Infosystems launches its 'Bean stalk CD surprise' to promote PC sales.
HCL Infosystems introduces mailing system of Pitney Bowes, OfficeRight, the Digital
mail finisher and post perfect, and digital franking systems. HCL bags Toshiba gold Award for the
second time for the overall copier sales and marketing performances. HCL Insys launches the
Toshiba Portege 3500 series Tablet PC in the nation.
2003
HCL Info launches Dragon Naturally speaking, the latest speech recognition software. HCL Infsys
receives the project to completely automate the Value Added Services(VAT) of Andhra Pradesh.
HCL Info registers 245% growth in their net profit for Q4. The company has launched HCL
Beanstalk Media Center PC The new product will offer user a single remote control device
controlling music system, live television (including recording of TV programmes), DVD player,
radio and TV games on a personal computer with a keyboard. HCL provides technology for new
police command centre
2004
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HCL Info forays into digital entertainment sector HCL Infosystems has launched a new computer
that will have multi-functional capability of a television, DVD, MP3 player, radio, gaming tool,
Web browser and video recorder. HCL touches one lakh milestone in desktop sale. HCL
Infosystems announced the launch of its new range of Infiniti Global Line 2700 series with Dual
Intel Xeon processors promising to deliver faster speeds for enterprise applications HCL Info
launches new MP3 player HCL Info ties up with Union Bank Unveils 'RP2 System' a new
technology which will ensur uninterrupted power supply to computers
2005
Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on
February 10, 2005. HCL Info unveils PC for Rs 12,990. HCL Infosystems launches Toshiba's
notebook PCs
2006
HCL inks 5 year pact with Dish TV HCL Info sets up Enterprise Response Centre in Mumbai
2008
HCL Infosystems Ltd has announced that the Company has been awarded one of the most
prestigious contracts for establishing the Punjab State wide Area Network (PAWAN). HCL's
specialized expertise in the e-governance vertical made it the primary choice for setting up this
backbone infrastructure by Government of Punjab (GOP). HCL Infosystems has bagged a 23-
million dollar deal to implement IT infrastructure for the Pan-African e-Network Project, which
provides tele-education and tele-medicine. The project would connect 53 African countries into
one network.
2009
HCL Infosystems Ltd has informed that Mr. Nikhil Sinha has been appointed as an additional
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Director of the Board of the Company. HCL Infosystems announced its venture into partnership
with BSNL for offering low-cost broadband-enabled computers in rural areas.
2010
PC maker HCL Infosystems on March 26 unveiled its new 'ME Series 40' notebook, priced at Rs.
41,500, on the occasion of Earth Hour 2010. The notebook has BFR concentrations of less than 0.1
per cent, which makes the product 100 per cent recyclable and
environment-friendly.
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HCL TECHNOLOGIES
1991
HCL Technologies Limited was originally incorporated on 12th November, as HCL Overseas
Limited. The certificate of commencement of business was received on 10th February, 1992. On
July 14, 1994, the name of the Company was changed to HCL Consulting Limited. The Company
changed its name to HCL Technologies Limited on 6th October 1999 to better reflect the line of
activities of the Company. HCL provides new technology development services to its clients.
1996
- The 50:50 joint venture with Perot Systems Corporation in the year, provided access to high
value client base of Perot Systems.
- The Company has one of the largest software development infrastructures in India. This state-of-
the-art infrastructure, which comprises seven software factories, is designed to take advantage of
the high productivity and scalability as well as the relatively lower cost of software development
in India.
1998
- The Company started addressing the markets in Europe and Asia Pacific.
- The company has a rich heritage in technologies like the Internet and e-Commerce, networking
and internetworking, Internet telephony, telecom, embedded software, ASIC/VLSI design and
testing, satellite communication, wireless communication and component based object
technologies like COM, DCOM and CORBA.
- The Company has the capability to work with a wide variety of computing platforms ranging
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from Open Client Server systems comprising all flavors of UNIX, Microsoft platforms, AS/400 to
enterprise servers like IBM Mainframes.
The Company has signed a five-year strategic partner agreement, with NCR Corp. to develop
customer relationship management, store automation and payment system.
- The Company signed an agreement with Toshiba Information Systems of Japan to set up an
offshore development centre in India, for the Japanese company.
- HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse
Semiconductor ot develop software solutions for global networking markets.
- The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and
application support services.
- HCL Comnet Systems & Services Ltd., a fully-owned subsidiary of HCL Technologies, is
entering into the business of Web-enabling applications through the launch of demand-chain
management solutions.
- HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia.com, a
technology portal and magazine.
- HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern
Ireland-based IT-enabled services company Apollo Contact Centre in two phases. In the first
phase, HCL Technologies would pick up 90 per cent stake in Apollo Contact Centre for .5 million
from British Telecom (BT), the owner of Apollo Contact Centre.Initially, HCL Technologies,
would pay .5 million either directly or through any of its subsidiaries to acquire 90 per cent
equity in Apollo Contact Centre.
- HCL Perot, a joint venture of HCL Technologies, which already has two levels of re-dundancy in
- The Company also offers strategic methodology consulting led services through its wholly
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owned subsidiary Intelicent Inc. to global organisations.
1999
- The company announced its public issue on November 10th, of Rs.1,42,00,000 neq equity shares
of Rs. 4/- each. The issue includes a Book Built Portion of 1,27,80,000 equity shares and Fixed
Price Portion of 14,20,000 equity shares.
-The company announced on November 11 that it has signed a five-year
contract with Gtech and Kla Tencor.
-HCL Technologies has created wholly-owned subsidiaries to cater to specific
geographic regions. Its major subsidiary is HCL Technologies America, 100 per cent owned by
the company.
2000
- The Company has set up a dedicated offshore development centre in Chennai for KLA-Tencor
Corporation, a supplier of process control and yield management solutions for the semiconductor
and related microelectronics industry.
- HCL Comnet, the wholly-owned subsidiary of HCL Technologies in association with its new
partner Globeset Inc., is scouting for large Internet Service Providers and payment gateways in
India to introduce Net security management solutions.
- The Company will set up an offshore development centre for the.1-billion semiconductor
company, Conexant Inc, in India.
- HCL Comnet, a wholly owned subsidiary of HCL Technologies will invest Rs. 20 crore in the
next one year to set up a network operation centre in Delhi and has tied up with Hewlett Packard.
- HCL Technologies, the Shiv Nada controlled software major, has invested in five venture capital
funds that specialise in high technology, particularly internet technology, related areas.
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- HCL Technologies, in a move to further strengthen its position in the infotech sector, has decided
to extend its product base and focus on a range of high value-added products and services.
- HCL Infinet Ltd, the new Internet services subsidary of HCL Infosystems, has tied up with UBS
Publishers' Distributors Ltd, one of the largest distributors of books in the country for its soon to be
launched portal to sell books on-line.
- Armed with 0 million incash reserves, infotech company HCL Technologies is in the process of
acquiring companies in both Europe and the US as part of its expansion drive.
- HCL Technologies has approved, subject to necessary approvals, to split each equity share of Rs
4 into two equity share of Rs 2 each.
- HCL Technologies has entered into a tie-up with BroadVision Inc, a provider of personalised e-
business applications, to act as a distributor for the latter's customised software, services, support,
maintenance and other related activities.
- Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers
and amongst the best quality names in the industry.
- The Company launched the second Nokia professional centre in New Delhi, second among the
chain of centres planned by the company across the country.
- HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking
product company as part of its incubation programme.
- Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software
technology development centre in China.
2001
- The Company has signed a five-year strategic partner agreement, with NCR Corp. to develop
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customer relationship management, store automation and payment system.
- The Company signed an agreement with Toshiba Information Systems of Japan to set up an
offshore development centre in India, for the Japanese company.
- HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse
Semiconductor ot develop software solutions for global networking markets.
- The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and
application support services.
- HCL Comnet Systems & Services Ltd., a fully-owned subsidiary of HCL Technologies, is
entering into the business of Web-enabling applications through the launch of demand-chain
management solutions.
- HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia.com, a
technology portal and magazine.
- HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern
Ireland-based IT-enabled services company Apollo Contact Centre in two phases. In the first
phase, HCL Technologies would pick up 90 per cent stake in Apollo Contact Centre for .5 million
from British Telecom (BT), the owner of Apollo Contact Centre.Initially, HCL Technologies,
would pay .5 million either directly or through any of its subsidiaries to acquire 90 per cent
equity in Apollo Contact Centre.
- HCL Perot, a joint venture of HCL Technologies, which already has two levels of re-dundancy in
Delhi and Bangalore, is now backing them up with centres in the UK and US. It is setting up a
development centre in Woking, South of London and plans to add another in Dellas by th End of
the year.
HCL Technologies, in a move to further strengthen its position in the infotech sector, has decided
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to extend its product base and focus on a range of high value-added products and services.
- HCL Infinet Ltd, the new Internet services subsidary of HCL Infosystems, has tied up with UBS
Publishers' Distributors Ltd, one of the largest distributors of books in the country for its soon to be
launched portal to sell books on-line.
- Armed with 0 million incash reserves, infotech company HCL Technologies is in the process of
acquiring companies in both Europe and the US as part of its expansion drive.
- HCL Technologies has approved, subject to necessary approvals, to split each equity share of Rs
4 into two equity share of Rs 2 each.
- HCL Technologies has entered into a tie-up with BroadVision Inc, a provider of personalised e-
business applications, to act as a distributor for the latter's customised software, services, support,
maintenance and other related activities.
- Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers
and amongst the best quality names in the industry.
- The Company launched the second Nokia professional centre in New Delhi, second among the
chain of centres planned by the company across the country.
- HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking
product company as part of its incubation programme.
- Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software
technology development centre in China.
- HCL Technologies today announced the appointment of Anupam Puri, management consultant
with McKinsey and Co, as member on its board of directors.
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2002
- HCL Technologies Ltd on June 1, 2002 announced a 100% acquisition of Gulf Computers Inc,
USA.
- HCL Technologies Ltd announced the formation of a strategic echnology joint venture with
Jones Apparel Group, Inc. Jones Appare Group, Inc. a Fortune 500 Company, The joint venture is
a pioneering initiative, in synergy with HCL Technologies rebalanced business portfolio and
growth strategy, wherein the Company has identified the retail vertical as a high focus area.
Worldwide, an increased surge in IT spending in the retail segment is manifesting itself and the
market is expected to grow to USD 35 billion by 2005.
-HCL Technologies Ltd announced on August 16, 2002 that it has entered into a joint venture with
m.a. partners - a management consulting firm - to address software services opportunities in Global
Finance Markets, especially in the areas of Investment Banking, Asset Management and Private
Banking. m.a. partners brings a wealth of domain expertise and clients including many of the top
Global Investment Banking firms, to the JV.
-HCL Tech, leading global IT services company, on August 19, 2002 announced a strategic
alliance with Sento Corporation, a US based customer contact solutions Company.
-HCL technologies Ltd has informed BSE that Mr Vineet Nayyar, Director has resigned a Director
of the Company with effect from on December 19, 2002.
2003
-HCL Technologies Ltd has informed BSE that Mr Anupam Puri Director resigned from the Board
wef May 08, 2003. The Board of Directors has been expanded with the induction of three new
members- Mr Amal Ganguli, Mr Cyril Shroff & Mr Subroto Bhattacharya.
-Partners with Alayance, a USA based company, to enhance Enterprise Application Integration
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expertise
-Signs agreement with SuperH Inc., the leading supplier of multimedia reduced instruction set
computing (RISC) central processing unit (CPU) cores, enabling the company to become the first
member of the 'SuperH Design Agency' Program
-Members approve Scheme of Arrangement between the Company, HCL Infosystems Ltd, HCL
Infinet Ltd
-Registered Office changed to Nehru Place, New Delhi
-Hcl bpo head Sujit Bakshi quits the company
-HCL announced that it has reached an agreement with Perot Systems to divest its stake in HCL
Perot Systems for USD 105.3 Mn. This is for an all cash consideration.
-US firm acquires HCL's equity in Joint Venture
-Hcl Technologies Ltd has informed that Ambassador Richard Burt,
Director of the company, has retired by rotation at the Annual General Meeting of the Company
held on December 20, 2003 and it was furthur resolved at the meeting not to fill in the vacancy
caused by his retirement.
2004
-has formally announced that it has bought out the 49.5 per cent equity shares of erstwhile HCL
Perot Systems (HPS) from their joint venture known as Aircom HPS Wireless Services (AHWS).
-Hcl Technologies Ltd has informed that the shares of the Company have been delisted from Delhi
Stock Exchange (DSE) wef January 23,
2004.
-HCL Tech Sets up Insurance Solutions Center in Chennai
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-HCL Technologies has entered into a strategic tie-up with IBM Rational Software, a division of
IBM, to strengthen its software development capabilities.
-HCL Technologies Ltd has informed that the Company has on May 18, 2004 announced the
appointment of Stuart Drew as Director (Europe) Global Insurance Practice
-HCL Technologies display new set of software solutions based on Microsoft's Smarter Retailing
Initiative
-HCL Tech arm ties up with Cicada
-HCL Technologies named Microsoft Global Systems Integrator Partner
-HCL Technologies unveils latest RFID based asset management solution at ESEC, Tokyo
-HCL Technologies Ltd today (July 13, 2004) announced that the Company has been conferred
the prestigious Excellence in Education Award for 2004 by the Life Office Management
Association (LOMA)
- BPO delivery centre in Chennai gets BS7799 certification, by the
British Standards Institute (BSI) on August 27, 2004
-Introduces CrosSView, a framework based Computer Systems Validation (CSV) methodology
for the development of robust software applications in the Life Sciences arena.
-Delist from the Madras Stock Excahnge Limited (MSE) w.e.f. December 22, 2004.
2005
- Enters into an agreement with Agere Systems a global leader in semiconductors for storage,
wireless data and public and enterprise networks.
- Forms partnership with Compuware Corporation, a world leader in delivering software and
services that enable businesses to manage their enterprises and maximize the value of their IT
assets.
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- Signs MoU with the Supercomputing Facility for Bioinformatics and Computational Biology
(SCFBio) at IIT Delhi to work collaboratively on high-end projects in the area of drug discovery
and development including genomics and protemics projects.
-SEBI ties up with HCL Technologies for market surveillance solution
-HCL Technologies forms joint venture with NEC, Japan
-HCL Technologies launches easy Labelling Solution for US FDA's SPL
-HCL Technologies & Talent & Pro enter into partnership to provide solutions in Banking,
Insurance & Financial Domain to Europe
-HCL Technologies & EXA, Japan announce strategic partnership
-HCL's Infrastructure Services Division ranked a 'Strong Performer' in Remote Infrastructure
Management by an International Research firm
2006
-HCL Technologies & Qumas signs distribution agreement
-HCL Tech joins hand with Wavesat
-HCL Technologies Launches RoHS Compliance Management System For Medical Device Users
-HCL enters m outsourcing deal with Teradyne of US
-HCL Launches Trusted ICT Infrastructure Platforms for BPO-ITeS Segment
-HCL appoints Karan Puri Sr. Vice President of Retail, Media & Entertainment in North America.
-HCL Technologies & Sage sign Alliance to develop Private Wealth Management Solutions
-HCL Technologies Ltd has inked pact with Canada based electronics manufacturing services
company Celestica Inc to jointly design and manufacture electronic products for global original
equipment manufacturers (OEMs)
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2007
- HCL Technologies forms strategic alliance with Eckler to strengthen Insurance Domain expertise
-HCL Technologies Ltd and Advanced Electronics Company (AEC), a Riyadh-based Economic
Offset Program Company, have signed an agreement to implement IT (Information Technology)
projects in Saudi Arabia.
-HCL Technologies has forayed into an alliance with 0 million Saudi Arabian company Advanced
Electronics Company (AEC) to implement IT projects in West Asia.
-HCL Technologies Ltd on June 18, 2007 announced a US million contract with Alenia
Aeronautica, to provide engineering services that will support the improvement of the C-27J
Spartan production line.
-HCL Technologies Ltd has announced that Vineet Nayar, President of the Company will assume
the CEO chair with effect from October 16, 2007. Shiv Nadar will be the Chairman and Chief
Strategy Officer of the Company.
-The Company has issued Bonus Shares in the Ratio of 1:1.
2008
-HCL to acquire British BPO firm
-HCL BPO to adopt non-linear growth strategy
-HCL completes acquisition of UK's Axon
-HCL wins over Axon board for takeover bid
-HCL Technologies Launches First-of-its-Kind on-Demand Software Testing Lab
2009
- HCL Technologies has entered into a five-year transformational IT infrastructure management
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engagement with the Energy Future Holdings Corporation (EFHC), a Texas-based, privately-held
energy company.
-HCL signs a Rs 393 crore, 7 year end-to-end IT Services engagement with National Insurance
Company
-HCL Tech gets outsourcing contract from MTV Networks
-HCL Signs a five year engagement with Energy Future Holdings for IT
Infrastructure Management Services
-HCL receives the International Investor of the Year Prize
-HCL Technologies Emerges as a Most Admired Knowledge Enterprises (MAKE) Winner
-HCL Technologies opens Global Development Center in Brazil to service growing client base in
Latin America, North America and
-HCL Technologies opens Global Development Center in Brazil to service growing client base in
Latin America, North America
2010
- HCL Technologies has announced a partnership with an Matric of the U.S. for providing
intelligent shopfloor solutions to automotive manufacturers.
- HCL Tech - HCL AXON Launches, iControl, a Utility Web Enablement Solution for Customer
Billing and AMI
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KOUSHIK CHATTERJEE
HEAD- HCL CDC
About HCL CDC
Introduction
HCL CDC is an initiative that enables individuals to benefits from HCL expertise in space and
become industry ready IT professionals. HCL dominates the IT space as a leader, 58000 gifted
professionals, a colossal US $6.1billion turnover an international presence in 26 countries, and
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most impotently, a deep rooted commitment to innovate makes it a true technology giant. HCL
CDC equips the students to meet emerging industry challenges with finesse and ease.
Opportunity to grow with HCL CDC is limitless, catapulting a student to high level controlling
position in mega corporate. With the top HCL professional as the trainers, customized career
program, hand on experience, state of art infrastructure and world class training program to the
student’s career graph is bound to follow a steep rise.
HCL CDC provides specially designed course in high-end software, hardware & networking
integration to groom students into Industry ready professional. HCL CDC also offer placement
support to their students who excel in their academics and display a remarkable performance
during the course.
As the training arm of HCL Infosystem , HCL CDC carries forth a legacy of excellence
spanning across more than three decades. HCL CDC is an initiative that enables individual and
organization to benefits from HCL deep expertise in the space.
Among the fastest growing IT education brand in India HCL CDC offers a complete spectrum of
quality training program in software, hardware and networking as well as global certification in
association with leading IT organization worldwide.
HCL CDC dominates the IT space as a leader 58000 gifted professional, a colossal US
$6.1billion turnover an international presence in 26 countries, and most impotently, a deep
rooted commitment to innovate makes it a true technology giant. As the fountain head of the
most significant pursuit of human mind. HCL believes only a leader can transform me into a
leader HCL CDC. It is an initiative that individual to be benefits industry reads IT.
Opportunities & beyond: 1

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HCL takes student to the core of IT fundamentals and the most advanced cutting problems. Its
course modules are structured to give me the best of both worlds, academics and hand-on
whether anybody are beginner or a professional, HCL CDC can make a difference to our
learning curve and thereby to our curve.
Empowering students to bring out best:
As the fountainhead of the most significant pursuit of human mind, HCL strongly believes “only
a leader can transform me into a leader” HCL CDC a formalization of this experience and credo
which has been perfected over three decades? It is an initiative that enables aspiring individuals
to benefits from HCL’s longlastic expertise in the space and become industry ready IT
professionals.
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GUIDELINES PRINCIPLE TO HCL CDC
 EMPOWERING YOU TO BRING OUT THE BEST
As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly believes,
"Only a Leader can transform you into a Leader". HCL CDC is a formalization of this experience
and credo which has been perfected over three decades.
 VISION AND MISSION
• VISION:
"Together we create the enterprises of tomorrow".
• MISSION:
"To provide world-class information technology solutions and services in order to enable
our customers to serve their customers better".
 OBJECTIVES
• OUR OBJECTIVE
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"To fuel initiative and foster activity by allowing individuals freedom of action and
innovation in attaining defined objectives."
• OUR PEOPLE OBJECTIVE
"To help people in HCL Infosystems Ltd. share in the company's successes, which they
make possible; to provide job security based on their performance; to recognize their
individual achievements; and help them gain a sense of satisfaction and accomplishment
from their work."
CORE VALUES
 We shall uphold the dignity of the individual.
 We shall honor all commitments.
 We shall be committed to Quality, Innovation and Growth in every endeavour.
 We shall be responsible corporate citizens
COMPETITORS OF HCL CDC
In the domestic market HCL CDC has several competitors. Some small player also has in IT
competition.
These are the competitors of HCL CDC:-
1. G.T
2. IIJT
3. NIIT
4. IIHT
5. Jetking
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QUALITY AT HCL CDC
“We shall develop and impart Industry relevant IT education to meet the requirement of
customer, industry and society by continually updating the technology content and improving
our processes”
Certification of quality standards
“In its pursuit and excellence”, the company has developed a quality management system in line
with ISO 9001:2000standards.
Business excellence initiatives
The organization follows the framework developed by EFQM (European Foundation For Quality
Management). Organization policies and strategies are aligned with EFQM model. The “quest of
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excellence” is taken a mission which derives the quality of training delivery and associated
services.
ADVANTAGE OF HCL CDC
At HCL CDC, we pride upon the fact that our training program provides students with a
sustainable competitive edge that not only helps them secure the initial placement but rather
them remains as an asset throughout their career span.
• Learn industry nitty-gritty from top HCL professionals
• Customized and industry specific career program hands on experience
• After HCL CDC certification leave behind your placement worries!
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HOW HCL CDC DIFFERS FROM OTHER INSTITUTE?
Undergoing IT education in India is quite customary. One can find numerous number of IT
institute in the market. With the emerging trends of IT industry in the country IT training centers
have been mushrooming in India over the years. IT sectors provides the most advanced career
option for various job seeker and experts which is why IT education in India has become an
important study option for maximum number of students in the country.
HCL CDC is one of the top computer institutes in India which provides the right and targeted IT
study program to IT aspirants. After getting trained AT HCL CDC it is not a tough task for an
individual to get a job in any IT or Non IT sector. The CDC also provides facilities for placement
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assistance to its aspirants. Those students with a exceptional skills or proficiency get offer letters
from various blue chip companies even before course completion.
HCL CDC believes in producing only the best IT professionals who can easily fit in any high-
ranked IT company. This reason why HCL CDC has devised designed and developed the most
relevant IT program for its students. HCL CDC team also keeps improving its process so that
they suit and adapt well the changing market scenario.
Through continuous steps and meticulous methodologies HCL CDC has proven itself as one of
the major reputed IT training institute in India which impart the most relevant IT training to the
burgeoning number of IT students in the country.
TARGET MARKET OF HCL CDC
 10 + Students
 12 + Students
 Under Graduate Students
 Companies Employees
According to the target market we use the activities:
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There are seven main aspects of a promotional mix. These are:
• Advertising: - any paid presentation and promotion of ideas, goods or services by an
identified sponsor. E.g. - print ads, radio, television, billboard, direct mail, broachers and
catalogue, signs, in-store display, poster, motion pictures, web pages, banners ads, and e-
mails.
• Personnel selling: - A process of helping and persuading one or more prospects to
purchase a goods or services or to act on any idea through the use of oral presentation. E.g. -
sales presentation, sales meeting, sales training and incentive program for intermediary sales
people, samples and telemarketing can be face to face or via telephone.
• Sales promotion: - media or non-media marketing communication are employed for a
pre-determined, limited time to increase consumer demand or improve product availability.
E.g. - Coupons, product samples, rebate, self liquidating premiums, trade show, trade-ins and
exhibition.
• Public Relation: - Paid intimate stimulation of supply of product, services or business
unit by planning significant news about it or a favorable presentation of it in the media. E.g. -
newspaper and magazine articles/reports TV and radio presentation, charitable contribution,
speeches, issue advertising and seminars.
• Corporate Image: - The image of an organization is a crucial point in marketing. If the
reputation of a company is bad, consumer is less willing to buy a product from this company
as they would have been, if the company had the good image.
• Direct Marketing: - It is often listed as a fifth part of marketing mix.
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• Exhibitions: - They are try-outs. You make your product, and let the potential buyer try
the product, this way you know directly what people see in your product. The downside, your
competitor can see exactly what are you doing.
MARKETING MIX
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 Product
• Product Variation
• Product Differentiation 1
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• Product Innovation
• Product Elimination
 Price
• Cost Recovery Price
• Penetration Price
• Price skimming
 Place
• Distribution Channel
• Direct Sales
• Indirect Sales
• E-Commerce
 Promotion
• Individual communication
• Mass Communication
• Brand Management
• Corporate Identity
The four main fields of marketing mix
The term “marketing mix” was used in 1953 when Neil Borden, in his American Marketing
Association presidential address, took the recipe idea one step further and coined the term
“marketing mix”. A prominent marketer E. Jerome Mc Charthy, proposed a 4P classification in
1960, which has seen wide use. The four Ps concept is explained in most of the textbooks and
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According to 4Ps we do promotion activities: -
 Product
 Price
 Place
 Promotion
Product: - These are the product of HCL CDC:
HCL is an IT company and it is an Indian company and it produces computer and laptop. HCL
CDC is the subsidy of HCL Ltd that’s growing in service sector. HCL CDC provides the training
to the students & employees in the field of Hardware, Software, Networking and
Telecommunication.
HCL CDC courses
To join the pampered tribes of IT wiz kids, CDC offers a number of relevant industry courses.
• MCSE- Microsoft Certified Software Engineer
• CCNA- Cisco Certified Network Associates
• RHCE- Red Hat Certified Engineer
To provide world-class solution and services to all customers, we have formed alliances and
partnerships with leading IT companies worldwide. HCL Infosystem has alliance with global
technology leaders. These alliances on one hand give us access to best technology & product as
well as enhancing our understanding of the latest technology. On the other has they enhance our
product portfolio and enable us to be one stop shop for our customers.
Place: - Meerut
These are the places where we did our activities

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• Meerut City
o Abu Lane
o Sadar Market
o Chaska Road
o Begum Bridge
o Roadways Bus Stand
o Meerut College
o NAS College
o D N College
o CCS university
o Ambedkar College
o PVS City Mall
• Daurala Village
• Sardhana Village
• Sakoti Village
• Muzaffarnagar City
• Khatuli Tahsil
• Ghad Road Area
• Universities
o Shubharti Universities
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o CERT universities
o MEIT universities
• Government college of Agriculture & Sciences
Price
S. No Course Duration Amount

Lump sum Installment
Amount amount
1. HCE 600 hrs 550000 58000
2. HCEA 240 hrs 300000 33000
3. HCEA+HCEP 480 hrs 600000 66000
4. HCEA+HCEP+HCES 720 hrs 90000 99000
5. HCEA+HCEP+HCES+ 960 hrs 120000 132000
HCEE(HCE+)
6. HCSP with foundation 500 hrs 46000 50000
7. HCNA 300 hrs 35000 40000
8. HCNA+HCNP 600 hrs 72000 80000
9. HCNP (upgrade from 300 hrs 36000 40000
HCNA)
Amount amount
10. Upgrade from HCNA to 600 hrs 72000 80000

(HCNE+ HCNP)
11. HCNA+HCNE+HCNP 900 hrs 105000 120000
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12. HCNE (upgrade from 300 hrs 36000 40000
HCNP)
13. HCP without foundation 400hrs 40000 44000
14. HCSA 400 hrs 47500 51450
15. Basic H/W 100 hrs 10000 N/A
16. Adv. Networking 80 hrs 8000 N/A
17. System Engineering 150 hrs 18000 20000
18. Network & Devices 50 hrs 10000 N/A
19. Security 50 hrs 8000 N/A
20. Exchange Server 40 hrs 5000 N/A
21. HCSE (Java) 320 hrs 32000 36000
22. HCSE (.NET) 320 hrs 32000 36000
23. HCSE (Oracle Developer) 320 hrs 40000 44000
24. HCSE (All track combo) 640 hrs 87500 90500
25. C & C++ techniques 40 hrs 5000 N/A
26. Oracle Certified Prof. DEV 160 hrs 24000 26000
27. Adv.JAVA 80 hrs 9000 N/A
28. C/C++ 20 hrs 3000 N/A
29. MS office 40 hrs 4000 N/A
30. SQL/PLSQL 40 hrs 6000 N/A
Amount amount
31. FORM & REPORT 80 hrs 12000 N/A

32. ORACLE 10GB DBA 120 hrs 30000 32000
33. HCSS IBM STORAGE 160 hrs 30000 33000
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34. HS PRO 80 hrs 12000 N/A
35. SDF 24 hrs 6000 N/A
36. ETHICAL PACKAGING 16 hrs 2000 N/A
37. 160 hrs PDT NET 160 hrs 12000 N/A
38. 160 hrs PDT JAVA 160 hrs 12000 N/A
39 OCP Admin 80 hrs 12000 N/A
40. RHCE 32 hrs 3500 N/A
41. MCSE exchange track 150 hrs 18000 20000
42. Exchange Server 2007 40 hrs 7000 N/A
43. SYSTEM ENGINEER 60 hrs 8000 N/A
UPGRADE
44. LINUX NETWORK 40 hrs 5000 N/A
ADMIN & SECURITY
45. Installing & Configuring 32 hrs 7500 N/A
WINDOWS 7
46. LINUX SYSTEM ADMIN 70 hrs 10000 N/A
47. WINDOWS-7 32 hrs 3000 N/A
48. Embedded system 240 hrs 20000 24000
MARKETING STRATEGY
If the company has obtained an adequate understanding of the customer base and its own
competitive position in the industry, marketing manager are able to make their own strategic
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decision and develop a marketing strategic designed to maximize the revenue a n he profit of the
firm. The selected strategic may aim for any variety of specific objective, including optimizing
short term unit margins, revenue growth, market share, long term profitability or other goals.
To achieve the desired objective, marketer typically identified one or target customer segment
which they intended to pursue. Customer segment are often selected as targets because they can
score highly on two dimensions:
• The segment is attractive to serve because it is large, growing, makes frequent
purchase, is not price sensitive (i.e. is willing to pay high prices) or other factor and
• The companies has the resources and capabilities to compete for the segment’s
business, can meet their needs better than the competition, can do so profitability fact, a
commonly cited definition of marketing is simply “meeting needs profitability”
This implication of selecting target segment is that the business will subsequently allocate more
resources to acquire and retain customer in the target segment(s) than it will for other, non
targeted customer. In some cases, the firm may go so far as to turn away customer who are not in
its targeted segment. The doorman at swanky nightclubs e.g. may deny entry to unfashionable
dressed individual because the business has made a strategic to target the “high fashion” segment
of nightclub patterns.
In conjunction with targeting decisions, marketing managers will identified the desired
positioning they want the company, product or brand to occupy the target customer’s mind. This
positioning is often encapsulation of a key benefit the company’s product or services offers that
is differentiated and superior to the benefits offered by the competitive product.
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PROJECT TITLE
“PROMOTIONAL ACTIVITIES AND TECHNIQUES OF HCL CDC”
Promotion is one of the four elements of marketing mix (product, price, distribution, promotion).
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It is the communication between the seller and the buyer for the purpose of influencing
informing, or persuading a potential buyer’s purchasing decision.
The following are the two types of Promotion:
• Above the line promotion: Promotion is the media (T.V, Radio, Internet,
Newspaper, Mobile Phones & historically illustrated songs) in which the advertiser pay
an advertising agency to place the Ad
• Below the line promotion: All other promotion much of this is intended to be
subtle enough for the consumer to be unaware that promotion is taking place. E.g.
Sponsorship, product placement, endorsement, sales promotion, merchandising, direct
mail, personal selling, public relation, trade show.
The specification of five elements creates a promotion mix or promotional plans. These
elements are the sales promotion, direct selling, public relation, advertising and publicity. A
promotional mix specifies how much attention is to pay to each of the five sub categories,
and how much money is to budget for each. A promotional plan have a wide range of
objectives including; sales increase, new product acceptance, creation of brand equity,
positioning, competitive relations, or creation of corporate image. Fundamentally there are
three basic objectives of sales promotion. These are:
• To present information to consumer as well as others.
• To increase demand.
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• To differentiate the product.
DIRECT SELLING PROCESS ADAPTED FOR CUSTOMER
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Prospecting for evaluating the potential customer- It is a process of finding and evaluating
potential customer. I identified if the potential customer has the ability, willingness and authority
to buy the product.
• Generating Glades – A sales lead can be in th form of an individual or an
organization that might need or buy the company’s product
• Identifying Organization – A prospect is a person in the organization that
indicates the need for a product.
Approach
In this stage I made an initial contact with the potential customer and tried to find out his
need.
Presentation
It is the most important stage in the sales process. The aim of my presentation is to attract
the prospects attention, stimulate his interest and stir a desire for the produce, so that he
takes appropriate action. The main aim is to communicate the product benefits effectively
to the prospects and convince him/her to purchase the product not only spoke about the
benefits the customer is looking for , but also convinced him about the additional benefits
of the product.
Handling objects
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I clarified the doubts or the objections that the customer had
Closing
In this stage I asked the potential customer to make the purchase
Follow Up
It was my last stage wherein I aimed to develop a long-term relationship with the
customer
PLACES WHERE WE HAD DONE PROMOTIONAL ACTIVITIES FOR
HCL CDC PRODUCT (COURSES)

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Place: - Meerut
These are the places where we did our activities
• Meerut City
o Abu Lane
o Sadar Market
o Chaska Road
o Begum Bridge
o Roadways Bus Stand
o Meerut College
o NAS College
o D N College
o CCS university
o Ambedkar College
o PVS City Mall
• Daurala Village
• Sardhana Village
• Sakoti Village
• Muzaffarnagar City
• Khatuli Tahsil
• Ghad Road Area
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• Universities
o Shubharti Universities
o CERT universities
o MEIT universities
• Government college of Agriculture & Sciences
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RESEARCH METHODOLOGY
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Research problem
• HCL corporate selling and feedback and the market share of HCL compared to other IT
companies.
• The business of HCL and the company through its researchers wants to know the
potential in order to expand and retain its market share.
Research design
• Determine the information sources: The researcher gathered the data through secondary.
• Primary data is collected through questionnaire, search and research through place where
today’s computer has been mostly used.
• Secondary data is being search sites like magazines, newspaper, journals, websites and the
data has been collected through other approaches.
Data collection
The research collected information through the official websites, magazines and journals.
Developed the research name
This included deciding upon various aspects for the projects on which the entire research is based.
The research frame included:
• Nature of study
The project on which the researcher work is descriptive and inferential in nature. 1
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• Data sources
The researcher took the help of both the primary and secondary sources. Secondary
sources being interaction with various IT people of the selected has been chosen by the
researcher for research. Secondary sources are being the internet as the medium and the
official site of the companies of IT sector and the corporate selling and the feedback of
HCL
• Instrument used
The researcher for the research used a questionnaire cum schedule for the market search
for both the segment horizontal and vertical. The questionnaire was prepared by the
researcher and schedule was provided by the company in which the researcher did its
research report.
• Sample size
Sample size for the research is fixed. It counts to 100. That is the HCL companies and
corporate selling and feedback of HCL in comparison between other IT sectors.
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OBJECTIVE OF THE STUDY
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• To attract the prospects attention towards the product of HCL CDC (Hardware,
Networking and Software courses) by proper and effective communication.
• Stimulate his/her interest and stir a desire for the product, so that he/she takes appropriate
action.
• To communicate the product benefits effectively to the prospects and convince him/her to
purchase the product. Not only spoke about the benefits the customer is looking for, but
also convinced him/her about the additional benefits of the product.
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DATA ANALYSIS
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Data reduction graphical representation
Q.1. Which IT institute do you like
• NIIT
• HCL CDC
• IIHT
• GT
• IIJT
• Jetking
Fig no.1
Q.2.Which course do you like in HCL CDC
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i. MCSE- Microsoft Certified Software Engineer
ii. CCNA- Cisco Certified Network Engineer
iii. RHCE- Red Hat Certified Engineer
iv. Advanced Networking
Fig. No. 2
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Q.3. Why does you like HCL CDC?
a) Brand Name
b) Placement
c) Infrastructure
d) Quality of Study
Fig. No. 3
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Q. 4. How do you know about of HCL CDC?
a) Newspaper
b) Friends
c) Broachers
d) Hand Bill
Fig. No. 4
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Q. 5. According to you which offer are useful for you?
a) Discount
b) Bank Loan
c) Coupons
d) Others
Fig. No. 5
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Q. 6. How do you grade them according to their sales promotion activity?
a) Fair
b) Poor
Fig. No. 6
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Q. 7. Why had you specifically chosen HCL CDC?
a) Quality
b) Brand
c) Price
d) Other
Fig. No. 7
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Q. 8. Which medium do you like the most in which company contact to you?
a) Hand billing
b) Seminars
c) Area campaigning
Fig. No. 8
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Q.9. Which course would you prefer for study?
a) Long term
b) Short term
Fig. No. 9
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Q.10. Which timing would you prefer for courses?
a) Morning
b) Noon
c) Evening
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Fig. No. 10
INTERPRETATION
The interpretations of the project are as follows:
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• During my survey well asking that which IT institute do you prefer, then out of 100
customer 30% says that they will prefer HCL CDC. The reason which is given by them is
HCL CDC is one of the good brands in IT firm & by joining HCL there placement got
cure.
• As HCL CDC is providing major type of courses which have surveyed the area of interest
which I find out of students more towards CCNA which is one of the network course.
The reason behind that is most of the students are mainly concern with networking or
they may having a degree or diploma in software which is provided by many institute.
• When I asked the students why they like HCL CDC then most of them answered that that
will get a quality instead of quantity in HCL CDC which is later on followed by brand
name because the students know that HCL Company is known to everyone and is very
much obvious that the courses which provided by HCL CDC will be quality oriented.
• During my survey related to its awareness amongst the student, most of them replied that
they get the information related to HCL CDC and their programs mainly through
newspaper and broachers. As one of the new course so most of the students are not aware
about the courses so because of few students can able to know about the course to their
friends.
• As HCL CDC providing various facilities like discount coupons, bank loans so where
asking which offer is beneficial to students most of them i.e. almost 64% said that they
will prefer to opt for bank loan instead of discount coupons. The reason which is got most
of them is having the perception that they will go for loan it will be responsibility of
HCL CDC to provide job.

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• The promotional activities of HCL CDC were graded as fair by 80% of students because
for its facilities of loan brand name and courses they offered.
• Well I curiously asked for most of students that why they are choosing HCL CDC: the
answer which I got very much similar which expected most of them choosing HCL CDC
because HCL having brand name and good reputation in the market and the only
company in the market which opened its own institution to prepare HCL human resource
in its own way of training & personality development. The market apart from its quality
& price.
• Company was doing various promotional activities like Hand billing, Road show,
Seminars and Area campaigning but were asking which was the prefer most by the
students 41% said the area campaign is one the best way to contact with them. 35% were
agreed for seminars & 23% for Hand billing. This is so because area campaign the way
by which most of the students whether he/she is from college or school going or road side
one can able to know what exactly HCL CDC offering them which is not fulfill by
seminars or hand billing in a satisfactory position.
• After asking which course mostly preferred by the students the answer which
I got most was short-term courses which are having duration of six months or one year.
Minority were asking long term courses which is having duration of 2-3 years. This is so
because the majority of students which is surveyed were doing job so they mostly
preferred the short term courses.
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• Lastly I asked that which timing are mostly suits to them then 47% said that evening is
most suitable to them as I have said earlier that most of them doing job so they take out
the time for training in evening after the office.
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CONCLUSION
“Excellence has always been achieved by those who dared to believe that something inside them
was superior to circumstances. So believe in yourself and try your level best.”
By: Subha Narayan Murthy
This phrase says it all. It is truly inspiring that one must believe in what one is doing and stand
by your decision and work hard towards it, so that you may achieve excellence.
Summer internship for any MBA would be an experience by itself, so was it for me. Working to
me was something new, as I had worked anywhere else before. But this voyage of internship
taught me a lot about my profession as marketing person.
HCL has given me a platform to work in the corporate and understand the working practices in
the education environment. This internship was like a fresh star of my career, the learning which
I have undertaken hare will stay along with me through my journey of working. My experience
working as a trainee was tremendous. I got to understand & learn how a big education hub
company works. I got to understand the marketing process & its various functionality. At HCL
CDC I had the opportunity to learn about the market promotion strategies. My Interns were
basically focused on how to promote the different Hardware, Software & networking courses
provided by HCL CDC to the students. I learnt various aspects of these strategies.
After my tenure of working here has benefited me a lot and has given me confidence in my own
work and decision. My experience here was more than my expectation. The work environment
which I was not use to was made very friendly by my Mentor Mr. Abhishek Shrivastav and I
would remember his help which he provided me during my tenure of internship.

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SWOT ANALYSIS
 Strength:
• Brand name
• Quality o education
• Placement record
 Weakness:
• New in this field
• Less experience faculty
• Less proper coordination with employees
• Less strength of marketing team
 Opportunity:
• IT Industry is booming at fast rate every year
• Increasing consumer awareness about IT education
• Tremendous demand of IT professional in India
• Tie up with various companies enable to extract their core competencies
 Threats:
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• Lots of player in this field
• High course fees
• Less number of job in markets
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LIMITATION
• The data collected is totally dependent on respondent’s views, which could be bias in
nature.
• Sometimes respondents do not give a response or give partial response. It is called non
response error. The reason may be lack of knowledge or unwillingness to answer.
• The sample size is small and it may not actually represent the whole population
• There is limited time available each day and lot of tasks have to completed in a day like
preparing reports, conducting surveys, spend time at the office to gain knowledge etc.
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RECOMMENDATION
• HCL CDC needs to advertise more & spends to more on “Above the line activity”. This
will increase popularity of the brand of HCL CDC.
• Prices of the some courses are match with the price of competitors but prices some of the
courses are higher. So the price of some courses is to be reduced to increase number of
registration.
• Proper follow up are required at right time. As time lag will put a negative impact on the
minds of the customer.
• A plan made should be executed properly. It should not e diluted by execution of new
plan.
• Colleges should be approached when it they reopens and when they don’t have any kind
of exam schedule.
• I feel that less emphasis on Software courses as compared to Hardware & Networking
courses.
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• Regular touch with mass should be maintained in the form of journals and publishing in
daily newspaper and magazines. These will put an impact on consumer minds.
• Promote its educational product under the brand name of HCL by putting up kiosks and
conducting interview process for interested candidates in job fair and educating the
candidates about the importance of of industry specific HCL certified courses and global
certification program in their centers.
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BIBLIOGRAPHY
 www.hcl.com
 www.hclcdc.in
 www.liht.com
 www.aptech.com
 Primary data collection
o .http//infotech.indiamates.com/articleshow/18454249.cms
o .http//www.prdomian.com/companies/M/Microsoft?newsrealeses
o .http//dqindia.ciol.com/content/top_strories
o .http//www.equitymaster.com/r-detail
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 Marketing Management(13 edition) A SOUTH ASIAN PRESPECTIVE by Philip Kotler, Kevin
Lane Keller, Abhraham Koshy, Mithileshwa Jha
 Google Chrome
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QUESTIONNAIRE
Name: -
Address: -
Landline:
Telephone No: - Mobile:
• NIIT
• HCL CDC
Which IT institute do you like • IIHT
• GT
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• IIJT
• Jetking
• MCSE- Microsoft Certified Software
Engineer
Which course do you like in HCL CDC
• CCNA- Cisco Certified Network Engine
• RHCE- Red Hat Certified Enginee
• Advanced Networking
• Basic computer knowledge
• Software
Why does you like HCL CDC?
• Hardware
• Networking
• Other (mention)
• Newspaper
• Friends
How do you know about of HCL CDC? • Broachers
• Hand Bill
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• Other (mention)
• Affordable Discount
• Bank Loan
According to you which offer are useful for

• Coupons
you?
• Others (mention)
How do you grade them according to their • Fair
sales promotion activity?

• Poor
• Quality
Why had you specifically chosen HCL CDC?
• Brand
• Price
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• Other
Which medium do you like the most in which • Hand billing
company contact to you?

• Seminars
• Area campaigning
• Long term
Which course would you prefer for study?
• Short term
• Morning
Which timing would you prefer for courses?
• Noon
• Evening
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PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC

focused on manufacturing computers. The company was renamed as Hindustan Computers

existence with some sporadic activity in the global market.

Type BSE: 500179

Founded August 11, 1976

Headquarter Delhi Metropolitan area

Key people SHIV NADAR, founder-Chairman,

HCL strongly believes in the power of relationships and partnership

to help you be as successful as possible.

• HCL's labs - Pioneers in design, development and building ICT products

• India's largest Hardware, System Integration, Networking Solutions & Distribution

• 3 decades of expertise in technology solutions

• The largest manufacturer of PCs and Laptops in India

• Extensive service network that reach out to 4,000 towns

Benefits from a Proven Commitment from HCL Infosystems

significant business growth for your business and your customers.

In a world where the right technology infrastructure is a prerequisite, we offer a reliable IT

offering a smooth ICT management.

Additionally, we offer industry leading technology, designed to deliver a price to performance

Differentiated Product Access

innovated to offer a range of products to cater to different requirements of the customers.

satisfaction for the individual user be for work or home.

HCL’s 24X7 Consumer Support Helpline.

order range of ME Business Laptops and Infiniti Desktops.

for a smart business landscape.

presence, reaching 4,000 towns.

commitment to serve customers better.

Extensive Marketing Support

Structured for Ease and Value

complete ICT solutions - all at a great value.

VISION AND MISSION

We enable business transformation and enrichment

We shall deliver defect free products, services

• An active placement cell with extensive industry reach

• Continuous track record of having exceeded placement targets

• Leading IT’s company among recruiters

• Students placed in diverse IT domain such as VPN, Infrastructure & Facilities

Management, Network Consultancy, software Services etc

technology at best-value-for-money and on top of it, an excellent service & support

Be it a large multi-location enterprise, or a small/medium enterprise, or a small office or a home,

• Ability to understand customer's business and offer right technology.

• Long standing relationship with customers.

• Pan India support & service infrastructure.

Using our own R&D we have:

 Developed firewalls for enterprise & personal system security.

• Launched our own range of enterprise storage products.

• Launched our own range of networking products.

• Country's first Desktop PC - Busy Bee in 1985.

• Country's first branded home PC - Beanstalk in 1995.

• Country's first Pentium 4 based PC at sub 40k price point.

• Country's first Media Center PC.

external and internal customers, the first time, every time."

To exist as a market leader in a globally competitive marketplace, organizations need to adopt

continuous improvement, total employee participation in quality improvement and customer

satisfaction. Its concept of quality addresses people, processes and products.

QUALITY AT HCL INFOSYSTEMS LTD

ISO 14001: 2004

including personal quality.

quality leadership and business competitiveness.

(1) Enablers (Leadership & Management commitment, Resource Management, Product

Realization, Measurement Analysis & Improvement)