UNIVERSIY OF MUMBAI

ST .ROCK’S COLLEGE OF COMMERCE AND

SCIENCE

SUBMITED BY
MANSI DHODI

T.Y.B.M.S (SEMESTER-V)
SEAT NO: 2037874

PROJECT TITLE
SHAREKHAN ltd

SUBMITTED TO:
UNIVERSITY OF MUMBAI

PROJECT GUIDE:
MOHIT SHARMA

ACADEMIC YEAR
2017-18
 ACKNOWLEDGEMENT

At the onset I would like to thank Prof. MOHIT SHARMA for

propelling us into doing this project, which has proved to be a great
learning experience for us. We are also thankful for his perseverant
assistance in imparting the required qualities in us for efficient
working.
My hearty gratitude to all those without whom this project would
have failed to change into reality which includes the respondents for
their time and patience and also to the library staff for their timely and
appreciable help.

DATE: SIGNATURE OF STUDENT

MUMBAI:
 DECLARATION

I, Ms. MANSI NARENDRA DHODI student of ST .ROCKS COLLEGE

OF COMMERNCE AND SCIENCE T.Y.BMS, 5th semester hereby declare
that I have complete University project on “SHAREKHAN ltd.” during the
academic year 2017-18.

This information submitted is true and original to the best of my

knowledge.

DATE OF SUBMISSION (MANSI DHODI)

 CONTENT

PAGE NO
SR.NO CONTENT
1. Introduction
2. Product
3. Service
4. Branches
5. Competitors
6. Sharekhan Brokerage Charges
7. Objectives
8. Customer Service
9. Top Picks Companies
10. SWOT Analysis
11. Suggestion
12. Recommendation
13. Research
14. Conclusion
15. Bibliography
 INTRODUCTION

Sharekhan ltd. is the largest standalone retail brokerage in the

country and the third largest in terms of customer base after ICICI
Direct and HDFC Securities Sharekhan is one of the pioneers of
online trading in India.
It offers a broad range of financial products and services
including securities brokerage, mutual fund distribution, loan against
shares, ESOP financing, IPO financing and wealth management.
 HISTORY
Sharekhan was founded by Mumbai-based entrepreneur
Shripal Morakhia in February 2000. Sharekhan pioneered the online
retail broking industry and leveraged on the first wave of digitization,
when dematerialization (demat) of securities came into effect and
electronic trading was introduced in the stock exchanges.

In India, Sharekhan has over 3500 employees, and is

present in over 500 cities through 154 branches, more than 2,300
business partners. The company has 14 lakh clients and on an
average, executes more than 4 lakh trades per day.
 ABOUT SHAREKHAN

Headquarters : Mumbai, India

Country of origin : India
CEO : Jaideep Arora
INDUSTRY : Financial Service
Parent : BNP Paribas
SERVICES : Depository Services,
Online Services and
Technical Research
Number of Employee : Over 3500
Slogan : YOURS GUIDE TO FINANCIAL JUNGLE
Website : www.sharekhan.com
 BNP PARIBAS
• BNP Paribas is an international banking group with its head
office in France and with a presence in 75 countries. It is listed
on the First Market of Euro next Paris and is included in
the CAC 40 index. At 31 December 2016, net income
attributable to equity holders was EUR 7,702 million.
• BNP Paribas is one of the largest banks in the world. The bank
serves more than 30 million customers between its retail
banking networks in its four domestic markets through several
brands such as BNL, BGL BNP Paribas or BNP Paribas Fortis.
 ABOUT of BNP PARIBAD

Founded : 1848; 169 years ago (as BNP)

1872 (as Paribas)
2000 (as BNP Paribas)
Headquarters : Boulevard des Italiens, Paris, France
Area served : Worldwide
Products : Asset management, consumer
banking, corporate banking
Number of employees : 189,000 (2015)
Website : group.bnpparibas .com
 Product of Sharekhan
• Equity: Equity is a primary asset class when it comes to
investing and diversifying one’s portfolio. Trading in equity
needs in-depth analysis and research of
the share market, services that Angel Broking offers to all of
its investors.
• Derivative: Derivatives is a lucrative financial instrument that
allows investors to gain from the market volatility. Here you can
make large gains by investing a lesser amount using the benefit
of leverage. Futures and options are the two most common types
of derivatives.
• Mutual Fund : A mutual fund is a professionally-managed
investment scheme, usually run by an asset management
company that brings together a group of people and invests their
money in stocks, bonds and other securities

 Bond: A written and signed promise to pay a certain sum of

money on a certain date, or on fulfilment of a specified
condition. All documented contracts and loan agreements are
bonds
• Currency Trading : Currency trading, often referred to
as foreign exchange or Forex, is the purchasing and selling of
currencies in the foreign exchange marketplace, done with the
objective of making profits.
 SERVICES OF SHAREKHAN

• Sharekhan NRI Service: Sharekhan offers a range of products

and services catering to the needs of NRIs. The services are:
NRI service desk for personalized assistance.
 NRI Investment Advisory desk.
 Online equity trading platform.
 PMS Service for NRI Customers.
 PAN Card Service for NRI Customers.
• Demat Account: A demat account is used for holding
securities in the electronic format, after they are purchased or
dematerialized. It is provided by two depositories – NSDL and
CDSL respectively. Read more about the working, functions,
and use of demat account here.
• Sharekhan IPO Investment: With Sharekhan you can invest in
IPOs. Sharekhan IPO investment service is paperless and
available online. Sharekhan IPO Flash research service is
available for you to take better decision before applying IPO.
• Sharekhan Depository Services: Sharekhan is registered as a
Depository Participant with CDSL. You can avail Demat service
with Sharekhan to get fast and paper less transaction.
• Portfolio Management Service (PMS): Under the Sharekhan
portfolio management services, the funds of the Client will be
managed by a team of experienced professionals. The Portfolio
Manager's investment philosophy underlines maximizing the
risk adjusted returns depending on the client's risk tolerance. In
order to achieve the same, a disciplined investment approach
with adequate risk controls has been adopted.
 Branches OF Sharekhan
• www.sharekhan.com is an online investment website of
ShareKhan ltd. ShareKhan ltd offers most of its customer
services through its website only.
• They also offer customer service though branches which are
located around the country in almost all major cities in India.
• Customer could visit any local ShareKhan branch and ask for
help related to ShareKhan ltd Trading & Demat account,
ShareKhan Commodity account. If the branch doesn’t exist in
your city, still you can open account with ShareKhan ltd and
start your investment via online trading platform and call n trade
service.
• Sharekhan has a network branches and franchise offices in over
575 cities across India and UAE. Sharekhan also has 34 Online
Trading Academy centres to guide retail investors.
• As of Dec 2015; Sharekhan had:
Number of Sharekhan Branches: 153
Number of Sharekhan Franchisee: 2,229
Number of Sharekhan Retail Customers: 13 Lakh
• Sharekhan branches and franchisee covers almost every corner
of India ranging from metro cities to small towns.
Competitors of Sharekhan
• Kotak Securities: Kotak Securities Limited, a subsidiary
of Kotak Mahindra Bank, is the stock broking and distribution
arm of the Kotak Mahindra Group. It is a corporate member of
both the Bombay Stock Exchange and the National Stock
Exchange of India. Kotak Securities was founded in 1994 and is
headquartered in Mumbai, India.
• Indiabulls: Indiabulls is an Indian group with its Headquarters
in Gurgaon and Corporate Office in Mumbai. It has presence in
sectors ranging from Real Estate, Infrastructure, Housing
Finance and Securities.
• ICICI direct: ICICIdirect is a retail trading and investment
service from ICICI Securities, the largest retail stock broker
firm in India offering a wide range of investment options to the
retail and institutional customers. ICICI Securities is part of
ICICI Group, India's top financial service provider offering
banking and other financial services
• Angel broking: Angel Broking is an Indian Stock Broking firm
established in 1987. The company is a member of the Bombay
Stock Exchange (BSE), National Stock Exchange
(NSE), National Commodity & Derivatives Exchange Limited
(NCDEX) and Multi Commodity Exchange of India
Limited (MCX). The company has 8500+ sub-brokers and
franchisee outlets in more than 900 cities across India.
• HDFC Securities: HDFC securities Limited is a financial
services intermediary and a subsidiary of HDFC Bank, a private
sector bank in India. It is one of the leading stock broking
companies in India and have completed 15 years in operation.
HDFC securities was founded in the year 2000 and is
headquartered in Mumbai with branches across major cities and
towns in India.
 Sharekhan brokerage charges

Account Opening Fees & Annual maintenance charges (AMC) -

• Trading Account Opening Charges (One Time): Rs 750 (Classic
Account), Rs 1000 (Trade Tiger Account) charges fully adjusted
against first 6 months brokerage.
• Trading Annual maintenance charges (AMC): Nil
• Demat Account Opening Charges (One Time): Included in
trading account opening charges
• Demat Account Annual Maintenance Charges (AMC): Rs 400
(Free for 1st year with trading account.
 Sharekhan Trading Brokerages Charges:
• Intra-day Trades: 0.1% on the buy side and 0.1% on the sell
side.
• Delivery Based Trades: 0.5% or 10 paise per share or Rs 16/-
per scrip whichever is higher.
• F&O Trades: 0.1% on the first leg and 0.02% on the second leg
if squared off on the same day and 0.1% if squared off on any
other day.
• Options Trades: Rs 100/- per contract or 2.5% on the premium
(whichever is higher).
• Currency Future: 0.1%.
• Currency Options: Rs 30/- per lot or 2.5% on premium
(whichever is higher).
 Sharekhan Minimum Brokerage Fee:

• For Intra-day Trades: Sharekhan charges minimum brokerage

of 5 paise per share. This means that while doing intraday
trading if the share price you trade in is Rs 50/- or less, a
minimum brokerage of 5 paise per share will be charged.
• For Delivery Based Trades: Sharekhan charges minimum
brokerage fee of 10 paise per share. This means; for delivery
based trades minimum brokerage of 10 paise per share is
charged when the share price is Rs 20/- or less.
• Minimum DP charges: DP charges of Rs 16/- per scrip is
charged when the total traded value is Rs 3200/- or less in case
of sell transaction.
Sharekhan Post Paid Plans
Sharekhan Pre Paid Plans
Sharekhan Other Charges
 OBJECTIVES OF SHAREKHAN
 To get familiar with corporate culture.
 To develop the personality.
 To achieve successfully assigned target within time frame.
 To gain a financial knowledge.
 To improve my communication skill.
 To give maximum output in terms of every assigned work.
 To get an opportunity to apply the concepts learnt in real
situations.
 To study the client behaviour.
 To add more skills, knowledge during completion of assigned
job.
 To study the various products of the company.
 To know how to open and close the calls
 To learn the online terminal used for trading
 To know how to handle various types of customers.
 To learn to manage time.
 To grain a market practical knowledge.
 To have a practical experience of working in a reputed
organization.
 To execute business for the company by selling demat accounts
& mutual fund.
 To project Sharekhan ltd as an authority in the retail stock
trading business
 CUSTOMER SERVICES OF SHAREKHAN

Sharekhan ltd is an online trading platform established

in 2000 provided its customer care number to run trading account
easily to its customer. Sharekhan ltd is the 2nd largest online platform
for trading and investment to the Indian. Sharekhan provides a wide
range of products like trading in market, mutual fund, IPOs, F&O.
Trading is just like gambling and risk involved is very
high. So keeping that in mind for the beginners Sharekhan ltd has
developed a new program THE FIRST STEP wherein they assist and
guide the new ones in the world of trading.
They organise various workshops to understand
scenario and market. Those who are regular investor can also get to
learn new strategies so as to increase their return by their online
trading academy.
 Sharekhan Top Picks

Sharekhan Top Picks is completing nine years of

unmatched track record of giving superior returns across market
cycles. Most importantly, it has outperformed benchmark indices
(Nifty/Sensex and CNX Midcap 100) purely through superior
selection of large cap low risk stocks as the portfolio composition has
always been skewed towards large-sized quality companies, with a
market cap of over Rs. 10,000 crore.
As an investor in Sharekhan Top Picks, we believe that you
need to follow the suggested monthly changes or revisions that
are published on the last day of the month religiously and in a
disciplined manner. To help you harness the true potential of
this superior investment product, Sharekhan Top Picks
investment portfolio will soon graduate to our Investment
Advisory platform. A team of experienced relationship
managers will assist you with suggested revisions, their
execution and all other product related clarifications.
This month too, Sharekhan Top Picks has continued to perform better
than benchmark indices with gains of over 1.7% whereas Nifty and
Sensex ended the month with marginal losses. We believe that the
portfolio is quite well balanced and does not require any changes or
revisions this month. So, we suggest status quo as of now.
 Awards

• Sharekhan ltd ground network includes over Sharekhan has over

679 branches in 234 cities and about six lakh trading members.
• Sharekhan ltd has won the prestigious “AWAAZ
CONSUMER” vote awards 2005 for the most preferred stock
broking brand in India.
• India largest broking house.
• A wired companies along with Reliance, HII, Infosys, etc by
“Business Today” January 2004 edition
• Bloomberg and UTV in year 2012.
• It was awarded “Top Domestic Brokerage House” four times by
EURO and AISA.
• It was winner of “Best Financial Website” award.
• India’s most preferred brokers within 5 year “Awaaz Customer
Award” 2005.
• 2004 – Best local brokerage by advisory poll of poll 2004.
• Sharekhan is amongst top 3 online broker in India.
• Information week edge awards in 2011.
• UTVi and Stare Mine in 2009
 SWOT Analysis
During this training at Sharekhan, we had come to know the SWOT
(Strengths- Weakness- Opportunities- Threats) for the company and it
is very useful for a company to analyze them.
Therefore the SWOT analysis is presented here and the suggestions
for maintaining strengths and removing weakness are explained

S- Strengths
• Well maintained infrastructure.
• Dedicated, Intelligent, and Loyal staff.
• On-line trading products.
• Lowest brokerage and other charges w.r.t competitors.
• The best investment advice correct up to 70-90% through
dedicated research and reported.
• Wide product range to enable the client to choose the best
alternative
 W- Weakness
• Less awareness in the market.
• Time consuming process for account opening, resolving the
problems of the customer etc
• Service quality is not maintained accordingly how they are
promote

O- Opportunities
• Large primary market to sit as a book runner for the other
companies just like Kotak securities ld. that runs the books of
share holdings for many companies.
• Slope of stock market for delivery and intra-day transactions.
• Open interest of the people to enter in stock market of
investing.
• Attract the customer who are dissatisfaction with other brokers
& DPs
 T- Threats

• Decreasing rates of brokerage in the market.

• Increasing competition against other brokers & DPs.
• Poor marketing activities for marketing the company know
among the customer.
• A threats of loosing clients for any kind of weakness of the
company.
• Indirect threat from instable stock market i.e.ss how/ no profit of
sharekhan client would lead them to go for other broker/ DPs.
 Suggestions of Sharekhan
• They should try to make a some arrangements to reduce account
opening time by verifying documents at branch itself.
• The company should come up with more and innovative
features in their web portals.
• The customers should be educated regularly about the new
technologies and techniques of trading online and also other
relevant information.
• The companies should look after to develop more safe and
secure ways of transacting business online.
• The companies should make maximum efforts to detect fraud
cases and minimize them
• Some promotional activities are required for the awareness of
customer
• People at young age should be encouraged to invest in stock
market
 Recommendations of Sharekhan
• Sharekhan needs to make its marketing team strong and also it
should increase marketing activities such as promotional
campaigns.
• Sharekhan should educate the investors about Derivatives &
Commodities by
organizing classes, corporate presentations, taking part in consu
mer fair organizing events.
• Company should show the benefits of trading on Derivatives &
Commodities.
• Sharekhan should turn existing customers (who are trading in E
quity only) towards Derivatives & Commodities.
• Sharekhan can also use Newspapers and Local New Channels as
a medium of advertising.
• Sharekhan may also use its helpline number for giving
education on Derivatives& Commodities.
• Company may appoint special team for giving education & attracting
people towards trading on Derivatives & Commodities
 Research of Sharekhan
• Research and knowledge of markets provides better returns than
reacting to false rumours and speculations. The research team
provides information to their customers regarding various
market conditions.
• In the morning when a new trading session starts they provide
"Eagle Eye" which tells you about the market condition for the
whole day.
• In afternoon they provide "High Noon" which provides the
market condition upto this point and how the condition would be
during the remaining half.
After the close of trading for the day they provide in-depth
analysis and market summary for that day.
 Conclusion of Sharekhan
In a recent study conducted it was found that Sharekhan is a
better service provider than the other stock brokers because they
provide timely and accurate research and also provide tips on
what stocks to buy and sell. Sharekhan Ltd also provides the
facility of Trade Tiger as well as relationship manager facility
for encouragement and protection of investor interest. It also
provides alerts via the internet and mobile phone on the recent
happenings, IPO releases and future prospects of that IPO.
Also people are not very educated about the commodities
market and hence they should organise seminars to enhance
knowledge of existing and potential customers.
It can be said that online share trading is here to stay and will
only grow to bigger proportions and will penetrate deeper into
economy. So online trading would become the order of the day
taking over the traditional norms in the years to come.
Sharekhan Image
 Bibliography
 https://en.wikipedia.org/wiki/Sharekhan
 https://www.slideshare.net/gandhichintan/project-
report-of-share-khan
 https://www.sharekhan.com/new-to-
market/knowledge-centre/technical-terms-simplified
 http://www.topsharebrokers.com/brokerage-product-
and-services/sharekhan/2
 http://www.chittorgarh.com/stockbroker/sharekhan/
2/