EXECUTIVE SUMMARY

Medicin Consultancy Service is a pharma company which do different types of work

like advertising ,events, printing, Graphic Designing, Brand Launch, Logo
Designing, Creative Concept Development, Flash/Animation etc. Medicin
Consultancy Services is one of India's fastest growing acknowledged advertising
agency and a premium in Advertising industry.

Medicin Advertising harnesses the power of young, driven professionals for years
now.it was a great experience working over there I was doing internship there for 45
days as a promoter and researcher. It is a company with a great vision as well as
mission. The company's brands have an integrated Creative Department, which is
constantly at the cutting edge of innovative branding. As the company is now gaining
a good growth for their software as well as for the4re aaplication
Medicin Consultancy Services is the largest interactive marketing agency catering
largely to healthcare and Pharma, offering services to allied pharmaceutical
companies, wellness and OTC brands. Medicin is known for building brands that
garner trust with healthcare professionals, patients and caregivers. Eventually, over a
period of time Medicin has found itself catering to the Advertising needs of several
clients other than those related to medicine.
Medicin's achievements are a result of immense goodwill, library assets, unique
processes and concepts to revolutionize the field of Advertising.

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 INTRODUCTION
Nowadays as everything is becoming digitalized so thare are some pharmacist which
have already gone online like- medlife,
Appolo,1MG,Yodawy,Smartmedics,Emedstore,Pharmeasy,MyraMedicines,etc.Medic
in Consultancy Service,are one of India's premium fastest growing
professional Marketing Consultancy Agency Specialized in
advertising/Digital/Event/Printing Services related with pharmacist,
pharma company and doctors along with retail association like AIOCD/AWACS and
offer plethora of customized services as per the need. Healthcare Brand Creative
Concept Design Studio Medicin : Healthcare Brand Creative Concept Design
StudioMedicin+elite:Healthcare Consultancy (Marketing/ Medical/Healthcare Event
management /printing services (offset and digital printing) like
pamphlet, brochure along with flex banner printing...E-Med Pharmacy
Management System software with many Healthcare Apps, Healthcare Website
Design and Digital Activity It is associated with leading pharma organizations such
as Cipla, Dr Reddys, USV, Glenmark, Alembic, Wockhardt, Unichem, Sunpharma,
Lupin, Mankind, Ajanta, Hetero, Lavue Pharma, Midmark and also having many
clients all across world. Medicin Consultancy Services is one of India's fastest
growing acknowledged advertising agency and a premium in Advertising industry.
Medicin Advertising harnesses the power of young, driven professionals for years
now. Medicin Advertising has empowered and motivated employees who have helped
comprehend quality, customer service, design and brand equity for every client
product comparable to the best worldwide.The company's brands have an integrated
Creative Department, which is constantly at the cutting edge of innovative branding.
They wrack our brains to go beyond known horizons - Initiating concepts by
incorporating a great balancing act of acute business sense and intense creativity to
deliver winning solutions.At Medicin, we delve deep into the brand value putting
strategically analyzed brand campaigning as the centre of all focus. They know it is of
paramount importance to the success of our client's company- enabling a brand to
create a niche for itself.they cater to your needs creating a powerfreasonable time
frame.We at Medicin promise to abide by our motto in our work culture - "Our
insights innovative, quality exceptional".We at all times hold ourselves to high
standards of intelligence, creativity, accuracy, and honesty.

VISION
To become the largest growing medicine consultancy in the organisation
To get the best out of the resources in the recent trend an the organisation
To know the benefits of the organization

MISSION
To be know the benefits by the organisation

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To do all the organisation of pharmacy associated with them
To overcome the problems that the local chemist faces
To know all the problem solver of the company

ACHIEVEMENTS
Medicin Consultancy Services is the largest interactive marketing agency catering
largely to healthcare and Pharma, offering services to allied pharmaceutical
companies, wellness and OTC brands. Medicin is known for building brands that
garner trust with healthcare professionals, patients and caregivers. Eventually, over a
period of time Medicin has found itself catering to the Advertising needs of several
clients other than those related to medicine.
Medicin's achievements are a result of immense goodwill, library assets, unique
processes and concepts to revolutionize the field of Advertising.
40 New Product Launch (Concept and Design)
15000 LBLs ( Concept and Designs)
400 Banners / Poster Designs
150 LBL Campaigns
PMT support - Content , Concept & Design ( CIPLA 18 Brands – Protec Neuro Div)
50 Product Monographs (Scientific Content)
5 Divisional Launch (Events)
100 Calendar Designs
20 Drs Conferences
130 CME arrangements
Customized Campaign - With Drs Name/ Photograph
1 Retailing Module for FIELD FORCE
20 Newsletters with cont

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Because we believe in: you succeed, so will we.

DIRECTOR: HARISH JAIN

Harish sir is driven by passion to provide innovative bussiness solution that create
globally sustainable brands and organisations.he is armed with mba degreehas over
and decates of proven business acumen inn healthcare business in areas of strategy,
operation and P&L management.chatting strategic plans,portfolio optimization&
augmentation,building new business through in licensing,strategic tie ups,business
development & strategic communication and his core area of strength .cyrrently he
heading the fastest growing advertising and consultancy company meltancy services
as well as he is executiuve director for companies in India & UK
DIRECTOR: PANKAJ JAIN
A young and energetic enterpreneur with expertise in advertising and creativity for
healthcare indusrry with 12 of agency experience

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 DIVISION

MEDICIN
EMED

MEDICIN
INNOVATI MEDICIN
vE ELITE
INSIGHT

DIVISIONS

MEDICIN
MEDICIN
WEB
EVENTRIX
ZONE

MEDICIN CONSULTANCY SERVICE IS DIVIDED INTO DIFFERENT PARTS

WHICH ARE SHOWN AS ABOVE EACH PART IS ALLOTED THE WORK AS
PER THEIR SKILLS AND INTELLEGENCY. THEY ALL ARE HIGHLY
EXPERIENCED AND KNOWLEDGEABLE IN THEIR PARTICULAR WORK
AND TRY TO FIND OUT NEW OPPORTUNITIES IN THEIR RESPECTIVE
FIELDS.

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MEDICIN WEB ZONE:
Domsin registration
Digital marketing-SEO&SEM
Website-Dynamic and Static
Ecommerce Website/portals
Mobiles Apps
Website promotions ,Maintenance&updation
Hosting-Dedicated /shared
More than 4500 websites and nearly 7000 websites developed.

MEDICIN INNOVATIVE SIGHT:

Creative Concept Development
Brand launch
Graphic designing
Logo.visual aid.lbl.brosure.poster.mailer.leaflet.chitpad
Currently handling more than 8500 brands of healthcare and non healthcare segments

MEDICIN ELIGHT:
Marketing and brand management support
Medical marketing services
Drug regulatory and dossier management
Pharmaceutical and medicajurisprudence affairs
Team of experienced and dedicated brand managers and doctors

MEDICIN EVENTRIX:
Medical Confrences
Exhibition and Sales
Video Confrence and Webinars
Awars Functions

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Trophies and Momentous
Launch of Companies/Dividion/Brands
Digital/Offset/Banners Printing
More then 200 events conceptulised designed and executed pan india

TEAM
Art Directors
Art Directors play a vital role in creating the product or the brand being advertised
under the supervision of Creative Director. Art Directors job involves working on a
particular promotion of a brand from the start to the finish. The main functions of the
person working in this department is to layout or arrange various elements so that the
ad will attract attention of the right target audience.

Animator
As an Animator our team personnel are proficient in producing footage to a job given
to animate the scene and to give it life to convince the audience and create an impact
on the minds of the audience and garners gasps of appreciation by making the
characters exists as a living, breathing entity. It's kind of an invisible craft our
animation team possesses in an imaginary world.
Copywriter
Copywriting is a field that stems out from Advertising industry. Our team of skilled
copywriters give birth to a new concept which influences the target audience to
positively subscribe to a product, concept or a service.
Translators
Translators are responsible to document potentially informative material from one
language to another. Our translators read material and rewrite the same material in
specified language or languages, without changing the meaning of the material and
follow established rules pertaining to factors, such as correct sentence structure,
punctuation, and mechanics.
Graphic Designer
Graphic Designing is a creative form of art where our Graphic designers work in
tangent with members of other creative departments to convey a message creatively
and effectively in a simplified manner. Good creative work is always appealing and
helps client's attract business, enables a particular brand or a message to stand out. In
short graphic designing is used to convey all virtual messages to the masses.

An essentially good graphic design can help carve your company growth chart
effectively. We as a team apply oodles of creativity and imagination as per the
requirements and trends to enhance your presence globally.

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Brand Managers
The Brand managers in Medicin are well aware of the responsibility they hold for
projecting a positive outlook of the client's brand, product or services offered by the
respective company. Our brand managers make sure that the brand works positively
and authentically in terms of standing out potentially from the crowd Our brand
managers represent the values of your company; and, in some important way, increase
the market value of the brand afar from what the brand actually.
Media Planners
Our Media planners create plans and develop strategies to choose the most
appropriate media channels to use for the general communication about your brand.
The areas that are covered by the new age media planners include work procedures
such as selecting the appropriate websites to place banners, online marketing
electronic ads on mobile phones and websites on search sites, blogging, social
networking sites and so on.
Photographers
Our Photographers are highly skilled in the realm of photography and are masters in
clicking a vast array of pictures, scouting locations and displaying the clicked pictures
in photo albums and magazines, museums and art collections.
Visualizers
Our young and enthusiastic Visualizers have creative imagination of ideas, being the
active thread that runs through all projects which are transformed in to an effective
message.
Web Designers
Our Web designers use the creative spark combining with the technologies based on
visualization and conceptualization to convert the layouts into HTML and are
virtually artistic and create a template of their own.

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 ORGANIZATIONAL STRUCTURE:

harish
jain

pankaj
jain

team of 6 team of
team of team of team of
people 150
15 people dectors 12 people
people

art directors team of

visulasior febricants
programmer programmer design
graphic
UI developer designer web designer enginerrs
brand
business dummy artist manager SEO/SMO light and
development expert sound
manager brand manager
manager aap developer
evet
coordinator

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CLIENTS

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SERVICES
Graphic Designing:
Medicin Advertising works with entrepreneurs, small as well as large corporate
business houses that need graphic design and creative services. Our team of graphic
designers are experienced, have received awards, honours, and recognition in the fine
art field. All the creative and the graphic design services followed by production
layout is done to provide a brand an edge over other competitors in the industry.
Medicin Advertising Pvt.Ltd. can create, logo design, corporate identity, brochure,
Website, development Design Company that employs state of the art graphic and web
designers and assists businesses by providing creative and effective graphic design
and identity building marketing systems. The company provides its clients the highest
quality graphic design and cutting edge corporate identity solutions available.
As professional graphic designers and illustrators, Medicin Advertising Pvt.Ltd. has
the extra creativity and expertise in graphic & Web design to help you reach your
potential through marketing! We'll deliver exciting graphics, layout and design
concepts that won't exceed your budget... just your Expectations!

Brand Launch:
A brand launch can be extravagant or economical depending on the company's
budget. Medicin work with your team to bring a new product or service to market. In
an effort to to be effective you surely need to invest good in terms of money as well as
an integrated campaign perfectly timed to help you create SUCCESS. A business’s
corporate identity comprises several elements that determine the overall perception of
the business in the eyes of the consumer. Medicin Advertising Pvt.Ltd is a specialists
at developing clear brand guidelines that insure a consistent and trouble-free
implementation.
Your corporate identity is often what makes the first and lasting impression of your
organization. Nothing can have a more fundamental impact on your business than an
expert, professional corporate identity which speaks volumes about your service.
By creating a powerful corporate identity for your company, you will achieve not just
a name display, but a brand. With this new creative brand your business you can stand
away from the crowd.
Medicin Advertising Pvt.Ltd corporate identity service is a dynamic, intellectual
process of developing images and effective corporate branding strategies that translate
into added value for our clients.
Logo Designing:
Powerful and memorable logo designs
Custom-made for your product
Perfect blend of creativity and professionalism

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 A business’s corporate identity comprises several elements that determine the overall
perception of the business in the eyes of the consumer. Medicin Advertising Pvt.Ltd is
a specialists at developing clear brand guidelines that insure a consistent and trouble-
free implementation.
Your corporate identity is often what makes the first and lasting impression of your
organization. Nothing can have a more fundamental impact on your business than an
expert, professional corporate identity which speaks volumes about your service.
By creating a powerful corporate identity for your company, you will achieve not just
a name display, but a brand. With this new creative brand your business you can stand
away from the crowd.
Medicin Advertising Pvt.Ltd corporate identity service is a dynamic, intellectual
process of developing images and effective corporate branding strategies that translate
into added value for our clients.

Below-The-Line (BTL):
Brochures
Danglers
Posters
Creative Concept Development: So what exactly is a creative concept developed by
us? It is an idea or a thought either by using words or visual or both that tickles your
mind and is capable enough to catch the fancy of your target audience.
Web Development Services: We are well-equipped to design and develop your
website the way you intend. A. Static Website: All the pages are static and the site is
mainly meant for beginners who intend providing information to users.
Health Care CRM Application:
Strategic Planning
Communication Services
Identify and automate business processes
Software and/or process customization
Consulting Services

Focus Group:
Medicin appropriately performs the proper role of focus group to weigh up
Advertising Pvt.Ltd. styles or design usability, but to discover what users want from
the system. The focus group at Medicin take depth interviews that help with ad
creation and testing.

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Flash/Animation:
Flash development is a powerful yet flexible technology. Flash animation enables you
to add motion and music integrate easy and eye-catching interactive features on a
website. Flash is the industry's most complex authoring software for creating
interactive websites, digital experiences . With flash we can design creative
professional designs that are unique and engaging and can promise to create an impact
on the viewer. Our designs compel visitors to involve completely in interesting and
mind-puzzling activities and games.
Medicin Advertising Pvt.Ltd understands your business and takes time to analyze
your target viewers before designing a flash animation. We create a theme and a
concept based on which we develop the animation. Our professionalism reflects from
our experience and expertise in this domain. With professional animators in our team
we offer quality animations at competitive prices.
Our flash developers and flash animators have developed a large number of flash
applications, flash programs in various industries supporting all types of business
needs.

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 SWOT ANALYSIS

STRENGTH WEAKNESS

SWOT

OPPORTUNITIES THREATS

STRENGTH:
UNIQUENESS IN THE PRODUCT (APPLICATION-CHEMIST LINK) AND THE
SOFTWARE
NUMBER OF SERVICES OFFERED
MANY OPTION IN APPLICATIONS

THREATS:
E- PHARMACIES -NETMEDS, MERAPHARMACY, APOLLOPHARMACY,
1MG, MED LIFE.
CHAIN PHARMACIES-APOLLO CHAIN PHARMACY, FORTIS HEALTH
WORLD, MEDPLUS HEALTH SERVICE, PLANET HEALTH.

OPPORTUNITIES:
TO EXPLORE THE APPLICATION INTO LOCAL MARKET
TO GRAB THE ATTENTION OF NEW LOCAL PHARMACIES TOWARDS THE
ONLINE APPLICATION AND THE SOFTWARE.
COMPETITIVE ADVANTAGE

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WEAKNESS: IT IS NEW PRODUCT WHERE THERE IS LOTS OF
COMPETITION.
CAMPAIGN

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 4Ps of Medicin Consultancy Service

promotion

price 4p's place

product

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Product: The product of medicin consultancty was application and software which
was brought by directors of Medicin Consultancy Service

Place: the medicin consultancy service is located in Kandivli East

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Promotion: the promotion of medicine consultancy servive aaplication and software
was done by me through pamplets .

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Price:
The price of application and software was not expensive and it was reasonable for the
people.
Price of application is Rs -200 per month
Price of software is Rs-7900 per year

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 AIMS & OBJECTIVES
To know what are the problems that traditional pharmacist are facing.
To know why the traditional pharmacist are getting closed.
To know whether the traditional pharmacist are aware of the threats.
To know how traditional pharmacies are targeting their customers.
To know the reason why thaditional pharmacist not willing to go online.

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 YOUR ROLE PLAYED IN THE ORGANISATION DURING THE
INTERNSHIP
I was working in Medicine Consultancy Service, they were handling different types of
work like Advertising/Digital/Event/Printing Services related with pharmacist. In this
company I was working in the marketing department as well as I was doing the work
of research,to analyse whether the local pharmacist are aware about the threats and
new online opportunities to their pharmacist.
In Marketing Department,the work which I was doing is to promote and application
which was very new and unique to this world.and the research work which I was
doing is to see through it weather the local pharmist are having the knowledge about
the threats that they are going to face in future.There were questionnaire’s provided to
me in which different questions were asked related to their field.we were also given a
guide who was monitoring me in my field work and the mentor was very motivated
towards me .and I had to regularly update the ma’am which was guiding me .
There was a specific target which was assigned to me.There was doubt clearing
sessions conducted only on weekends. I was also promoting the application which
was very use full for the local chemist to make their store online .It make sure that the
local customer doesn’t loose their place of feeling from their local chemist.i wqs also
doing the work of research where I was provided a questionary there were 6
questions on the pharmaciest to know their knowledge and perception against E
pharmacist .the main aim of the organisastion behind doing this survey was to know
the weather the traditional pharmacist are aware of the threats that they are going to
face in future and to make them aware about it .i learned that the actuall world is very
different from the bookiest knowledge .
Each and every day I was getting a new experience in the marketing field there was
different mindset of people related to applications like it.

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 CHALLENGES FACED:
The work which was allocated to me was very challenging and new experiencing.
Each and every day was a new challenge for me As our product which was basically
an application ,it was very challenging for me to convince the chemists to buy this
product where there was lots of competition. Each and every day I got negative and
positive feed backs.it was very challenging as I had to find different chemist in the
location which was allocated to me by my own.as there was lots of competition going
in the market and because of some online applications which had created a negative
impact of such online application in the minds of pharmacist. And because of this
reason it was very difficult for me to change the perception of the pharmacist.
Many of the traditional pharmacist came up with the queries like, “How they will
introduce this online application to their customers”?
So ,we came up with a solution and that was providing them an easy way to connect
with each other through barcoding with the help of this online application.
i was also doing survey on the pharmacist to analyze weather the local pharmacist are
aware of the online threats and to spread awareness about their threats .most of them
were not allowing to do the survey. Most of them were fed-up of the online
pharmacies. Most of them were not ready to go online because of government rules
and regulations. Most of the pharmacist were having the question ‘how hey will
analyze weather the prescription is actual or not’.

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 SAMPLE
The area which I was allocated it was Mumbai western I was also given the target to
visit minimum 15 chemist per day & I have completed nearby 140 chemist .Every
chemist had an individual opinion and everyone was being taken into consideration
.After this survey the data is decoded which is shown in the form of pie diagram.
Q1>HAVE E-PHARMACY AFFECTED YOUR BUSINESS?
YES NO
60% 40%

Chart Title

37% 1
2
63%

Q2>HAVE CHAIN-PHARMACY AFFECTED YOUR BUSINESS?

YES (60%) NO(40%)

Chart Title

40%
1
60%
2

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Q3>WHO ACCORDING TO YOU IS THE MAJOR THREAT FOR YOUR
PHARMACY?
E PHARMACY CHAIN PHARMACY MARGIN
781 580 522

Chart Title

28% 1
41%
2
3
31%

Q4>HAVE YOU SUCCEEDED IN MANAGING ABOVE CHALLENGES?

YES
NO
13.23%
86.76%

Chart Title

13%

87%

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Q5>WILL YOU ,IF GIVEN AN OPTION ,USE AFFORDABLE AND
CUSTOMIZED ONLINE PORTAL LIKE TECHNOLOGYTO TO HELP YOUR
PHARMACY AND PATIENT?
YES-46.04%
Chart Title
NO-54%

46% 2
54%

Q6>WHAT ARE YOU DOING TO KEEP YOUR PATIENT HAPPY TO

INCREASE BUSINESS?
DISCOUNT (YES-55%) HOME DELIVERY (YES-45%)

Chart Title

45% 1
55% 2

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