Exibition

MADE IN SWITZERLAND
EXHIBITION
25 - 27 November 2013, PC Hotel Karachi
Catalogue
Organizer Partners Event Manager Venue Partner

Compliments from
Mr. and Mrs. Faizan Ajanee
to
The Consul General of Switzerland Mr. Didier Boschung
For Organizing Made in Switzerland Exhibition
November 25 - 27, 2013
in Karachi
OYSTER TECHNOLOGIES (PVT) LTD.

Plot 8, Sector 24, Korangi Industrial Area, Karachi
info@oystertechnologies.com
marketing@oystertechnologies.com
CONTENTS
EDITORIAL BOARD
Didier Boschung
Messages
07
Consul General of Switzerland in Karachi &
14
Patron of Swiss Business Council
List of Exhibitors
Aslam Perwaiz
Commercial Officer of Consulate General of
Switzerland in Karachi
15
& Ex-Officio Member of Swiss Business Council
Jordan James Din Floor Plan

Commercial Officer of Consulate General of
Switzerland in Karachi
& Ex-Officio Member of Swiss Business Council
Fletcher P. Albert
Manager
Swiss Business Council
Exhibitors Profile
19
DISCLAIMER
The materials and information included in this publication
are provided as a service to you and do not necessarily
reflect endorsement by the Consulate General of Switzerland
in Karachi and the Swiss Business Council (SBC).
Switzerland at a Glance
79
The Consulate General of Switzerland in Karachi and the
SBC is not responsible for the accuracy of information
provided from outside sources.
00 MADE IN SWITZERLAND EXHIBITION 2013 05

Message of H.E. Christoph Bubb
Ambassador of Switzerland to Pakistan &
Patron-in-Chief of Swiss Business Council
Dear Reader,
The presence of such an impressive number of Swiss companies and their local representatives at the
Made in Switzerland exhibition tells a lot about the strong economic ties between Switzerland and
Pakistan.
Since the Swiss domestic market is limited and the country lacks natural resources (apart from water),
Swiss companies have therefore opted to seek and cultivate abroad what are often their key markets
since the advent of industrial production. Thanks to this necessity to open the country to the outside
world, Switzerland is an important player in international trade. With exports making up around 40%
of its GDP, Switzerland has taken a leading role amongst the important exporting nations.
Switzerland is not only strongly linked internationally when it comes to trading of goods and services,
but in its investment relationship, it is also strongly committed to foreign countries. Over the years,
Swiss companies have invested more than 900 billion USD abroad which resulted in creating 2.6 million
jobs worldwide. In this context, Pakistan is no exception. Switzerland has always been among the top
five foreign investors in Pakistan. Over the last decade Swiss investment in Pakistan has exceeded 1.5
billion USD.
Currently, 21 Swiss based companies are successfully operating here. Major Swiss based multinational
companies having subsidiaries in Pakistan include; ABB, Clariant, Nestle, Habib Bank AG Zurich, Novartis,
Roche, SGS, SICPA, Syngenta, etc.
Pakistan and Switzerland enjoy long-standing and cherished bilateral relations that were initiated right
after Pakistans creation. Since then, the cooperation has evolved continuously and a number of
cooperation agreements have been concluded between our two countries, providing a legal and
operational framework in important areas. Over the years, numerous bilateral visits have been organised
in order to strengthen the links between our two countries.
I laud the initiative of the Consulate General of Switzerland to organize this event in partnership with
Switzerland Global Enterprise and the Swiss Business Council in Karachi. I am confident that Made
in Switzerland" will stimulate numerous contacts between importers and exporters and promote trade
relations between our two countries effectively.
MADE IN SWITZERLAND EXHIBITION 2013 07

Message of Mr. Didier Boschung
Consul General of Switzerland in Karachi & Patron of Swiss Business Council
Dear Reader,
I welcome you to the Exhibitors Catalogue published on this very occasion of Made in Switzerland
exhibition in Karachi. This single-country exhibition is one of the largest of its kind in recent history of
metropolis and is an ideal platform for businessmen to meet Swiss companies that manufacture and provide
a broad spectrum of products and services.
The objective of this initiative is to highlight the well established bilateral economic relations between
Pakistan and Switzerland by showcasing a large number of Swiss companies and products already present
in this market including those who are here for the first time. Above all, this event is intended to send a
much needed positive message back to Switzerland that Pakistan, despite some challenges, is relatively a
terra incognita with vast opportunities of trade and investment.
For three days, more than 40 companies are exhibiting wide range of Swiss products and services which
are well-known throughout the world for their innovation, quality and reliability. The visitors of this
exhibition will appreciate that Switzerland is not only about Chocolate, Cheese or beautiful landscapes;
but this country has much more to offer when it comes to delivering value addition and excellence on
technological fronts.
Not to disappoint the admirers of authentic Swiss food, I am pleased to state that Swiss Culinary Week
is also being held on the sidelines of the exhibition at the Swiss Chalet (Marco Polo Restaurant), Pearl
Continental Hotel, from 26 - 29 November 2013. For this particular event, a Swiss Chef and 4 musicians
will be flown-in from Switzerland.
I take this opportunity to express my highest appreciation to all of the exhibitors. I thank them for their
participation. Their presence bears witness that they believe in the long-term potential for a strong trading
partnership between Switzerland and Pakistan.
The contribution that these companies have made to Pakistan, demonstrate their commitment not only
to their own commercial success, but also to the future to the country and for the betterment of the
communities they serve. As more and more Swiss companies set their footings in Pakistan, they will profit
from the experience of these companies.
Needless to say that even after this exhibition, this special publication that you are holding in your hands
will continue to serve as a directory of leading Swiss companies and their partners present in Pakistan.
I am determined that this exhibition will pave the way not only for Swiss but also for international business
community to consider Pakistan as an important business partner.

Message of Mr. Wolfgang Schanzenbach
Regional Director Asia Pacific & Member of the International Executive Board
Switzerland Global Enterprise

Switzerland Global Enterprise (S-GE) works all over the world to support entrepreneurs and promote
Switzerland as a business location. Its role as a center of excellence for internationalisation is to
foster exports, imports and investments, to help clients develop new potential for their international
businesses and to strengthen Switzerland as an economic hub.
S-GE is a strong and trusted partner for its clients, the cantons and the Swiss government, with a
global network of experienced advisers and experts.
S-GE is represented abroad by Swiss Business Hubs. The majority of these local teams is based at
a Swiss Embassy or Swiss Consulate-General. Following an initial consulting session in Switzerland,
the Swiss Business Hubs are the next point of contact with S-GE in the export country concerned.
All hubs have a first-rate network of contacts abroad on account of their official status. In addition,
these hubs are responsible for promoting Switzerland as a business location abroad.
Pakistan will increasingly become more important for Swiss companies and therefore S-GE
together with support from the Consulate General of Switzerland in Karachi and the Swiss
Business Council - have mutually agreed to put Pakistan as an attractive growth market in South
Asia on the radar screen of especially SMEs.
Export Promotion
Working on behalf of the State Secretariat for Economic Affairs SECO, S-GE uses its expertise in
internationalisation to help Swiss companies, especially SMEs, identify and develop new business
potential on a worldwide basis. It provides regular information about relevant trends in the global
markets, as well as professional advice and support in finding contacts and partners and recognising
new business opportunities.
Import Promotion
S-GE works on behalf of the State Secretariat for Economic Affairs SECO to support SMEs from
selected partner countries, facilitating market access and opening up new business opportunities
in Switzerland and the European Union. In this way, S-GE helps to strengthen the competitiveness
of the companies concerned and foster cooperation and trade relations between Switzerland, the
EU and the partner countries. Importers in Switzerland and Europe benefit from contacts with
reliable suppliers in the partner countries.
Investment Promotion
As part of its remit from the State Secretariat for Economic Affairs SECO and the cantons, S-GE
provides potential foreign investors with information about the particular strengths and operating
conditions of Switzerland as a business location. Its services for foreign companies include assessing
the potential of their projects before they are presented to the cantons. S-GE assists the cantons
with the relocation of foreign companies, providing market and trend analyses and coordinating
the activities of all the bodies involved in the promotion of Switzerland as a business location.

12 MADE IN SWITZERLAND EXHIBITION 2013
Message of Mr. Mujtaba Rahim
President of Swiss Business Council and President & CEO of Archroma Pakistan Limited
Dear Reader,
Welcome to Made in Switzerland Exhibition. The Swiss brand carries high value and prestigious
position in Pakistan. Swiss watches, chemicals, pharmaceuticals, food products are considered as
premium leading brands. A number of globally operating Swiss enterprises have subsidiaries in
Pakistan and are very successful in their business activities. These companies not only market their
world class products and services, but also at the same time play a major role in the economic
development of the country by creating thousands of jobs, supporting exchequer through taxes
and duties and also take active part in Corporate Social Responsibilities.
It is indeed an immense pleasure and honor for Swiss Business Council (SBC) to partner this event
of great importance and Swissness which is also supported by Switzerland Global Enterprise
(S-GE).
All the exhibitors are very excited about this event and highly appreciated this initiative of the
Consulate General of Switzerland in Karachi.
It is worth mentioning that this event is of such a repute and caliber that plays a pivotal role in
projecting Pakistan as a moderate and progressive country, with high resilience and umpteen
potential.
The SBC, since its official inception in May 2008, has been working vigorously under the patronage
of the Embassy of Switzerland in Islamabad and the Consulate General of Switzerland in Karachi
to further augment bilateral trade and investment relations between Pakistan and Switzerland.
The SBC and Swiss Consulate in Karachi are working closely with Switzerland Global Enterprise,
former Osec which has mandate from Swiss Confederation for internationalization of Swiss firms
and to foster exports, imports and investments and has taken a keen interest in this event and had
also put Pakistan on its map of priority countries (SG-E is a Swiss equivalent of Trade Development
Authority of Pakistan TDAP and BOI). A formal Tripartite Agreement between SG-E, SBC and Swiss
Consulate in Karachi is under consideration which has a mandate for SBC to work as extended arm
of SG-E to further enhance business opportunities for Swiss Enterprises in Pakistan.
Let me conclude on a more personal note by expressing my sincere appreciation for the excellent
arrangements made for this event. Our Consul General, H.E. Didier Boschung and his team made
commendable efforts in putting this show together.
My thanks also to Switzerland Global Enterprise, special mention is required for Mr. Wolfgang
Schanzenbach for his noteworthy support and endeavor for bringing Pakistan on the map of focused
countries of SG-E.
My gratitude also to the Managing Committee of SBC for their assistance and support in organizing
this prideful event. I am fully convinced and confident that your participation in Made in Switzerland
will prove to be productive and rewarding.

List of Exhibitors Booth No. and Company Name
01 02 03 22 41
Novartis Pharma (Pakistan) Ltd. Fracht Pakistan Norsal Pharma
04 05 23 42
Lifestyle Collection Haefely Hipotronics H.H. Brothers (Kronoswiss (Private) Limited)
06 24 43
SICPA Inks Pakistan (Pvt.) Ltd. The Searle Company Ltd. Schilliger Holz AG Asia Office
07 08 25 26 44
Hazari Impex (Victorinox) Sonraj Pakistan (Roamer of Switzerland) Speedy Automation
09 10 11 12 27 45
The Legend Swiss Water Tech Speed (Private) Limited
13 28 46
Neuchâtel Department
Ultracoat Pakistan of Economic Affairs Syngenta Pakistan Limited
14 29 30 31 32 47
Swiss International Air Lines Ltd. Jubilee General Insurance Jofa International
15 33 34 48
Swiss World Cargo Noon International (Pvt.) Ltd. Aazaan International
16 35 49
Gerry's Travel AHS Textile Machinery Company Al-Ameen Industries
17 36 50 51
Switzerland Tourism SIMAG (Private) Limited Archroma Pakistan
18 37 52
3-Dimensional Engineering Nazer & Co. Switzerland Global Enterprise &
Consulate General of Switzerland
19 38
Rauf Electronic Equipment Service
53 54
Nestle Pakistan Limited
SGS Pakistan (Pvt.) Ltd.
20 39
Firmenich Technology Links (Private) Limited
21 40
Roche Pakistan Ltd. Arfeen International (Private) Limited

Floor Plan
3Dim
Air Lines
Exit Entrance

Exhibitors
Profile
MADE IN SWITZERLAND
EXHIBITION
25 - 27 November 2013, PC Hotel Karachi
LIFESTYLE COLLECTION
LifeStyle Collection, established in 1987, has been serving a vast number of loyal and satisfied clientèle
for more than than two decades. With Stores located in major cities of Pakistan, Lifestyle Collection
represents World Renowned Brands in Pakistan Offering you the finest Swiss Watches, Eyewear and
Men's Accessories. Lifestyle Collection is Pakistan's Finest Multi-Brand Watches Store where which
offers an unmatched range of the desirable Swiss watches across numerous International Brands.
A team of skilled & trained consultants will help you choose from an array of premium brands to
suit your style, taste and fashion flair.
LifeStyle Collection spreads the Swiss watchmaking culture and tradition making you accessible to
not just an experience, but an experience for generations to come, as Swiss watches are notorious
to be carried down through lineages. In todays world a watch is more than just telling time. More
than being a status symbol & a sign of prestige, its about expressing yourself, your identity, your
flavor, your enthusiasm for fashion and so much more.
At our doorstep, we ensure that our modern yet full of heritage watch boutiques give the familiarity
of the Swiss Watch World so that you not just buy a watch, you own it and grow to adore it, fall in
love with it. Our highly equipped watch service center with our professional and skilled technicians
warrant that your watch ticks till the end of time giving you the satisfaction that your timepiece still
functions like the day it come out of the Swiss watch-making workshop.
The following are the renowned Swiss watch brands we represent:

Cartier, Concord, Corum, Baume & Mercier, Victorinox Swiss Army, Tag Heuer, Frederique Constant,
Gucci, Movado and GC.
Contact details:
Karachi
Shop # 2, Uzma Court, Block 8, Clifton.
Tel: (92-21) 35835384, 35834665 | E-mail: info@lifestyle-collection.com.pk
First Floor, Dolmen City Mall, Clifton.
Tel: (92-21) 35294013, 35294014
Ground Floor, Ocean Mall, Clifton.
Tel: (92-21) 35140866-8
Islamabad
42 Beverly Centre, Blue Area, Jinnah Avenue.
Tel: (92-51) 2814180, 2814181
E-mail: info@lifestyle-collection.com.pk
00 MADE IN SWITZERLAND EXHIBITION 2013 19

SGS PAKISTAN (PRIVATE) LIMITED
SGS Pakistan was established in 1952 and is amongst the first Swiss companies set up in a newly
born country. SGS Pakistan comprises of a dynamic team of over 700 specialists in related disciplines
of quality verification, supported by state-of-the-art testing laboratories and advance technology.
Our philosophy is aimed at customer satisfaction, quality staff development and teamwork through
wholly owned affiliates strictly following group guidelines and processes, subject to rigorous technical
governance audits and SGS code of integrity and professional conduct. With the head office in Karachi
and liaison offices across the country a broad range of services are made available to trade and
industry to mitigate risks, expedite work-flow and assure quality standards. We protect the interest
of our clients and provide peace of mind enabling our clients to focus on their core business.
Consumer Testing is one of the major business of SGS Pakistan, as total export of textile and related
items are more than 65% of export. Agricultural, Mineral, Environmental, Oil Gas & Chemical and
Industrial services are providing services to their clients on various aspects.
Contact details and contact person (s):

Name: Syed Zafar Ali
Designation: Head of Administration Department
Contact: (021)111-222-747 Ext: 106
Cell: 0300-2024-579
Name: Kanwal Iftikhar

Designation: Event Executive Officer
Contact: (021)111-222-747 Ext: 151
Cell: 0300-2291751

SWISS INTERNATIONAL AIR LINES LTD.
Swiss International Air Lines (SWISS) serves 74 destinations (summer schedule 2013) in 38 countries
all over the world from its Zurich hub and the further Swiss international airports of Basel and Geneva
with a fleet of 92 aircraft.
As the airline of Switzerland, SWISS is a byword for traditional Swiss values. True to its roots, the
company is dedicated to providing the highest possible quality in all its products and services. With
its manageable medium size, SWISS is also optimally equipped to remain as close as possible to its
customers and meet their individual needs.
SWISS is committed on various fronts to the careful and sustainable use of natural resources, and
regards a responsible attitude to the environment as an integral part of its corporate culture. As part
of the Lufthansa Group and a member of Star Alliance, SWISS remains true to its mission of providing
quality air services that link Switzerland with Europe and the world.

Mrs. Yasmin Peermohamed
Country Manager Pakistan
No 10. Sasi Town
Abdullah Haroon Road
Karachi-75530
Mr. Fazal Ali

Manager Sales / Reservations / Ticketing
Phones : +9221 3522 1621 / 3522 1622
Cell : + 92307 222 2145
Email : lxpak@swiss.com
Swiss principals/products:
SWISS offers daily and convenient connections from Pakistan to Zurich and beyond via Dubai.

SWISS WORLD CARGO
Swiss WorldCargo is the cargo division of Swiss International Air Lines Ltd. and was founded on 1st
April 2002. As a capacity wholesaler for airport-to-airport airfreight, our focus and strategy is clearly
based on high-added-value products and intensive care solutions. Headquartered at Zurich Airport,
Swiss WorldCargo disposes of an airfreight network with over 120 destinations in more than 80
countries. Our network of air services is supplemented by daily truck connections between key
business centres.
Vision & Mission

- We use our unique strengths and live Swiss values as an innovative service provider within
the Lufthansa Group focusing on care intensive solutions for logistics companies.
- We are a high-quality international provider of freight capacity. Our expertise and innovative
power add value for our customers and shareholders.
- We believe that demand for the international transportation of goods will grow. For this
reason we are building up a global airfreight system in collaboration with our partners.
- Our customers choose our airfreight services because we constantly strive for consistent
reliability and high quality.

Mr. Mohammad Shakeel Qureshi
Hansa Aviation & Logistics Services (GSA)
General Manager Pakistan (GSA)
10-B, Block-6, P.E.C.H.S. Karachi Pakistan
Email: shakeel.qureshi@hansamanagement.com
Ms. Ullia Shah

Manager Customers Services
Phones: +92-21 34555495 -7
Cell: + 92-302-8266460
Email: ullia.shah@hansamanagement.com
SWISS offers daily and convenient connections from Pakistan to Zurich and beyond via Dubai.

HAZARI IMPEX (VICTORINOX)
Hazari Impex a Importer/Distributor of allied items since more than 50 year. And it is a family business.
We are Distributor for Pakistan since 1999. And have wide Distribution all over Pakistan.
We have around more than 75 Dealers all over Pakistan, i.e. in major cities of Pakistan.
With Swiss Brand Victorinox, we are also Distributor for consumer Brand like Delsey France, Coleman,
USA Campingaz, France, Maglite USA. We also Cater Industrial Brands are also distributor for Loctite,
Molykote, Magnaflux, Autosol, Interflex, Bosny Spray paint and many other Brands.
We have our office and showroom in the heart of the city. To know more about us please visit out
website: www.hazari.com.pk
Contact details and contact person:

Aamir Hazari
OFFICE: MR-2/43, MARRIOT ROAD KARACHI
PH: 0213-2433867-0213-2436817- 0213-2437614
EMAIL: info@victorinox.com.pk
M/s. VICTORINOX
Swiss Army Knives, Kitchen Accessories, Travel Gear Luggage

SONRAJ PAKISTAN (ROAMER OF SWITZERLAND)
Our Vision: Ever since Pakistan came into being, it has been known for excessive consumption of
foreign goods of mark & quality. The more recent generations have at least kept up with this old
tradition. In order to fulfill demands of the affluent, SONRAJ Pakistan will have to position itself with
a very clear differentiation in the throng of commodity retailers. This can be achieved only when
Sonraj will find ways & means of getting into long lasting relationships with its clientele, winning
over their confidence, and developing an image of a socially responsible corporate. The next generation
of the management of SONRAJ took the business to the new heights by introducing foreign products
in Pakistan.
Sonraj was founded in 1976 in Pakistan. It has long term association with the horology world more
than 3 decades. Active introduction of advertising and marketing techniques, high standards of
displaying of elite Swiss watch brands have all been part of a long journey. Today, the company is
proudly associated with Vacheron Constantin, A. Lange & Sohne, Audemars Piguet, Piaget, Hublot,
Zenith, Jaeger-LeCoultre, Girard Perregaux, Blancpain, Breguet, IWC, Ulysse Nardin, Montegrappa,
Hamilton, Louis Erard, Graham, Arnold & Son, Maurice Lacroix, Philip Stein, Harry Winston, Bovet,
Roamer, Tendence, Bombergand many more luxury brands. Today the company is successfully
marketing and selling high end luxury watches with outlets in Karachi, Lahore and soon in Islamabad.
We provide the facilities of shop in shop so that our clients may get undivided attention and the
needed privacy to make a right choice for the specific brands that they might be interested in
It was in 1997 that Collectibles first opened its doors to watch enthusiasts in Pakistan. Today
Collectibles is available in Karachi and Lahore, both in extremely prestigious locations. It is a family
of watchconnoisseurs with a passion for time. We have another chain of stores known as AM:PM
which came into existence so that it opens door to more luxury brands and more variety for consumers
who have a passion forcollecting watches. It is located in the famous mall known as Dolmen City
Mall, Karachi. Every brand present at AM:PM portrays prestige and success.

Mr. Isaac Terrance
0333-2209994
isaac.terrance@sonraj.com
Vacheron Constantin, Montegrappa, Audemars Piguet, A. Lange & Sohne, Hublot, Zenith, Jaeger-Le
Coultre, Girard Perregaux, Breguet, Blancpain, IWC, Ulysse Nardin, Hamilton, Louis Erard, Graham,
Arnold & Son, Bovet, Harry Winston, Roamer and many more.

SICPA INKS PAKISTAN (PVT) LIMITED
SICPA is the leading global provider of secured identification, traceability and authentication solutions
and services. Founded in 1927 and headquartered in Lausanne, Switzerland, SICPA is a privately
owned company organized in three global businesses. SICPA globally has 3000 employees with offices
and factories in 30 countries and presence in all five continents.
Security Inks
At the core of SICPA's security expertise are high-technology security inks that protect the majority
of the world's banknotes, security and value documents from the threats of counterfeiting and fraud.
Government Security Solutions

SICPA integrates ink-based covert features and sophisticated traceability technologies to provide
sovereign governments product authentication and tax reconciliation systems, annually securing
billions of products with their corresponding excise tax and VAT collections.
Product and Brand Protection

SICPA provides tailored solutions and services to industry with the aim of ensuring product and
supply chain integrity. Integrated and multi-layered authentication, anti-tampering, identification
and traceability solutions are core elements in this offering.
SICPA Pakistan is a JV between SICPA Holding SA and Pakistan Security Printing Corporation. The
company is fully engaged in banknotes and Brand Protection.
In Brand Protection, presently serving over 60 customers. Major sectors include Pharmaceuticals,
Beverages, FMCG, Lubricants and Auto parts
Contact person (s):

Mr. Asif Ikram and
Mr. S. Tanviruddin Ahmad
Swiss principals:
SICPA SA, Avenue de Florissant 41, CH-1008 Prilly, Switzerland

ULTRACOAT PAKISTAN
Ultracoat Pakistan was established in 1990, is one of the leading Brand Protection Company with
sophisticated printing machineries catering the need of the leading manufacturer of consumer
products to safe guard their brand against counterfeiting.
Our company has wide experience and in depth knowledge to offer highly efficient and cost effective
intelligent solution for any product.
Our continuous research & development and collaboration with leading Brand Protection providers
worldwide enabled us to position ourselves as the leading solution provider in Pakistan.
We are associated with top multinational companies from U.K., Switzerland, U.S. and Germany to
introduce latest technologies for brand protection in Pakistan.
UltraCoat Pakistan can supply under one roof over 25 security features developed by different
multinational security companies all over the world for protection and safety of the consumer
product.

L-11-C Block-21 F.B. Industrial Area, Main Rashid Minhas Road Karachi-75950 Pakistan.
Phone: 021-36345850, 32029907
Syed Iqbal Jaffri
Chief Executive
Cell: 03002150216
Abid Raza
Senior Executive
Cell: 03008295847
Hassan A. Hussein (Abullo)

Cell: 0300 7001272
Atif Ahmed
Business Development Manager
Cell: 03002713576
Syed Meisum Jaffri

Marketing Executive
Cell: 03412638773
Schmid Rhyner AG (Switzerland).
Deals in UV Coatings, Water base for commercial printing & special security products.

SPEEDY AUTOMATION
SPECIALIST FOR PROCESS AUTOMATION & OPTIMIZATION
OUR PORTFOLIO OF PRODUCTS INCLUDE: Field measuring devices for process parameters such as
measurement of PRESSURE, FLOW, TEMPERATURE, LEVEL, SPEED, VIBRATION, DENSITY, GAS AND
LIQUID ANALYSIS.
SYSTEMS:
Flow Energy Monitoring For Plant Optimization (Water, Air, Gas, Electricity & Steam)
Overfill Protection and Level Alarms
Tank Farm Monitoring & Tank Gauging
Custody Transfer in the Petroleum Industry
Nett Oil Measurement
Burners Management And Control System& Flame Visualization
Emergency Shutdown Systems
Sequence of Events Recording / Data Logging Systems
Gas Analyzers for Plant Safety and Monitoring
PLC + DCS Automation Revamp and Up-gradation
Supervisory Control and Data Acquisition System
Soft Starters, Invertors Based Pump Control Systems
Terminals Automation Systems
Cement Mill Grinding Control System
Inventory Control System
Energy Monitoring Systems
Paperless PC Recording Systems
Alarm Annunciators
Analyzer Cubicles

MR. ALFRED A. FONSECA
HEAD OFFICE (KARACHI)
Plot No. 166 A, Ghulam Ali Memon Road, Sindhi Muslim Cooperative Housing Society,
Karachi 75400, Pakistan.
Tel : +92-(0)21-4328859, 4328860, 4328872, 4328873, Fax : +92-(0)21-4328874
Email : speedy@cyber.net.pk, Web : www.speedy.com.pk
MR. SHAUKAT KAZIMI

LAHORE OFFICE (BRANCH)
403-B, Block - E, Samanberg Bhullah Chowk, Johar Town Lahore-4, Pakistan.
Tel: +92-(0)42-35174201, Fax: +92-(0)42-35174202, E-mail: speedya@cyber.net.pk
MR. GULZAR KHAN

ISLAMABAD OFFICE (BRANCH)
Office No. 1, Chakwal Plaza, Pakiza Market I-8/4, Islamabad, Pakistan.
Tel: +92-(0) 51-4861901, Fax: +92-(0) 51-4861900, E-mail: speedyisb@seppedy.com.pk
Swiss principals:
Endress+Hauser
Instruments International AG
Kaegenstrasse 2
CH-4153 Reinach, Switzerland
Tel: +41 61 715 81 00 | Fax: +41 61 715 25 00
http://www.endress.com, Email: info@ii.endress.com

SWISS WATER TECH R&D SA (SWATE)
Swiss Water Tech R&D was created on the premise that there is no single solution that addresses
the Water & energy production or energy savings needs of our world. It believes that incorporating
multiple technologies into a project brings about a more holistic approach to achieving the intended
goals. Blending technologies leads projects to long-term sustainability, potential shorter return on
investment, and a stronger overall financial position.
Within the Industry of Green Technologies for Water & Energy generation as well as Waste to Energy
(WtE), SWATE is the newest state of the art concept to promote, develops, manufacture and
commercialize green technologies.
SWATE, engages in patented technologies such as: Atmosphere Water Generators (AWGs), CO2-free
energy production (ENVA), Plasma assisted gasification & sterilizations systems, Solar-powered Water
Purification Systems, as well as solar and wind energy solutions. Swiss Water Tech R&D is a unique
concept of renewable technologies that frames real solutions for real needs.
By engaging in patented technologies developed and promoted by serious companies, which official
licenses and transfer technology agreements have been established with; Swiss Water Tech R&D
ensures sustainable systems based on high efficiency.
Our work is drive by the innovation, performance and efficiency that a high knowledgeable academic
and technical Research & Development Design can offer. Swiss Water Tech R&D is a unique concept
of package of sustainable & efficient solutions for water & energy supply; as well as Waste to Energy.
Contact Persons:
Irma Velazquez, MSc
CEO
+41 22 364 7375
+41 79 752 9279
irma.velazquez@swisswatertech.com
Ralph Hofmeier
COO
+41 22 364 7375
+41 79 634 7986
ralph.hofmeier@swisswatertech.com
www.swisswatertech.com

RAUF ELECTRONIC EQUIPMENT SERVICE
Rauf Electronics Equipment Service is the sales and service partner of METTLER TOLEDO for Pakistan
for Lab & Analytical Equipment as well as Industrial Solutions, in various industries including
Pharmaceutical, Chemical, Petrochemical, Textile, Dying, Steel, Food & Beverage, Sugar, Cement,
Gold and retail markets, we offers sales and services of Laboratory Weighing, Analytical, Industrial
Weighing, Quality control and System products from METTLER TOLEDO.
METTLER TOLEDO is a leading global manufacturer of precision instruments. The company is the
worlds largest manufacturer and marketer of weighing instruments for use in laboratory, industrial
and food retailing applications.
Products are covering:

Laboratory & Analytical instruments
Analytical & Precision Balances Moisture Analyzer
Calibration Weights Titrators / Karl Fisher
pH/ Cond. Meter Electrodes
Laboratory Software Solution (LabX) Refractometer
Density Meter Thermal Analyzer
Melting Point Jewelry Balances
Industrial Weighing
Batching Controllers Floor & Platform scales
Counting Scales Load Cells
Silo Weighing Weighing Terminals
Weights Peripherals and Printers
Please visit our website: www.rees-pk.com, send query to sales1@reespk.com
Rauf Electronic Equipment Service

3-C-2/18, Nazimabad, Karachi 74600, Pakistan
Principals Name & Address:

Mettler Toledo Sales International GmbH
Im Langacher 44, CH-8606 Greifensee, Switzerland.

SALMAN ABDUL RAUF AMIWALA
Mob: 0300-8243990, Dir. +92-21-36681499
salman.rauf@reespk.com
ABDUL SAMAD AMIWALA
Mob: 0300-8259997, Dir. +92-21-36681400
abdul.samad@reespk.com
Mettler-Toledo AG., Switzerland
Products: Laboratory Instruments Precision and Analytical Balances, pH / Conductivity Meter, Titrator
/ Karl Fisher, Moisture Analyzer, Electrodes, Certified Weights, LabX Software etc.
Industrial Products: Bench Scales, Platform Scale, Heavy Platform Scale, Paint Scale, Counting Scale,
Industrial Weighing Terminal, Loadcell, Weighing Modules and Weighing Solution.
Jewelry Balance: Jewelry Balances, Carat Balances

ARCHROMA PAKISTAN LIMITED
(Formerly: CLARIANT PAKISTAN LIMITED)
Archroma Pakistan Limited (formerly: Clariant Pakistan Limited) represents Archroma in Pakistan.
Archroma was formed in September 2013 from the textile, paper and emulsions businesses of
Clariant. Clariant itself was formed in 1995 as a spin off from Sandoz, a chemical company which
was established in Basel in 1886. In 1997, Clariant acquired the speciality chemicals business of
Hoechst, a German chemical company. Through this direct lineage, Archroma have amassed knowledge
and experience of chemistry and industry spanning more than 120 years. Archroma, represents on
five continents and more than 35 group companies, employs around 3,000 people, headquartered
in Reinach, Switzerland.
Every new innovation we develop today at Archroma combines our rich tradition of materials
excellence and expertise, our market insight, and our commitment to talent management, world
class quality standards, high service levels, and the specialty materials & chemicals sector.
In Pakistan, Sandoz (Pakistan) Limited was formed in 1963 subsequently became Clariant Pakistan
Limited and incorporated in 1996 and now Archroma Pakistan Limited and is listed on the Karachi
Stock Exchange. It has manufacturing facilities at Jamshoro. The turnover of Archroma Pakistan for
the year 2012 was PKR 10.693 billion. Besides manufacturing, the Company also acts as Indenting
agents for the parent company and affiliates
Based on the Companys performance Archroma Pakistan (formerly: Clariant Pakistan) has been
honored for the 11th consecutive year with prestigious Top 25 Companies Award for the year 2011
by the Karachi Stock Exchange (KSE).
In addition to this the Company has also been awarded:
Environment Excellence Award 2005, 2008, 2009, 2010, 2011 & 2012 by the National
Forum for Environment and Health on following best practices for Environment protection.
Fire & Safety Excellence Award 2012
Occupational Safety, Health & Environment Trophy 2010 for the year 2009.
Certificate of Excellence in Chemicals Sector by Management Association of Pakistan (MAP)
for last three years.
Our quality & environmental management is globally certified to the ISO 9001: (Quality Management
System) ISO 14001 (Environment Management System) and OHSAS 18001 (Occupational Health &
Safety Assessment System) standards, thus guaranteeing its customers internationally established
standards of quality of products and business processes and of environmental protection.

Mr. Altaf Jamal Khan
Mob# 0301-8233806, Ph#. 021-111-275-000 Ext 353
Mr. Aamir Shamsi

Mob# 0300-2015390, Ph# 021-111-275-000 Ext 298
Archroma Reinach, Switzerland (Formerly: Clariant International Ltd. Muttenz Switzerland)

AL AMEEN TRADING CORPORATION (PRIVATE) LIMITED
The family of Al Ameen has a history of four generations. Diversification started in 1947 from Textile
production to trading. Today, Al Ameen is a multi-dimensional organization specializing in varied
services as distributors, importers and manufacturers representative. Representing world renowned
engineering and chemical manufacturing companies and their local manufacturing plant, assures
personalized after-sales service. From parts to complete plant, a full scale after-sales services i.e.
maintenance, technical advice. Supply of dyes and chemicals from Clariant for value added products
that are economical, reproducible in performance, environmentally friendly to strengthen customers
confidence.
More than 170 team members are supporting various departments, out of which 65 professionals
are in sales including chemists, mechanical and electronic engineers.
The teams are led by directors supported by respective product-line managers in coordination with
service department, distribution network geared for wholesale and retail sales.
Core Activities:
Distribution, manufacturers representative
Manufacturing precision engineering and stainless steel fabrication
Diversification into Fast Moving Consumer Goods (FMCG)
Values and Outlook:

At Al Ameen there is a constant search and quest to offer quality combined with competitiveness
and concern for ecology. This brings us partnership with our customers and principals known for
innovative technology, performance and commitment towards service.
Transparency, professionalism and service are the prerequisites by customers and we try the utmost
to fulfill and enable their drive forward.

KM Iqbal
Chemicals
M: +92 300 8225743
Email: kmiqbal@alameentrading.com
KM Khalid
Engineering
M: +92 3008293123
Email: kmkhalid@alameentrading.com
Clariant Specialty Chemicals, Pigments, Dyes
Graf Components for Carding in the Spinning Mills
Forbo Transmission and Conveyer belts
Polytex Sample making equipment for yarn and fabric

ROCHE PAKISTAN LIMITED
About Roche: Roche is a well renowned multinational health care company providing research based products and services
for the benefits of the people. As an innovator of products and services for the early detection, prevention, diagnosis and
treatment of diseases, we contribute on a broad range of fronts to improving people's health and quality of life. Our mission
today and tomorrow is to create added value in healthcare by focusing on our expertise in diagnostics and pharmaceuticals.
Roche Diabetes Care: Roche Diabetes Care is a division of Roche having its operations in Pakistan for a few decades providing
products and services related to Diabetes.
Roche Diabetes Care is the leader in blood glucose monitoring system not only in Pakistan as well as worldwide. Through
well-established relationships with healthcare professionals, governments and institutions in healthcare systems, we are
able to meet the complex and changing needs of people with diabetes and their healthcare providers with highly innovative
products and diabetes management solutions.

Wajid Siddiqui
Product Manager
Diabetes Care
39-C/1, Block 6, P.E.C.H.S., P.O.Box 20021, Karachi 75400, Pakistan
Tel +92-21-34305723-24 Ext-116, Fax +92-21-34544223, 34545789, mail to: wajid.siddiqui@roche.com
Accu Chek Active / Accu Chek Performa / Blood Glucose Monitoring System
Roche Diagnostics Division: Roche Pakistan is a subsidiary of F-Hoffmann La Roche Ltd, Switzerland. Roche's Diagnostics
Division is the world leader in In-Vitro Diagnostics as well as the largest diagnostics set up in Pakistan Roche is committed
to meet the challenges of healthcare in the new millennium, offers a wide range of products and services in all fields of
medical testing. We have a distinctive capacity in people and technology to provide innovative, cost-effective, timely and
reliable solutions in biomedical research, laboratory diagnostics and patient self-monitoring.
Roche Professional Diagnostics(PD): Under PD umbrella, we provide innovative solutions for heterogeneous and homogenous
assays along with serum work area solutions (SWA). PD have comprehensive portfolio of Roche Hitachi systems, Modular
P 800, Hitachi 902, coabas c311, Elecsys 170, e411, along with broad test menu
Roche Molecular Diagnostics: Roche Molecular Diagnostics is the market leader in molecular based testing, utilizing
polymerase chain reaction technology (PCR). The portfolio spans highly sensitive, reliable and standardized IVD products
in the virology
Roche Tissue Diagnostics: RTD is standardizing and optimizing the slide staining process, thereby helping pathologists to
deliver superior patient care.
Roche Near Patient Testing: We have extensive range of near patient testing (NPT) products, Blood gas & electrolyte
analyzers, for ICU and emergency. Similarly, cardiac readers, Reflotron systems for physicians office.
As a market leader in Diagnostics and to cater the needs of our customer through unique and extensive product portfolio,
we have well equipped customer support and technical service departments, supported by foreign trained personnel.

Dr. Qadeer Raza Business Unit Head - Professional Diagnostics. qadeer.raza@roche.com
Mr. Ahmed Hassan Business Unit Head - Near Patient Testing & Medical Marketing ahmed.hassan@roche.com
Abdul Qayyum Business Unit Head Molecular Diagnostics. abdul.qayyum@roche.com
Mr. Sirajuddin Marketing Manager - Professional. Siraj.uddin@roche.com
Dr. Qadeer Ahmed Marketing Manager - POCT & Medical Marketing. qadeer.ahmed@roche.com
Swiss principals/products: Roche Hitachi systems, Modular P 800, Hitachi 902, coabas c311, Elecsys 170, e411, along with
broad test menu.
Blood gas & electrolyte analyzers, for ICU and emergency. Similarly, cardiac readers, Reflotron systems for physicians office.

NEUCHÂTEL DEPARTMENT OF ECONOMIC AFFAIRS
The canton of Neuchâtel is glad to welcome you at the "Made in Switzerland" Exhibition
Located in the heart of Europe, the canton of Neuchâtel in Switzerland is a multicultural region, at
the crossroads of major Swiss cities and European capitals. You will be charmed by this safe and
well-preserved environment; a tranquil place ideal for fostering contacts among its open, cosmopolitan
population. Neuchâtel is a canton on a human scale, free from stress and pollution. Here you can
expect an exceptional quality of life and look to the future with confidence.
From watchmaking to micro-technology the origins of a success story

In the 18th century, the mountain farmers found that their skills in watchmaking provided a way of
surviving the winter. Watches were quickly exported around the world and watchmaking soon became
the primary source of income in the canton. Over the years, the people of Neuchâtel transferred
their skills in watchmaking to other domains of precision work, becoming known internationally as
a hub for skills in the domain of micro-technology and others as machining, precision mechanics and
materials, electronics, machine tooling, arts and crafts and services.
At the heart of worldwide economic activity

With no less than five neighboring countries Germany, France, Italy, Austria and Liechtenstein
Switzerland is at the center of European economicactivity. By establishing your business in the
cantonof Neuchâtel, you benefit from a strategic location inthe heart of Europe.
Thanks to highly-developed road and train networks, both modern and reliable, you can reach the
European capitals in just a few hours. The canton of Neuchâtel has a long history of cultivating
international exchanges. A trend that has grown considerably, thanks to the bilateral agreements
for free movement between Switzerland and the European Union: anundeniable advantage for the
canton and, above all, for your activities.
Winning partnerships between applied research and industry

In Neuchâtel, you can call upon Applied R&D research centers and internationally renowned academic
institutions to support you in developing innovative products with strong added value, and at a low
cost.
Underpinned by a longstanding political will, local partnerships between science and industry seek
to promote technology transfer and come in many forms, for example, as research mandates,
prototyping, low volume production, provision of infrastructure and resources.
We wish you a pleasant exhibition and would be glad to welcome you for a business private
purpose or just to have the pleasure to discover Neuchâtel.
Neuchatel, your Switzerland
Department of Economic Affairs

Service of the Economy of the canton of Neuchâtel
Office for Economic Promotion (OPEN)
Avenue de la Gare 2
2000 Neuchâtel - SWITZERLAND
+41 32 889 68 23
open@ne.ch
neuchateleconomie.com

FRACHT PAKISTAN
We are operating in Pakistan from more than 30 years, serving mainly Textile Industry on Import
and Export Logistics. Our one another area of focus is project handling and has honor to be associated
with multinational companies like Siemens AG, ABB Brown Boveri and GEC Alstom in the Power
Generator Sector.
As an International Logistics Organization, we have about 50 Own Offices world over employing
around 600 people who are professionals in Freight Forwarding.
The company FRACHT AG, Basel Switzerland, being a family owned takes great pride in its target
customers. With FRACHT customers experience a one window personalized service be in Pakistan,
Europe or any other part of the world.
We would very much like to be given an opportunity to quote on your business. We are at your
disposal should you need any Logistics solution with respect to cost and service. Please do feel free
to contact us.
Our goal is the delivery of innovative, tailor-made logistics solutions that give our customers
quantifiable added value. We achieve this with our dedicated personnel, our long-standing experience
and the latest information technology.
Furthermore, our relationships with customers, subcontractors, and employees are guided by an
attitude of partnership. This is our philosophy from the beginning of Fracht AG in Switzerland back
in 1955.
Contact person:
S.T.H. TIRMIZI
FRACHT AG BASEL SWITZERLAND/INTERNATIONAL FREIGHT FORWARDER

SPEED (PVT.) LTD.
Speed (Pvt.) Ltd. is a Pakistani company established in 2001, focused purely on the Retail Sector in
Pakistan. It is the Authorized Distributor of world famous brands like TAG Heuer SA and Oris SA from
Switzerland. Nike & Timex from the United States and Charles & Keith and Pedro from Singapore.
The scope of its operations include the launching, marketing, retail and distribution of the above
mentioned. Watches & Accessories Sportswear and Footwear & Accessories Brands in Pakistan. The
primary focus being retailing of the above mentioned Brands through Flagship Boutiques / Mono-
Brand outlets in all the major cities as well as establishing a Distribution network through a dealership
network within all the major cities of major cities of Pakistan. As present Speed Pvt. Ltd. Manages
and operates 30 stores in the major cities of Pakistan and distributes products from the Brands under
management to over a 100 Points of Sale throughout Pakistan.
TAG HEUER Since 1860 Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked
the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision.
A legend in prestige Swiss watch-making and one of its most innovative Manufacture, TAG Heuer
has built on its active commitment in the sports world to create the most accurate timing instruments
and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs
with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000h and even 5/10,000th of a
second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the
worlds most coveted watch-making award, the Geneva Watchmaking Grand Prix «Aiguille dOr».
From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary lndy
500 race or for the Formula E, a new FIA championship of 100% electrically powered racing cars,
today TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige.
This ambition is reflected in its partnerships with F1 Voda-fone McLaren Mercedes team and its
World Champion Jenson Button, with Audit Sport in the Le Mans 24 Hours and endurance races, and
with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a
partner of Oracle Racing the 34th Americas Cup defender and winner of the Americas Cup World
Series 2012-2013. More than ever, the brand epitomizers prestige and performance through active
and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DCaprio, Shah
Rukh Khan and ChenDaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer
develops and manufacturers its own movement, the Calibre 1887, a chronograph with an oscillating
pinion invented by Heuer in 1887. It also handcrafts the Monaco V4, a movement driven by belts,
the Camera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a
stunning double tourbillon on a 50Hz movement developed on a Mikrograph platform, and it just
launched the MikroPendulumS, the first magnetic double Tourbillon. This exceptional level of
watchmarking excellence has earned the company membership in the most exclusive circle of the
Swiss watchmaking elite, the Foundation de la Haute Horlogerie (FHH). This year, TAG Heuer celebrates
the 50th anniversary of its iconic timepiece, the Carrera.

Mr. Adil Matcheswalla
Chief Executive
Tel # +92 21 3565 2161, Email adil@spl.com.pk
Mr. Yaser Azam

Country Manager Sales & Marketing
Tel # +92 21 3565 2161, Email yaser@spl.com.pk
Swiss principals: TAG Heuer and ORIS

JUBILEE GENERAL INSURANCE
Over 60 years experience in handling all classes of General Insurance Business.

Rated AA+ by PACRA (Pakistan Credit Rating Agency) and JCR - VIS.
Rated B++ by A.M Best (Global Rating).
Fastest growing Insurance Company, sustaining growth over 30% double the industry
average.
One of the Top Three Insurance Companies in Pakistan.
Client Base comprising of many leading business houses and multinational companies.
Public Quoted Co. listed on Karachi Stock Exchange
Prominent Share Holders are Aga Khan Fund for Economic Development (AKFED).
The other Prominent Share Holders are Hashwani Group, a prominent business family of
Pakistan.

Mr. Tauseef Hussain Shah
Head of Marketing - SVP
Jubilee General Insurance Co. Ltd.
2nd Floor, Jubilee Insurance House
I.I. Chundrigar Road, Karachi 74000, Pakistan
Tel: 92-21 32423627, Ext-265
Fax: 32416728 & 32438738
Business ( Classification of Products / Services: General Insurance )
1. Property Insurance
2. Marine Insurance
3. Motor Insurance
4. Engineering Insurance
5. Bonds
6. Group Health Insurance
7. Miscellaneous Insurance
8. Specialized Insurances

THE LEGEND
The Legend is celebrating its 21st year as sole agent in Pakistan for Rado and Tissot watches. Rado
is the market leader in the country and Tissot is a worldwide leader in the mid-price segment. In
Pakistan both brands are present in every major city through a network of over fifty of the best
retailers. In addition, we also operate stores of our own in Karachi, Lahore, Multan and Quetta.
The Legend
Celebrating its 21st year as a quality distributor in Pakistan, The Legend started in 1992 with Rado
and a year later added Tissot to the portfolio. Today as a group it has three more watch brands
namely Maurice Lacroix, Westar and Versus Versace, and one leading audio brand, Bose. The company
has led the market both in terms of size as well as pioneering spirit, with a distribution network of
over 50 retailers that extends to every major city. In addition it operates its own stores in Karachi,
Lahore, Quetta and Multan and is gradually adding more stores every year.
Rado
Rado is a pioneer in watchmaking. It has to its credit a number of pioneering firsts such as the first
scratchproof watch, the first use high-tech ceramics, the hardest watch in the world and others and
now the thinnest ceramic watch called True Thinline. It is also a consistent winner of design awards
for watches such as the Ceramica, the r5.5, Hyperchrome and others. In Pakistan, Rado is arguably
the biggest and best known brand, and is a favourite all across the country.
Tissot
Tissot is a 160 year old exponent of fine Swiss watchmaking, present today in 160 countries around
the world and is one of the top 5 Swiss watch brands. With a broader, more versatile range of high-
quality timepieces at an attractive price than any other brand, Tissot also expresses its commitment
to making excellence accessible. It is a member of the Swatch Group, the world's largest watch
producer and distributor. As official timekeeper and partner of FIBA, AFL, MotoGP, FIM Superbike
and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting
tradition, underlining its core values of performance, precision and setting new standards.
Maurice Lacroix
Maurice Lacroix is known for its innovative movements and complications, contemporary design and
a heightened passion for detail and perfection. In short it makes extraordinary timepieces that are
a favourite of watch aficionados. All this has been achieved through consistent preservation of the
long tradition of the art of Swiss watchmaking and deriving synergy with creative development and
the latest technology.

Dinesh Kumar
Cell: 0300 2162078
Swiss principals/products: Rado Watch Co. - Rado watches, Tissot S.A. - Tissot watches

NOVARTIS PHARMA (PAKISTAN) LIMITED
Novartis is a Multinational Pharmaceutical Company with its Global Headquarters in Basel, Switzerland.
Its mission is to discover, develop and successfully market innovative products to prevent and cure
diseases, ease suffering and enhance the quality of life.
With more than 125,000 associates worldwide, Novartis is positioned to lead in innovation addressing
the evolving needs of patients and societies. Novartis conducts business ethically, and maintains a
Code of Conduct and Governance System. Its associates share a vision of a better today and tomorrow
by providing quality healthcare solutions world-wide.
Novartis is proud to have the following accolades:

§ Top-most pharmaceutical company in Fortune's World's Most Admired Companies for 3
consecutive years
§ Third largest healthcare company worldwide in Fortune 500 Worlds Biggest Corporations
§ Won the Award of Excellence for Innovations in Diversity
§ Recognized among 25 best multinational employers by Great Place to Work® Institute.
§ Recognized as having the "Most Innovative Pipeline" for 3 consecutive years by MedAdNews
Novartis medicines reach more than 1.2 billion people each year and the number is increasing with
accesas initiatives and affordability strategies, particularly in the developing world. Novartis believes
in Going Green and protects the environment through measurement and management programs.

Mr. Shahab Rizvi
(Country President & CEO Novartis Pharma (Pakistan) Limited)
+92-301-8251518
NOVARTIS PHARMA AG
Novartis has a diverse healthcare portfolio addressing individual patient needs:

§ Pharmaceuticals: innovative patent-protected medicines
§ Alcon: global leader in eye care with surgical, ophthalmology and consumer products
§ Sandoz: affordable, high-quality generic medicines and biosimilars
§ Consumer Health: self-medication products and treatments for animals
§ Vaccines and Diagnostics: vaccines and diagnostic tools to protect against life-threatening
diseases

NOON INTERNATIONAL (PVT) LTD.
Noon International (Pvt) Ltd., a company of Noon Group, started indenting business in 1972 under the name of Noon Brothers. In
1997, name of Noon Brothers was changed to Noon International (Pvt) Ltd.
In the early years world famous Sulzer Group, Switzerland was exclusively represented by the company.
Over the years company has grown and now it has its strategically located offices in all major cities of Pakistan, like Lahore (H.O),
Karachi, Faisalabad and Islamabad. Well over 84 persons are employed by the company including 37 sales and service engineers.
The company is catering to the needs of all industrial segments through its world renowned principals who are manufacturing
machinery and equipment for:
Textile Industry
Oil & Gas Industry
Power Industry
Sugar Industry
Cement Industry
Rice Industry
Pharmaceutical
Ceramic Industry
Electronic & many other industrial segments
Over the last forty years, our focus and vision has always been to add value to the services provided by us to our customers. This
includes educating and training our customers. We offer and provide solutions based on professionalism. Our contribution to various
industrial segments has been tremendous specially the Textile Weaving Industry where we have trained over 2,000 technicians since
1994. The trust and confidence that we enjoy of our customers has been the fruitful result of such efforts. Our customers and we
share a common goal which is the progress and growth of our country and we together endeavor, as partners, in this direction.

Mr. Zaheer A. Khan
Director
+92-42-35323701
Mr. M. Salman Qadir
General Manager
+92-42-35323702 & +92-300-8451898
Mr. Asad Farooq
Sales Manager
+92-42-35323706 -09 & +92-300-8468719
Head Office Lahore: Noon International (Pvt) Ltd., 10 Km Raiwind Lahore, Near Lahore Park Stop, Lahore, Pakistan
Mr. Mirza M. Ahmed
Sales Manager
+92-21-32565381 & +92-300-8270259
Karachi Office: S.S. Chambers, Suite #102 105, B76, Estate Avenue, S.I.T.E. Karachi 75700, Pakistan
Itema, Switzerland (Weaving Machines - Air Jet, Rapier & Projectile)
Burchardt Compression (Reciprocating Gas Compressors)
Man Diesel & Turbo (Compressors, Gas & Steam Turbines)
Ferrum AG, (Centrifuges)
Strahm (Complete finishing line for open & tubular knitted fabric including terry towel)
Steinemann (Central Vacuum Cleaning Systems for Spinning, Weaving and other industrial segments)
Hunziker (Temples for all types of Weaving Machines)
Willy Grob (Batching units for Weaving Machines)
Crealet (Let-off & take-up systems for Weaving Machines)

SYNGENTA PAKISTAN LIMITED
Syngenta is one of the world's leading companies with more than 27,000 employees in some 90
countries dedicated to the purpose: Bringing plant potential to life.
The strategy of Syngenta revolves around addressing the challenges faced by growers in order to
contribute towards sustainable agriculture growth and subsequently providing greater food security.
Syngenta Pakistan is a subsidiary of Syngenta Participations AG, Basel, Switzerland incorporated in

year 2000. Since then the company is playing a vital role in improving the agricultural production
through innovative products and farm advisory services. The principal activities of the company
comprise of formulation, repacking, marketing and distribution of agricultural products including
Seeds. It currently employs 323 permanent and around 700 temporary support staff.
Syngenta Pakistan Limited is a market leader in Crop Protection and Seeds business with a market
share of over 18%. In 2012, the crop protection and seed business got integrated globally to provide
complete crop solutions to growers. The product portfolio comprises of insecticides, herbicides and
fungicides and hybrid seeds covering all major crops ranging from cotton, wheat, rice, corn, fruits,
vegetables, sunflower etc. The company distributes its products through an exclusive franchise
network called Nayasaveraand currently operating through 660 centers spread across Pakistan.

Mr. Abdul Naeem
Admin Manager
Cell: 0307-2870183
Syngenta is a leading agro based company which deals in variety of Insecticides and Seeds business.
Syngentasprincipal is to contribute towards sustainable agriculture growth and subsequently providing
greater food security.

HAEFELY HIPOTRONICS
Precision. Swiss Made. Since 1904.
Haefely Test AG is a market leader in the field of high voltage test equipment for the transformer
and cable industry.
The Company offers a wide range of instruments and complete high-voltage test laboratories for
measurements and diagnostics in laboratories, factories and in the field.
As a leading supplier in the high voltage test equipment business, Haefely Test AG has a reputation
for quality and reliability based on an extensive product range and vast experience. The innovative
use of highly sophisticated equipment, first class Swiss quality and long experience in test applications
are the guarantee of accuracy, efficiency and reliability of various test methods. Customer-support
is guaranteed by a vast worldwide network of well trained and an experienced crew of Service
engineers. Haefely Hipotronics includes the brands: Haefely High Voltage Test, Hipotronics, Tettex
Instruments and Haefely EMC Technology.
The Company is part of Hubbell Inc., USA.

Girish B. Narayana
Sales Manager
HAEFELY HIPOTRONICS
Haefely Test AG | Birsstrasse 300 | 4052 Basel, Switzerland
Phone: + 41 61 373 42 04 | Fax: + 41 61 373 49 12
girish.narayana@haefely.com | www.haefely.com
Products:
Impulse Voltage Generators, Distribution Transformer Test sets, Cable Test terminations, Power
Transformer Test Sets, winding Resistance Meters, Turns Ratio Meters, Tan Delta and Frequency
Response analysers are representative of our vast product range.

HH BROTHERS
HH Brothers is a member of Sindhu Group of Companies. The company came into existence in April
2002. Our head office is based in Karachi, located at 407 Light House Centre, M.A Jinnah Road and
our branch office is located at 601-604 Al-Fiza Glass Towers, Main Rashid Minhas Road. The company
took a humble start installing residential hardwood floorings in Karachi.
Constantly seeking to provide only the best possible interior solutions to its clients, HH Brothers
joined hands with Kronospan AG Switzerland, a sixty-year old Swiss wood products manufacturer,
as their sole distributor for Pakistan, and launched their world-renowned Laminate Flooring and
wood solutions brand Kronoswiss for the first time in Pakistan. The company has maintained a
steady growth ever since and is constantly expanding through its dealers nationwide and its interior
designing and renovation services for offices and residences in Karachi.
Sindhu Group of Companies consist of:

Inspedium corporation (Pvt) Ltd
Succinct Applications (Pvt) Ltd
Sindhu Traders (Pvt) Ltd
Nawab Sons
Kronoswiss (Pvt) Ltd
Sighting the confidence of its cliental, it did not take long for HH Brothers to launch its renovation
services. The venture has boosted the company growthin recent years.

Rehman Nazir
601-604 Al Fiza Glass Tower, Rashid Minhas Road, Karachi 75300
Phone: +92 21 3483 8235/36 Cell: +92 345 222 5311
Url: www.kronoswiss.com.pk
Social: facebook.com/kronoswiss.pk
Manufacturer: Kronospan AG Switzerland
Products: Kronoswiss Laminate Flooring, Compact Density Fibreboard (CDF)

SCHILLIGER HOLZ AG SWITZERLAND
Schilliger Holz Ag Switzerland & also having the Asian Marketing office in Pakistan is the only timber
exporting company from Switzerland & also having sawmills in France, Currently we are serving
export markets in Far East China, India, Pakistan, Bangladesh, Yemen, Jordan & North Africa.
Swiss Spruce and Fir: Swiss spruce or fir timber can be used for any kind of construction. Its wood
comes in an even light-brown decorative colour.
Swiss Larch: This heavy timber is often used for exterior constructions. Its wood has a light-red
decorative colour, the sapwood is white.
Swiss Pine: This timber can be used for all kinds of constructions. Its wood is in a red-brown colour,
the sapwood is white.
Swiss Beech: This hardwood is used for flooring, furniture or heavy constructions. Its wood has a
light-brown decorative colour.

Abbas A.Z. Karimi
Director Sales & Marketing for Asia & Africa
00923332105325.
abbasazkarimi@schilliger.ch
Swiss principals/products: Timber & Wood, Wooden Housing & Wooden Constructions of Solid
Buildings, Engineering, Glulam & Multi-Layer Boards.

GERRYS TRAVEL
Gerrys Group: A diversified group with stronghold in travel business has emerged as a leading
business enterprise with a team of over 1500 employees and 65 offices nationwide. Today Gerrys
continuous to grow on its humble beginning and enjoys great leverage on its nationwide infrastructure
and operating strengths with the experience of over 5 decades in the industry leading to an annual
turnover exceeding US$110 million.
Gerrys Travel specializes in corporate & leisure travel as well as event management services and
prides itself in its efforts to be a leader among travel management companies. For more information
please visit www.gerrys.com.pk & facebook.com/Gerrystravel

Mr. Amin Wali Mohammad
VC Gerrys Group
aminwm@gerrys.com.pk
Mr. Hafeez ur Rehman

General Manager
hafeez@gerrys.com.pk
Mr. Muhammad Zeeshan

Marketing Manager
gerrys.marketing@gerrys.com.pk
Swiss Rail
Swiss with Panoramic Train (wilhelmtell Express, Glacier Express, Bernina Express, Golden Pass Line,
Chocolate Train)
Mount TitlisRotair packages
Jungfraujoch Mountain Packages
Lucerne Packages
Interlaken Packages
Zermatt Packages
Bern Packages
Around the Swiss Packages (7 Days) Zurich, Licerna, Interlaken, Geneva with Train passes
Peak of the World Package
Top of Switzerland

SWITZERLAND TOURISM
Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is
to promote Switzerland as a holiday, travel and conference destination both at home and abroad. STs principal activity is to develop
and implement effective marketing programmes, as well as to position Switzerland in international markets as a strong, modern
but timeless brand. The company is managed according to business criteria focused on markets needs and clients satisfaction. The
Board comprises 13 representatives from the tourism sector, and from business and political circles. Worldwide, ST employs about
240 staff in 27 countries. Switzerland welcomes yearly about 20 million visitors worldwide. For additional information please visit
the website: www.MySwitzerland.com.

THE SEARLE COMPANY LTD.
SEARLE SWITZERLAND AG GENEVA
The Searle Company Limited (TSCL) was incorporated in Pakistan as a Private Limited Company on
October 5, 1965 as a subsidiary of G.D. Searle & Co., U.S.A. Today, Searle is one of the leading
pharmaceutical companies in Pakistan having three state-of-the art manufacturing facilities, one in
Lahore and two facilities in Karachi, Pakistan. The manufacturing plant based in Karachi is one of the
most modern in the country. We have consistently invested heavily in new technologies and the
latest production & quality control equipment, which is the driving force behind the consistently
high quality of Searle products.
Global Business of The Searle Company is growing at a fast pace. The management is working on its
objectives of establishing Searle products beyond the geographical boundaries of Pakistan. Adding
new products to the portfolio, in most of the countries provides an opportunity to build on the base
already established in markets like Afghanistan, Cambodia, Myanmar, Philippines, Sri Lanka, Uganda,
Vietnam. Establishing a company Searle Switzerland AG Geneva and setting up an office in Switzerland
is the strategic move to globalize our business. The main objective of Searle Switzerland AG Geneva
is to establish contract manufacturing contacts in Switzerland & Europe to export products in
developed world.

Mr. Nadeem Ahmed
Managing Director
The Searle Company Limited
Mob: 0300-8232509
Email: nadeem_ahmed@searlecompany.com
Ms. Saleha Majid

Marketing Manager
Searle Nutrition Division
Mob: 0301-8288121
E-mail: sitaaron.se.aagey@gmail.com
Dr. Ali Haider

Sr. Brand Manager
Searle Nutrition Division
Mob: 0301-8220795
Email: jivani.ali@gmail.com
NI-Mom Nutritional Supplement for Pregnant & Lactating Mothers
NI-1 Infant Formula for First 12 Months
NI-2 Follow Up Formula from 6-18 Months
NI-3 Growing Up Milk for Children 1 Year & Above
HOCHDORF Nutritech AG,

Siedereistr. 9, CH-6281
Hochdorf, Switzerland.

NESTLÉ PAKISTAN LIMITED
Nestlés global vision is to be the recognized leading Nutrition, Health and Wellness Company. Nestlé
Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and Wellness
Company in Pakistan. In particular, we envision to;
Lead a dynamic, passionate and professional workforce proud of our heritage and positive about
the future.
Meet the nutrition needs of consumers of all ages from infancy to old age, from nutrition
to pleasure, through an innovative portfolio of branded food and beverage products of the
highest quality.
Deliver shareholder value through profitable long-term growth, while continuing to play
a significant and responsible role in the social, economic, and environmental sectors of
Pakistan.
Our Mission: To positively enhance the quality of life of the people of Pakistan by all that we do
through our people, our brands and products and our CSV activities.
Our Ambition: To be the leading Nutrition, Health and Wellness Company in Pakistan.
Permissible Business Activities: Briefly, company can engage in processing, packaging, manufacturing,
sale, import and export of food and beverage items.

Mr. Waqar Ahmed Sheikh
Head of Corporate Affairs
Nestlé Pakistan Limited
+92 42 35988180
Swiss principals: Nestlé SA

TECHNOLOGY LINKS (PVT.) LTD.
Technology Links is a private limited company incorporated in Pakistan in 1989 and that the Company
was registered as ISO Certified Company.
The company is the exclusive distributor within Pakistan for a number of international suppliers and
manufacturers. With sales & service staff strength of over a hundred, and a management composed
of highly qualified and experienced professionals, the company caters primarily to requirements in
the health, research, technical and engineering education sectors.
The companys range of activities include the following

Sales promotion of spectroscopy, chromatography, physical testing, dissolution, lab &
quality control equipment etc.
Installation and engineering services
Provision of on-site training
Consulting services related to project formation
After sales service
Engineering services related to implementation of projects.

Mr. Amir Farooqui
Cell # 0321-2828088
email : amir_farooqui@technologylinks.com.pk
Mr. Najam Rafi

Cell # 0322-2816057
email : najam_rafi@technologylinks.com.pk
Swiss principals:
1). SOTAX (SWITZERLAND).
2). PHARMATRON (SWITZERLAND).

AAZAAN INTERNATIONAL
Aazaan International (formerly Swiss Green Ltd.) is a firm providing solutions for air filtration and
contamination control. We are the agents in Pakistan for IQAir Air Filtration Equipment, the No. 1
air purifier brand in the world. We at Aazaan International believe in providing our clients with the
best support and services which are unmatched by any of our contemporaries in the Industry. Our
commitment and quality of service can easily be verified by our clients who range from various
industries including but not limited to IT infrastructure, hospital and healthcare, laboratories, banks,
telecom sector, industries and residential clients.
In the past two years Aazaan International has further branched into various other industries through
a solution oriented structure and we are pleased to announce that we are providing the same
commitment to our clients in the following industries.
Energy solutions
Environmental solutions
Customized IT solutions
Aazaan International Primary Representations.

IQ Air Air Filtration/Quality testing and contamination control
Victor Rodent Repellents
Bird-X bird Repellents
Sikerma Shoe cover and Shoe Cover dispensers.
Aazaan International Products: Air filtration, Rodent and Bird Repellents, Humidifiers and De-
humidifiers, Disposable items for hospital and contamination control areas, LED solutions, Solar
Energy Solutions, Customized IT hardware and software integrated solutions.

Syed Haider Raza
CEO
Ph: 030084078004
Email: haider@aazaan.net
Saif Bhayani
Marketing Director
Ph: 03333666315
Email: saif@aazaan.net
Ph: (+92 21) 32020057, (+92 21) 32743289

Email: info@aazaan.net
Principal: INCEN AG
Product: IQ Air Product

SIMAG (PVT.) LTD.
Simag was established in 1969 for the sales of Textile Machinery in Pakistan. Simag is privately
incorporated company comprising of Sales Engineers & Technologists, having the service backup of
electronic and mechanical engineers with latest diagnostic equipment's. We have the offices in
Karachi & Lahore.
Simag is the sole agent of world renowned Textile Machinery Manufacturers, name as follows:
Rieter Machines Works Ltd., Switzerland (Spinning Machinery)

Uster Technologies, Switzerland (Textile Lab Instruments &Usterised Certification)
Savio Macchine Tessili S.p.A, Italy (Yarn W inding & Twisting Machinery)
Staubli Feverges, France (Cam, Dobbies& Jacquards)
Staubli Sargans, Switzerland (Weaving Preparation System)
Staubli, Italia (Name Jacquards)
Jossi Systems Ltd., Switzerland (Contamination Sorter)
Xorella AG, Germany (Yarn Conditioning Machine)
Dante Bertoni, Italy (Sliver Cans, Trolleys & Material Handling)
Vickers Oil, Englad (Knitting Oils)

Mr. Rashid Jalal
Director
Mobile No. ++92 (0) 300 8204855
Mr. Muhammad Rehan

Co-ordinator
Karachi Office:
505-506 Al-Ameera Centre,
150, A.M. Shahrah-e-Iraq, Saddar, Karachi
Phone Nos. +92-21-35670757 &+92-21-35685470
Fax No. +92-21-35670756
Email: info@simag.com.pk
Lahore Office:
802-B, City Towers, Gulberg II, Lahore
Phone Nos. +92-42-35788731& +92-42-35770181
E-mail: simaglahore@simag.com.pk
website: www.simag.com.pk
RIETER MACHINE WORKS LTD.
Products: Blowroom, Cards, Drawframes, Roving Frame, Ring Frames
USTER TECHNOLOGIES, SWITZERLAND

Products: Textile Lab Instruments, Yarn Clearers &Usterized® Certification.
STAUBLI INTERNATIONAL AG, SARGANS, SWITZERLAND

Products: Weaving Preparation System (Knotting Machines, Automatic Drawing-in Machine, Warp
Leasing Machine) Cams, Dobbies and Jacquards.
JOSSI SYSTEMS LTD., SWITZERLAND

Product: Contamination Sorter for Spinning Blowroom Line
ARFEEN INTERNATIONAL (PVT) LTD
Today over a quarter of a century after its inception Arfeen International has become one of themost
respected business houses of Pakistan with a unique reputation for pioneering and innovation
throughout the domains of International Trade, Industry and Services.
Arfeens trading activities now span a very wide spectrum of product ranging from Pharmaceutical
Raw Material for saving valuable human life, to chemicals and plastic and Equipment, Telecom, Real
Estate and Entertainment that keep industry going!
All this was enabled through our commitment to stay ahead hand in hand with our partners in over
sixty countries around the globe which also includes Rommelag of Switzerland.
Arfeen`s takes great pride in its relationship with Rommelag which goes back almost 30 years.
Rommelag is one the leading suppliers of Bottlepack Blow Fill Seal (BFS) equipment in Pakistan and
enjoys a strong market presence.
Together with our drive to move forward, Arfeen International strives to stay ahead in maintaining
a leading role in Pakistan`s business economy through a global presence.

Mr. Khalid Firoz
3rd Floor, Tower A, WTC
10 Khayaban-e-Roomi, Block 5,
Clifton Karachi
Tel: (92-21) 35872160-62
Fax #: (92-21) 35872165
Direct # : (92-21) 38244658
Email: Kfiroz@super.net.pk
Principal: Rommelag
Products: Bottle Pack Blow fill seal Machinery

AHS TEXTILE MACHINERY COMPANY
AHS Textile Machinery Company, established in 2001, is Involved in Textile a Synthetic Yarn and Fiber
Industry and Provides Complete Solutions from Technical Sales, Spare Parts Supply, Know How and
Process Techniques to Cotton Ginning, Spinning, Knitting, Weaving, Dyeing, Finishing of Textiles,
Embroidery and Washing as well as Synthetic Fiber Industry.
AHS Textile Machinery Company as the experience and knowledge of the industry and has cordial
and long relation with the existing customer in Pakistan.
We deal with all kinds of new and used textile machinery. Our main motives are to procure mint
conditioned machines at reasonable cost and to provide prompt delivery to our customers. We do
not just sell machinery but also undertake dismantling, installation, and erection through highly
qualified engineers.
Furthermore, we arrange finance for our customers who lack sufficient funds for their projects. AHS
is an exceptionally reliable and dependable company. Our valued clients are highly satisfied with us.
AHS is always willing to make new customers.
So, please feel free to contact us for all your textile machinery needs i.e. spinning, weaving, knitting,
dyeing, printing, and finishing equipments. We assure you our best support and assistance. We look
forward to serve you in the future.

HAFEEZ UR REHMAN
E-Mail: hafeez@ahstextile.com
PH: +92-21-34387715 (KHI) & +92-42-35770203 (LHE)
Cell: +92-300-8266619
Santex AG Switzerland (Complete Knitwear Finishing Lines)
SSM AG Switzerland (Dye Package Winder, Air Covering/ Air Texturizing & Sewing Thread
Winders)
Rotocraft Switzerland (Compact Spinning Components)
Cavitec AG Switzerland (Coating Lines)

NAZER & CO.
Nazer & Co. was established in 1952 by Mr. Nazer Mooraj and today is one of the leading suppliers
of Textile machinery and auxiliaries in Pakistan. Nazer & Co. represents some of the leading
manufacturers of machinery and auxiliaries from around the world in Pakistan, providing its customers
with cutting-edge technology. This allows our clients to achieve higher levels of quality in their
production while simultaneously reducing the cost of utilities and increasing productivity. One of
these leading companies is Habasit AG, a Swiss company that specializes in a wide range of high
quality belts, conveyors, and tapes. Nazer & Co. and Habasit AG have been working together in
Pakistan since the 1970s and over this period of time, have become the leading name in belts in
Pakistan across a variety of industries which include textiles, food, pharmaceuticals, packaging and
various others. Nazer & Co. is one of only a handful of companies in Asia that provides complete
service and installation for belts up to 4 meters in width and with offices in Karachi, Lahore and
Faisalabad, ensures that our customers receive excellent ser vice response.

Abrar Mooraj
Director
Contact No. 3436362121
Luqman Ali Mooraj

Director
(0)21-36362121
M. A. Rauf
Sales Manager
0345-8265604
L-31, BLOCK 22, FEDERAL B AREA, KARACHI 75950, Pakistan
Nazer & Co., is the authorized distributor for Habasit AG in Pakistan. Habasit manufactures Printing
Blankets for Textile Printing Industry, Spindle Tapes and Power Transmission Belts for Textile. Conveyor
Belts for Food, Confectionery, Bakery, Biscuit, Chocolate, Meat, Poulty, Fish, Dairy, Wood, Corrugated,
Packaging Industries. Habasit also manufactures Plastic Modular Belts for all Industries. Nazer & Co.
have the capability for on-site installation for belts up to 4 meters width. We also provide training
for the Habasit products at the customers site.

FIRMENICH FZ LLC
Firmenich is the largest privately-owned company in the perfume and flavor business. Swiss and
family owned, we have created many of the worlds favorite perfumes for over 100 years and produced
a number of the most well-known flavors we enjoy each day.
Our passion for perfumes and flavors, our creativity and innovation, together with our exceptional
understanding of sensory perceptions and trends, have forged our world-class reputation. Our
consistently superior investments in R&D substantiate our desire to understand, share and reinvent
the best of what nature has to offer in the realms of smell and taste.
BODY CARE: Personal health, vitality and wellness are ever growing in importance with consumers.
The sensorial and olfactive opportunities that fragrances offer to body care products are endless.
Consumers rely on their favorite brand, or try a new one, for values like caring, mild, fresh, feminine
or masculine, family and safety. Firmenich clients in turn ask us to deliver these messages in their
hair care, soap, deodorant, bath, skin and personal care products.
HOME CARE: Home is where the heart is! Whether detergents, softeners, air fresheners or household
cleaners, our perfumers and development teams work together to create fragrances that inspire
emotions and convey important functional benefits.
In Home Care, where technological innovation constantly serves the consumer, we create robust
fragrances that signal and enhance a products performance claims.

Mohannad Haddad
Regional Account Manager
Body & Home Care
O +971 4 3636 960
M +971 50 6447116
Firmenich FZ-LLC
Dubiotech Park Nucleotide Complex Office #122
P.O. Box 502648, Dubai, United Arab Emirates
FAX +97 1 44 47 2578 | WWW.FIRMENICH.COM
Products:
Perfumes: Fine Fragrance & Home-Body Care products
Flavor products for Food and Beverage

JOFA INTERNATIONAL
JOFA Group of Companies is conglomerate of multiple concerns operational in different sectors,
including jewelry, diamonds, high value textiles, premium food distribution, executive office
construction and armored security services within Pakistan. JOFA group has partnered with some
of the leading businesses in Pakistan and abroad to offer high-end products to its consumers. The
group has also partnered with renowned real estate developers, architects and engineering firms
and is working on multiple mega land development projects in Karachi.
MOVENPICK ICE CREAM PAKISTAN, the company holds royalty in the country for premium specialty
products including Mövenpick of Switzerland. JOFA International and JOFA Foods have been successfully
driving the respective products into Pakistani markets and have emerged as market leaders in their
respective categories. With the needed financial strength of the group and the professional capacity
of these companies, sales of highly placed products like Mövenpick in the country have exceeded
all other markets in the region, including India.
JOFA Jewelry and Gold Mark has emerged as the most trusted brands for high-end sophisticated
jewelry and has successfully created a niche market for jewelry in line with international trends.
Adding a further dimension to JOFAs jewelry collection, The Diamond Gallery offers some of the
most exquisite range in diamond and stones jewels in the country, designed exclusively by Asim Jofa.
JOFA Textiles launched its very first premium lawn collection in the spring of 2010. The idea was to
harmonize prêt wear with the elaborate designs of the JOFA jewelry collection and bring out the
very best of feminine look. The JOFA Premium Lawn has been the first in the market to have AATCC
(American Association of Textile Chemists and Colorists) certification by the SGS Laboratories of
Switzerland. JOFA reaffirms its customers of its superior standards of workmanship and materials
in every product it offers, and JOFA Premium Lawn has been able to draw fashionable elite of
customers owing to its high quality plush fabrics, smooth lines and intricate prints.
JOFA Constructions is overlooking the construction of JOFA Towers a contemporary office complex
offering the marriage of sleek, ultramodern architecture and next-generation amenities required by
modern-day executive business operations. The project provides adequate parking space; well-
planned space allocation for executive and work force rooms; and adjustable fixtures for creating
cubicles and dynamic work spaces. JOFA Group is also a major stakeholder in Karachis largest planned
residential project the Maymar Housing Scheme.
JOFA Armored Security offers complete premise and personal security solutions for businesses and
homeowners. JOFA Security Personnel is trained and equipped with automatic and semiautomatic
armaments and has been thoroughly familiarized with modern surveillance equipment like sensors,
CCTVs and motion detectors. The net base of employed security personnel exceeds 700 personnel,
and more than 200 corporate clients are availing one or more services offered by JOFA Security
Arsenal.
JOFA Group of Companies is headquartered in Karachi, Pakistan. The group of companies is chaired
by Mr. Asim Jofa a renowned Gems and Jewelry specialist and designer.

Misbah Uddin Khan
Brand Manager
03452060989
misbah@jofagroup.com
MOVENPICK Ice-cream

3 DIMENSIONAL ENGINEERING
Our organization, 3 Dimensional Engineering is the pioneer in introducing Powder Coating Technology
in Pakistan. We represent GEMA, Switzerland in Pakistan since 1986 and ever since serving the
surface finishing industry. We have broad base of satisfied customers of GEMA, Switzerland all over
Pakistan using Automatic & Manual systems, which includes Dawalnce, Haier, PEL, Siemens, Orient,
Pakistan Cables, Sui Southern Gas Company, P.C.S.I.R., Jotun Powder Coatings etc. We provide
complete turn-key projects and after Sales services. As a matter of fact we provide Energy Efficient
Powder Paint Shop.
Beside above our Organization is also planning to establish Vocational training centre with special
reference to Powder coatings in Pakistan.
Our Organization also introduced Thermoplastic flame spray coatings and special powders as per
the harsh atmosphere of Pakistan.
We target to further introduce the innovations in this field and explore new avenues as well & aim
to take part in technological development & promoting Green Environment in our Country with the
introduction of latest technologies especially the Swiss products which are other name for quality
& reliability.
Contact details and contact person (s)

M. Farooq Baig
M. Yousuf Baig
Zeeshan Ahmed Baig
P.O. BOX 17617, KARACHI #75300 PAKISTAN.
Cell # 0300-9273883
Email: threedim@cyber.net.pk l threedim@hotmail.com
Swiss principals:
Gema Switzerland GmbH
Mövenstrasse 17
9015 St.Gallen
Switzerland
http://www.gemapowdercoating.com/en-us/home.aspx

NORSAL PHARMA
We import best quality bovine semen from switzerland for the increase of milk in our dairy cattles
and for the increase of meat in our beef producing animals.
Today, Swissgenetics exports on all continents through our partner the global distributor, Semex
Alliance. Through Semexs powerful international distributorship Swissgenetics is represented in
over 60 countries world-wide by efficient distributors working hard to ensure the best possible
genetics to breeders everywhere.
Our bulls are kept in modern, loose housing facilities built for animal comfort. At our semen collection
center, we utilize individual or tie-stall housing for our young and proven sires, guaranteeing efficient
production through animal health and comfort. Swissgenetics follows standard European Union
semen collection and processing guidelines, while also following voluntary sanitary measures that
facilitate semen shipments to countries worldwide.
Switzerlands excellent disease free status and our internal strict standards, in close collaboration
with the internationally approved Swiss Veterinary Service, makes each Swissgenetics semen straw
a safe, effective product. Fertility has crucial economic impact on milk production.
Therefore, we only accept and process ejaculates with high proportions of normal and motile sperm.
Each batch of processed semen is assessed for post-thaw motility and total number of sperm. Only
batches that fulfill all required standards are released for sale. These controls carried out with modern
lab equipment, ensure a constant, highly reliable and consistent product.

FAHAD KHAN
Marketing Manager
KARACHI
Phone: 02134802995
Cell: 03333105954
Fax: 02134962235
Email: norsalpharma@norsalpharma.com
Web: www.norsalpharma.com
Swiss principals: Swissgenetics

SWITZERLAND GLOBAL ENTERPRISE
Switzerland Global Enterprise is the official center of excellence for internationalisation

Switzerland Global Enterprise works all over the world to support entrepreneurs and promote
Switzerland as a business location. Our role as a center of excellence for internationalisation is to
foster exports, imports and investments, to help clients develop new potential for their international
businesses and to strengthen Switzerland as an economic hub. We are a strong and trusted partner
for our clients, the cantons and the Swiss government, with a global network of experienced advisers
and experts.
Export: As experts in internationalisation, Switzerland Global Enterprise on behalf of SECO provides

support to Swiss companies, in particular SMEs, with the global identification and development of
business potential abroad; through ongoing orientation regarding relevant developments in the
global markets and with professional consultancy and attendance services for establishing contacts
and partners and making use of new business opportunities.
Import: Switzerland Global Enterprise works on behalf of SECO to support SMEs from selected partner
countries, facilitating market access and opening up new business opportunities in Switzerland and
the European Union. In this way, Switzerland Global Enterprise helps to strengthen the competitiveness
of the companies concerned and foster cooperation and trade relations between Switzerland, the
EU and the partner countries. Importers in Switzerland and Europe benefit from contacts with reliable
suppliers in the partner countries.
Invest: On behalf of SECO and the cantons, Switzerland Global Enterprise informs potential foreign
investors about the particular strengths and general conditions of Switzerland as a business location.
Switzerland Global Enterprise provides support to foreign companies and examines their potential
and projects before these are submitted to the cantons. Switzerland Global Enterprise supports the
cantonal encouragement of foreign companies to settle in Switzerland by means of market and trend
analyses and the coordination of activities for all agencies involved in Swiss location promotion.

Bleicherweg 10
CH-8002 Zürich
Tel. +41 44 365 51 51

Fax +41 44 365 52 21
info@s-ge.com
www.switzerland-ge.com

Switzerland at a Glance!
landslides and flooding, as well as threatening the important tourism industry.
Capital Bern
Science: Switzerland is recognised as an international
Languages research centre. Both the Swiss state and the private
German, French, Italian, sector are strongly involved in promoting science
Rumantsch and technology.
Population 7,954,662 Swiss scientists are involved in ground-breaking
Area 41,285 km2 research, in part with foreign colleagues, in sciences
ranging from nanotechnology to space research.
This scientific success has a long history. Many Swiss and Swiss-based scientists
have won Nobel prizes.
The people of Switzerland: Switzerland has
a population of about 7.78 million. Foreigners
Education in Switzerland: Switzerland
account for around 22% of the resident
prides itself on its high standard of
population. The average age is increasing, as
publicly-funded education. As a country
people live longer and have fewer children.
with few natural resources, its prosperity
Lifestyles are changing as the Swiss adapt to
depends to a large extent on its brain
new demands.
power. Most people continue studying
after the years of compulsory education,
Switzerland has four unevenly distributed languages and a wealth of dialects.
and many take further courses throughout
Culture: Switzerland boasts a thriving arts their lives. At the same time, the education system has to deal with new challenges
scene, with its architects in in the face of changes in society and the world.
particular achieving world-
Economy: Switzerlands economy is based on
wide acclaim. The culture
a highly qualified labour force performing highly
of Switzerland is
skilled work. The main areas include
characterised by diversity.
microtechnology, hitech, biotechnology and
The Swiss sometimes
pharmaceuticals, as well as banking and
wonder what keeps Switzerland together. The wide range of
insurance know-how. The service sector now
traditional customs is one reflection of this diversity.
employs the greatest number of people.
Leisure: The Swiss have a well-deserved reputation for being hard workers, but
Most of the people working in Switzerland are employed by small and medium-
they enjoy their leisure as much as anyone else. Leisure activities range from
sized enterprises, which play an extremely important role in the Swiss economy.
The Swiss are concerned that economic activity should have as little impact as
possible on the environment. Switzerland's energy and transport policies aim
to be environmentally friendly. The age of unlimited economic growth in
Switzerland is over. Fear of unemployment has been one of the main concerns
of the Swiss for several years.
taking part in gruelling sports to relaxing with family and friends. Many people Politics: Switzerlands existence
also devote part of their leisure time to the public service. as a modern federal state dates
back to 1848. The government
Geography: The geography of Switzerland is notable for its great diversity.
is made up of seven members,
Switzerlands three main geographical
elected by the Federal Assembly.
regions are the Jura, Plateau and the Alps.
The government members take
it in turns to act as president.
The geography of Switzerland means that
The Swiss people can influence political affairs through the highly developed
the climate varies greatly from one region
system of direct democracy.
to another. Depending on the area and the
time of year, Switzerland experiences
Switzerlands position as a neutral state allows it to play an important humanitarian
conditions reminiscent both of Siberia and
role in world affairs and to act as a mediator between conflicting parties.
of the Mediterranean. Even the major towns of their own distinctive character.
Building land is in short supply, but planning regulations aim to preserve the History: Switzerlands geographical position with
appearance of towns and villages. its transit routes over the Alps made it a desirable
possession for European great powers through
Environment: Switzerland's topography means that the central plateau is densely
the ages.
p o p u l a t e d . I n d u s t r y,
farming, transport and Switzerland developed slowly over many
leisure activities compete centuries, as more and more regions came
for space with residential together to form a loose confederation whose members gave each other mutual
areas. All of these can be support. At times their different interests stretched the bonds between them
sources of pollution. The almost to breaking point. It was only in 1848 that Switzerland became a more
mountain environment is centralised federal state. This favoured its economic development and ended
especially fragile. Climate any possibility that Switzerland might break up.
change brings the threat of


Exibition

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Exibition

Hochgeladen von

Copyright:

Verfügbare Formate

MADE IN SWITZERLAND

Organizer Partners Event Manager Venue Partner

OYSTER TECHNOLOGIES (PVT) LTD.

Jordan James Din Floor Plan

00 MADE IN SWITZERLAND EXHIBITION 2013 05

MADE IN SWITZERLAND EXHIBITION 2013 07

MADE IN SWITZERLAND EXHIBITION 2013 09

Switzerland Global Enterprise

MADE IN SWITZERLAND EXHIBITION 2013 11

MADE IN SWITZERLAND EXHIBITION 2013 13

14 MADE IN SWITZERLAND EXHIBITION 2013

MADE IN SWITZERLAND EXHIBITION 2013 15

The following are the renowned Swiss watch brands we represent:

00 MADE IN SWITZERLAND EXHIBITION 2013 19

Contact details and contact person (s):

Name: Kanwal Iftikhar

MADE IN SWITZERLAND EXHIBITION 2013 21

Contact details and contact person (s):

Mr. Fazal Ali

MADE IN SWITZERLAND EXHIBITION 2013 23

Vision & Mission

Contact details and contact person (s):

Ms. Ullia Shah

MADE IN SWITZERLAND EXHIBITION 2013 25

Contact details and contact person:

MADE IN SWITZERLAND EXHIBITION 2013 27

Contact details and contact person:

MADE IN SWITZERLAND EXHIBITION 2013 29

Government Security Solutions

Product and Brand Protection

Contact person (s):

MADE IN SWITZERLAND EXHIBITION 2013 31

Contact details and contact person (s):

Hassan A. Hussein (Abullo)

Syed Meisum Jaffri

MADE IN SWITZERLAND EXHIBITION 2013 33

Contact details and contact person (s):

MR. SHAUKAT KAZIMI

MR. GULZAR KHAN

MADE IN SWITZERLAND EXHIBITION 2013 35

MADE IN SWITZERLAND EXHIBITION 2013 37

Products are covering:

Please visit our website: www.rees-pk.com, send query to sales1@reespk.com

Rauf Electronic Equipment Service

Principals Name & Address:

Contact details and contact person (s):

Jewelry Balance: Jewelry Balances, Carat Balances

MADE IN SWITZERLAND EXHIBITION 2013 39

In addition to this the Company has also been awarded:

Contact details and contact person (s):

Mr. Aamir Shamsi

MADE IN SWITZERLAND EXHIBITION 2013 41

Values and Outlook:

Contact details and contact person (s):

MADE IN SWITZERLAND EXHIBITION 2013 43

Contact details and contact person:

Contact details and contact person (s):

MADE IN SWITZERLAND EXHIBITION 2013 45

From watchmaking to micro-technology  the origins of a success story

At the heart of worldwide economic activity

Winning partnerships between applied research and industry

Neuchatel, your Switzerland

Department of Economic Affairs

MADE IN SWITZERLAND EXHIBITION 2013 47

Principals Name & Address:

From watchmaking to micro-technology the origins of a success story

Over 60 years experience in handling all classes of General Insurance Business.

The companys range of activities include the following

Rieter Machines Works Ltd., Switzerland (Spinning Machinery)