Combined

LA CONSOLACION COLLEGE MANILA
Mendiola, Manila
SHS – TECHNICAL VOCATIONAL LIVELIHOOD STRAND
SWEET DEELS INCORPORATED
A Business Plan
Presented to
The Senior High School Faculty
Basic Education Department
La Consolacion College Manila
In Partial Fulfillment
Of the Requirement for the Subject
Applied Economics
Ledesma, Mirasol R.
Guevarra, Kristine Joyce M.
Forro, Kyla T.
Sardoncillo, Dianne A.
Mendiola, Manila
Escovidal, Jestine Chloie P.
Usodan, Merhayanie M.
Acuña, Kyla Mae C.
Catacutan, Shiela Mae E.
Salazar, Atasha Nicole L.
MARKET STUDY:
A. Description of Potential Market
The product features made-from-scratch lunches from pure, locally

sourced ingredients. The product is made to fit in the taste of all ages especially
the students around the school. It is a great and affordable dessert designed to
capture the taste buds of the buyers. Most people have an affinity for sweets. It
is common to give in to our cravings to satisfy our own sweet tooth. The Leche
Dulce specializes entirely in desserts, with a wide range of Flipino delicacies to
offer.Pastillas de leche are sweet milk candies that are usually served for
dessert. Leche Dulce is a one-stop-dessert-shop located in Youniversity Suites,
Mendiola Manila. Leche Dulce aims to catch the interest of the students around
the University belt base with its broad variety of cheap but High-quality
desserts.
Proposed Location: Youniversity Suites, U- Belt, Recto, Manila
Products to be offered: Classic Pastillas, Pastillas de graham, Pastrinkles,

Chocostillas
Mendiola, Manila
SHS – ACCOUNTANCY AND BUSINESS MANAGEMENT
B. Market Survey
The company conducted a survey to know the people’s preference and

the potential demand for the product. They asked their target customers and
tried to find if the product will be a hit.
AGE FREQUENCY PERCENTAGE

GENDER FREQUENCY PERCENTAGE
15-16 11 55%
MALE 11 55%
17-18
FEMALE 9 9 45%
45%
TOTAL:
TOTAL: 20 20 100%
100%
CIVIL STATUS FREQUENCY PERCENTAGE

SINGLE 20 100%
MARRIED 0 0%
TOTAL: 20 100%
MONTHLY FREQUENCY PERCENTAGE

ALLOWANCE
1000-2000 5 25%
Mendiola, Manila
2001-4000 10 50%
4001 AND ABOVE 5 25%
TOTAL: 20 100%
NUMBER OF TIMES
THEY BUY PER WEEK FREQUENCY PERCENTAGE
0-3 12 60 %
4-6 7 35%
7 AND ABOVE 1 5%
TOTAL: 20 100%
CONSUMED
PER WEEK FREQUENCY PERCENTAGE
0-10 4 20 %
10-30 8 40%
31 AND ABOVE 8 40%
TOTAL: 20 100%
Mendiola, Manila
LOCATION FREQUENCY PERCENTAGE
SCHOOL 4 20 %
SARI - SARI 16 80%

STORE
TOTAL: 20 100%
MONEY SPENT FREQUENCY PERCENTAGE
0-30 7 35 %
31-60 11 55%
60 AND ABOVE 1 5%
TOTAL: 20 100%
REASONS FREQUENCY PERCENTAGE

Mendiola, Manila
“It’s my favorite” 5 25%
“I Like sweets” 15 75%

TOTAL: 20 100%
C. Demand and Supply Analysis
Historical Demand for Pastillas Products (According to Value Chain

Analysis of Carabao and Carabao-based products)
2015 62,958
2016 195,382
2017 469,665
2018 146,880
Projected Demand (According to Value Chain Analysis of Carabao and

Carabao-based products)
2019 87,658
2020 270,331
2022 761,313
Mendiola, Manila
2021 284,850
Historical Supply of Pastillas Products
2015 60,672
2016 190,997
2018 465,999
2017 145,892
Projected Supply of Pastillas Products
2019 85,000
2020 267,983
2021 755,562
2022 282,937
Project Demand Projected Supply Excess Demand %of Excess of Demand
2019 87,658 85,000 2,658 32.98

2020 270,331 267,983 2,348 115.13
2021 761,313 755,562 5,751 132.38
2022 284,850 282,937 1,913 148.90

Mendiola, Manila
Business Target Market Share:
2019 4%
2020 6%
2021 6%
2022 7%
D. Current Competitors
The company decided to research about the common competitors. The

Stores listed below are the stores who also offers a variety of desserts.
 Rhanel’s Sweet Delight Official

 JAIs Special Pastillas
E. Marketing Programs
This explain that our company make a product that will catch people interest.
This includes of detailing of our product and on how we can get our costumers to
be interested to buy.
To advertise this special kind of pastillas, a commercial will be uploaded in

certain social media platforms like Facebook, to announce the new release of the
said product.
Mendiola, Manila
Product Description
• Classic pastillas- a milky and creamy plain pastillas

• Pastillas de graham- pastillas topped with graham powder
• Pastrinkles- pastillas topped with sweet sprinkles
• Chocotillas- pastillas with a combination of chocolate flavor
F. Flow of Operation
HIRING EMPLOYEES
BUYING INGRIDIENTS
MAKING OF PRODUCT
PREPARE THE RAW MATERIALS
PUT THE POWERED MILK ON THE

BOWL
Mendiola, Manila
POUR THE CONDENSED MILK ON

THE BOWL
MIXED WELL
AFTER MIXING IT MOLD IT INTO

CIRCLE
AFTER YOU ENCIRCLED THE

PASTILLAS PUT THE CRUSHED
GRAHAM ON TOP OF IT.
SELLING OF PRODUCT
COMPUTING ALL PROFITS/LOSSES FOR THE

DAY
Mendiola, Manila
Employee/ Benefits:
 Vacation leave: 25 days
 Other leaves provided by Law: Emergency, Bereavement, Maternity

Leave
 Accident Insurance
 Employee Discounts
 Free meals
 13th month pay and Christmas bonus
G. Raw Materials and Ingredients
Raw Materials: Bear Brand(Milk Powder), Cowbell(Condensed milk),

Crushed Graham, Sweet sprinkles, Choco Powder
Utensils: Mixing bowl, whisk, tooth pick.
H. Legal Requirements
The importance of this is to protect the business that is being handled and
to also protect the people or the employees of the business accountable for
their actions.
In starting a business:
 Register the Business Organization
 Obtain for the Barangay’s permit
 Obtain Mayor’s permit
Mendiola, Manila
 Register with the Bureau of Internal Revenue (BIR)

 Registering with the SSS, PhilHealth, and PAG-IBIG Fund
 Register with the Bureau of Food and Drugs (BFAD)
I. Financial Study
This study is compose of our over-all profit and a presentation of the
capital requirements and projected financial statements.
The initial capital of our corporation is Php 500.00
Source: to be contributed equally among nine partners, with Php. 55.00 each
partner.
J. Socio- Economic Study

1. Economic Benefits
a. Employment and Income Generation
EMPLOYEES TOTAL SALARIES PAID PER YEAR
FORRO (CHEF) Php. 16,000 x 12= Php. 192,000
GUEVARRA (CHEF) Php. 16,000 x 12= Php. 192,000
SARDONCILLO (STAFF) Php. 15,000 x 12= Php. 180,000
ESCOVIDAL (STAFF) Php. 15,000 x 12= Php. 180,000
USODAN (STAFF) Php. 15,000 x 12= Php. 180,000
CATACUTAN (CASHIER) Php. 14,000 x 12= Php. 168,000
SALAZAR (SECURITY STAFF) Php. 14,000 x 12= Php. 168,000
ACUÑA (CLEANLINESS STAFF) Php. 14,000 x 12= Php. 168,000

Mendiola, Manila
Based on the Republic Act No. 6727 (also known as the “Wage Rationalization Act”)
issued by the Department of Labor and Employment
Because of the salary per year mentioned above, it promotes job provision for the
society and the government which lessens the unemployment rate of the country, The
salaries also help the employess’ living because it is enough for them to sustain and improve
their lifestyles.
b. Tax Revenues for the government

i. Organizational fees and licenses
ii. Income Taxes
EMPLOYEES INCOME TAXES
FORRO (CHEF) EXEMPTED
GUEVARRA (CHEF) EXEMPTED
SARDONCILLO (STAFF) EXEMPTED
ESCOVIDAL (STAFF) EXEMPTED
USODAN (STAFF) EXEMPTED
CATACUTAN (CASHIER) EXEMPTED
SALAZAR (SECURITY STAFF) EXEMPTED
ACUÑA (CLEANLINESS STAFF) EXEMPTED
Based on the New Income Taxt Table 2018-2022 iisued by the Bureau of Tax Revenue
c. Local Materials used:

• Bear Brand (Milk Powder)
Mendiola, Manila
• Cowbell (Condensed Milk)

• Crushed Graham
• Sweet Sprinkles
• Choco Powder
d. Import substitution is not applicable since all the ingredients are
available locally.
2. Social Benefits
a. Based from the salaries above, we can observe imporved standard
living of employees.
b. The company assures that the ingredients mentioned are in good
quality and in an affordable price.
c. The company will use environmental friendly materials such as
wood toothpicks for the product.
K. Organizational Plan
Name: Mirasol Ledesma
Position: General Manager
Job Specification
• Management Skills. General managers must convert their focus from doing tasks
to delegating them. Management skills include instruction and development of
employees and enforcing policies. They also ensure the adequacy of supplies,
Mendiola, Manila
inventory, equipment and other necessary items to conduct business tasks.

Responsibility for ensuring departments and the organization stay within budgets
falls ultimately to the general manager.
• Decision-making Skills. Personnel decisions are a prominent part of the general
manager job description. Based on performance and budget factors, general
managers determine whether to hire, terminate or reassign staff members or
eliminate or create new positions.
• Time-management Skills. General managers often face multiple issues and
deadlines at or near the same time. To have sufficient time to meet them, general
managers delegate tasks and review calendars and schedules kept by them or their
assistants.
Setting priorities for tasks is also part of time management.
Job Description:
An individual in a General Manager role is a generalist who is familiar with all

areas of the business and can coordinate processes and operations across the organization.
A general manager must speak the languages of finance and accounting, operations, sales,
marketing, human resources, and research and development or engineering.
In larger organizations, individuals viewed as having general management

potential often work in a series of assignments, rotating through the various functions and
gradually growing their expertise and responsibilities over many years.
Mendiola, Manila
Name: Joyce Guevarra

Position: Chef
Job Specification
Time Management: Time management is a technique for using your time more
effectively. Organize your professional and personal tasks based on how urgent and
Mendiola, Manila
important they are, and take care of the most urgent and important first, followed by
activities that are not urgent but still important.
Creative in mind: One of the necessary things that a business needs to be successful is
creative thinking. Every business must be able to compete with their competitors and keep
up with the latest trends in the industry. Creativity is a spark of an idea that a business
leader needs to achieve their goals. Creative thinking involves thinking of different ways
to do things to achieve a better result.
Positive mindset: A positive mindset can help
you turn a bad situation into a good one in a much shorter period of time, and with
better end results. It's the process of making something good out of something
bad. One of the most important steps you can take toward achieving your greatest
potential in business is to learn to monitor your attitude and its impact on your
work performance, relationships and everyone around you.
Mendiola, Manila
Job Description
As a chef of the company I take care of the kitchen and make sure to always prepare the
food fresh. Being a chef you need to make sure that the food is delicious and
commercially compatible. I need to make sure that everything in the kitchen is well taken
care of,
Name: Kyla Forro
Position: Asst. Chef

Mendiola, Manila
• Responsible: Some people thought that being the own boss of your company is
always better than being just an employee—and that is the only career worth your
excellence. However, we should accept the fact that not everyone is destined to be
a business owner. Also, being a worker for another person is not that bad. There are
many employees who have achieved fulfillment and success
in their lives.
• Time Management: Time management requires a good sense of work gauge so that
you can correctly allot the time needed for a task. But it's not just about scheduling.
Good time management also requires discipline, quick thinking, knowing how and
when to delegate, and knowing when to use strategies for dealing with
procrastination, distraction, and even unplanned events.
• Good Interpersonal skills: Interpersonal skills are important because it help

employees develop and foster strong working relationships with each other and
with their clients.
Job Description
Being a ass. chef, you should work hard and always cooperate to the head chef. In
school you could get away with slacking off or not putting in your full effort all the time.
Top performers work hard and put in their greatest effort all the time. Prove yourself
Mendiola, Manila
different than your colleagues- look to where you can add value to the team, your boss
and the organization— make yourself invaluable.
Name: Jestine Escovidal
Position: Staff
Mendiola, Manila
Job Specification
• Openness - I'm open for everything, I am open for new ideas and suggestions.
in a workplace, people always come up with new ideas for a better
improvement. This skill will enhance my critical thinking when making new
decisions and accepting someone's idea.
• Creativity - I have this kind ability that helps me create or make new ideas
which is extraordinary to produce new opportunities.
• Integrity - every employee should have this kind of values. I have s honest
personality and fairness to everyone that I can assure you that I'll be loyal to
my workplace.
• Following instructions - I have this kind of attitude that I will follow every
instruction that my manager will say because following instructions will help
the workplace to improve their managing when it comes to the employee.
Job Description:
As a staff, I will make sure that the customers will be satisfied on our product. I
will organize the facility so that it will be more presentable to our beloved customers. As
an employee, i will do my work very well and i will give my full effort when I’m in the
workplace. As an employee, i will my co-worker if there's problem inside the workplace.
Mendiola, Manila
Name: Merhayanie Usodan
Position: Staff
Job Specification
• Time Management: Time management is an important skill employers look for

because without it, a business can lose clients, miss goals, fail in efficiency, or miss
important time-specific opportunities.
Mendiola, Manila
• Good interpersonal skills: Interpersonal skills will give you a chance to differentiate
from other job applicants as well as work mates and move up the ladder.
• Creative Mind: Creative people draw conclusions between seemingly unrelated
things.
They are keen observers that take in the world to generate ideas.
Job Description:
Always put your hand up. Being an employee who takes on more than the job
description is a key to being a great employee and showing value. When your boss asks
for help, raise your hand to take on the extra challenge. Standout employees always take
on additional projects.
Name: Dianne Sardoncillo
Position: Staff
Mendiola, Manila
Job Specification
• Creative Mind: Without creativity and innovation, every company would follow
the same patterns in marketing/promotion, technique, or even the goods and
services they may be selling.
• Responsible: As an employee, no matter what position you are in, means that you
have a responsibility to perform and it is your duty to take charge of it.
Therefore, it should be your goal to become a responsible worker.
• Good interpersonal skills: Interpersonal skills are important because it contributes

to increasing team and organizational productivity and interpersonal skills create
an overall positive work environment.
Job Description
As an employee you should bring solutions, not just problems. Problems and
challenges will come up in every job. It’s inevitable. The best employees do not just bring
the problems forward to their boss and let them deal with it- they come with solutions.
While you may not always have the perfect answer, help your boss by showing that
you’ve thought through some possible options.
Mendiola, Manila
Name: Shiela Mae Catacutan
Position: Cashier
Mendiola, Manila
Job Specification
• Good interpersonal skills: Having this ability will gather people will patronage
your business. It is essential having good interpersonal skills in this kind of
business because it really needs to you have a good talent in a way of talking to
people in order to gain their trust and support your product.
• Analytical Skills: You will need to oversee your business in order to be ready in
any problems that the business will encounter and to give the best judgment for
the goods of the business you’re in. It is needed to have a strong mind to be the
foundation of the business and to shed light to the people around the business.
• Time Management: You will encounter different hindrances that you as a part of
the business will encounter and make it eat a lot of time that is needed in your
work. Having
the ability to have a time for every work and to manage it is a good way of time
management.
Job Description
As a cashier attendant I need to make that all money is well keep. To compute the profit
and loss and also to make sure that the is always exact.
Mendiola, Manila
Name: Kyla Mae Acuna
Position: Cleanliness staff

Mendiola, Manila
Job Specification
• Good interpersonal skills: Having this ability will gather people will patronage
your business. It is essential having good interpersonal skills in this kind of
business because it really needs to you have a good talent in a way of talking to
people in order to gain their trust and support your product.
• Analytical Skills: You will need to oversee your business in order to be ready in
any problems that the business will encounter and to give the best judgment for
the goods of the business you’re in. It is needed to have a strong mind to be the
foundation of the business and to shed light to the people around the business.
• Time Management: You will encounter different hindrances that you as a part of
the business will encounter and make it eat a lot of time that is needed in your
work. Having
the ability to have a time for every work and to manage it is a good way of time
management.
Job Description
As a cleanliness staff my job is to make sure all the equipment is clean and to make sure
that all the products are fresh. I need make sure that all the waste is in proper place. I
Mendiola, Manila
should ensuring compliance with licensing, hygiene and health and safety
legislation/guidelines and promoting and marketing the business.
Name: Atasha Salazar
Position: Security
Mendiola, Manila
Job Specification
Job Specification
• Leadership Skills: In terms of leadership you need to become a leader and not a
boss, you will be with your team and not just ask them what to do. You need to
motivate your comrades to work as a team.
• Time Management: It is a necessity for a job that is needed to be done within an

allotted period of time. You will encounter different person that you will be
working with you will need a good management skills to handle each and every
one of them.
• Good interpersonal skills: It is essential having good interpersonal skills because

in this field of business it is needed to gather people who will patronage your
product and having the ability to have a good way of talking with people is good.
Having this ability will get you loyal customers and build a good relationship with
them.
Job Description:
To secure all the staff of the company and also the money and the products inside the
business. I’m also the one who is responsible for ensuring the safety of all the customer.
Mendiola, Manila
Mirasol Ledesma
General Manager
Jestine Escovidal Dianne Sardoncillo

Merhayanie Usodan
Staff Staff
Staff
Joyce Guevarra Kyla Forro
Chef Asst. Chef

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LA CONSOLACION COLLEGE MANILA

SWEET DEELS INCORPORATED

The Senior High School Faculty

Basic Education Department

La Consolacion College Manila

Of the Requirement for the Subject

Guevarra, Kristine Joyce M.

Escovidal, Jestine Chloie P.

Acuña, Kyla Mae C.

Catacutan, Shiela Mae E.

Salazar, Atasha Nicole L.

A. Description of Potential Market

The product features made-from-scratch lunches from pure, locally

Proposed Location: Youniversity Suites, U- Belt, Recto, Manila

Products to be offered: Classic Pastillas, Pastillas de graham, Pastrinkles,

The company conducted a survey to know the people’s preference and

AGE FREQUENCY PERCENTAGE

CIVIL STATUS FREQUENCY PERCENTAGE

MONTHLY FREQUENCY PERCENTAGE

4001 AND ABOVE 5 25%

LOCATION FREQUENCY PERCENTAGE

SARI - SARI 16 80%

MONEY SPENT FREQUENCY PERCENTAGE

REASONS FREQUENCY PERCENTAGE

“It’s my favorite” 5 25%

“I Like sweets” 15 75%

C. Demand and Supply Analysis

Historical Demand for Pastillas Products (According to Value Chain

Projected Demand (According to Value Chain Analysis of Carabao and

Historical Supply of Pastillas Products

Projected Supply of Pastillas Products

Project Demand Projected Supply Excess Demand %of Excess of Demand

2019 87,658 85,000 2,658 32.98

2021 761,313 755,562 5,751 132.38

2022 284,850 282,937 1,913 148.90

Business Target Market Share:

The company decided to research about the common competitors. The

 Rhanel’s Sweet Delight Official

To advertise this special kind of pastillas, a commercial will be uploaded in

• Classic pastillas- a milky and creamy plain pastillas

PREPARE THE RAW MATERIALS

PUT THE POWERED MILK ON THE

POUR THE CONDENSED MILK ON

AFTER MIXING IT MOLD IT INTO

AFTER YOU ENCIRCLED THE

COMPUTING ALL PROFITS/LOSSES FOR THE

 Vacation leave: 25 days

 Other leaves provided by Law: Emergency, Bereavement, Maternity

G. Raw Materials and Ingredients

Raw Materials: Bear Brand(Milk Powder), Cowbell(Condensed milk),

Utensils: Mixing bowl, whisk, tooth pick.

 Register with the Bureau of Internal Revenue (BIR)

J. Socio- Economic Study

EMPLOYEES TOTAL SALARIES PAID PER YEAR

FORRO (CHEF) Php. 16,000 x 12= Php. 192,000

GUEVARRA (CHEF) Php. 16,000 x 12= Php. 192,000

SARDONCILLO (STAFF) Php. 15,000 x 12= Php. 180,000

ESCOVIDAL (STAFF) Php. 15,000 x 12= Php. 180,000

USODAN (STAFF) Php. 15,000 x 12= Php. 180,000

CATACUTAN (CASHIER) Php. 14,000 x 12= Php. 168,000

SALAZAR (SECURITY STAFF) Php. 14,000 x 12= Php. 168,000

ACUÑA (CLEANLINESS STAFF) Php. 14,000 x 12= Php. 168,000

b. Tax Revenues for the government