ASSIGNMENT 1

CORPORATE GOVERNANCE

BY FAREEHA NAAZ
STUDENT ID: 13988
 “SURSUBZ AGRO CHEMICALS”
INTRODUCTION
“Sursubz Agro Chemicals” started their journey in 2009 as a distribution company in Pakistan to
facilitate growers to overcome their problems as far as their agriculture crop is concern. Sursubz
started conferences, exhibitions and seminars in April 2015 and arranged various local and
international tours yearly along with musical and entertainment shows for its valuable 150+
dealers.

The company is authorized by government of Sindh & Balochistan agriculture department and a
specific member of Pakistan crop protection association and also a certified tax payer by FBR.
Sursubz gives a special attention on its R & D department by visiting fields to discover various
issues and resolve them. “Sursubz Agro Chemicals” offers more than 100 products including
pesticides, seeds and fertilizers for a wide range of crops including wheat, rice, sugarcane and
cotton etc. By winning the trust of its consumers, Sursubz has become the most well-known and
trusted names in Crop Protection Industry and provide various training and awareness programs
in their own areas. Currently more than 40 employees including labors and staff are working in
the organization and also give the opportunities to join them by offering vacancies through social
media, portal and newspaper.

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COMPANY’S VISION
“Sursubz Agro Chemicals” the agriculture based company deals in seeds, fertilizer and pesticides.
We provide the various solutions to the grower who are generating the food itself and food
ingredients for the nation. The company’s main focus is to maximize the quality and high profits
simultaneously and become the leading company all over the world.

COMPANY’S MISSION
“Sursubz agro chemicals” is a recognized leader among the agriculture products that are seeds,
fertilizers and pesticides in Pakistan. We provide the best quality products by using latest
technology at best affordable rates comparatively and keep our products environment friendly for
health & safety with ethical conduct. We are not just specific to facilitate our growers as far as
their agriculture crop is concerned but also facilitates our associates by leading a sound success,
growth and high profits in agriculture market.

COMPANY’S OBJECTIVES
The main objective of the project is to demonstrate the production and use of a
fertilizer characterized by reduced salinity. This innovative product based on urban organic waste,
bio-char and farm organic residues will allow the substitution of chemical and mineral fertilizers.
Following this approach it will be thus possible for farmers and urban waste managers, to reduce
costs and to obtain environmental and economic advantages such as

 Recovery of waste material and

 Revenue generated from the selling of the new fertilizer.
The environmental impact will be also significantly reduced and the greenhouse emissions from
landfills will decrease through the use of the reduced salinity fertilizers it will be possible to reduce
the use of chemical fertilizers thanks to

 A direct input of nutrients (specifically N and P)

 An indirect action focused on the absorption and availability of several mineral elements
(increased retention of P and others elements, slowing the phosphorus retrograde dynamics
etc).
 The demonstration of a consistent improvement of soil health and fertility.
An increase of Organic Matter in the soil can reduce soil tiredness, improves the porosity of the
soil, reduces compaction, improves the drainage and the aeration of the roots and, finally, strongly
contributes to enhance the absorption of mineral elements.

A higher content of organic matter will increase the quantity of humus in the soil and will have
positive effects on the development of soil micro-flora, which in turn will make nitrogen and
phosphorus more available for the plants.

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 BUSINESS MODEL

COMPANY’S BUSINESS STRATEGY AND PLAN

The strategy adopted by the business is differentiation and low cost strategy. These strategies
create competitive advantage and added value to the business. Besides, it offers a chance to the
business to compete with other competitors. The pricing set by the business must be lower than
the other competitors. Setting low prices can be attained as the food waste which used as the
material of production is cheaper than the competitor. This can help the business to save the cost
of the business.

In addition, the Sursubz fertilizers produced by the business are different from others. The unique
manufacturing process which transforms the food waste into organic fertilizers enhances the
quality and creates addition benefits to the fertilizers.

Sursubz is using energy saving plants which reduces the consumption of energy which ultimate
reduces the cost of production per unit.

Sursubz gives a special attention on their Research & Development department which connects
them with the information of latest technology. It is a good opportunity for the company to
become a market leader by grabbing the latest technology first to meet the market requirements.

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