Introduction

According to the National Center for Educational Statistics data (NCES), the approximate

number of student population enrollees grew from 217 million to 500 million in 2012 statistical

survey. NCES also added that by year 2020 the population might increase its number by another

500 million student enrollees. The reason why several factors come into play in determining the

size of the global student population which, in effect, the demand also for student temporary

housing and dormitories. Taken together, the net effect of factors determining student temporary

housing and dormitories demand are forecast to yield continued growth in the number of students

attending universities and colleges. Ages range from 18 and 24 is projected to continue rising

through year 2050. In a study on economical demographics, it says that as the demand of student

housing rises, the economical trend of the housing industry will take place. (“Student Housing

Stats”, n.d.)

In some Universities in the United States, Freshmen Students are required to live in

dormitories on the basis that living in dormitories and other temporary shelter leads to better

classroom performance and lower drop out incidence. There was a survey being conducted by

college students at a large state school that determines the impact on the school performances of

the students living in dormitories. The result of the survey shows that across model specifications

and estimation techniques, students living in dormitories increased GPA by 0.19 to 0.97. That is,

the estimate for the degree of improvement as to student performance. (James Murray,

University of Wisconsin, Feb. 9, 2010).

Looking at the perspective in the national level, the worsening traffic condition in Metro

Manila has pushed young professionals and students to scout for living spaces closer to their

workplaces and schools. According to a recent report by Cushman & Wakefield on March 24,
2018 It says that with expensive condominium rents in central business districts, the report

shows that individuals on a budget turn to the fringe areas for affordable housing options. These

typically come in the form of dormitories and boarding houses. Developers have noted the rising

need for reasonably-priced lodging while also acknowledging their tenants’ desire for a more

Sophisticated offering. This paved the way for the growing footprint of budget dormitories.

In Davao City, an observable statistics of university students from neighboring

provinces and the city’s outskirts live in these temporary residences. Data elicited through survey

involving five hundred seventy-one (571) respondents and focused group discussion among

selected groups of student-boarders/dormers, reveal that a student’s stay in a boarding house and

dormitory has significant contributions to his/her personal, social, academic and emotional

growth. Results demonstrate further, that respondents have recognized their boarding houses and

dormitories possessing good basic housing facilities.

(Brilliantes, Aga, TipaceandAdegue.September2012)

However, in the article of Brillantes (2012), he also added that although a student’s stay

in dormitories brought about some significant contributions, it lacks and nothing to do with

development of their spirituality on the other hand. It also lacks provisions for safety and security

facilities implying that most Operators have violated some requirements stipulated in the

building Code of the Philippines. A certain case in Davao happened that when a group of Indian

medical students raised their Petitions against their landlord who also happens to be a Doctor for

having a very poor dormitory Facilities to the point that their studies got affected. (Morandante,

2015)
 In connection to the research cited above, there has been also a massive competition in

terms of dormitory real estate businesses in Davao nowadays, it is said to have been competing

in terms of strategic areas like near the school campuses or just a one-way ride from the campus

provided that the location is at the same time near and accessible to any malls. An observable

and clear indication of widespread dormitory business in Davao can be traced by checking out

the list of similar registered line of businesses in the Department of Trade and Industry Davao.

(Cruz, edukasyon.ph, December 2018)

On the other hand, Data coming from the Department of Trade and Industry

Digos shows the comparative two-year records (2017 and 2018) of registered real estate

businesses pertaining to boarding lodges, inns, apartments, boarding houses and Dormitories

indicated there to having a bit of slight increase in the number of registrations and is expected to

increase more in the following years depending on the factors that affect the market such as

school expansion, school erection and building construction Projects. Filtered information from

DTI Digos also enumerated the registered near the school boarding houses. Thus, based on

the Information it is now appropriate to say that there has been an existing similar market

competition as to real estate businesses in Davao and Digos Area.

Lastly, an article entitled “Student Use of Boarding Houses” (2005) asserted that if there

were no temporary places to stay in, students living afar would not have been able to attend the

school they prefer. It means of the thought that being away from home due to studies, work and

business give rise to the desire and necessity of a second home. NYRC is a new student

dormitory building which will soon rise at Tres De Mayo, Digos City fronting Gaisano mall of

Digos and it aspires to be the best service provider to its clients and tenants at a reasonable price

while enjoying an accessible place to stay at the gateway of the South.

Business Name

The proposed name of the business is “NYRC Dormitory”. It stands for the name of her

beloved only son Neil Ryan Y. Cavanas. the dormitory is given emphasis for majority of the
spaces in the building is occupied of dormitory units, but it doesn’t mean that the business is

solely focused on the said service. It also caters the tenants for rental spaces on the ground floor.

Nature of the Business

Majority of the spaces will be for the lease of dormitory units, there will be segregation

based on gender. The second floor will be for the girls and the third floor for the boys. However,

the ground floor is said to be for commercial lease of units for the interested tenants, thus, the

building in general is operating for lease.

Business Location

The business will be located at Quezon Avenue, National Highway, Zone 1, Digos City,

Davao del Sur across the Gmall of Digos.

Business Organization

The establishment will be registered as a sole proprietorship form of organization. Mrs.

Lolita Yu Cavanas as being the sole proprietor is at the same time the manager, landlady and

lessor of the establishment. As to her competency she is more confident in managing the

business in accordance to her level of service standards.

Service Description

NRYC Dormitory, located at Quezon Avenue, National Highway, Zone 1, Digos City,

Davao del Sur, offers an accessible place and with reasonable price to stay in.
 The business will operate primarily as a dormitory and secondarily as space rental, but as

per Department of Trade and Industry rules, the business will be designated as real estate. The

property has a 200 square meter area. The building that will be constructed has a capacity of 10

rooms for dormitory and 4 available spaces for commercial rentals. In operation for dormitory, it

will offer a living quarter for students enrolled in a near educational institution and a worker who

worked near the place for a longer period and on a contractual basis. Each room is well-

ventilated, has two beds, two study tables, a cabinet and is air conditioned. The dormitory also

has a receiving and kitchen area. Tenants will have access to clean comfort rooms and laundry

room for those who will intend to wash their clothes. Installed CCTV cameras are strategically

placed inside and outside the building for security of the tenants/customers.

Service Differentiation

There are various known dormitory and commercial building within Digos City for they

have positioned their selves in the market. For the NRYC Dormitory to be recognized, these

following services are to be offered.

Parking Area. The parking area is often the first thing the customers see when

approaching to the property. A well-maintained parking area can make a great first impression. It

also shows the management care about the safety of your customers and employees.

Laundry Area. The laundry area is where the tenants do their laundry comfortably. This

is to ensure that the tenants are able to do their laundry without consuming too much of their

time.
Target Market

In business, it is important to determine the types of target customers before anything else

Especially when the business type is that of a service provider. Customer preference is a matter

to be considered as these may vary in needs and wants. Proper segmentation of clients is also

beneficial to picture out the projection of revenue. The Proponents would wish to suggest that

NYRC Dormitory market its services to students of Cor Jesu College specifically those students

whose permanent residences are from far distant places beyond Digos area.

Mission

The NRYC Dormitory offers a secure and welcoming environment to the people who work and

study away from their homes and provides space(s) for businesses. We ensure good quality

services and facilities alongside with its affordability.

Vision

NRYC Dormitory aims to be a premier dormitory and commercial building in the province,

providing the secure and good quality services on a consistent basis, to drive meaningful value to

our clients. To be the best at what we do.