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JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 1

Master of Business Administration / PGDM

Paper Code: MBA –  208
Paper Title: Strategic Management
Last date of submission: Max. Marks: 15

Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i)  Define the term business policy.

Business Policy defines the scope or spheres within which decisions can be taken by the
subordinates in an organization. It permits the lower level management to deal with the
problems and issues without consulting top level management every time for decisions.  

(ii)  State the primary activities of a value chain.

In Porter's value chains, Inbound Logistics,Operations, Outbound

Logistics, Marketing andSales, and Service are categorized as primary activities. 
Secondary activities include Procurement, Human Resource
management, Technological Development and Infrastructure (Porter 1985, pp.
HELP 11 –15). 
US (iii)  What do you mean by strategic control?

Strategic control is a term used to describe the process used by organizations

to control the formation and execution of strategic plans; it is a specialised form
of management control, and differs from other forms of management control (in
particular from operational control) in respects of its need to handle ..  

(iv)   Name any two external environment appraisal tools

Very interestin question. External environment appriasal techniques are generally

accepted methods of inquiry to (a)assess the opportunities and threat an
organization or entity has given the emerging environment as well as (b) the
impact that organizational decisions/ actions can have on other organizations in
the external environment. For business / corporate planning, (a) was the most
important to begin with.

(v)  Mention any two factors affecting organizational design.

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The choice of an appropriate organization design is dependent on a

number of factors. These factors can be internal or external. However
the main factors affecting organizational design are : size,
environment, strategy, and technology . Organizational design is the
process of deciding on and executing a business’ structure 
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)

Q. 2. Discuss various steps involved in the process of strategic management.

The strategic management process means defining the organization’s strategy. It is also defined
as the process by which managers make a choice of a set of strategies for the organization that
will enable it to achieve better performance.

Strategic management is a continuous process that appraises the business and industries in which

the
andorganization is involved;
future competitor’s appraises
and then it’s competitors;
reassesses and fixes goals to meet all the present
each strategy 

Strategic management process has following four steps:

Environmental Scanning- Environmental scanning refers to a process of collecting, scrutinizing

and providing information for strategic purposes. It helps in analyzing the internal and external
factors influencing an organization. After executing the environmental analysis process,
management should evaluate it on a continuous basis and strive to improve it.

Q. 3. Explain various types of mergers along with examples.

The following are the types of mergers

1.  Horizontal mergers : It refers to two firms operating in same industry or producing ideal
 products combining together. For e.g., in the banking industry in India, acquisition of
Times Bank by HDFC Bank, Bank of Madura by ICICI Bank, Nedungadi Bank by
Punjab National Bank etc. in consumer electronics, acquisition of Electrolux’s Indian
operations by Videocon International Ltd., in BPO sector, acquisition of Daksh by IBM,
Spectramind by Wipro etc. The main objectives of horizontal mergers are to benefit from
economies of scale, reduce competition, achieve monopoly status and control the market.  
2.  2. Vertical merger : A vertical merger can happen in two ways. One is when a firm
HELP acquires another firm which produces raw materials used by it. For e.g., a tyre
US manufacturer acquires a rubber manufacturer, a car manufacturer acquires a steel
company, a textile company acquires a cotton yarn manufacturer etc.

JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 2

Master of Business Administration / PGDM

Paper Code: MBA  –  208
Paper Title: Strategic Management
Last date of submission: Max. Marks: 15
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11/30/2019 MBA-208_210 | Documents

Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)

Q. 1. Answer all the questions:

(i)  What were the two dimensions used under BCG matrix?
The BCG Matrix was developed by the Boston Consulting Group (BCG) and
isused for the evaluation of the organization's product portfolio in marketing and
sales planning. It aims to evaluate each product, i.e. the goods and services of the
business in two dimensions 

(ii)  What do you mean by turnaround strategy?

 A turnaround is the financial recovery of a company that has been performing

poorly for an extended time. To effect a turnaround, a company must acknowledge
and identify its problems, consider changes in management, and develop and
implement a problem-solving strategy  
(iii)  Define core competence

Prahalad and Gary Hamel. It can be defined as "a harmonized combination of

multiple resources and skills that distinguish a firm in the marketplace" and therefore
are the foundation of companies' competitiveness. Core
competencies fulfill threecriteria: Provides potential access to a wide variety of
markets 

(iv)  Distinguish between joint venture and strategic alliance.

To crystallize the differences, it's worthwhile to compare and contrast a strategic

alliance vs. joint venture: ... In a strategic alliance, the two or more companies
remain separate entities. In a  joint venture, a new entity is formed.* A strategic
alliance is not considered a separate legal entity; a  joint venture is 

(v)  What is SWOT Analysis?

SWOT analysis is a framework used to evaluate a company's competitive position

by identifying its strengths, weaknesses, opportunities and threats.


HELP
US

Specifically,SWOT analysis is a foundational assessment model that measures

what an organization can and cannot do, and its potential opportunities and threats.  

Note: Answer any two questions. Each question carries 5 marks (Word limits 500)

Q. 2. Discuss the types of generic strategies given by Michael Porter.

 A firm's relative position within its industry determines whether a firm's profitability is above or below
the industry average. The fundamental basis of above average profitability in the long run is
sustainable competitive advantage. There are two basic types of competitive advantage a firm can
possess: low cost or differentiation. The two basic types of competitive advantage combined with the
scope of activities for which a firm seeks to achieve them, lead to three generic strategies for
achieving above average performance in an industry: cost leadership, differentiation, and focus. The
focus strategy has two variants, cost focus and differentiation focus.

. Cost Leadership
In cost leadership, a firm sets out to become the low cost producer in its industry. The sources of
cost advantage are varied and depend on the structure of the industry. They may include the pursuit
of economies of scale, proprietary technology, preferential access to raw materials and other factors.
 A low cost producer must find and exploit all sources of cost advantage. if a firm can achieve and

sustain overall prices

can command cost leadership,
at or near then it will beaverage.
the industry an above average performer in its industry, provided it

Q 3 Explain the importance of strategic management in managing today’s organizations

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Q. 3. Explain the importance of strategic management in managing today’s organizations. 

There is a Japanese saying that goes, ―When you’re dying of thirst, it is too late to think about
digging a well.‖ This saying exalts the importance of strategic management to success in any
endeavor. Planning is something that has become a habit for many, in one or more areas of our
lives. Whether you’re making a big move in your career or presenting an idea, or anything else for
that matter; planning is a part of nearly everything we do and many of the steps we take in life
require an enormous amount of planning. Of course, it’s possible to do just about anything without
first
hugeplanning for results
risks, with it. However, mostare
that often of the time whenorwe
discouraging do things without
unsatisfying, at best.planning we are
In few areas is taking
planning
as important as it is in business. In fact, it is so important that it has a unique title: strategic
management 

Strategic management, especially when done well, is important for a business' long-term success.
When we say that a business is carrying out strategic management, what is meant is that "strategic
management" defines a strategy for its business activities, with clear, well-defined goals. The
business will then create clear, well-defined plans that it will then put in action to achieve its goals
and to align its business activities, so that the business will be in harmony with those goals. It also
will allocate all of the necessary resources to achieve those goals. 

JAIPUR NATIONAL UNIVERSITY, JAIPUR

School of Distance Education & Learning
Internal Assignment No. 1

Master of Business Administration


HELP
US

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