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Our Lady Of Fatima University- Valenzuela Campus

College of Arts and Science


Senior High School Department
Science, Technology, Engineering and Mathematics

Submitted by:

Alvarez, Josuah D. Valeriano, Trisha B.

Aquino, Patrick James Talbo, Winsher May C.

Arizapa, Raffy R. Talbo, Winslet May C.

Cayanan, Cary Mae A. Tarriman, Jojin Grace N.

Pangilinan, Sophia Kaye P. Yaco, Nemuel Jabez M.

STEM HEA-1

Submitted to:

Mr. Christian Astoveza Torre


Business Plan Adviser, ENTREPRENEURSHIP

November, 2019
CHAPTER 1
DESCRIPTION OF THE BUSINESS

The Company Overview

Every day, every people has to start their day with a cup of hot coffee. Coffee has been part

of daily lives for studying before exams and when getting ready to work. Without a doubt, coffee

is a must have to start a day and had been a trend for a long time. It never gets old. Coffee is more

than just a drink: It’s a culture, an economy, an art, a science and a passion (Guerrero, 2017).

Coffee is one of the world’s most popular beverages (Gunnars, 2018). Coffee is the second most

sought-after commodity in the entire world, with an industry that is worth over $100 billion across

the globe (Business Insider, 2018). And because of its health benefits, people tend to be more in

love with coffee (Stierwalt, 2019). According to Menke (2018), the coffee market is currently

experiencing considerable growth in economies around the world, with the rise in urbanization

and the demand for quick, quality product fueling the expansion.

The rise in popularity of coffee shops today is partly due to the rise in popularity of coffee

itself (Linn, 2017). Coffee shops are so popular because they're more than just a place to eat

(Tawoma, 2018). Multiple studies indicate that pets are powerful forms of stress relief, lowering

not only blood pressure but also harmful stress hormones like cortisol, which is associated with

depression and anxiety (Grimshaw, 2016).

When thinking of ways to reduce stress in life, usually techniques like meditation, books

come to mind. But getting a new best friend can also have many stress relieving and health benefits.

Research shows that, unless you’re someone who really dislikes animals or is absolutely too busy
to care for one properly, pets can provide excellent social support, stress relief, and other health

benefits perhaps more than people (Gans MD,2019). For those who love animals, it’s virtually

impossible to stay in a bad mood when a pair of loving puppy eyes meets yours, or when a super-

soft fur rubs up against your hand. In addition to the social support, stress relief, and general health

benefits that pets can bring, research supports the mood-enhancing benefits of pets. In addition,

Coffee and pets are perfect when it comes to making every one of us relaxed, stress-free and enjoy

every time of the day.

In conclusion, coffee is more than a drink. It is the different feeling you get in every sip.

And nowadays, every coffee has its own versions made and many types. Coffee shops are really

in trend because of the relaxing ambiance and food while taking a sip of coffee. Not only is it

delicious, the health benefits it has make more and more people in love with coffee. The popularity

of the coffee makes many coffee shops successful. And also, pets that is known to be for stress

relief and warmth is a cherry on top, something that makes everything just right.

Vision Statement

A quality and amiable cafe desiring to relieve the stress of the customers by providing them

a venue designed entirely for refreshment, comfort, warmth, and love.


Mission Statement

Pawfect provides a unique twist to the cafe experience with our very own Pawfect friends,

providing them with the utmost love and care while offering reasonably priced quality coffee

served in attractive and relaxing surroundings.

Business Core Values

These are the following core values of the business:

I- Involved to Issues- cares and participates in matters and problems

M- Motivated to do More- inspired to take actions and to do anything that can be done

P- Passionate and Peaceful- having a loving and pleasant attitude at all times

R- Radiant- brings out a glowing personality

O- Objective- unbiased in making decisions and changes

V- Vigorous- energized and strong in doing work

E- Empathetic and Effective- understanding and effective in doing work

D- Determined and Devoted- firm and committed to goals


Aim or Business Objectives

These are the following purpose of the business:

 A promising cafe with a fully accommodating employees and a healthy natural coffee that

will satisfy customer's cravings.

 To make this brewing house as a first choice of customers that needs a comfort, happiness

and pet friendly environment.

 The aim of the business is to come up with a valuable gains and to produce a presentable

business.

 The Pawfect Cafe is used as a path to help those forsaken or lost animals by providing them

not only shelter and food but also chance to be adopted by customers of the café

 To ensure a comfortable environment, where both the customers and employees must be

treated each other well with a good manners and right conduct to maintain an excellent

standard of food quality and service for everyone.

 To serve the best quality and most fascinating varieties of coffees, teas, espresso drinks

and additives at all times for everyone

 We will imply a pleasant, come-at-able environment, and will preserve a clean and

attractive brewing house at all times.

 A brewing cafe with a library, board games, brainy challenges and discounts for students

and PWD's.

 To be the best brewing cafe for everyone.

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