Beruflich Dokumente
Kultur Dokumente
Submitted by:
STEM HEA-1
Submitted to:
November, 2019
CHAPTER 1
DESCRIPTION OF THE BUSINESS
Every day, every people has to start their day with a cup of hot coffee. Coffee has been part
of daily lives for studying before exams and when getting ready to work. Without a doubt, coffee
is a must have to start a day and had been a trend for a long time. It never gets old. Coffee is more
than just a drink: It’s a culture, an economy, an art, a science and a passion (Guerrero, 2017).
Coffee is one of the world’s most popular beverages (Gunnars, 2018). Coffee is the second most
sought-after commodity in the entire world, with an industry that is worth over $100 billion across
the globe (Business Insider, 2018). And because of its health benefits, people tend to be more in
love with coffee (Stierwalt, 2019). According to Menke (2018), the coffee market is currently
experiencing considerable growth in economies around the world, with the rise in urbanization
and the demand for quick, quality product fueling the expansion.
The rise in popularity of coffee shops today is partly due to the rise in popularity of coffee
itself (Linn, 2017). Coffee shops are so popular because they're more than just a place to eat
(Tawoma, 2018). Multiple studies indicate that pets are powerful forms of stress relief, lowering
not only blood pressure but also harmful stress hormones like cortisol, which is associated with
When thinking of ways to reduce stress in life, usually techniques like meditation, books
come to mind. But getting a new best friend can also have many stress relieving and health benefits.
Research shows that, unless you’re someone who really dislikes animals or is absolutely too busy
to care for one properly, pets can provide excellent social support, stress relief, and other health
benefits perhaps more than people (Gans MD,2019). For those who love animals, it’s virtually
impossible to stay in a bad mood when a pair of loving puppy eyes meets yours, or when a super-
soft fur rubs up against your hand. In addition to the social support, stress relief, and general health
benefits that pets can bring, research supports the mood-enhancing benefits of pets. In addition,
Coffee and pets are perfect when it comes to making every one of us relaxed, stress-free and enjoy
In conclusion, coffee is more than a drink. It is the different feeling you get in every sip.
And nowadays, every coffee has its own versions made and many types. Coffee shops are really
in trend because of the relaxing ambiance and food while taking a sip of coffee. Not only is it
delicious, the health benefits it has make more and more people in love with coffee. The popularity
of the coffee makes many coffee shops successful. And also, pets that is known to be for stress
relief and warmth is a cherry on top, something that makes everything just right.
Vision Statement
A quality and amiable cafe desiring to relieve the stress of the customers by providing them
Pawfect provides a unique twist to the cafe experience with our very own Pawfect friends,
providing them with the utmost love and care while offering reasonably priced quality coffee
M- Motivated to do More- inspired to take actions and to do anything that can be done
P- Passionate and Peaceful- having a loving and pleasant attitude at all times
A promising cafe with a fully accommodating employees and a healthy natural coffee that
To make this brewing house as a first choice of customers that needs a comfort, happiness
The aim of the business is to come up with a valuable gains and to produce a presentable
business.
The Pawfect Cafe is used as a path to help those forsaken or lost animals by providing them
not only shelter and food but also chance to be adopted by customers of the café
To ensure a comfortable environment, where both the customers and employees must be
treated each other well with a good manners and right conduct to maintain an excellent
To serve the best quality and most fascinating varieties of coffees, teas, espresso drinks
We will imply a pleasant, come-at-able environment, and will preserve a clean and
A brewing cafe with a library, board games, brainy challenges and discounts for students
and PWD's.