EVENY WEDDING ORGANIZER

By
Name: Alvin Aloysius
NIM: 2101658981
Code: 1DEF
I D. Marketing Analysis (SWOT Analysis)
SWOT analysis is a framework used to evaluate a company’s competitive position by
identifying its strengths, weaknesses, opportunities, and threats. Specifically, SWOT analysis
is a foundational assessment model that measures what an organization can and cannot do, and
its potential opportunities and threats.

Strengths describe what an organization excels at and separates it from the competition: a
strong brand, loyal, customer base, a strong balance sheet, unique technology and so on. For
example, a hedge fund may have developed a proprietary trading strategy that returns market-
beating results. It must then decide how to use those results to attract new investors.

Eveny Wedding Organizer Strength Points:

 Flexible products/ services provide a unique wedding organizer services which

customer have many options from design, place, photographer, food catering, etc.
 Our services reach mostly big cities in Indonesia like Jakarta, Surabaya, Bandung,
Yogyakarta, Bali, Semarang, and Medan.
 Strong in our marketing through social media, wedding magazine, and mouth-
marketing and generate a generous profit margin.
 Reach every class of society with our cheap price.

Weakness stop an organization from performing at its optimum level. They are areas where the
business needs to improve to remain competitive: higher-than-industry-average turnover, high
levels of debts, an inadequate supply chain or lack of capital.

Eveny Wedding Organizer Weakness Points:

 Time and labour-intensive production process

 There already so many other wedding event organizer
 Can cause many mistakes if there is miscommunication with our customer
 Innovative and successful wedding organizer followed by other wedding organizer then
causing competition between wedding organizer
 Inexperience with starting wedding organizer business
Opportunities refer to favourable external factors that an organization can use to give it
competitive advantage. For example, a car manufacturer can export its cars into a new market,
increasing sales and market share, if a country cuts tariffs.

Eveny Wedding Organizer Opportunities Points:

 Increase the number of office to access more customers

 Promising business
 Every month there is a new couple that want to held wedding
 Partnering up with wedding magazine, famous photographer, big hotel, and famous
catering to raise awareness about the company
 Start a training or internship to find a good talent and lower the cost for paying the
employee

Threats refer to factors that have the potential to harm an organization. For example, a drought
is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other
common threats include things like rising costs for inputs, increasing competition, tight labour
supply and so on.

Event Wedding Organizer Threats Points:

 Irresponsible employee cause disaster in wedding events

 Lack of coordination with the employee lower customer satisfaction
 Customer afraid to choose a new wedding organizer and preferred to a famous wedding
organizer
 Sharing payment with another company like food catering/ photographer/ hotel didn’t
meet agreement

Advantages of SWOT Analysis

A SWOT analysis is a great way to guide business-strategy meetings. It’s powerful to have
everyone in the room to discuss the company’s core strengths and weaknesses and then move
from there to defining the opportunities and threats, and finally to brainstorming ideas.
Oftentimes, the SWOT analysis you envision before the session changes throughout to reflect
factors you were unaware of and would never have captured if not for the group input.

A company can use SWOT for overall business-strategy sessions or for a specific segment like
marketing, production or sales. This way, you can see how the overall strategy developed off
the SWOT analysis will filter down to the segments below before committing to it. You can
also work in reverse with segment-specific SWOT analysis that feeds into an overall SWOT
analysis.

1E. Marketing Plan

Target Market

There are three main targets for Eveny Wedding Organizer:

1. Engaged Couple (age between 25-35 years old)

2. Well educated and successful individuals
3. Income generally range up to Rp 20.000.000 monthly

It is estimated that there are more than 20.000 potential customer with annual revenues from
Rp.40.000.000 to Rp 120.000.000. The values of local market will increase both with the
formation of new business projected to increase over the incoming year and a net increase in
demand from the growth of existing businesses. This demand will be a result of a further
increase in economic output, moist of which is generated by wedding events in Jakarta.

Services

The quality of Eveny wedding organizer service is important aspect to ensuring the customers
return. Eveny wedding organizer will providing exceptional, personalized service, which will
be the crucial factor in building trust with our customer and protecting the company’s brand
within the community. Solving customer problem by offering them other alternative is what
Eveny wedding organizer do to became responsible and reliable wedding organizer company.

These are the 2 package we have in Eveny Wedding organizer

1. Silver Package (Rp.28.000.000)

Includes:
 - Can fit 100 people
 - Venue (Arjuna restaurant, pool and garden)
 - Buffet menu package
 - Wedding event coordinator
 - Waiter and waitress
 - Guest book and reception desk
 - Room make up
  - Test food for 6 people
 - Pre-wedding venue
 - Standard decoration
 - LCD Screen, projector
 - Sound system and lighting
 - Banquet equipment
 - 8 hours of venue usage
2. Gold Package (Rp,40.000.000)
Includes:
 Can fit 200 people.
 - Venue (Amerta Garden & pool / Arjuna restaurant, pool and garden
 - Buffet menu package
 - Wedding event organizer
 - Waiter and waitress
 - Guest book and reception desk
 - Room make up
 - Test food for 6 people
 - Pre-wedding venue
 - Standard decoration
 - LCD Screen and Projector
 - Sound system, lighting
 - Banquet equipment
 - 8 hours of venue usage

Advertising and Promotions Plan

Here are some of the ways Eveny Wedding Organizer will promote our service:

 Local wedding magazine advertising (Rp 30.000.000)

 Community bulletin boards (Free)
 Social Media (Free)
 Online Website (Rp 2.900.000)
 Flyers and poster (Rp 500.000)

Total cost for advertising and promotion: Rp 33.400.000 in the first year
1F Competition

The company main competition comes from another wedding organizer located in the
Jakarta. It is big, company run business that has been suffering from negative feedback and
review from the customer. While they do have good equipment, a lot of connection and
various of services. Most of their services is unpleasant and their pricing is categorized
expensive. Our location combined with our flexible services and good relations between
our customer provide us with an opportunity to build our client base aggressively. We will
also be competing indirectly with many cheap and good services wedding organizer. As
our prices is much lower than any other company, more of our client will be able to afford
our services.