READING MATERIALS for INTRODUCTION

CONTENT

Introduction
1. Relevance of the course
 “Gearing up for the Future”
o Students get to choose a specialization based on their aptitude and interests
o Uncover the innate entrepreneurial abilities
 Hone skills and good judgment in finding opportunities and turn into profitable
entrepreneurial ventures
o Explore possibilities of becoming entrepreneurs
 Developing and producing learners who have 21st Century Skills
 Promoting entrepreneurship and stirring up the entrepreneurial spirit
o What is entrepreneurship?
o What is entrepreneurial spirit?
2. Key concepts and common competencies

Learners will be competent in developing and implementing business plan.

Part 1 The Development of the Business Plan

- Different types and purposes, contents, and format of a business plan.
- OSSS – Opportunity Seeking, Screening, and Seizing Framework
o Scout for opportunities
o Evaluate the many possible opportunities found
o Focus on the most promising ones
o Establish an enterprise to actualize the best opportunity
- Process of understanding the market for a particular product or service
o Get to know the market better HOW?
 Basic market research
 Location analysis
 Customer profiling
 Know the 7Ps of Marketing
 Positioning
 Product
  Package
 Place
 People
 Promotion
 Price
- Process of developing a new product
o From coming up with a prototype up to the launch of the new product or service
- Understand how the enterprise will make money HOW? BY….
o Estimating the needed investment
o Forecasting revenues, expenses and profits
o Determining the appropriate financing package

Part 2 Business Implementation

- The “How to’s” of starting and operating a simple enterprise

- Essential knowledge on different critical management functions in running an enterprise
o Marketing
o Operations
o Finance
o Human Resource
o Management Processes
- Constructing, interpreting and understanding financial statements, key financial ratios
- Managing costs and profits

3. Core competency in Entrepreneurship

 Knowledge and Skills in understanding concepts, underlying principles, processes and implementation
of a business plan

4. Career opportunities
 Entrepreneurs

CONTENT STANDARD
The learner demonstrates understanding of key concepts, underlying principles, and core competencies in
Entrepreneurship.

PERFORMANCE STANDARD
The learner independently creates/provides a quality and marketable product and/or service in
Entrepreneurship.

LEARNING COMPETENCIES
The learners…
1. Discuss the relevance of the course;
2. Explain the key concepts of common competencies;
3. Explain the core competencies in Entrepreneurship; and
4. Explore job opportunities for Entrepreneurship as a career.