Beruflich Dokumente
Kultur Dokumente
NINA 10I
Advertising Agencies
KEY design work is often
CHANNELS
associated with an eco-
UNICEF and Save the
Children
RESOURCES friendly simplicity. Retail shopping centers
Food markets
Swedwood Physical Infrastructure:
www.ikea.com
Solarcentury (renewable megastores, actual furniture,
www.inter.ikea.com
energy products) Trucks, lifting equipment, Tools,
IKEA Store shopping app
Non-profits: WWF, UNICEF, etc.
App store
UNDP Labor:
Catalogue
Skilled Personnell
IKEA Foundation
Design
Facilities
183.000 employees
Intellectual property
Distribution costs
All of the elements above are suited that way to help IKEA grow and expand. Their key partners are definitely
different to other companies as every company has their own pursuits. Based on the business model canvas
above, IKEA is a very customer / family friendly business that is targeted towards the mass market, small business,
KEY PARTNERS: Other than suppliers and manufacturers, their key partners include wood makers such as Swedwood and
KEY ACTIVITIES: Their key activities include designing, marketing, advertising, and distributing furniture, as well as
continuously develop their products. By developing their products at a continuous rate, they will be able to
KEY RESOURCES: IKEA has several key resources that are essential to their company. IKEA's key resources include: their
VALUE PROPOSITIONS: One thing that IKEA could offer that other companies couldn't is the experience. The Ikea
experience is nothing like going through any regular furniture stores, it is comprised of the very intriguing layout of their
megastore, a childcare on site, and a restaurant that offer delicious meals. Other than that, their affordable furniture is
CUSTOMER RELATIONSHIPS: To further engage, connect and interact with their customers, Ikea has a few things up their
sleeves. Ikea has gift cards and a feature known as "IKEA Family" that allows customers to get special discounts.
CUSTOMER SEGMENTS: Ikea is dominating the market / industry with their simple and minimalistic furnitures, but who's
buying them? Ikea targets their goods to customers that are cost-conscious (typically looking for cheaper and affordable
CHANNELS: Ikea utilizes a wide range of platforms to display their goods and captivate the attention of their customers.
They do that through their website (www.ikea.com), food markets, retail shopping centers, catalogues, and the app store.
COST STRUCTURE: Ikea allocates their money to manufacture, advertise, market, charitable giving, labor costs,
REVENUE STREAMS: Ikea receives their revenue / has their revenue stream in from the sales of their products, food sales,
Nike+
Nike.com
Knitting technology
Media
Designers
Events
3d Printing technology
PR
Supply chain excellence
Internet
Sport Research lab
Nike Stores
338 retail stores in the US and
Online Stores
336 retail stores
Sportswear stores
internationally
Independent distributors
Retail accounts
R&D
Distribution
Stores
NIKE is a sportswear company that sells sport apparels, sport equipments, and footwear. Their key partners are
definitely different to other companies as every company has their own pursuits. Based on the business model
canvas above, IKEA is a very customer / family friendly business that is targeted towards the mass market, small
KEY PARTNERS: Other than suppliers and manufacturers, their key partners include brand portfolios as a marketing
strategy, sport celebrities, athletes, and big companies such as apple or nintendo.
KEY ACTIVITIES: Their key activities include branding and marketing, distribution, finding sponsors as well as designing
their products. These things help compel NIKE to reach their goals.
KEY RESOURCES: Their key resources include machineries or technologies that help them with their products such as the
3D printing technology, knitting technologies, as well as designers. This is what differentiates NIKE from their rivals.
VALUE PROPOSITIONS: NIKE fosters a culture of invention, brings innovation and inspiration to athletes of all backgrounds
and sports, as well as create products that solves problems for the next generation.
CUSTOMER RELATIONSHIPS: To interact with their customers, NIKE allows all customers to create memberships and offer
gift cards to enhance their online or real-life experiences. Along with that, NIKE also partners with (sport) celebrities to
CUSTOMER SEGMENTS: Their customers include sport fans, the massive market, young audiences, as well as athletes.
CHANNELS: Nike distributes their marketing tools through various platforms such as their own website 'nike.com,' through
events, PR packages that they send to celebrities or athletes, online / real stores, as well as independent distributers. This
way, they have various techniques to connect with their customers and boost their sales.
COST STRUCTURE: Nike spends a lot of their capital on the commodities they will need for the production of their goods
such as raw materials or even marketing, distributing the goods (shipping), authorized knitting manufacturers, advertising,
REVENUE STREAMS: Nike recieves their revenue from the sales of their products, footwear ($22.3 billion in revenue),