Global Laptop Industry:

In 2017, the worldwide industry for laptops was worth USD 101.67 billion. During the
prediction era the CAGR is projected to grow by 0.4%. The market is expected to record a
CAGR of 1.0% over the same era in terms of quantity. The primary growth stimulants for the
economy include growing internet penetration, increased disposable revenues, a swelling
worldwide population and increased consumer consciousness on emerging new innovations.

Many consumers nowadays prefer cross-functional equipment with integrated functionality

and capabilities on the same device. The design of multifunctional systems has been urged.
Laptops give a broad range of applications from amusement to company and education.
Furthermore, the industry will benefit from elevated profits, the accessibility of economical
instruments owing to mass production and various apps.

Moreover, a large degree of digital integration and ongoing brand development projects
carried out by main producers are ready to help catapult device revenues over the prediction
era. In the coming years, booming e-commerce combined with the increased request of
gaming equipment will probably play an important part in boosting supply.

Indian Laptop Industry:

The Indian laptop sector is rising very fast, because the consumer's way of working changes
every day, and the consumer needs are increasingly looking for products that save time,
money and enhance the efficiency of work, which are also available everywhere or
everywhere. Simply speaking, we can say that the laptop should only function as a human
being. Some factors contribute to increased laptop revenues, such as when the laptop prices
were more than desktop in previous centuries, but today the cost of a laptop is equivalent to
the cost of a desktop. Today and in the technological world, Indian laptop industry has
progressed step-by-step, only because technology is expanding worldwide.
Dell

Dell is a US-based multinational company that develops, sells, repairs and supports
computers as well as associated products and services. The company is named after its
founder, Michael Dell, and one of the world's largest technologies companies with over
145,000 employees worldwide.

Dell sells personal computers (PCs), servers, storage devices, networking switches, software,
peripheral computers, HDTV, cameras, printers, MP3 players and other manufacturer-built
electronics. The company is famous for its innovations in supply chain management and
electronic trade, especially its Direct Sales model and its production approach of' Build-to-
Order' and' Configure-to-Order' — delivering individual PCs that meet customer
requirements. For much of its existence, Dell was pure hardware provider, but Dell entered
the market for IT services with the acquisition in 2009 of Perot Systems. Since then the
company has acquired additional storage and networking systems in order to expand their
portfolio from computer services to full solutions.

In Fortune 500's list, Dell was listed at 51 up to 2014. The newly confidential nature of its
financial information, after being held private in 2013, prevents Fortune from ranking the
company. In 2015, Lenovo and HP were the world's third largest PC supplier. Dell is the
world's largest supplier of PC displays. According to Fortune magazine, Dell is the sixth
largest enterprise in Texas with total sales. It is Texas ' second-largest non-oil company–the
largest in Austin–and behind AT&T. The company was publicly traded (NASDAQ: DELL)
as well as a NASDAQ-100/S&P 500 component until it was taken into private hands in a
leveraged purchase that closed on 30 October 2013.
After the acquisition was finished, Dell and EMC became Dell Technologies subsidiaries,
which are the first company to acquire EMC Corporation's software company in 2015.

Objectives:
1. To study the awareness of brand Dell among the consumers.
2. To analyse how consumers are attracted towards the purchase of Dell laptops.
3. To examine the Consumers usage of Dell laptops.
4. To evaluate the Customers preference about Dell among different brands available in the
market.

Analysis