Beruflich Dokumente
Kultur Dokumente
BBA (Hons)
Session 2012-2016 (Morning)
Name Roll no.
Mohammad Hassan Butt 28
Irfan Raza 14
Saqib Shehzad 12
Gohar Rehman 41
Quantitative Research Qualitative Research
A type of educational A type of educational
research in which the research in which the
researcher decides what researcher relies on the
to study. views of the participants.
Quantitative Research Qualitative Research
Quantitative research looks at Qualitative research gathers
patterns in numeric data. information that is not in
Quantitative research gathers numerical form.
data in numerical form which can Qualitative data is typically
be put into categories or descriptive data.
measured in units of When you think of qualitative
measurement. data, Think of the word 'quality' –
This type of data can be used to because in qualitative analysis we
construct graphs and tables. are taking a deep quality look at a
phenomenon.
Quantitative Research Qualitative Research
Examples Examples