1 MDI

Murshidabad

OYO THE
DESK DEMONS

1
CATALYST
2

HOW EACH SEGMENT CHOOSE THEIR

ACCOMODATION
PROFESSIONALS-
Professionals choose their accommodation according to their convenience like.
- Location
2
- fully furnished
- No owners Intervention
- Personal space ( Single occupancy)
- Security

STUDENTS-
Students choose their accommodation according to them as well as their
parents. The major driving factors are
- Security
- Location
- Roommates
- Suitable environment for study
- No owners intervention

WOMEN-
owmens choose their accomation according to security factor, society and
location.
- Security
- Roommates
- Society
- Location

Possible barriers stopping them

choosing OYO life
LOCATION
MONEY
UNKNOWN ROOMMATES
SOCIETY
SECURITY REASON
LESS KNOWN TO OYO LIFE
FRIENDS AND PARENTAL INFLUENCE
3

FOOD FACILITY FOR IS AVAILABLE AT PG NOT IN OYO LIFE

LESS TRANSPARENCY

Customer value proposition

WE TAKE CARE OF EVERYTHING THAT COMES WITH YOUR SHARED

3
HOUSING FROM FURNISHING TO CLEANING THE PLACE AND FIXING
WHEN THEY BREAK AND ADDING TO THAT WE ALSO TAKE CARE OF
YOUR SECURITY AND YOUR NEEDS IN TERMS OF FOOD, LOCATION
ETC.

OR

IT’S YOUR HOME FAR FROM HOME WITH ALL THE FACILITIES YOU
NEED COMBINED IN A COMPACT PACKAGE. WE TAKE CARE OF
EVERYTHING THAT COMES WITH YOUR SHARED HOUSING FROM
FURNISHING TO CLEANING THE PLACE AND FIXING WHEN THEY
BREAK AND ADDING TO THAT WE ALSO TAKE CARE OF YOUR
SECURITY AND YOUR NEEDS IN TERMS OF FOOD, LOCATION ETC

Suggestions-

SUGGESTIONS FOR EXISTING MARKET-

LOCATION-

It should be placed in such a place where it will be convenient to the people who
will reside in those houses to communicate with their workplaces or colleges.
But till now in many places OYO life is placed more in outskirts of the cities or
far from market. And there are very less options in choosing the correct house
according to the requirement. The major success factor of OYO is the various
options they are giving in terms of hotel booking. So OYO life should also look
into these factors and can give various options to the peoples so that they can
choose according to their needs

Example-
4

MARKETING-

Its almost more than a year till the functioning of OYO life. But very less number
of people knows about it and many are unaware of it. So It should look into that
aspect also. Marketing can be done in many ways like-
- Social media promotion of OYO life
4
- OYO has a huge customer base, So OYO life can use that base and
can market on OYO platform itself. Also they can merge OYO life
APP interface with OYO so that they can get a huge customer base
for marketing their service. And it will also cost less as it is in brand
marketing under the name OYO and it should be convenient for the
users to have One app rather than different apps for different
purpose.
- Oyo life should also has to promote them in pan India basic not on the
place where they are. Because as they are targeting major migrating
people of one city to different city then the advertising should be pan India
may be in National media platform otherwise National newspaper.
- No video on YouTube?
-

COMBINE PACKAGE-

Everyone wants to live with their already known person like friends, Family etc.
Suppose if 4 students are coming to the city and wants to live in a house then
there is no such combo facility in OYO life. So they can give this offer like any
discount on combo booking and they can give option like for how many persons
you are looking.

ENVIRONMENT-

There is no mention about the roommates you were going to live with if he is a
male or female or student. There should be some detail about all of the
residents on the same house you are looking forward. So that it will be easy for
the people to choose their desired home in the internet itself and will have option
to book direct or first visit the place and then book. There should be a proper
description about the property its environment and society etc.
5

They can also make some houses only for students or only for women so that
they will feel more secure.

TIE UPS WITH COLLEGES AND CORPORATES-

After getting proper location for the houses and variety in the options OYO life
5 can look forward to tie-ups with various non hostel colleges and corporates as
they can provide OYO life home to their employees and Students and under
their organization name we can give some discount to attract other students or
professionals also.

CAN MAKE SOCIETY ITSELF-

If there are many houses in the outskirt of City or many houses in a certain
region like very close to each other, then they can make certain societies their
like working women society or students society or some north Indians or south
Indians etc so that it will also attract the peoples to live there.

COST-

At the end price matter in terms of choosing certain product or services in India.
So at the first time OYO life has to be less priced service to attract the
customers and they are also doing it in terms of various offers but these should
be circulated and marketing well in social media, Newspaper etc.

REVIEWS-

There can be review page on the property so that anyone looking for the
property can go through the review and decide accordingly. This will increase
the trust in the brand and transparency of the company

SUGGESTIONS FOR NEW MARKET-

Suggestions for the new potential markets like Bhubaneswar can be-
6