FOREWORD

Alhamdulillah, thank God the author of the presence of Allah SWT who has given His
grace and gifts to the composer so that papers in the framework of fulfilling the structured
tasks of production management courses in agribusiness can be completed on time. Making
this paper can not be separated from the help of many parties. Therefore the author would
like to thank: Mr. Priyo Widodo S.Pd., M.Pd. as a Lecturer who has provided many
suggestions and guidance.
The author is aware that in this paper there are still many shortcomings, therefore the
authors are looking forward to criticism and positive suggestions for improvement in the
future.

Jember, 21 Oktober 2019

 Author

CHAPTER I

INTRODUCTION

1.1 Bacground

In a global economy that often appears, human resources are in accordance with the
development of an organization or industry's management system in realizing the vision and
mission of the organization or industry.
The company is the place of production activities and the gathering of all factors of
production. Every company is registered with the Government and some is not registered. Most
of the products and services we enjoy everyday come from companies, but we never realize that.
The Company's management has now developed into a business that is often faced by
customers and can utilize the products and services provided by the Company that enable every
opportunity that occurs to expand the Company in the world market.
The amount of competition between companies will make companies strive to provide the
best for their customers in the form of products and services. For this reason, a company needs
reliable personnel to act as a bridge between the company and customers and help solve
problems faced by customers.
PT. Mayora Indah Tbk or Mayora Group is one of the consumer product business groups in
Indonesia which includes the company's activities in the industrial sector that produces a variety
of processed food and beverage products. This company has been listed on the Jakarta Stock
Exchange since July 14, 1990. The production results in this company are enjoyed by many
Indonesians. PT. Mayora Indah Tbk is known as a successful market leader in producing
products that are pioneers in their respective categories.
1.2 Formulation of the problem
1. How is the history of PT Mayora Indah Tbk?
2. How is the strategy from PT Mayora Indah Tbk ?
3. What are the objectives of PT Mayora Indah Tbk?
4. What is the Company's Vision and Mission of PT Mayora Indah Tbk?
 5. What are the products of PT Mayora Indah Tbk?

1.3 Writing purpose

1. To know the marketing aspects of the company discussing products (products), prices
(prices), distribution (places), promotions (promotions)
2. To find out the marketing strategy of PT. Mayora Indah Tbk
3. To find out the marketing strategy of PT. Mayora Indah Tbk
4. To know the Company's Vision and Mission of PT, Mayora Indah Tbk

1.4 The benefits of writing

The benefit of this writing is to know and understand the marketing strategy of PT. Mayora
Indah Tbk and the management process of a public company in Indonesia, PT Mayora Indah,
Tbk. As well as products from PT.Mayora

CHAPTER II

DISCUSSION

2.1 The history of PT Mayora Indah Tbk

Mayora Indah Tbk (MYOR) was established on 17 February 1977 and began operating
commercially in May 1978. Mayora's head office is located in Mayora Building, Jl. Tomang
Raya No. 21-23, Jakarta 11440 - Indonesia, and factories are located in Tangerang and
Bekasi.

Tel: (62-21) 565-5320 to 22 (Hunting), Fax: (62-21) 565-5323.

Shareholders who own 5% or more Mayora Indah Tbk shares, namely PT Unita Branindo
(32.93%), PT Mayora Dhana Utama (26.14%) and Jogi Hendra Atmadja (25.22%).

Based on the Company's Articles of Association, the scope of Mayora's activities is to

conduct business in the fields of industry, trade and agents / representatives. At present,
Mayora runs the biscuit industry (Rome, Danisa, Royal Choice, Better, Muuch Better, Slai O
 Lai, Sari Wheat, Sari Wheat Sandwich, Coffeejoy, Chees'kress.), Confectionery (Kopiko,
KIS, Tamarin and and Juizy Milk), wafers (beng beng, Astor, Roma), chocolate (Choki-
choki), coffee (Torabika and Kopiko) and health food (Energen) and sell their products in
local and overseas markets.

On May 25, 1990, MYOR obtained an effective statement from Bapepam-LK to conduct
an Initial Public Offering of MYOR (IPO) to the public as much as 3,000,000 with a nominal
value of Rp1,000 per share at an offering price of Rp9,300 per share . These shares were
listed on the Indonesia Stock Exchange (IDX) on July 4, 1990.

2.2 Company strategy

The key to the success of PT Mayora Indah Tbk in competing, of course, is inseparable
from some of the strategies implemented by management in managing corporate strategies
ranging from marketing, dealing with consumers and competitors. One of the company's
products that are very salable in infrastructure is coffee which is the taste of consumers
especially in Indonesia.

PT.Mayora tries to adjust its distribution channel to the needs of its customers. This
creative and extraordinary distribution channel becomes a source of competitive advantage.
So PT.Mayora can gain a lot of market share and can reach a wide target population. So that
it can serve the needs of multiple segments quickly and fragmented.

The channel system often develops to meet market opportunities and conditions. So to get
maximum effectiveness, distribution channel analysis and decision making must be
emphasized more on the objectives. Designing a channel system requires analysis of
customer service needs. Designing distribution channels is assessed by finding the value of
what is desired by various target segments of the distribution channel. In the case of
PT.Mayora. PT.Mayora sells energies to segment 1 consumers through hospital
intermediaries. To meet customer needs for a nutritious and healthy breakfast consumed
when sick. In segment 2 consumers, PT.Mayora sells vitazone through intermediaries for
sports venues such as gym and golf.
2.3 Company goals

To obtain an operating net profit above the industry average and provide good value to all
stakeholders of the company and can make a positive contribution to the environment
wherever located.

2.4 Vision and mission of the company

Vision

To become a quality and trusted producer of food and beverages in the eyes of domestic
and international consumers and dominate the market share spread in similar product
categories.

Mission

Can obtain an Operating Net Profit above the industry average and provide good value
added for all stakeholders of the Company. Can make a positive contribution to the
environment and the country where the Company is located.

2.5 The product of PT Mayora Indah Tbk