Digital Marketing Agency in Dubai, UAE

First and foremost thing to understand is to know as to what is Digital Marketing? How it’s going to help
us in our ventures? How to increase sales through digital marketing?

The traditional definition of digital marketing is to advertise/market your products or services using
digital technologies and mediums. Although digital marketing is a complicated process which requires
thorough knowledge of your audience and that is where digital marketing agencies can be of immense
help for your businesses. Unlike conventional marketing days of newspapers and paper directories,
people are connected through internet all day every day. Internet has made it convenient to search up
anything and looking for information is much easier. Digital marketing helps us to put products or
services in access to people in appropriate time at appropriate place. The specialty of digital marketing
agency is to show relevant information to the right audience which makes the buying process easier.

Whether your business is business-to-business (B2B) or business-to-consumer (B2C) digital marketing is

an instant and reliable way of getting leads for your business. Best of the best digital agencies make sure
to generate leads through digital media marketing that increases profit and decreases costs.

Now the question arises “how do I get more leads to grow my business?” Digital marketing can be
divided into several features which include:

Search Engine Optimization (SEO)

It is a process of ranking your website at the top of first SERP when a user makes a relevant search that
matches your products/services. It is one of the proven and best methods of driving heavy traffic to your
website. SEO mostly refers to driving traffic to your website organically. It involves making certain
changes and making the look and feel of your website all the more appealing. The main concept of doing
SEO for your website means that optimizing your website according to the standards of search engines
like Google, Yahoo and Bing and making sure that your site ranks high in a particular search engine.

Search Engine Marketing (SEM)

Search engine marketing is also famously known as Pay Per Click (PPC) or Internet marketing. Main
concept of this type of marketing is that you only get to pay when a user clicks on your advertisement.
How much you pay for per click often called as Cost Per Click (CPC) depends on the quality and relevancy
of the advertisement. These two factors contribute to your “quality score”. The higher your quality score
the less you pay on the basis of per click or per lead

Although unlike SEO that takes a certain amount of time to be fully up and running. SEM can give you
instant leads for your business. Hence, it is said to be the fastest way to reach your audience.
Social Media Marketing (SMM)

Social media platform like Facebook, LinkedIn and Twitter can help get you more leads by running
campaigns. Facebook is an excellent platform for raising awareness of your product/service and putting
your ads right in front of the relevant audience or potential customers in order to buy your
product/service.

A good digital marketing agency should be a able to prove their track record by showing highly effective
Facebook campaigns. Facebook helps you to see as to who visits your website so that you can target
warm audience the next time you run your ad.

Email Marketing

To put it in simpler words, email marketing is the process of sending commercial messages to current or
potential customers through email. There are a few types of email marketing i.e. welcome emails,
tutorials and tips, customer stories and re-engaging emails etc. This method increases business
communication, cost effectiveness and user friendly

We are living in a time where public is allowed to share their feedback regarding a product/service. One
cannot please everyone so there will be customers who will speak bad or leave negative comments. It is
always a better idea to control of where customers are engaging. If you manage a bad review in a
positive manner, it can be a plus point for your business.

A good and legitimate digital marketing company will use one of the above mentioned platforms
allowing you to increase your sales. It should also be able to provide you as many services as possible. It
can save you a lot of time money if you are successful in finding a company that may delegate all your
digital marketing needs under one roof. A fully serviced digital agency offers:

 Web Development
 Search Engine Marketing
 Social Media Marketing
 Email Marketing

Benefits of digital marketing:

 No communication gap
 Higher conversion rates
 Traceable output
 Maximum reach

Devleadz is the best and fastest growing digital marketing agency in Dubai, UAE with a proven track
record and impressive portfolio delivering high and positive RIO’s.