St.

Joseph’s Institute of Management (JIM)

A Jesuit Business School
St. Joseph’s College (Autonomous), Tiruchirappalli 620 002

Course of Independent Learning (CIL)

18PBA4203 (Marketing) & Title (Tourism Marketing)

Sessions: 20 Credits: 2

1. Course Description
To expose students to Tourism marketing and Tourist behaviour. It throws focus on the
right marketing mix for Tourism Industry and enlightens on the trends in Tourism Marketing.
Factors influencing the tourism marketing and Methods of Price Fixation, Pricing Strategies of
Tourism Distribution. To know the Distribution Chain and Channel Design Decisions in India. Market
Competition & Competitive Tourism Marketing Strategies and how Technology in Tourism
Marketing works Electronic Tourism Using Websites.

2. Assurance of Learning (AoL)

• Analyse the environmental variables that influence tourism marketing.
• I should be able to understand marketing principles.
• Analyse a real-world case study involving complicated tourism marketing issues and provide
recommendations in both written form and in the form of a group presentation.
• To acquire tourism specific marketing skills.

3. Overall course Plan

Theme AoL Learning Resources Assessment
Strategy
1.Introduction I will understand Self-learning Course videos & reading Test
to tourism the basic concepts article
marketing of Tourism
marketing.
2. tourism I will understand Self-learning ppt Write up -
markets & the basic concept assignment
tourist of tourism markets
behavior & tourist behavior
3. tourism I will understand Self-learning pdf presentation
marketing mix the tourism area
-I life cycle in
international
tourism and pricing
strategies and
tourism
distribution.
4. tourism I will understand Self-learning pdf Write up-
marketing mix the role of physical assignment
– II evidence in tourism
and CRM
5. tourism I will understand Self-learning article Write up-
marketing the tourism assignment
strategies marketing
strategies and
technology in
tourism

4. Assessment
a. Formative Assessment (100 marks)
1. MCQ Test = 60 Mark
2. Assignment=20Mark
3. Presenstation=20 Mark

b. Summative Assessment(100 marks)

MCQ Test-60 marks

Evaluation of Article Report (Minimum 10 pages) -25 Marks
Viva Voce - 15 Marks

5. Course Materials

a. Mandatory: 1 text book

Manjula Chaudhary (2010), Tourism Marketing, Oxford University Press, New Delhi.
b. Additional: 5 to 7 net resources etc.,
http://egyankosh.ac.in/bitstream/123456789/16989/1/Unit-1.pdf
https://www.slideshare.net/rnjanaditya/tourist-behaviour-unit-1
http://ijbssnet.com/journals/Vol_6_No_7_July_2015/5.pdf
https://www.kullabs.com/classes/subjects/units/lessons/notes/note-detail/8433
http://blog.kolau.com/tourism-marketing-4-strategies-attract-tourists/