JSPM’s

Jayawantrao Sawant College of Engineering

MBA Department
Hadpsar Pune 28

Research Report Guide Lines.

 Inside First Page: - This Page will be nothing but the complete copy of
front page as It is only instead of Golden color.
 Acknowledgment: - This page will include vote of thanks in following
chronology.
1) HOD, JSPM’s JSCOE.
2) College Project Guide
3) Other Staff & Friend / Relatives (If any)

 Declaration: - It’s nothing but declaring the researcher the research work
done is pure, authentic, genuine and no duplicacy.

 Executive Summary: - This should include introduction & objectives of the

project & Research design of the project ( i . e Procedure you have used to
carry out the project . Also you have to mention brief conclusions of the
project (one paragraph on each chapter).
 INDEX

Sr. No Topic Page No

Executive Summary

01 Objectives, Hypothesis (if any)& Scope of the Study

02 Literature Review

03 Theoretical or Conceptual Background

04 Research Methodology

05 Data Analysis & Interpretation

06 Findings

07 Suggestions

08 Limitations

09 Conclusion

10 Bibliography

11 Annexure
1. Abbreviations
2. Questionnaire

Note:- Up To This Don’t Use Page Numbers

Start Page Numbering :- Page Number 01 / Header & Footer
( no company Logo or Symbol) only Name

1) Objectives, Hypothesis (if Any) & Scope of the study:-

A) Objectives of The Project:- Minimum 05 Objectives.
B) Hypothesis- Minimum 1 and maximum 2 Hypothesis
C) Scope :-In terms of practical implications of the project (note in terms
of geographical scope)

2) Theoretical Background :- Application of different relative concepts of the

concern subjects topic & their correlation w r t your project Like :-
For Marketing/ HR/Fin/ Prod/ IB/SCM: - Ask to your Guide.

3) Research Methodology :-
A) Definition of Research.
B) Types of research in brief and the category of research applicable to your
project.
C) Different methods of data collection in short and justification for the
method adopted by the researcher.
 D) Sources for the Primary data and secondary data u have used for your
project.
E) Sample size of your project.
F) Method of data analysis u have used for your research.

4) Data Analysis & Interpretation: - This is the major & most important part
of the research. It should contain the analysis of all those questions asked to
the respondent through the questionnaire.
Use appropriate bar charts / Pie Charts, Graphs /Tables / Line Diagram/
Frequency Curve.
Try to Arrange Table, Graph or Chart and interpretation on one page

Note: - Use only one type of Charts in a project, more than two types of
charts are not valid.

5) Findings :- This includes interpretation of charts or Graphs from Data

analysis and interpretation

6) Suggestions & Recommendations: - Students have to give different

suggestions to the company which will act as a solution to all those problems
researcher has identify with project or services or methods applied.
Recommendations are mostly best alternatives to the existing problems
which researcher had identified the problem in findings.

7) Conclusion: While concluding student should take care that his conclusion
is matching with the title of the research and objectives set in the research.

10 ) Limitations: - No research is ideal. In reality the researcher always

come across different problems which acts as limitations of the research.
A) Biased reply of the respondent.
B) Non availability of data or other relevant information
C) Time Constraint.
D) Budget Constraint
E) Company’s Policy that not disclosed confidential data.etc
 11 ) Bibliography :- (This will be last page of the project )
Refer :- Research Methodology - C R Kothari
12 ) Annexure :- Ask to your Institute Guide as an when required.
13 ) Abbreviations :- Ask to your Institute Guide as an when required.
14 ) Questionnaire :- Ask to your Institute Guide as an when required.
15 ) Secondary Data : Ask to your Institute Guide as an when required.

Important Instructions ::-

I. Font :- Times New Roman
II. Size :- Title :- 16 Bold
III. Size:- Heading :- 14 Bold
IV. Size :- Subheading :- 12 Bold
V. Size:- Content :- 12 and 1.5 Line Spacing
VI. Margins :- Top :- 0.75 / Bottom :- 0.75
VII. Margins :- Right :- 0.75 / Left :- 0.75
VIII. Minimum pages :- 50 Maximum pages:- 75
IX. One Copy printed on Normal A4 size paper.
X. Back to Back printing is allowed.
XI. Company Logo or Symbol or Pictures will not be used in project.
XII. Only 2 dimensional graphs are allowed.
 Content of Cover Page/First Page:

Research Report

On

A Study of Consumer Buying Behaviour

Submitted To

JSCOE(MBA Department)

In Partial fullfilment of the award of Degree of the

Master of Business Administration

Submitted by

“Name of the Student”

Under the Guidance of

Prof. Sashi Bhushan Rai

Through

Jayawantrao Sawant College of Engineering

MBA Department

Hadapsar, Pune

A.Y. 2019-20