HIMAMAYLAN NATIONAL HIGH SCHOOL

Vasquez St., Himamaylan City

Lesson Plan in English IV

Date: Approximate Time:

PSSLC SPEAKING COMPETENCY 1.2.1:

Analyze and use sales psychology that underlies advertisements on radio and television when
conveying information

SPECIFIC LEARNING OBJECTIVES:

KNOWLEDGE

Gain understanding of the different propaganda devices

SKILLS

Analyze the sales psychology that underlies advertisements on radio and television
ATTITUDE

Recognize the importance of knowing the common propaganda devices

ASSESSMENT: (Bring Home)

Listen / Watch the advertisements of the following products in the radio and television
and identify the propaganda technique used.

1) Safeguard
2) Champion Detergent Bar
3) Colgate
4) Head and Shoulders
5) San Miguel Beer
6) Lactum
7) Surf
8) Cobra Energy Drink
9) Downy Fabric Conditioner
10) Maggi Magic Sarap
 SUPPORT INSTRUCTIONAL
STRATEGIES
MATERIALS / TEACHER’S NOTES
ROUTINE ACTIVITIES:
PRE-ACTIVITY:
MOTIVATION:
Are you an impulsive buyer?

What makes you buy things you do not really

need?

List three things that attract you to buy a given

product?

PRESENTATION:
When you listen to advertisements, you will
discover that most try to shape your views by
emphasizing certain unimportant points while
overlooking the more important ones.

Facts that are systematically and deliberately

distorted are called propaganda.

Propaganda appeals to emotion rather than

reason. It often emphasizes the good points of
what it espouses and twists facts to give the
wrong impression. Sometimes, to make you
accept ideas without examining the evidence
vague general terms are used.

One way to avoid being a victim of

propaganda is to recognize the common
propaganda devices.

ACTIVITY:
A. Group Buzz
o Work in groups of six. Recall a TV / Radio advertisements
TV/radio advertisement and discuss
what features of the advertisement
were used to achieve the following:
a. create a desire
b. catch the attention of the
audience
c. move the buyers to buy the
product

B. Group Reporting

ANALYSIS:
a. Ask: What is used by the advertiser to sell the
product? Is it effective? Why? Why not?

b. What other techniques are used by advertisers

to deliver their message?
 c. Brief discussion of propaganda techniques
Common Propaganda Devices

See Language in Literature p.166-167

d. What propaganda technique is used in the

advertisement you just cited?

ABSTRACTION:
What is meant by sales psychology?

What are the common propaganda techniques

used by advertisers to sell their product?

APPLICATION:
Note: Call attention to the column heading in the grid Answer:
and make sure that the students know what they are
supposed to enter in each column Item Product Propaganda
advertised technique
Item Product Propaganda Used
Advertised Technique Used 1 Medicine testimonial
for muscle
or joint
a pains
b 2 Shopping Glittering
c mall generalities
a. Read the radio advertisements twice, pausing
3 Slimming testimonials
after each number to give the students time to
program
complete the grid.
4 medicine Glittering
1. Relieves body pains and aches in generalities
seconds. Ask any doctor and he will 5 insurance Glittering
tell you this. generalities
2. The Shopper’s Paradise of the 21st
6 Perfume, Glittering
century. Everything you need at your
soap,lotion generalities
fingertips.
, shampoo
7 Boarding Glittering
3. Lose 6 kilos in one week or get your
house generalities
money back. Top movie personalities
are among our satisfied customers. 8 Medicine/ Glittering
soap for generalities
4. Rough skin with open pores? This skin
skin condition can be cured – disease
treatments are not costly. See us now 9 tour bandwagons
for warts, wrinkles, and blackheads.

5. Oh what a bonus! Insure your child’s 10 Detergent/l Bandwagons/

future with us leave him in good aundry plain folks
hands. soap
6. An unforgettable fragrance for an
unforgettable woman.

7. A home away from home, where

discipline is balanced with care and
guidance.

8. In 60 minutes kills 99.9% of the fungi

that cause skin fungal infections.

9. Join us and see the world. Very

competent tour guides and doctors are
with us all the way.

10. Wash with Bright – for better, brighter

clean. Tough on dirt, gentle on fabrics.
Every housewife’s delight.