HOW VOICE SEO WILL CHANGE

THE WORLD

VOICE SEARCH

Nowadays around 20% of all website sessions are conducted without a screen and, by 2020

it is expected a 30% of all the sessions. Now, you may be wondering how is this possible?

By January this year (2019), there was an average of one billion voice searches every month,

proving that voice search is on the rise right now.

BUT, WHAT IS VOICE SEARCH?

Voice search is an emerging trend in the world of search that makes search queries easier

and more comfortable for users, just like you.

It’s as simple as asking Google what the weather is going to be like or request Siri’s help on

how to properly cook your turkey for thanksgiving. Just like that, and everybody is going to

talk about the great cooker you are!

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The best part is that you can do multiple tasks while surfing the internet without wasting time

typing your search into the browser on your phone or computer. Faster, easier and more

practical.

MOST POPULAR VOICE SEARCH DEVICES

There are a lot of devices you can have at home in order to live the voice SEO experience.

Here are the top four voice assistants and the devices they are compatible with.

● Apple Siri - Apple iPhone, iPad, iPod

● Google Assistant - Google Home, Pixel phone, Android 6.0+ Devices, iOS,
and Android apps
● Microsoft Cortana - Windows 10, Windows phone, Xbox One, iOS, and
Android apps
● Amazon Alexa - Echo

It is not a surprise that Google and Siri rule the voice search market giving the large number

of devices they’re available on, that’s why everybody is investing in it from Google to

Microsoft. So, will you give it a try?

Now, let’s get deeper into the voice search world so you can actually know the challenges it

has faced and the impact we expect from it in the near future.

VOICE SEARCH, IS IT ALL GOOD?

This search alternative is great, it makes things easier and saves you time but, it has also

been through uneasy times and accusations for illegal surveillance, yes, surveillance.

Last year, throughout The U.S there were isolated cases of alleged voice search illegal

surveillance where some people declared that some of the websites they often navigated on,

had strange advertisements they had never seen before, related to the conversation themes

they kept with their relatives at home, nearby the computer or device.

These cases progressively lost the attention they’d gained owing to the fact that the people

who made the accusations couldn’t prove a single thing about their allegations. Google’s CEO

Sundar Pichai pronounced himself regarding this issue, denying every single accusation and

neither trial nor investigation were needed.

So, it’s clear that you don’t need to worry about being watched but, turn off the speakers and

your microphone when you’re finished navigating, just in case..

Let’s see now the impact the voice Seo will have in the world.

A GAME CHANGER

During the last decades innovating devices and programs have been developed, changing

people’s life and global marketing. But, what makes voice SEO different?
60% of users started using voice search just in 2015 and now, around 20 to 25% of all

searches are done via voice. This is having a worldwide impact both in people’s lives and the

way online marketing is done. these are some important points for you to know.

*Voice SEO will change online marketing: Users are more used now to the voice search

queries than before, therefore, the SEO will be changing and improving within the next few

years and online marketers must be prepared. Follow these tips and don’t let it catch you off

the guard.

1. Make sure your website loads quickly on mobile, Google voice search always

favors sites that load quickly. if you don’t know how fast Google renders your site, you

can check it here.

2. Use natural speech patterns, we don’t type the same way we speak especially when

it comes to looking for something on the internet. For example when typing you’d use

shorthand as “weather California” but when voice searching you’d say “what’s the

weather like in California”

3. Focus on local searches, 22% of voice search queries for location-based content. So,

try using phrases like “near me”.

*Voice Search will change people’s life: Most people have a device compatible with voice

search. A good number of them have devices likes Echo, Amazon’s home voice assistant

which makes home tasks easier and less demanding, you can ask the device to play some

music while you’re cooking or dial a cell phone number.

Voice search is also the best choice while driving, a study revealed that most people use voice

search when they’re driving, rather than watching tv or laying in bed.

IN SHORT

Voice Seo will change the world by improving the way online marketing is done, the way

people navigate their world, make purchases and look for information and, if brands want

to stay visible, they need to change their SEO strategies accordingly.

Remember:

1. Voice Search makes search queries easier and more comfortable

2. They are the best option while driving and saves you time

And, if you’re an online marketer

3. Make sure your website loads quickly on mobile

4. Use common speech patterns

5. Focus on local brands

Stay connected and be always up-to-date on what’s going on in the world of the internet. See

you next time.