6 HTE

It’s a small
Group Chairman H.Ferruh ISIK

Publisher ISTMAG Magazin Gazetecilik

Yayıncılık İç ve Dış Ticaret Ltd. Şti.

General Manager Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

world indeed!
Editor Ayça Sarıoğlu

Responsible Yusuf OKÇU

Editor

Advisory Board Osman Nuri CANIK

Ufuk OCAK

What a crazy run we have been experiencing in last 30 days Hilmi GULCEMAL
Pınar TASDELEN
or so. We have recently covered very important shows of the
Ayse Mehtap EKINCI
home textile industry starting with CIFF in Shanghai, Maison &
Objet in Paris, and ended up with MoOD in Brussels. We are Editorial Consultants Prof. Dr. Ismail KAYA
now running to Moscow for Heimtextil Russia and will be local
Assoc. Prof. Mehmet Ali OZBUDUN
with Sleep Well Expo Istanbul and Home&Tex Istanbul with this
Inkrit BERBEE
issue of September 2018. (inkrit@lobsterconcepts.nl)
Milou KET
Heimtextil Russia is the one and the only specialized trade (studio@milouket.com)
fair in Russia for home and interior textile and it is the largest Dr. Rolf ARORA
business platform of the Russian textile industry. It is a trend
barometer for the world textile trends, central business plat- Advertising Manager Adem SACIN
form or the textile industry and, of course, the best collections (adem.sacin@img.com.tr)
+90 505 577 36 42
of textile for home, hotels, restaurants, offices and other
premises. Advertising Coordinator Emir Omer OCAL
(emir.ocal@img.com.tr)
Getting localized right after Heimtextil Russia we will make a Omer Faruk GORUN
heavy distribution of this issue of the magazine at our own (fgorun@ihlas.net.tr)
show SLEEP WELL EXPO and HOME&TEX which will concurrent-
ly be held in Istanbul, 26-29 September 2018. Correspondents Elke ARORA

Home&Tex HOME&TEX will bring together the contract textiles, Art Director Tolga Çakmaklı
(tolga.cakmakli@img.com.tr))
home textiles, and decoration world for the 6th time. Over 590
high-end brands will present their latest collections in contract Design&Graphics Tayfun AYDIN
textiles, fabrics, upholstery, home furnishing, home textile, (tayfun.aydin@img.com.tr)

floor and wallcovering, decorative items, houseware and light- Chief Accountant Mustafa AKTAS
ings to the visitors in an elegant and refined atmosphere. (mustafa.aktas@img.com.tr)

Subscription İsmail OZCELIK

Our next stop after all above will be Kiev, Ukraine for Design (ismail.ozcelik@img.com.tr)
Living Tendency with our forthcoming October issue. Last year
over 500 world’s brands participated in the exhibition. The
business program of the exhibitions offered around 40 work-
shops, seminars, presentations, forums and conferences. 16,
600 visitors came to the exhibitions. As we do every year, we HEAD OFFICE LIAISON OFFICE:
Güneşli Evren Mah. Bahar BURSA Buttim Plaza A. Blok Kat:4 No:1038
will be right there to distribute free copies of HTE magazine and
Cad. Polat İş Mrk. B Blok No:3 Tel: +90. 224 211 44 50-51
to cover the event with our following issue. 34197 ISTANBUL/TURKEY Fax: +90. 224 211 44 81
Tel:+90. 212 604 50 50 KONYA H. Ulusahin IS Mrkz.
Fax: +90. 212 604 50 51 C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
www.hometextile.com.tr Fax: +90 332 238 01 74

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September 2018
 12 HTE

Ipeker, an innovative
PROFILE

home textile
producer
e
Ipeker: “W
ve d o cu m ented
ha
a t th e r e are
th
no animal
or
ingredients
te in s in the
pro
nt
146 differe
es o f fa b ric
typ
e p r od u c e. In
w
o d u ction
ou r p r
A
s one of the oldest textile companies dating back

e to the end of the 1800’s, Ipeker started in silk-

process, w worm business. The first steps for further develop-

ment was taken by establishing a silk processing facility

e c o n t in u ity during the republican era in 1920 and a weaving loom

provid in 1930. The printing facilities has been operational in

ming
the years 1940 to 1950. All were the largest integrated

t h o u t h a r
wi
silk factory in Europe and in the Middle East in those
years. Depending on its deep-rooted past, the compa-

r e a n d li fe.” ny keeps innovating and now produces vegan Cupra

natu fabrics for the needs of home textile producers. Ipeker
has become the world’s first producer of vegan fabric.
After completing an approval process in Switzerland
and Germany, the company’s fabric was granted the
‘V-Label’ from the European Vegetarian Union (EVU).

September 2018
 13

The company’s global brand will be sold on market

with a certificate code starting with ‘TR.’

Emphasizing on human health and environment,

vegan fabrics accounts the largest share in the
production. We talked with Ihsan Ipeker, gen-
eral manager of the company about their
vegan cupra sleep sets that they will ex-
hibit them in SleepWell Expo.

How was your transfer into

home textile market?
We have a specific and techni-
cally perfect fabrics that we
produce in our factory. We do
not want to limit the use of
this fabrics only in cloth-
ing industry. After our re-
search that our teams
have carried out in
the market, we saw
a good window of
opportunity in
home textile
markets. Our
products are
technical-
ly over
 14 HTE
PROFILE

Ihsan Ipeker, General Manager

qualified for the needs of the market. So, we decided to

offer them to mattress manufacturers. Because, people
spend their lives most in sleep, so they need the highest
comfort. Vegan Cupra fabrics is the most natural product
produced for the need of human skin.

What products are in your sleep set?

Ipeker Home is a fabric supplier. We can also supply prod-
ucts for contract-based projects. We have special pillow
covers in our sleep set. 7 to 8 hours on the average our
skin touches fabrics of pillows, that should be highly quali-
fied. Our product prevents drying of skin and keeps it moist-
ened, thus reduces the aging symptoms. It is anti-static so
prevent the fluffing of hair in the morning. With its climatic
properties, it maintains the temperature on the skin in all
weather and seasons.

September 2018
 15

What are the concepts of the products that you will

display in Sleep Well Expo?
We will be exhibiting all sleep products in every concept related with
sleep in Sleep Well Expo, besides our special vegan Cupra alezes.

We will have a separate space for kids and babies. As you know,
the skins of babies are prune to every hazards and chemicals. We
also produce special technical fabrics for the delicate needs of the
babies and the environment. We combined them with sleep sets
targeting to newborns and kids.

Would you mention about the production capacity and

the technology you utilize?
Our monthly production capacity is 1.2 million meters. A large part
of it composed of biodegradable products. Integrated production
facility starts with yarn, to dyeing, printing and finishing, covers all
stages of the process under one roof.

Do you have any message that you want to deliver to the

industry?
In line with the deep root of our company we have been focused on
one line. Vegan products that we offer are the result of our sensi-
tivity to the people and environment. Though we are new in home
textile business, we trust our innovative products to be successful
in this segment as well.
18 HTE

Numbers speak
louder than
words!
I had the pleasure of attending a conference and a panel ad-
dressing to home textile business people and to the press
members titled “Latest Trends in World Markets & Exports”.
Speeches were delivered and the panel discussion took place.
The most striking parts of the idea were the highlight of playing
the game with the rules and being more active in world markets.
It was also stressed that Turkey had been performing very well
on becoming a global brand and power.

The presentation also revealed some figures of the Turkish Ayça Sarıoğlu | Editor
ayca.sarioglu@img.com.tr
home textile industry and its proven success. Despite the politi-
cal bottlenecks with some countries such as the USA and Israel
and hot war going on at the south of Turkey in Syria and some
other territories, Turkey’s home textile export volume has been
USD 2.8 billion in 2016, 3 billion in 2017 and is expected to
be 3.3 billion at the end of this year. There has been furniture
exports almost at the same values as home textiles.

Prof. Dr. Emre Alkin said in his presentation on the Turkish econ-
omy that political rather than economic decisions had shaped
Turkey’s position, adding, “Therefore, how we are perceived
abroad comes to the forefront. No matter how we promote
ourselves, ultimately there is an existing perception of Turkey.
For this reason, we need to initiate long-term public diplomacy.
The place where this public diplomacy begins is the exhibitions
since they are the places where we spend the most time with
the buyers. In this sense, we can say that the businesspeople sit
right in the center of public diplomacy.”

The Turkish clothing and textile industry targets 60 billion

dollars by 2023 and the home textile industry has a share of 10
billion dollars in this total target volume. We will see what the
numbers have to say in the coming 4 and a half years.
 22 HTE

“Our aim is to increase our

PROFILE

dominance at international markets

by maintaining our leadership”

T oplu Textile is one of the leading producers of nar-

row band textiles in Turkey.
The company aims to improve its position in the market.
We talked to Orhan Yildizcan, Chairman of Toplu Textile,
about the textile industry.
Would you brief about your firm?
Our firm was established in 1978 and started to pro-
duce narrow band in 1997. By the year 2005, our firm
had been producing different types of narrow band and
became more powerful when a partnership had been
established in 2006 to produce band for draperies.
Will you inform us about your production facility?
Our factory is based on an area of 1750 sqm and exports
its products that are sold to exporters who export them to
several countries in Europe and in America. With both our
machinery park and our technical staff we meet the needs
of our customers without any complaints and ready to help
them in their R&D efforts. As a customer oriented company
our aim is to meet all demand for special products and de-
liver them as scheduled.

What kinds of products do you have in your

product line and how large is your capacity?
Among our products and services are other accessories
used in home textiles production including curtain shim
accessories, curtain tarlatans, rollers and narrow tex-
tiles. We can produce narrow bands from 1 mm. to 210
mm wide. For curtains we have more than 600 varieties
of products. Total monthly production capacity of our
firm is about 12 million meters.

September 2018
 23

Would you give us information about

your markets and target markets?
As a popular brand in the industry, Toplu Textile
Orhan Yildizhan, Chairman of Toplu Textile
exports product to several countries including
the countries of Russian Federation, and coun-
tries in Europe, Asia and Africa and delivers
our products to their large sales network in the
country.

How is your customer satisfaction

policy?
As Toplu Textile our quality policy is to work in
discipline to answer the demands of customers,
to produce innovative solutions, and producing
quality both in our products, and production
process from the first stage up to the delivery
to customers. In order to be a leading firm in
quality, we keep renovating of machinery and
processes.

Do you participate in international

fairs? How important is to visit the fairs
in the sector?
By now we only visited fairs. But in the near
future we consider exhibiting in international
fairs.
 Home&Tex is the only
24 HTE
EVENTS

address for home textile and

decoration!

Home&Tex show organized by CNR Holding company Istanbul

Trade Fairs in collaboration with TETSIAD (Turkish Home Textiles
Industrialists and Businessmen Association) will once again host a
massive organization bringing home textiles and decoration worlds
together, 26-29 September.

H
OME&TEX will take place 26 - 29 September 2018
at CNR EXPO Center with an exhibition area of
80,000 sqm. The fair is organized in cooperation
with TETSIAD (Turkish Home Textile Manufacturers
and Businessmen Association), the only association in
Turkey for all the entrepreneurs and operators of the home
textiles.
HOME&TEX will bring together the contract textiles, home
textiles, and decoration world for the 6th time. Over 590
high-end brands will present their latest collections in con-
tract textiles, fabrics, upholstery, home furnishing, home
textile, floor and wallcovering, decorative items, houseware
and lightings to the visitors in an elegant and refined atmo-
sphere.
Home&Tex, which quickly became an internationally recog-
nized exhibition, will bring together a wide range of prod-
ucts from several industries such as home textile and deco-
ration, floor and wall coverings, bed and bed technologies.
The exhibition will be held on a 150 thousand sqm area.
HOME&TEX is expecting furniture manufacturers, wholesal-
ers, chain stores, distributors, importers, contractors, archi-

September 2018

TETSİAD President Ali Sami Aydın (l.) with
Mehmet Soztutan, General Manager of
Istanbul Magazine Group.
tects, interior designers, and hotels mainly from the Middle
East, the Arabic Gulf, Turkic Republics, Africa, and Eastern
Europe to explore recent collections of global brands.
With its modern urban living and historical architecture,
Istanbul offers the perfect atmosphere for the sole contract
textile and home fashion fair of Eurasia.
CNR Holding Chairman of the Executive Board Ali Bulut said
that with over 50 exhibitions organized each year, they had
been serving the industries, the Turkish economy, and the
exporters. Adding that 18 holding companies had brought
195 thousand international buyers in 2015, 202 thousand
in 2016, and 278 thousand in 2017, from 160 countries to
the exhibitions they organized, Bulut said, “We will continue
our success in the coming years.”
Reminding that EVTEKS Istanbul International Home Textiles
Exhibition, which they had been organizing together with
the representatives of the home textiles industry, would be
launched for the 25th time next year, Bulut said, “We initiat-
ed our EVTEKS Exhibition on an area of 10 thousand square
meters, and today we are pushing 150 thousand square
meters hosting more than 1000 exhibitors. There is a long
waiting list for the exhibition visited by more than ten thou-
sand international professional buyers. Now Home&Tex
25
Home Textiles and Decoration Exhibition is organized as a
sister exhibition to EVTEKS. Home&Tex will write new suc-
cess stories.”
Turkish Home Textiles Industrialists and Businessmen
Association (TETSİAD) President Ali Sami Aydın said that the
industry had a significant place in the world. Aydın empha-
sized that many countries, mainly the USA and the Far East,
preferred the Turkish products and stated that the exhibi-
tions organized by CNR had a tremendous contribution to
this achievement. Declaring that as the home textiles in-
dustry they aimed to increase last year’s export volume of
3 billion dollars to 3.3 billion dollars this year, Aydın said,
“We have achieved great success with EVTEKS Exhibition.
We will continue this success with many novelties at Home
& Tex Exhibition in September. Given the latest increase in
foreign exchange rates indicating the possibility of a shrink-
ing domestic market, we once again see how crucial export-
ing is. Home&Tex will be a huge opportunity for increasing
exports.”
 26 HTE

Furniture sector closed

NEWS

down the first half of the

year with a 5.8% reduction
According to the statement
released by TÜIK (Turkish
Statistical Institute); furniture
sector has declined by 5.8% in
the first six months of 2018.

T he chairman of Turkish Furniture Manufacturers

Association (MOSDER), Mr. Nuri Öztaşkın, in a statement
that he gave to evaluate the first half of the year; said:
“When we look at the first half of 2018, we can see a de-
cline by about 5.8%. While there has been growth in many
of the sectors, this downsizing of the furniture sector, which
is one of the leading sectors of our economy, worries us.
Among the main reasons for this reduction are the end of
the VAT discounts and the consecutive raw material price
hikes. Together with the new management staff, we are now
in a new era in which we can respond faster. The elimina-
tion of uncertainties means a profitable second half for the
business world. With this new system, We believe that we Mr. Nuri Öztaşkın
will move forward more quickly and effectively in many dif- The chairman of Turkish Furniture
Manufacturers Association (MOSDER)
ferent areas. We also think that another VAT discount in the
agenda for this period will have a positive effect. The VAT
reduction in the past year, the increased demand created
discount, which was implemented in 2017 and lasted for
additional employment opportunities in the sector. By this
about 8 months, provided a significant growth by increasing
means, about 100 thousand new employees were hired.
the trade in the furniture sector by 40%. We think that this
Looking at the first six months of 2018, we see that the
decline in the furniture sector can be avoided if another VAT
number of employees in the furniture sector has gone down.
discount is put on the agenda.”
Firms that have been losing their turnover rates, are trying
to survive by resisting to reflect the raw material price hikes
Employment rates in furniture sector is on a
to their customers”. Öztaşkın, who stated that it is possible
decline too to improve the current status of the sector by setting a fixed
Öztaşkın stated that the companies started to decrease the 8% VAT rate, also underlined that they will be closely follow-
number of workers they employ in line with the regression ing the related developments.
in the furniture sector; said the following: “With the VAT

September 2018
 28 HTE
PROFILE

Italian
chicness
on the
walls
with
“Sirpi”
HannaHome which takes the road with its slogan
“First address in decoration” brings together to
Italian chicness with its brand Sirpi on wallpapers.
You can open the doors of mysterious yard with
the Italian Secret Wallpaper collection of the Sirpi
brand.

September 2018
 Organize Sanayi Bölgesi
Denizli / Turkey
EVTEKS - CNR Tel : +90 258 269 17 84
Fax : +90 258 269 17 87
Hall 1 F 13 www.oguzlartekstil.com.tr
info@oguzlartekstil.com.tr
 30 HTE
PROFILE

I s chicness attained with combination of colors and

designs or with their contrast? Which one is chic, be-
ing original or following trends closely? Even tough the
mystery of chicness hasn’t been solved yet, the Sirpi
brand which is representative of HannaHome will re-
flect mystery of Italian chicness on your walls with its
Italian Secret wallpaper collection.

Italian Secret wallpaper collection that usually includes

floral patterns in its designs will gain a hot and sophis-
tical atmosphere for your home with its plain, straight,
geometric and floral designs and options of digital pan-
el. When it comes to the most important feature of
collection it is opposite color combinations and floral
designs that have embroidering effects.

The wallpaper has a lot of technicality like easily purifi-

cation and durability the sun rays. The “Italian Secret”
wallpaper doesn’t host any hazardous materials for
human health as is the case at all of its all collections.

September 2018
 32 HTE
FOCUS

Turkish
fabric
industry
offers
the best
alternatives
The Turkish fabric industry satisfies its customers
by meeting all their needs with the quality of its
products together with its strong service ability of
quick response and on-time delivery

September 2018
 33

T
urkey has some major advantages. Textiles and clothing is a long established sector, and the
workforce is experienced and skilled. This means that it could prosper by concentrating on
producing high quality, branded design, and quit the production of items that can be produced
cheaper in Pakistan, China, and India. Production of commodity items could be outsourced
to the CIS countries, with Turkish producers focusing on final processes and in-house design. It is
generally the case that the big profits in textiles and clothing do not go countries with cheap labor and
abundant cotton, but those with direct access to designs, brands, and retailing operations in growing
markets.
 34 HTE
FOCUS

Having the largest share in

Turkish industrial production,
the textile industry is one of the
first established industries in
Turkey. The fabric industry has
improved significantly in recent
years, since the Turkish cloth-
ing and home textile industries
have had a significant role in the
world’s clothing and home textile
markets in the last two decades.

The Turkish fabric finishing sec-

tor has a level of processing
all the capacity of grey fabric.
This sector is equivalent to the
European Union in terms of pro-
cessing capacity, modern tech-
nology, qualified workforce, and
especially product quality.

September 2018
 36 HTE
FOCUS

Today, the Turkish fabric industry has competitive advan-

tages in international markets, particularly in terms of its
technology, extensive product range and the quality, design
and creativity of its products. In addition to its well-devel-
oped structure, it employs a highly skilled labor force. Also,
the Turkish fabric industry has great flexibility and ability to
modernize its production, and adapt itself to new
technologies. This ability allows the industry to
reduce its reaction time to changes in consum-
er demand in international markets. Thus, the
Turkish fabric industry satisfies its customers
by meeting all their needs with the quality of its
products together with its strong service ability
of quick response and on-time delivery. All these
features have enabled Turkish fabric manufacturers and ex-
porters to earn a good reputation in international markets.

The Turkish fabric industry, which produces almost all kinds

of fabrics for apparel, home textiles, upholstery and techni-
cal applications, has a well-developed structure, especially
in production based on cotton, wool and man-made raw
materials.

September 2018
 38 HTE
FOCUS

A large amount of fabric production is based on cotton.

The fabric industry based on cotton consists of two seg-
ments. One is composed of large scale companies which
have production facilities integrated vertically in all stag-
es of fabric production, from fiber processing, spinning
and weaving to dying, printing and finishing. Many of
them also have manufacturing facilities for ready-made
goods such as clothing or home textiles. The other one
is composed mainly of non-integrated companies on a
small scale. These companies cooperate with the Turkish
finishing industry, which is one of the vital sub-sectors of
the Turkish textile industry.

The sector meets its raw material needs mostly from do-
mestic sources. As an important world cotton grower,
Turkey ranked seventh in the world production of cot-
ton with around 738 thousand tons in 2015/16 term.
Although Turkey is among main cotton growers in the
world, domestic cotton does not meet the production
demand of the country. Therefore, Turkey is the fourth
largest cotton importer after Bangladesh, Vietnam and
China.

September 2018
 40 HTE
FOCUS

As well as the cotton textile in-

dustry, the Turkish man-made
textile sector is also a well- de-
veloped industry. Having large
capacity of synthetics in the
world, Turkey has a large pro-
duction potential for synthetic
fabrics based especially on
100% polyester and polyester
blends with cotton, viscose,
nylon, polyamide, wool, linen
and/or multi-blends of them.

Being the third largest mohair

producer in the world, Turkey
also has a strong wool industry.
The majority of wool products
meet the demand of clothing
producers and exporters.

September 2018
 www.sleepwellexpo.com | 0212 604 50 50

The Mattress industry meets at the giants Sleepwell Expo.

Good Morning!
Mattress industry professionals
will wake up in Istanbul on
September 26, 2018!
9-10. Hall | Visiting Hours: 9:30 - 18:00

“THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB IN

ACCORDANCE WITH THE LAW NO.5174”
 42 HTE
FOCUS

The fabric mills are mainly concentrated in Istanbul, Major Export Markets in Fabrics (USD 1,000)
Bursa, Adana, Denizli, Kahramanmaras, Izmir, Gaziantep,
Tekirdag, Kayseri and Usak. Many of the integrated mills
are located in Istanbul, Bursa, Kahramanmaras, Adana
and Gaziantep.

Today, Turkish fabric manufacturers are aware of the in-

creasing trend in international markets for healthier and
more environment-friendly products, and have adapted
themselves to these developments. Many Turkish fabric
manufacturers have ecological labels for their products.
Many of them have best known eco-labels like Oeko-Tex
Standard 100, Organic Exchange, GOTS, etc.

Turkish fabric manufacturers are aware of the importance

of quality, and many have national and international qual-
ity certificates.

The total value of fabrics exported in 2015 was about

USD 5 billion. The main products exported in 2015 were
knitted fabrics, woven synthetic fabrics and woven cotton Source: Ministry of Economy
fabrics.

European countries, including Italy (9,25%), Russia

(7,46%), Germany (5,10%), Romania (4,84%) and Bulgaria
(4,63%) are the most important markets for Turkey’s fab-
ric exports.

September 2018
 44 HTE

Promotion of young talent at

EVENTS

Heimtextil: fresh ideas for textile

interiors

Young companies as well

as prospective product
and textile designers
will be presenting
refreshing inspirations
and innovative textile

N
developments at the
international trade fair
ew talent initiative at Heimtextil: with the NEW & NEXT
for home and contract university competition, Messe Frankfurt is promoting young
talent in the industry and giving textile designers of the fu-
textiles from 8-11 January ture their first international platform. ‘The competition offers
2019. With a wide- university graduates the opportunity to present their final dis-
sertations to an international trade audience at Heimtextil and
ranging talent promotion establish contacts with representatives from the industry’, says
Olaf Schmidt, Vice President Textiles & Textile Technologies at
program and a new Messe Frankfurt.
competition, Heimtextil is With the NEW & NEXT university competition, Heimtextil is tar-
placing newcomers in the geting national and international universities that specialize in
textile design and related courses of study. The winners of the
spotlight.
September 2018
2018-2019
 46 HTE
EVENTS

competition will have a stand at the NEW & NEXT exhibition in the “Textile Design” prod-
uct area in Hall 3.0. University representatives will be able to register for the competition
free of charge at www.heimtextil-newandnext.com from mid-September onwards. The
deadline for submission is 30 September.

NEW & NEXT: Start-ups showcase young design

NEW & NEXT has been synonymous with the promotion of newcomers at Heimtextil for
many years now. Under this title, Heimtextil presents young labels that have been active
on the market for a maximum of five years. Recently, around 50 newcomers to the mar-
ket presented fresh design ideas to the international trade fair audience. In the “Textile
Design” product segment (new to hall 3.0) in particular, young studios inspire with excit-
ing designs. NEW & NEXT participants will also be offering creative design concepts for
bathrooms, beds and tables in halls 9.0 and 12.0.

September 2018
 48 HTE
EVENTS

“House of Textile”: living rooms in 2025

With “House of Textile”, the Association of the German
Home Textile Industry (Heimtex), working in cooperation
with Heimtextil and various universities and colleges, has
launched a competition for students of architecture, inte-
rior design and textile design. The aim is to get an idea of
what role home textiles will play in the areas of living, work-
ing and travel in 2025. The ten best ideas for a virtual room
will be implemented and put on display at Heimtextil 2019
in hall 9.0. The five best textile designs (from students on
textile design courses) will also be exhibited here.

Talent Lab Lectures: insights into architecture

and the hotel industry
As part of the program for the target group of architects,
interior designers and hotel furnishers, Heimtextil is offer-
ing a series of lectures aimed especially at up-and-coming
professionals. Students of architecture and interior design
in particular are invited to attend the “Interior.Architecture.
Hospitality Lectures” on Friday, 11 January 2019 to enable
them to gain an insight into the furnishing of commercial
properties with textiles through lectures and a discussion
panel in hall 4.2.

September 2018
 50 HTE
ZVR Junior Day: program for young interior
designers
EVENTS

For vocational school classes, master classes, PLW compe-

tition participants and the ZVR Junior Circle, which will be
reorganized this November, Heimtextil is working with the
Zentralverband Raum und Ausstattung (ZVR) to develop its
own program to attract young talent to the world’s leading
trade fair. ‘Heimtextil is a must for all young interior design-
ers. This is why ZVR is looking forward to being represent-
ed at the trade fair alongside its juniors again in the coming
year’, says Heike Fritsche, looking ahead.

Young master meet at DecoTeam

Up-and-coming interior designers are invited to the DecoTeam

stand on Thursday 10 January 2019 at 5 p.m. in hall 8.0.
The young masters will also design a showcase while with
DecoTeam. ‘At the world’s leading trade fair, prospective fur-
nishers will gain an optimum insight into which trends will
be in vogue next season. We look forward to enjoying dis-
cussions with the new generation and are looking forward to
their product presentation while they are with DecoTeam’,
says Ottmar Ihling, DecoTeam spokesperson.

September 2018
 56 HTE
EVENTS

20 jubilee
th

edition of
Heimtextil Russia
– international
trade fair for
home textiles,
floor coverings
and interior
furnishings
Led by UTIB (Uludag Textile
Exporters Association), leading
Turkish home and contract
textile exhibitors will display a
wide range of products.
September 2018
 57

I
nternational Trade Fair for Home Textiles, Floor
Coverings and Interior Furnishings Heimtextil
Russia 2018 will take place in Moscow on
September 18-20, 2018 and celebrate its 20th
anniversary. During this time Heimtextil Russia
has gained the reputation of the leading business
platform for the professionals of textile industry in
Russia and the CIS countries. This trade fair gives
you a unique chance to see in one place collec-
tions of home and interior textile from different
countries, conduct direct negotiations with man-
ufacturers and suppliers of textile products from
over 20 countries and find new partners for fur-
ther business development.

This year exposition of Heimtextil Russia will oc-

cupy two halls of Pavilion 1 in IEC Crocus Expo
and present on its grounds more than 200 in-
ternational companies. National pavilions of
Germany, Turkey, China, Pakistan will take part
in the show, as well as individual participants
from Italy, France, Poland, Portugal, India, UAE,
Uzbekistan, Kazakhstan etc. Such companies as
Arya (Turkey), Caramella (Poland), G.M Syntex
(India), KT Exclusive (Germany), Orsha Linen Mill
(Republic of Belarus), Safeco (France), SUPERtextil
(Turkey) will participate among foreign exhibitors.
The Russian exposition will demonstrate textile
products of Decor City, Gerd Billerbeck, KARIGUZ,
TDL Textile, Treartex, Unico Interiors Decoration.
 58 HTE
EVENTS

Buyers, distributors, importers, representatives

of retail chains and contract business will find
at Heimtextil Russia 2018 home and interior
textile in 12 product groups: bedroom textile,
bathroom textile, kitchen textile, window deco-
ration, interior fabrics, furniture fabrics, textile
for children, etc. Some product groups will be
highlighted within the framework of special expo-
sitions: exposition for carpets and textile flooring
CarpetLab, Digital print on textile, exposition of
textile prints Design Laboratory, Wallpaper Bar.

The leading business platform for

professionals of textile business in
Russia
This year Heimtextil Russia offers an extend-
ed fringe programme. In the Conference area
the first day will be fully devoted to the theme
of retail business: International forum «Sales
2018/2019» with Retail Purchasing CenterTM will
take place in the Conference area. Top managers
of the federal retails chains, representatives of
profiled associations and research agencies will
share comprehensive information about rotation
of assortment in retails chains, consumers de-
mand, development of retail formats and catego-
ries in 2018-2019. Retail Purchasing Center™ in

September 2018
 59

Heimtextil Russia is the

main trade fair for home
and interior textiles in
Russia. This year it will
take place on IEC Crocus
Expo in Moscow, 18-
20 September. Heimtextil
Russia is a trend barometer
for the world textile trends,
central business platform or
the textile industry and, of
course, the best collections
of textile for home, hotels,
restaurants, offices and
other premises.
 60 HTE
EVENTS

the format of b2b negotiations of suppliers with retail chains,

wholesale and distributor representatives within the frame-
work of the forum.

The second day of the fringe programme will be fully devoted

to contract textiles: it will include workshops and round tables
with discussions on textile equipment of hotels and restau-
rants, topical guided tours along the exposition with industry
experts, lectures on interior design for hotels and restaurants.

The third day will feature Interactive programme on the spe-

cialties of doing business online. Business practitioners will
introduce the audience to the worldwide trends in digital tech-
nologies, present cases of digital development and growth
strategies and make an overview of the marketing instruments
and tools.

September 2018
 61

Heimtextil Russia
Design Academy: the
main meeting point
for designers and
decorators
Heimtextil Russia Design Academy
is the most creative part of the fair,
which is the real attraction point
for designers and decorators. It in-
cludes several events:
 62 HTE
EVENTS

• Trend Area will feature

lectures of on textile de-
sign and interior decora-
tion. Visitors will have a
chance to learn about the
famous Frankfurt trends
Heimtextil 2018/2019
from their author – Dutch
designer Anne Marie
Commandeur. The invit-
ed speaker – French de-
signer Olivier Delomme,
creator of FR-One col-
lection of fire-resistant
fabrics, will share his tips
on the topical trends of
modern hotel decoration.
Representatives of textile
industry will discuss in
the format of the Round
table the theme of tex-
tile print development in
Russia. Heimtextil Russia
Design Awards ceremony
will also take place in the
Trend area. Author of the
best collection of textile
prints will be awarded
with the main prize –
participation with a free
stand at Heimtextil 2019
in Frankfurt.

September 2018
 64 HTE
EVENTS

• Design Laboratory exposition

will present designers and design
studios, which develop textile
prints. Here you can also see the
best works of Design Awards fi-
nalists.

In Design Education area visitors

will have a chance to take part in
the practical textile workshops on
the booths of the leading Russian
design schools. Lectures of the
schools’ teachers and graduates
will be available in the Trend area
on the third day of the fair.
September 2018
 74 HTE

Furniture and
TRENDS

decorative
fabrics:
Heimtextil
Frankfurt
expands its
offer
With over 400 international
manufacturers, the product
range of upholstery and
decorative fabrics as well as
upholstery and artificial leather
at Heimtextil is wider than
ever before. The world’s leading
trade fair for home and
contract textiles (8-11 January
2019) in Frankfurt am Main
is now further expanding its
spectrum across a total of six
hall levels.

September 2018
75
 76 HTE
TRENDS

September 2018
 77

‘The upholstery and decorative fabrics seg-

ment has been growing very successfully
for several years now. In 2019, all the rel-
evant European suppliers of upholstery and
decorative fabrics, upholstery and artificial
leather will be presenting themselves across
the three levels of hall 4 for the first time’,
says Olaf Schmidt, Vice President Textiles &
Textile Technologies at Messe Frankfurt. The
most important manufacturers of upholstery
fabrics from Asia that also have export expe-
rience will also be represented in halls 1 and
5. All in all, Heimtextil combines the world’s
largest and most international range in this
segment, thus creating the best order op-
tions for buyers from the furniture and home
textile industries as well as textiles editors.

Sustainable, weatherproof and suitable

for commercial properties
Healthy living and working remains one of
the top themes in the interior textiles sector.
Furniture and decorative fabrics also make
a contribution: they are able to optimize
rooms climatically and acoustically and de-
cisively improve the feel-good factor. In this
respect, the on-trend fabrics are certified or-
ganic, waterproof and/or flame-retardant. At
the same time, the textiles – despite all their
high-tech – have a very natural appearance.
This also applies to outdoor fabrics in linen,
flannel or woven looks. When it comes to
soft feel-good textiles for indoors, high qual-
ity wool is exploited to the full. Also on the
rise are denim fabrics that sometimes give
the interior a casual touch. On the morning
of the first day of the fair (8 January 2019),
a design dialogue will take place with the
Heimtextil trend managers about the latest
design trends in upholstery and decorative
fabrics. The trend researchers will invite rep-
resentatives from the upholstery industry to
the lecture area in hall 4.2 to exchange views
on current topics.
 78 HTE
TRENDS

Top European producers

strongly represented
In hall 4, numerous big names from
Europe will be present, such as Gruppo
Mastrotto, Manifattura Tessile Di Nole,
Martinelli Ginetto, MCA, Prosetex and
Sirio Tendaggi from Italy, Boelert &
Moens, De Poortere Frères, Symphony
Mills and Tessutica (with the Beaulieu
brand) from Belgium and Albatros,
Bernard Reyn, Pintail and Reynaldo
from the Netherlands. Other top play-
ers come from Spain: Manuel Revert,
Santa Amalia Alta Decoracion (with
the brand SATI) and Textiles Vilber.
In addition, Dina Vanelli Tekstil and
Güleser Tekstil from Turkey will also
be present. From Germany, Gebrüder
Munzert, Konrad Hornschuch, Leder
Schreyeck, Textum and Vowalon
Beschichtungen will be represented.

September 2018
 79
High-quality products for commercial textile
furnishing
In addition, hall 4.2 will also focus on a further target
group: at the “Interior. Architecture. Hospitality Expo”,
architects, interior designers and hotel furnishers will
find high-quality products for commercial textile fur-
nishing, such as textiles with an acoustic function or
with special abrasion-resistant properties. Crypton from
the USA and Anavil Europe from France will be exhib-
iting for the first time at Heimtextil and will be present-
ing fabrics specifically for contract furnishing. Another
highlight in hall 4.2 will be a large-scale presentation
by Trevira. ‘We will further expand the concept of the
Trevira CS joint stand in 2019. This means that we will
be represented at Heimtextil with a larger number of
customers and thus also the highly flame-retardant
Trevira CS collections. Trevira will also be presenting
a trend area especially for the contract market, where
visitors – in particular interior designers, designers
and furnishers – can find out about innovative textiles
and color trends’, says Dr. Isabell Lammel, Manager
Communications at Trevira. The German manufacturer
of high-tech polyester fibres and filaments will be pre-
senting its new products alongside its well-known part-
ners, such as Getzner Textil from Austria, Engelbert E.
Stieger from Switzerland, Hoftex from Germany, Johan
van den Acker from the Netherlands and Tessitura
Mario Ghioldi from Italy.
 80 HTE
TRENDS

Largest range of manufacturers

from Asia
In halls 1.0, 1.1 and 5.1, Asian man-
ufacturers experienced in exports
will present a wide range of furnish-
ing and upholstery fabrics on a total
of three levels. This is where foreign
traders and wholesalers focusing on
volume-oriented orders can meet
manufacturers with whom orders can
be placed in medium and high quanti-
ties and supplied in a timely manner.
In addition, the exhibitors will also be
offering a varied range of products
manufactured especially for retailers
and bearing their own brand name. D
Decor, G.M Syntex and SVG Fashion
from India will be among those repre-
sented in hall 5.1.

September 2018
 81

Fibers and yarns: from natural materials to high-tech

In addition to the joint presentation by Trevira in hall 4.2, numerous
manufacturers of fibers and yarns will be exhibiting at Heimtextil, spread
across various product segments. The range extends from traditional
materials and eco-certified yarns to high-tech fibers for use in highly
specialized areas. Among the 20 producers are pioneering companies
such as Dralon from Germany (hall 4.1, foyer), Lenzing from Austria (hall
11.0), Reliance from India (hall 4.0, foyer) and Torcitura Lei Tsu from
Italy (hall 4.2).
 “Cottonbox”
82 HTE
PROFILE

makes the children’s

dreams come true this
season too
Cottonbox
combinate100% cotton
products with joyful
designs. Cottonbox receives
appreciation of parent with
its 2018-2019 Autumn &
Winter Collection in addition
to making the children’s
dreams come true.

All dreams of kids in Junior Collection of

Cottonbox
Cottonbox which emphasizes on quality and health in
all its product group uses 100% especially the cotton
on child group. Colorful figures designed for a children
don’t include insanitary food additive. The brand cares
for the psychological development of children as much
as it cares for their physical development. Cottonbox
which contributes to the emotional development of chil-
dren, includes cute figures on bedlinen groups. While
boys are running up to adventure to adventure with
“Skate Blue” bedlinen fashion winds blow in girl’s room
with “Superstar” bedlinen series.

September 2018
 83

Healthy sleep on clouds with

‘Cottonbox’
Cottonbox accompanies the sleep of
kids with ‘Baby’ Bedlinen. Preferred by
parents the brand assertive with its baby
group made of 100% cotton on 2018-
2019 Autumn & Winter Collection.
Cottonbox continues to encolor the
dreams of kids with its penguin, giraffe
and Unicorn designs.

Healthy designs, wakeless sleep

Cottonbox which designs to products
for a quality sleep provides with soft
texture baby group in its 2018-2019
Autumn & Winter Collection. Made of
sewing cotton bedlinens form a basis a
healthy and quality sleep with breathe
structure.
 86 HTE
EVENTS

Heimtextil
smart on
bedding
as well
The sleep
products
segment moves The new trade fair concept from 2019 onwards includes
from Hall 8 a new hall structure with the addition of the new Hall 12
and without Hall 6, which is currently undergoing renova-
to Hall 11 tion. The functional spectrum of bedding from Hall 8.0 is
moving to Hall 11.0. There, under the title ‘Smart Bedding’,
to be close to you will find innovative products from the bedding, duvets,
mattresses, pillows, bedding systems and textile-machinery

Hall 12 where product segments, as well as the new forum on ‘The Future
of Sleep’. After nutrition and fitness, sleep is set to be the
next key lifestyle subject. And this is the starting point for
bed linen Heimtextil, which presents the restructured product seg-
ment as a potent, future-oriented theme.
displays will
Top themes:
take place * Smart bedding

* The future of sleep

September 2018

Smart bedding
Within the framework of the new concept, Heimtextil has
taken up ‘sleep’ as a major lifestyle and well-being theme.
Under the title ‘Smart Bedding’, there will be a center of ex-
pertise for sleep – aimed especially at specialist bed retail-
ers, who will benefit from shorter walking distances – thus
maintaining the link to the bed-linen product segment in
Hall 12.
‘The layout planned by Messe Frankfurt is logical and easily
implemented. And this is how our customers’ buyers see
it, too”, says Stefan Sickenberger, Sales Manager of f.a.n.
Frankenstolz. ‘We are confident of a yet another good re-
sponse from our visitors in 2019 – albeit in Hall 11.0 – and
are already looking forward to the fair.”
87
The future of sleep
‘After nutrition and fitness, sleep is set to be the next major
lifestyle theme”, reported the FAZ newspaper*. In our new
knowledge forum, visitors and exhibitors will be able to find
out more about this fascinating subject and hold discus-
sions with experts. Under the heading ‘The Future of Sleep’,
there will be four thematic blocks: ‘Smart & Sustainability’,
‘Smart & Hospitality’, ‘Smart & Sport’ and ‘Smart & Digital’.
In other words, you can look forward to numerous informa-
tive expert lectures and discussions with time for an inter-
active exchange of ideas and information.
Heimtextil is the biggest international trade fair for home
and contract textiles, and will next be held in Frankfurt am
Main from 8 to 11 January 2019. The first trade fair of the
year for its sector, it is a climate and trend barometer for the
new business year.
 90 HTE
PROFILE

LUXXU Home
presents timeless
fall trends for
2018!
Trends in the interior design world, like in fashion,
go through renovation at this time of the year,
however there are those classics that will never go
out of style and are considered timeless. LUXXU
Home has the pleasure to present 4 suggestions of
classic trends that will make any interior
design project stand out due to its timeless
aesthetic.

Fall reminds us of leafs falling, nights by the fireplace, cozy sweaters and
most of all cozy interiors. Trends in the interior design world, like in fashion,
go through renovation at this time of the year, however there are those clas-
sics that will never go out of style and are considered timeless.

LUXXU HOME, a new concept where daring designs are developed with one eye set in
the traditional craftsmanship and another in contemporary and bold design. Noble ma-
terials come to the spotlight and customization blossoms as brand capital. All creations
exceed expectations, bringing together the rare expertise of the craftsmen that produce
excellent quality furniture, and the passion for design.

LUXXU Home presents 4 suggestions of these classic trends that will make any interior
design project stand out due to its timeless aesthetic. From soft color fabrics, to luxury
marbles and bold finishes, the luxury brand brings a cozy and luxurious atmosphere to
the interior design world.

September 2018
 91

Velvet brings the most timeless and cozy vibe into any
interior setting. Stools, such as the Noir and armchairs
as the Saboteur will bring a touch of comfort that only
velvet has. Customizable in 26 different velvets, these
upholstery items are the perfect item for fall season.

LUXXU’s Empire is shaping its future by setting trends

with timeless pieces and refined elegance. Lighting was
the start of a luxury journey stating itself as classic with
a modern twist. LUXXU now gives you the opportunity to discover those am-
biences. LUXXU uncovers a crucial Imperial complement,
Today, a new epoch unveils at LUXXU. Daring designs a new collection. Offering resembling noble materials and
are symphonies developed not only with one key ob- finishing’s where customization blossoms as brand capital
ject. Ambiences are an everlasting aesthetic language
shared by every element.
 92 HTE
PROFILE

Soft colors and gold fit

perfectly together for Fall.
The vibrant colors of sum-
mer give place to creams,
taupe, and browns bring-
ing softness into a luxury
world already plated in
gold.

September 2018
 93

While lighter marbles are

the perfect choice for
summer, darker marbles
as the black & white Nero
Maquina or the brown with
golden touches Emperor
are great choices for the
fall time. The Apotheosis
side table is a hymn to
sophistication, portraying
the use of dark marbles
like no other item.
 94 HTE
PROFILE

When speaking of timeless, the

most classic and effortless chic
color of the spectrum could not
be left out. Black furniture items
or interiors are both bold and
classic and still have a cozy vibe
that has to be present during the
crispiest months of the year.

September 2018
 96 HTE
PROFILE

Romanticism
time in
bedrooms
Adelina bedlinen
set which combines
with floral designs
that reflect a
minimal elegance,
soft colors Adel
Bedclothes Set which
comes forefront
with elegance
details, carry
timeless elegance to
bedrooms. Yatas
Bedding which
draws attention
with its rich home
textile portfolio,
offers elegance
bedlinen sets and
bedclothes that blow
romance winds in
bedroom.

September 2018
 97

F or a healthy and quality sleep the bedlinen sets you

use are important in addition to mattress, furniture and
accessories. Yataş Bedding bedlinens which pull attention
with their unique designs, weaving quality and rich color
palette leave a positive impact and converts into a com-
pletely different soul.

Maximum elegance, maximum chicness

Taking part in the rich product range of Yataş Bedding,
Adelina Bedlinen is carrying romantic touch of spring to
bedrooms with its soft powder color shades. Outstanding
its floral and elegant designs Adelina Bedlinen has got satin
fabric and 100% cotton. Remarking with its jacquard fabric
and design details Adel Bedlinen Set makes visual feasts
with options of petrol, stone and dusty rose colors.
 “
98 HTE

Elegance in
PROFILE

bathrooms with
Valerone

V aleron which highlights their original

style home textile brand, is combining chic
details with Bathroom Family Set Collection.
The soft and unmatched textures of bamboo
and cotton, the wonders of the nature, enliv-
en at Valeron’s exclusive bath sets.

Valeron, which reinterprets luxury with its

quality and chick, defines chickness at bath-
rooms with family sets designed differently
for men and women.

Comprised of bathrobes, towels and towel

slippers the collection reflects the rich ecru
elegance on towels with the most special
way. Blended with strictly embroidered lace
details the family sets provide bamboo and
cotton texture comfortable use.

September 2018