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388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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DOA/LMUDA
YTD Marketing and Branding Budget Snapshot - April 2019

DOA YTD DOA YTD DOA YTD LMUDA YTD LMUDA YTD LMUDA YTD
Marketing & Branding Actual Budget Variance Actual Budget Variance Perm/Temp Variance Comments
Marketing and $3,048.92 $13,333.36 $10,284.44 $2,773.36 $4,166.64 $1,393.28 Favorable TV - strategic projects pending
Communications implementation. Difference between DOA
and LMUDA budget allocations for this
line are reflective of assessment revenue
collection for each district.

Digital Media Coordinator $12,797.16 $13,631.36 $834.20 $12,797.16 $13,627.36 $830.20 Favorable TV due to the percentage of the
projected end of year bonus included in
monthly allocation.

Public Space Programming $4,439.56 $21,000.00 $16,560.44 $850.00 $11,700.00 $10,850.00 Favorable TV - strategic projects pending
implementation e.g., launch of AMP
Oakland activations.
Total M & B $20,285.64 $47,964.72 $27,679.08 $16,420.52 $29,494.00 $13,073.48
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