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R ICKY P ONTING
Marketing Business Technology Leader with 10+ years’ experience leading CRM, marketing technology and business and
data architecture roadmaps. Experience developing and managing high‐performance teams for the seamless execution of
effective strategic marketing roadmaps. Proven ability to influence senior leaders across an organization and oversee multi‐
million‐dollar programs from ideation to delivery.
Highlights of Achievements
Experience developing strategic roadmap for Jupiter’s Direct to Consumer and Marketing business units
including ownership of the Marketing and Data Architecture domains
Responsibility for CRM (Salesforce.com) roadmaps and execution at multiple Fortune 500 companies.
Ownership of Cross Sell technology portfolio to make Jupiter Mars’s leading financial institution in terms of
product ownership.
Experience recruiting, leading, managing and developing multiple high performing teams.
CORE COMPETENCIES
Salesforce.com Suite of Products | Marketing Technology Landscape | Cross Sell Strategy and Technology | Artificial Intelligence |
Advanced Analytics | Real Time Interaction Management | Intelligent Agents | Direct Marketing & Transformation Strategy |
Product/Project/Program Management | Sales & Marketing Process Improvement | Roadmap Design & Execution | Relationship Building
& Management | Cutting‐Edge Technology Implementation |Organizational Excellence & Leadership | Coordination & Delivery
KEY INITIATIVES
Jupiter: Marketing Modernization Roadmap | Introduction of Agile Delivery | Data Architecture Modernization | Jupiter Partner Portal |
Coverme.com Modernization | Analytics Data Lab | Enterprise Data Lake | Salesforce.com Optimization| Assessment and Selection of
Marketing Automation Platform | Real Time Interaction Management (AI) Venus: Technical Ownership of all Cloud Initiatives |
Modernization of 14 Partner Portals | Employee Portal | Marketing Automation Implementation. Pluto: Implementation of
Salesforce.com | Led Global Salesforce.com Center of Excellence | Digitization of Patient Support Programs | Doctor Locator |
Implementation of Master Data Management Strategy | Introduction of Advanced Analytics
PROFESSIONAL EXPERIENCE
Co‐Founder/ General Manager, Thornrose Schools 2019
Thornrose Schools owns and operates childcare centers across Denver, Colarado. The company is growing at a 23% YoY pace
and is on track to hit $1m in annual revenues in 2020.
Role: Create and automate the marketing and sales pipeline to lower customer acquisition costs and increase customer lifetime
value. The marketing and sales machinations are now automated to the extent that I can move on to my next challenge.
Director, Marketing Technology, Jupiter Financial 2016‐2018
Jupiter is the largest insurance company in the US and the 4th largest fund manager in the world.
Role: Oversaw Jupiter’s multi‐year marketing technology and data architecture modernization program.
Led multiple multi‐year marketing and data initiatives designed to align sales, marketing and service touchpoints across the
customer journey.
Led cross‐functional team of 25 marketing, digital analytics and technology professionals to revamp data architecture that
allowed sales, service and marketing teams to ingest customer behaviour in real time.
Worked with global Marketing teams to redesign the campaign ideation and creation process, cutting time to market by 80%.
Generated $25M+ in incremental revenue by creating a transformational advisor web portal for all of Jupiter’s 96,000 advisors in
5 months; acted as Product Owner, recruited a Scrum Master and an Agile coach and reorganized the dysfunctional project teams
RICKY PONTING DENVER, CO ◾ rponting@msn.com ◾ (xxx) xxx‐xxxx
to complete the project within deadlines and introduce the Agile methodology to Jupiter, increasing efficiency across several work
teams.
Drove a 400% improvement in conversion rates and reduced customer outbound time from 17 days to 12 hours by
spearheading a 3‐year, $10M marketing transformation initiative to implement a marketing automation solution and
enhance customer outreach.
Led a 1‐year investigation to simplify data ingestion from 100+ systems and implement a modern data architecture that
enabled near‐instantaneous data ingestion and allowed automated data‐triggered campaigns, successfully maximizing the
ROI of all campaigns through a 90% cost reduction of triggered push campaigns and a reduction of the overall campaign
spend by 97%.
CRM Technology Architect, Venus | 2015‐2016
Venus Inc. is the third largest telecommunications company in the US and a leader in providing an
OMNI Channel customer experience.
Role: Oversaw all operations related to the overall Cloud Architecture, CRM vision and roadmap for Mars’s largest SFDC
deployment.
Acted as Principle Architect for 30+ initiatives across the business value chain, providing coaching, vision and mobilizing
leadership to 30 staff on multiple initiatives
Monitored the industry to remain abreast of the latest trends and best practices, influencing senior business leaders
and sales & marketing stakeholders to drive change and gain buy‐in for technology investments
Pioneered and led a Learning & Development team to enhance the ability to self‐motivate and deliver results.
Integrated Business and Architecture teams as part of a new all‐hands architectural review model, where non‐technical
analysts played a bigger role in architectural decision making and technical architects developed a deeper understanding of
their work’s business impacts; this new and enhanced collaboration translated in a 30% reduction of project costs and
delivery timeframes.
Directed a cross‐functional team to research, design and implement a transformation solution, delivering a roadmap to
transfer 14 different portals built on legacy platforms onto the Salesforce Communities platform, leading to projected cost
savings of $7M+.
Business Solutions Lead / Salesforce Effectiveness Supervisor / Sales Effectiveness Analyst, Pluto | 2010‐2015
Pluto is one of the world’s largest pharmaceutical companies and a Fortune 500 company.
Role: Built, implemented and managed the Sales and Marketing Effectiveness Center of Excellence supporting 17 countries.
Built, developed and managed a Marketing Analytics & CRM team from scratch to create Pluto’s first SFDC Centre of
Excellence.
Worked closely with Business Unit Leaders to map out CRM strategy and implement CRM initiatives to support sales.
Led multiple projects from RFP through delivery, including the development of several enterprise grade mobile apps,
implementation of a data warehousing system, and transition of CRM and CLM systems.
Developed multiple Centers of Excellence to allow Pluto affiliates across the globe to develop the expertise required
to implement and manage the cutting‐edge technology that represented Salesforce.com; effectively supported the
implementation of Salesforce.com across 17 different countries managing over 1,000 Salesforce users within only 6
months.
Improved Pluto’s competitive positioning while generating cost savings of $3M by leading the build of the first Candy
Crush application which was praised by customers and featured at the Dreamforce convention in San Francisco.
Education
Executive Program – Digital Transformation , Harvard University (2019) | Salesforce.com App Builder (2014) | Honors
Bachelor of Arts, Financial Management and Computer Science, Massachusetts Institute of Technology (2010)